Amazon Global Selling
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1 Amazon Global Selling Expanding internationally has never been easier! Lesley Schwartz Amazon Channel Sales March 14, 2013 All Rights Reserved 1
2 2010 Worldwide Retail Sales $16.5 TRILLION 10.9% growth y-o-y Source: 2012 Nontariff Measures in the Global Retailing Industry, U.S International Trade Commission All Rights Reserved 2
3 Go Global with Amazon Population % Online World 7,021,836, United States 313,847, Germany 81,305, United Kingdom 63,047, France 65,630, Italy 61,261, Spain 47,042, Canada 34,300, China 1,343,239, Japan 127,368, Australia 22,015, Source: Country population estimates, July 2012, US CIA Source: Internet Countries, December 2011, Internet World Stats All Rights Reserved 3
4 Amazon Business Worldwide 1 Active Global Customer Accounts: 200MM Sellers on Amazon platforms: > 2MM 43% International 57% 2 North America Source: Q Earnings Release Note: Active Customer Accounts are unique addresses that have placed an order in the last 12 months All Rights Reserved 4
5 Amazon YoY Quarterly Net Sales Growth Amazon s net sales increased Net Sales (Trailing Twelve Months) ($ billions) 27% Q4 12 TTM YoY Growth Source: Q Earnings Release All Rights Reserved 5
6 Top Global Retailer Brand According to BRANDZ 2012 Top 100 #2 Global Retail Brand: Sources: Millward Brown Top 100 Most Valuable Global Brands 2012 All Rights Reserved 6
7 start with the customer and work backwards All Rights Reserved 7
8 P R I C E Amazon s Three Pillars: All Rights Reserved 8
9 Amazon s Large and Active Audience Active Global Customer Accounts: Monthly Unique Visitors (US): Avg. Daily Unique Visitors (US): Avg. Visits per Visitor per Month (US): 200MM 1 97MM MM Age Composition of Amazon Unique Visitors 2 Household Income of Amazon Unique Visitors 2 % of Amazon Shoppers Who have Made an Online Purchase 2 Amount Spent Note: Active Customer Accounts are unique addresses that have placed an order in the last 12 months Sources: 1. Amazon Investor Relations; 2. ComScore PlanMetrix January, All Rights Reserved 9
10 Global Footprint Note: Footprint is for locations of all affiliates and includes corporate offices and fulfillment centers All Rights Reserved
11 All Rights Reserved 11
12 Global Expansion Product Categories US UK Germany France Japan China Canada Italy Spain Physical Media '95 '98 '98 '00 '00 '04 '02 '10 '11 Electronics '99 '01 '01 '05 '03 '04 '08 '10 '11 Toys '99 '01 '04 '07 '04 '04 '11 '11 Baby '99 '07 '07 '07 '07 '06 ' Tools & Hardware '99 '04 '04 12 '09 '09 '11 Home & Garden '00 '04 '04 '07 '03 '06 '09 '10 '11 Apparel & Accessories '02 '08 '08 '10 '07 '10 Sports & Outdoors '03 '07 '06 '10 '05 '06 '10 '11 Jewelry & Watches '03 '07 '07 '07 '07 '06 '10 '10 '11 Health & Personal Care '03 '08 '07 '09 '06 '06 '11 Beauty '04 '08 '08 '09 '08 '06 Shoes '05 '07 '07 '09 '07 '09 '11 12 Dry Goods '06 '10 '10 '08 '10 Auto Parts & Accessories '06 '09 '08 '09 '09 Digital Media '07 '08 '09 '09 '10 Kindle Device & Store '07 '10 '11 ' '11 '11 Office Supplies '08 '09 '09 '09 '09 '10 Source: Amazon Investor Relations All Rights Reserved 12
13 All Rights Reserved 13
14 All Rights Reserved 14
15 All Rights Reserved 15
16 European Fulfillment Network UK Buyer International Sellers UK Seller DE Buyer EU Buyers IT Buyer FR Buyer All Rights Reserved 16
17 Other Ways FBA Helps You Make $$ Online business guidance tools and reports to help you make better decisions Help expand your holiday selling season with lastminute fast shipping Your products may be eligible to be included in direct marketing to Amazon Prime customers May help increase profit margins by lowering your total fulfillment costs Note: FBA Prime is not available in all countries All Rights Reserved 17
18 Growing Business with FBA In a survey of US Amazon Professional Sellers who joined FBA: 91% of respondents reported that unit sales increased since FBA 68% of respondents reported a sales increase of at least 20% 36% of respondents reported a sales increase of at least 50% 18% of respondents reported their sales more than doubled Survey results as of Q All Rights Reserved 18
19 Fulfill Orders from Multiple Sites Your e-commerce website Integrator FBA with Multi- Channel Fulfillment All of your customer orders Marketplace A Marketplace B Marketplace C Marketplace D All Rights Reserved 19
20 Amazon Services Selling on Amazon Fulfillment by Amazon Amazon Webstore Third-Party Sellers Amazon Prime on Your Site Amazon Product Ads Amazon Payments Note: Not all of the above services are available on every Amazon site today All Rights Reserved 20
21 Thank you! Lesley Schwartz All Rights Reserved 21
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