Linux, an Alternative Steve Kang Linux SW Leader, Software Group Aisa Pacific

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1 Linux, an Alternative Steve Kang Linux SW Leader, Software Group Aisa Pacific 1

2 Agenda The Market Trend Linux and On Demand IBM SW and Linux IBM Linux SW Solutions Linux, an Alternative 2

3 Agenda IBM Software Group The Market Trend 3

4 Linux Inc. January 31, 2005 Where Linux is Going Linux has become the strongest rival that Microsoft has ever faced. Servers: Today 24% In % Compared with 59% for Windows essentially keeping Microsoft at its current market share for the next three years and squeezing its profit margins. Desktop: Today 3% In % Total market for Linux: 2004 $11B In 2008 $35B Data: IDC Linux Inc., Business Week, January 31, % of Customers Plan to Move a Portion of Their OS to Linux Source: The Yankee Group and Sunbelt Software, Inc

5 Migration To Linux Network Computing Magazine e-poll, n=1,028, OS "Replaced" on Deployment WINDOWS 38.8% SOLARIS 9.0% Previous OS HP AIX 3.0% 1.5% NEW 47.8% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% % of Linux Deployments "Replacement for" OS stated Forrester, 3/16/04, 'Open Source Moves Into The Mainstream', Ted Schadler, Network Computing, 2/5/04, Linux Inside Cover Story, e-poll, n=1,028 5

6 Linux is Becoming the Platform of Choice 64% of Customers Plan to Move a Portion of Their OS to Linux 25% plan to migrate from Windows to Linux 21% plan to add Linux Servers 11% plan to replace Windows Servers totally 64% plan to move 36% have no plans to move Source: The Yankee Group and Sunbelt Software, Inc

7 Linux Adoption Across Market Mainstream Workload Consolidation Infrastructure Solutions Early Market Industry Applications Clusters/Blades Linux Desktop On demand & Value Network Solutions New Focus Area Chasm 7

8 Industries Economic Value Services Edge Infrastructure Government Infrastructure Scientific/HPC Telco (ISP Access) Price/Performance Lower TCO Simplified Systems Management Improved Time to Market Implementation Services Average Lower Billable $/hr Shorter Implementation projects Linux Evolution Static Web Infrastructure Government Infrastructure Scientific/HPC Telco (ISP Access) Retail (POS) Finance (risk management) Banking (portfolio analysis) Price/Performance Lower TCO Simplified Systems Management Improved Time to Market Implementation Services Systems Integration Services Application Serving Government Infrastructure Scientific/HPC Telco (ISP Access) Retail (POS) Finance (risk management) Banking (portfolio analysis) Travel (reservations) Media and Entertainment Digital content creation Aerospace (analysis applications) Price/Performance Lower TCO Simplified Systems Management Improved Time to Market High Reliability Open platform/foundation Rapid Implementation Reusability/flexibility Enterprise On Demand Computing Government Infrastructure Scientific/HPC Telco (ISP Access) Retail (POS) Finance (risk management) Banking (portfolio analysis) Travel (reservations) Media and Entertainment Digital content creation Aerospace (analysis applications) Insurance (actuarial) Finance (tracing) Travel (kiosks) Price Performance Lower TCO Simplified Systems Management Improved Time to Market High Reliability Open platform/foundation Rapid Implementation Reusability/Flexibility Better Levels of Service Increased IT utilization Typical Applications Servers DHCP Scientific HPC Present Source: The Linux Services Opportunity, May 2003 Apache Websphere WebLogic Oracle Implementation Services Systems Integration Services Application Architecture Services e-business applications (CRM, SCM, ERP) Future Implementation Services Systems Integration Application Architecture Business Innovation Services Enterprise Integration Partner Integration Dynamic Business Models 8

9 Agenda IBM Software Group Linux and On Demand 9

10 e-business on demand: Technology Roadmap Access Enterprise Integration On Demand Responsive Variable Focused Resilient Connect to the Internet... Buying, not browsing... working, not surfing... Optimize operations... Access Publish Transact Integrate Integrate Externally Internally 10

11 The Benefits of On Demand Integration Improve Employee Productivity Streamline Processes Virtualization Optimize Your IT Investments Respond to Unpredictable Change Autonomic Improve Resiliency Improve Security Open Standards Simplify Integration Optimize Value Net Facilitate Innovation 11

12 Open Standards Enabling Transformation Freedom of choice (avoid vendor lock-in) Consistency and productivity (proven to work) Skill availability (widely taught and practiced) Expert driven (best industry practices) Simplify (don't reinvent the wheel) Lower costs, faster deployment Facilitates Interoperability and Change Integration across mission / business systems HTML XML LINUX J2EE Open Source Web Services BPEL Eclipse Grid IPV6 RFID WS-I 12

13 Why Linux??? Attributes of Linux and Open Standards Flexibility one O/S image = X-platform integration avoids vendor lock-in strategies Open OS Open Platform Open Industry Participation Open Networks W3C Emerging Standards: Open Grid Services Architecture Security modular security (UNIX-like) peer review > fast fix resolution greater security controls > policy-based Open Tools Open Interchange WS-I Open Standards Adoption Open Standards Development Open Data Scalability stable, scalable 32/64-bit solutions (2.4 & 2.6 kernels) scale-out HPC, scale-up (p or zseries) Reliability peer review, modular architecture Linux Windows AIX Solaris HP-UX OS/400 z/os IBM is #1 commercial investor in Linux G2G Citizens G2E G2C Employees Government G2B Business Total Cost of Ownership extended h/w lifespan, infrastructure optimization, lower systems administration 13

14 What Can Linux Do For Business? Unix Environment? Reduce Hardware Cost Improve Platform Flexibility Leverages Existing Unix Skills Windows Environment? Reduce Licensing Costs Improve Reliability & Security Remove Vendor Lock-in Heterogeneous Environments Platform for Your Business Transformation Simplifies Integration Overall Value! Today - Benefits of Unix on Your Choice of Hardware Tomorrow Will Run on Hardware That Hasn t Been Invented Yet 14

15 Agenda IBM Software Group Linux and IBM SW 15

16 IBM SW and Linux We don t sell Linux we sell IBM Middleware on Linux! > 250 Products Middleware Environment Build Run Manage Use Software Developmen t Rational Transactions and Messaging WebSphere Information Management DB2 System s Mgmt & Security Tivoli Human Interaction & Collaboration Lotus Platform Choice xseries pseries iseries zseries 16

17 IBM Software Strategy Processes Applications LPS CRP Middleware Environment Software Development Transactions and Messaging Information Management Human Interaction & Collaboration Systems Mgmt & Security Rational Systems Environment Linux Unix Windows OS/400 z/os Servers Storage 17

18 The Tale of Two Models... Windows xseries (IA32/64/EM64T AMD32/64) IBM Applications pseries OpenPower SUN, HP Application J2EE, Open Stds IBM Software Capabilities WebSphere IBM Middleware Linux UNIX z/os OS/400 zseries iseries WinTel Model Microsoft Applications.Net Common Language Runtime Windows Intel (IA32/64/EM64T AMD32/64) Hardware only one is an on demand world 18

19 Agenda IBM Software Group IBM Linux SW solutions 19

20 IBM Middleware on Linux Applications Custom, Packaged DEVELOPMENT DEPLOYMENT INTEGRATION MANAGEMENT Software Design Rational ClearCase SDP Software Build WebSphere Studio Java ecommerce WebSphere Commerce Industry Web- Sphere Branch Transfor -mation Web Application Server WebSphere Application Server Lotus Workplace Collaborati on / Lotus Domino Lotus Domino Web Access Content DB2 Content Manager Database DB2 UDB Integration DB2 Information Integrator DB2 Connect DB2 Integrated Cluster Environment Informix IDS Integration WebSphere Portal Lotus Workplace Family Integration WebSphere Business Integration. WebSphere MQ Systems Management Tivoli - Orchestration - System Autom n - Enterprise Cons - Access Manager - Monitoring - Config Manager -Storage Manager Directory JRE/JVM 1.3, 1.4 IBM Directory Linux Hardware Processor / Virtualization Intel, POWER, zseries, Clusters, Grids... IBM Has More Linux-Related Offerings Than Any Other Vendor 20

21 IBM s Strategic Growth Initiatives in Government IBM Focus in Government Hyper-growth Areas Defense Social Services Security IT Infrastructure IBM Strategic Growth Areas Linux, GRID, Virtualization and Deep Computing Open Standards Reliability/Security Scalability Flexibility Hundreds of Potential Focus Areas ISV Solution Platforms, Supercomputing, Network Infrastructure, Workload Consolidation, Data Consolidation, Agency Collaboration Infrastructure Optimization Government Access Public Safety and Security 21

22 TCO Example: Access Portal (US) Large web portal migration 39 Solaris servers supporting web environment web serving; web application serving; data center estimated 31 units of capacity ; average utilization 13%; peak utilization 29% Migrate to 39 xseries servers running Linux estimated 64 units of capacity (2x current Solaris environment) TCO Summary 12 74% lower gross costs over 3 year period 10 new xseries purchase replacing Solaris significantly less CPU licenses needed substantial reduction in floor space Savings are sufficient to cover anticipated costs of moderate migration effort and maintain project viability 3-year IT Expense (M$) Other People Software Hardware 0 Solaris x-linux 22

23 IBM s Branch Transformation Solution Software: Bank Branch Infrastructure WebSphere, Tivoli, Lotus, DB2, Rational All major platforms, especially Linux Portals for Productivity Software Partner applications Hardware: Optimized for branch deployment Scalable, capacity on demand ThinkVantage PCs Self Healing, Low Cost of Management Network Services: Consult, Implement, Out Source Strategy, Design Rollout and Management Network Services On Demand Services Multi-Channel Solutions 23

24 Linux Branch Transformation Wins 600 branches with 5000 Linux Clients Linux enterprise servers (zseries) SuSE Linux on servers and clients IBM WebSphere Application Server IBM Lotus Domino IBM Tivoli Systems Management Replacing OS/2 solution with multichannel J2EE thin client solution "With this new system, our objective is to serve customers on all channels with the same ease of use, habits and cost.". Ernesto Paolillo, General Mgr branch clients 500 branch servers (xseries) 7 enterprise servers (pseries) RedHat Linux on servers and clients IBM Bank Branch Transformation Toolkit IBM WebSphere Application Server IBM WebSphere MQ IBM DB2 IBM Tivoli Monitoring Replacing 4700 banking solution If we are a bank, we should be able to show our customers that we stand for security, and Linux is the right solution for us to use.. CIO Ramon Sales, BPI 24

25 IBM Retail Environment for SuSE Linux (IRES) High level Architecture Applications Visual Store 360 Commerce Triversity Retek PCMS Group IBM Middleware for Retail Outlets Retail Specific Features SUSE Linux Retail Solution (SLRS) POS drivers, etc. SUSE Linux Distribution (SLES 8) S d Cli t I 25

26 Other Focus IBM Linux SW for Solutions DB2 Integrated Cluster Environment (DB2 ICE) DB2 Omnifind Open Your Windows MS Exchange 5.5 to Domino on Linux Migration NT Migration to Linux Tivoli Access Manager for Operating Systems Provides additional security on top of strength of Linux security Lotus Workplace Client/WSE Rational Deverloper Package OpenPower Infrastructure SW Package plus 50+ ISVs SAP DB2 For Linux 26

27 Agenda IBM Software Group Linux, The Alternative 27

28 Why Linux is flexible Linux is secure Linux is reliable Unix migrations Flexibility and Choice Total Cost of Ownership Windows migrations Security. Reliability. Linux can reduce Total Cost of Ownership Linux is an excellent path to On Demand 28

29 Where to go to find out more... IBM Linux Homepage: Software / Hardware / Services, Customer References, Alliances, Partners, ISVs, Open Source Contributions IBM Software on Linux Comprehensive free technical resource for the developer community IBM Linux Applications IBM Software for Linux Availability ftp://ftp.software.ibm.com/software/linux/ibmsoftwareonlinux.pdf IBM Linux Customer References IBM Linux Customer References 29

30 Hindi Hebrew Russian Grazie Gracias Spanish Arabic Italian Obrigado Portuguese Traditional Chinese Thank You English Merci French Danke German The End Korean Simplified Chinese Tamil Thai Japanese 30

31 Linux is flexible Linux frees the o/s decision from the hardware decision Enables portability of applications across systems Removes lock-in to one hardware platform or vendor Future opportunity to take advantage of new technologies Linux is supported by (nearly) all the major IT vendors Linux is not owned by any one company Linux is developed through the open source process Diverse collaborative community of developers and testers 31

32 Linux is secure Linux is developed through the open source process Peer review tends to spot security design exposures earlier Linux is well architected for security Built for the Internet era Pluggable security model with root user concept Fewer security patches need to be applied Linux is achieving increasing levels of EAL certification Common Criteria EAL 3+ Certification 32

33 Linux is reliable Linux kernel developers have achieved their position through natural selection Code quality is improved by peer review Key designers appointed through meritocracy Linux is well architected for reliability Builds on good practices from UNIX and the marketplace Modular approach Kernel and user mode Result is many less hard crashes and re-boots 33

34 Linux can reduce Total Cost of Ownership Linux enables choice and better value in hardware UNIX on Sun, HP -> Linux on xseries, OpenPower Server Farms -> Linux on zseries, iseries, pseries Linux reduces the cost of systems administration Improved reliability and security increase the span of sysadmins Linux skills coming onto the market from the universities Linux can reduce the cost of operating system licenses No lock-in to 18-month upgrades (as with MS Licensing 6) 34

35 Linux is an excellent path to On Demand Integration Linux can run alongside the existing operating system Linux enables the same application to run on different platforms Infrastructure Management Linux supports one-to-many virtualization - VM, LPARs Linux supports many-to-one virtualization - Clusters, Grids Linux delivers a robust, remotely-manageable distributed platform 35

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