Storytelling in times of tablets

Transcription

1 Storytelling in times of tablets Armin Grossenbacher November 2014

2 1. Storytelling in the time of tablets and mobile people performs in a new field. 2. The idea and the message is old let s call it the book paradigm. But it s a book in new clothes. 3. New aspects must be taken in account: new possibilities, skills, tools and processes. 2

3 Changing skills, tools and processes 0 Basic and not changing: the message, providing a coherent and structured story (book paradigm) or a collection of separate stories (magazine paradigm). 1 Being able to use all presentation forms that are electronically available. From simple text to tables, pictures, interactive graphics, sound and video, connection to the internet for updates and searches in databases. 3

4 Changing skills, tools and processes 2 Managing content presentation and interplay between mobile app and desktop browser. 3 Being a team player, who works with specialists of different qualifications and cultures. 4

5 Changing skills, tools and processes 4 Being prepared to communicate with users via social functions/media. And with all this be present on the main platforms: desktop (Win, Mac), tablet (ios, Android, Win), mobile (ios, Android, Win), and be available in the major stores. 5

6 Tool Choice:.folio DigiPubs We selected.folio, an open format, part of Adobe s Digital Publishing Suite DPS as our publishing instrument. 6

7 .folio How did this format come about? Condé Nast is looking for channels for electronic publications. In-house costs unsustainable. Having Adobe as a partner creates a standard: the Digital Publishing Suite DPS with.folio Known examples: The New Yorker, Wired, The Economist: Intelligent Life, The.folio file format has become the de facto standard for highly interactive digital publications. Because of the fast growth of the digital publishing industry, and the increase in marketplaces that want to leverage.folio, Adobe believes that the industry is better served through the licensing of the.folio specification. ( l) 7

8 .folio?.folio: Standardised navigation Wide range of presentation possibilities Integration of internet content Runs on most platforms, also browsers Publication in the major stores Production based on layout programs, editing systems or web content management systems Open format (ZIP archive with PDF, HTML, XML). 8

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11 .folio Production Process.folios are devised in layout programs or Content Management Systems CMS..folios contain several articles of one or more pages with various multimedia and interactive possibilities..folios are published and evaluated (analytics) using the Digital Publishing Suite DPS on different platforms. 11

12 Process Steps DigiPub 1. Basic decision: Reach mobile people, it s a lean back publication for Tablet use 2. Start with Story Book: Message? Target groups? 3. Structure the document: drill down to a laundry line 4. Structure the document: what s fitting the tablet, what not? Cooperating with Web Content 5. Choose presentation forms: What s for text, for graphic, video, link to Web? 6. Write 7. Layout 8. Prepare collateral media (Content in Internet linked to) 9. Publish in a store and advertise (social media ) 12

13 Laundry line 13

14 Process Steps DigiPub 1. Basic decision: Reach mobile people, it s a lean back publication for Tablet use 2. Start with Story Book: Message? Target groups? 3. Structure the document: drill down to a laundry line 4. Structure the document: what s fitting the tablet, what not? Cooperating with Web Content 5. Choose presentation forms: What s for text, for graphic, video, link to Web? 6. Write 7. Layout 8. Prepare collateral media (Content in Internet linked to) 9. Publish in a store and advertise (social media ) 14

15 Cooperation Tablet / Web Federal Department of Home Affairs FDHA Intro - What do we want to show? -Management summary Main topic I Context Introduction SubTopic 1 Social Context Introduction Main topic II Context Introduction Main topic III Context Introduction More Infos Links Etc. DigiPub Visual Overview Links to topics 1.1 Indicator A. -Altersquotient Laundry Line DigiPub eb Web Indicator A: Details on the web (webpage embedded into DigiPub, always up to date) - Haushaltsstruktur 1.2 Indicator B - Finanzierung der Sozialen Sicherheit Indicator B: Details on the web. (webpage embedded into DigiPub, always up to date) 15

16 Process Steps DigiPub 1. Basic decision: Reach mobile people, it s a lean back publication for Tablet use 2. Start with Story Book: Message? Target groups? 3. Structure the document: drill down to a laundry line 4. Structure the document: what s fitting the tablet, what not? Cooperating with Web Content 5. Choose presentation forms: What s for text, for illustrations, diagrams, video, linking/embedding Web? 6. Write 7. Layout 8. Prepare collateral media (linked content in the Web) 9. Publish in a store and advertise (social media ) 16

17 .folio becomes DigiPub: Example 17

18 The be-all and end-all: Rethink! Electronic publication offers everything needed to make a story appealing. Challenge: Rethink publication! Authors and also publication specialists (publishers, visualisers, layout designers) are challenged in terms of concept with regard to the content that is to be communicated and in terms of the presentation due to the possibilities that the medium is opening up. New ways of working, processes and also changing job descriptions are the result and necessary. 18