CGM 01. Consultant Guidelines Manual Creating Projects for Kaszazz Customer Events

Transcription

1 CGM 01 Consultant Guidelines Manual Running a Kaszazz Customer Events is the best way to ensure your Kaszazz business is both successful and duplicable: 1. Make and Take (MT) Demonstrations 2. 2 Hour (2H) Customer Workshops You can provide endless variety for your customers by choosing different projects for these customer events from the ever changing selection on the Kaszazz website. Some projects are created in-house by Kaszazz, but the majority have been developed by our talented team of creative consultants. Create a CE Workshop promotional album To help you promote CE projects to your customers, you can download and print 6x4 photos of each project. Print these out at any photo kiosk and store them in an SB Album filled with Landscape Pocket Pages. You could arrange your album in order of the workshop codes, or you could separate them into categories such as cardmaking and scrapbooking. Or, you might only choose to print and promote projects that you know you already have the tools and materials for! It s completely up to you! CE Projects Gallery CE workshop projects can be viewed by your customers in web galleries on the Kaszazz website. You will find gallery pages for FREE Make and Take Demonstrations and 2H Workshops listed under the Projects Gallery menu item of the Kaszazz website. For lovers of social media, you can promote and share the project on your Facebook page, on Twitter, Google plus, Pinterest, Tumblr, or by . Set the page as a favourite in your browser, or use any of the hundreds of other ways you might keep in touch with the world! What an amazing way to quickly post to your Facebook group the next workshop you ll be teaching! You can browse and search your way through the huge collection of projects, and once logged in as a consultant another level of detail will appear! As well as showing the price for customers to attend your workshop to create the project, you can now see who created the project. If the project has been Tick Tested by Kaszazz and the address you can direct feedback to if you find an error in the instructions! A downloads panel will let you open the project sheet PDF (these are the same PDFs saved under the My Kaszazz consultant s only section of the Kaszazz website). You can also download 6x4 photo sized images for printing. At the bottom of the page will be a list of every product used in the project. Clicking on any of these will show you other projects that also use that product! A 6x4 photo file can be downloaded from the CE Projects Galleries for each individual project, or you can download all images (or just those you choose) all at once from the My Kaszazz > Kaszazz Customer Events pages of the Kaszazz website. On the PROMOPIC file display panel at the bottom of the pages click on the Folder button, then choose Zip and Download. This will download EVERY project image saved in this folder. This is very useful for new consultants putting together a promotional album for the first time. Please note this could be a very large file and could take a long time to download! If there are only a few image files you want to download, simply click on the one you want in in the right hand column. Hold down the Ctrl key on your keyboard to keep clicking and selecting more files. A new button called Item or Selection will appear next to the Folder button. Once again choose Zip and Download to download your chosen project image files. Kaszazz Pty Ltd - 1 of 6 -

2 The Inspiration Station If you would like the possibility of sharing some of your own creations as a CE Project, here s what to do: 1. Read right through this CGM document. Call a leader in your upline if there are any parts you do not fully understand. 2. Decide if your project will best suit a Make and Take Demonstration (MT) or 2 Hour Workshop (2H). Modify it to suit one of these events if necessary. If it won t suit either of these events, then it is best just to use your finished project to show customers an example of what can be done with our range. Resist the temptation to design a workshop around such a project - this will only make your business look less easy than it really is to potential new recruits. 3. Develop your project sample, making sure you comply with the criteria in this document. 4. Take a photo and upload the image to the Inspiration Station gallery on the Kaszazz website. There is no requirement to write any instructions, but read on to learn how it could be to your advantage if you do! By uploading any project images to the Inspiration Station you are agreeing that; on behalf of any person(s) depicted you give permission for any photos used in your project to be published, copyright ownership passes to Kaszazz, and we may choose to develop your project(s) at any time. All consultants will be able to view every potential CE project on the Inspiration Station and give a 5 star rating to any they would like to see officially published to the Kaszazz CE project collection. Here at Kaszazz we will regularly review all new projects added to the Inspiration Station and their associated star rating. We will then contact the creators of the projects we would like to see added to the Kaszazz CE projects collection. Viewing the Inspiration Station To find the Inspiration Station on the Kaszazz website, first log in using your consultant username and password. Then, choose the My Kaszazz > Inspiration Station - please note that this page can only be seen by consultants! You can reduce the number of projects shown by specifying the customer event project type(s) - in the Category section - and/or by choosing product(s) or collections used - in the Tag section. Click on an image to view more information and download the instructions (if they have been provided by the creator). How to upload your own project to the Inspiration Station To upload your project: 1. Choose Add Article from the options near the top of screen. 2. Enter a title for your project 3. Under categories check Inspiration Station 4. Enter a description and some more information about your project 5. Click add gallery 6. Click select images 7. Choose one or more images from your computer 8. Click start upload 9. If you have written instructions for your project and would like to include them for other consultants to download: a. Click select documents b. Select the document from your computer c. Click upload 10. Select the category which best suits your project 11. Check all the tags which are applicable to your project 12. Click Save and view your project is online! How to edit a project 1. Click article manager 2. Click the pencil icon on the project you d like to edit 3. Make your changes 4. Click Update and view your project has been updated! How to delete a project 1. Click article manager 2. Click the cross icon on the project that you d like to delete 3. Click OK to the warning message your project has been deleted! Changing internet browsers Frustratingly, internet browser software companies do regular updates that sometimes cause minor malfunctions on many websites (not just ours). If any part of the Kaszazz website suddenly stops working please try installing another internet browser on your computer, smartphone or tablet device. Quite often the next time the software is updated the previous issues are resolved. Browser software and apps are generally free to install, the most popular being Google Chrome, Internet Explorer, Mozilla Firefox, Opera or Safari. Published projects - the selection process! Because it is impossible for us to officially publish every project uploaded to the Inspiration Station, we do have to make some very tough decisions. Here s a list of all the factors we consider when deciding which projects from the Inspiration Station should receive an invitation for submission: The star rating of the project. Projects that are technically correct or "magazine worthy" are preferred. Kaszazz Pty Ltd - 2 of 6 -

3 Projects that use products that we would like to promote are considered favourably. In particular, projects submitted using new products just after they have been released. We may favour a project that happens to be appropriate for an upcoming celebration (e.g. Easter, Christmas, and Mother s Day). For example Christmas projects are more likely to receive an invitation for submission between July and October. It is important to understand that while all of the factors above are considered, none are essential. Remember, the idea of the Inspiration Station is to make sure you can quickly share your creativity with the Kaszazz family of consultants. Please remember also that sometimes we select a project and invite the creator to submit details, but they don t! This could be the reason why a popular project does not get published. I ve been invited to submit my project! If you have uploaded an image to the Inspiration Station that is chosen by Kaszazz, you will be invited to send all the information for project submissions as requested in this CGM document. If we receive your project sample and information within 2 weeks and it meets all the requirements so that we can immediately publish your project, you will receive the following reward by MT Projects 2H Projects $20 voucher $50 voucher If the sample and information you send does not comply with the requirements of this CGM, you will not receive any reward. We will send an explaining why we could not publish your project, and return your sample with your next order. All projects that are added to the Kaszazz CE project collection from the Inspiration Station will acknowledge the original creator wherever they appear (eg. in the instruction sheet, Kaszazz catalogue, new products flier, Facebook message, etc.). Project challenges requested by Kaszazz Project challenges are sometimes sent to consultants; where Kaszazz directly requests a project to be created to suit a Team Training Day (TTD), the Kaszazz catalogue, special advertising or promotional campaigns. Here s how we decide who to invite to create a project for our consideration: We identify consultants who have been published frequently ie. those who have uploaded their work to the Inspiration Station. We try to spread the work load around to offer the opportunities to as many consultants as possible. This gives our projects a wide variety of styles. If you have been asked to create a specific project, please know that as long as you meet the guidelines set out in this CGM document and submitted it in the time frame requested we will be very happy! However, there are no guarantees that the project will be the one used for the promotional campaign. All projects published will receive the same rewards set out in this CGM document; there are no additional prizes for consultants providing these projects. However, where the project challenge is to use new products that are yet to be released, Kaszazz provides complimentary samples to the creator (who may then keep any leftovers). Promoted CE Projects A promoted CE project is any project that: is shown in the Kaszazz catalogue or new products flier, or has been used in a Kaszazz training event (such as Team Training Day), or has been included in an to Kaszazz Creative Club (KCC) members, or has been used in any special advertising or promotional campaign. Whenever one of your published CE projects is promoted, you will receive the reward shown below. MT Projects 2H Projects Monthly most popular CE project prizes $50 voucher $100 voucher When placing orders, all Kaszazz consultants are asked to nominate which CE projects (if any) they used in relation to their order. At the end of each calendar month, we tally up the responses to determine the most popular CE project, of each project type, for that month. The creators of the most popular projects are congratulated and awarded the prizes shown below: Most Popular MT Project Most Popular 2H Projects $50 voucher $100 voucher Please note that promoted projects are not in contention to win most popular CE project awards. If you would like to know if a particular CE project is a promoted project, please refer to the Kaszazz CE Summary spreadsheet. Login to the Kaszazz website and choose My Kaszazz > Kaszazz Customer Events, then choose the type of CE project - the summary can be found on the Costs and Templates section. Please note that this spreadsheet includes the details on ALL CE projects and is the same file linked to from all CE project pages! Support your published projects By submitting a project in response to an invitation from Kaszazz, you are agreeing to receive enquiries or suggestions from other consultants in regard to that project. Your name and address will be shown in a Kaszazz CE Summary spreadsheet that can only be found by consultants in the pages under My Kaszazz > Kaszazz Customer Events. These details will also appear under the project photo on the CE Gallery pages, once again shown only to consultants once logged in to the website. Kaszazz Pty Ltd - 3 of 6 -

4 You are under no obligation to respond to those s, but of course it would be polite to respond to any consultant who has taken the time to contact you. You may receive questions about the instructions, or even suggestions for improving the instructions. You can, if you wish, update your project instructions and resend them to Kaszazz. We will immediately update them on the Kaszazz website with an update number at the end of the file name. Improved instructions may significantly increase how often your project is used. It is very important to understand that, other than tick tested projects, Kaszazz does not check instructions of projects submitted for publication and we do not accept enquiries regarding the instructions. Tick tested projects Projects that are tick tested have had the instructions carefully checked and tested by Kaszazz. You can be sure they will be easy to follow and all the measurements will be correct! Writing instructions You can significantly increase your chances of winning one of our most popular project awards, and save yourself a great deal of time, by writing good quality instructions for your projects. We have a document that can help! Please see Checkpoints for Writing Kaszazz Project Sheets for tips on how to word your instructions, and make your project easy to follow. This can be found under the Costs and Templates tab on the page for each CE type when you choose My Kaszazz > Kaszazz Customer Events. What if I'm invited, but don t submit? If, after inviting you to submit a project for publication, we do not receive the information requested in this document, we may still choose to write the instructions and test the project in-house. Your project will then be published as a "made by Kaszazz" tick tested project and you will not be in the running to win any most popular project awards. Developing Projects for Make and Take (MT) Demonstrations Make and Take Demonstrations are run exactly as outlined in CTP module 04 Running a Kaszazz Make and Take Demo. You should make sure you have run an existing MT Demonstration before designing one of your own. A project is demonstrated to the customers at the start of each Make and Take Demonstration, customers then get to make the project and take it home for FREE! Max. RRP of materials $6.00 Max. time to demonstrate/make MT Projects 15 minutes There are two different documents available on the Kaszazz website to help create Make and Take Demonstration projects; a Project Sheet Template and a Materials and Tools Costs spreadsheet. These templates must be completed when submitting any requested project for a Make and Take Demonstration. You will need to do the following when developing Make and Take Demonstration projects: Create an actual sample of your project. All stamped images are to be fully inked, well stamped and the other elements on the project should be well adhered, neatly cut, have consistent margins, straight lines and have no spelling mistakes. Please note: If you are including photos it is a good idea to use duplicates rather than the originals. Project samples will not be returned! Ensure only items from the current Kaszazz catalogue and any associated update sheets are used. Download and complete the two templates Make and Take Project Sheet and Materials and Tools Costs spreadsheet. Login to the Kaszazz website as a consultant and choose My Kaszazz > Kaszazz Customer Events > MT Projects, then Costs and Templates. The Materials and Tools Costs is a Microsoft Excel spreadsheet where you need to specify all of the products required for each project pack and the tools and materials that will be needed to run the event. This spreadsheet includes easy-to-follow instructions on how to complete it. The project sheet template includes a materials list showing the Code, Description, Qty. Used (often this will be a fraction) for each item used per customer workshop pack. Please note that it is important to use the exact code and description that appears in the Products sheet of the current Materials and Tools Costs spreadsheet. Save time by copy-pasting the codes and descriptions. Check that the total RRP of materials used does not exceed the maximum allowed. The project sheet template includes a tools list for each item used during the workshop. Please note that it is important to use the exact code and description that appears in the Products sheet of the current Materials and Tools Costs spreadsheet. Save time by copy-pasting the codes and descriptions. Check that the total RRP of all the tools required does not exceed $850* (for up to 8 customers). Include a good quality photo of your project at the start of the project sheet. Your photo should be taken outside in well-lit conditions. Place a white sheet behind/beneath your project so that the photo has a nice clean background. Use a digital camera with at least 5 megapixels for a good quality image. Prepare numbered step-by-step instructions (showing important dimensions - sketches, photos and diagrams) to help consultants quickly learn how to make your project. Try your project out with actual customers. This is probably the most important step! If your project is for a make and take demonstration, try it out in an actual demonstration with real customers. You will almost certainly find many improvements from your first run. Run your project as Kaszazz Pty Ltd - 4 of 6 -

5 many times as you need with actual customers until you are sure all of the bugs are ironed out! Make sure the project is run exactly as outlined in CTP module 04 Running a Kaszazz Make and Take Demo. Download and complete the required MT Project - Checklist. Login to the Kaszazz website as a consultant and choose My Kaszazz > Kaszazz Customer Events > MT Projects, then Costs and Templates. As soon as you have filled out the Project Sheet Template, Materials and Tools Costs, have ticked all the check boxes in the MT Project - Checklist and are sure all of the bugs have been ironed out, please follow these steps: your completed project sheet and spreadsheet to ceprojects@kaszazz.com your project feature photo used in the project sheet as a separate, unedited file attachment. Kaszazz may use this image to promote your project to the public. Send a sample of your project to Kaszazz, along with all the supporting documentation requested: A printed copy of your project sheet, A printed copy of your materials and tools cost spreadsheet, A completed checklist. These items can be posted FREE to: Make and Take Demonstration Project Kaszazz Reply Paid 2371 Port Adelaide SA 5015 We will send you an to acknowledge that we have received your sample. To accommodate the post, please allow at least 10 business days after you have posted your submission for this to arrive. Please do not hesitate to contact Kaszazz if you have not received your acknowledging we have received your submission by then. We will send you an with your reward voucher as soon as your project has been published to our CE collection. If we decide not to add your project to the CE collection we will you to explain why and your sample will be returned with your next order. As well as being published on the Kaszazz website, we may submit your project to one of the craft magazines, use it for advertising or possibly even feature it in our Kaszazz Catalogue and Project Book! Developing Projects for 2 Hour (2H) Workshops 2 Hour (2H) workshops are run exactly as outlined in CTP module 09 Running Kaszazz Workshops. You should make sure you have run an existing 2H Workshop before designing one of your own. There are two different documents available on the Kaszazz website to help create 2H Workshops; a Project Sheet Template and a Materials and Tools Costs spreadsheet. These templates must be completed when submitting any requested project for a 2H Workshop. You will need to do the following when developing a 2H workshop: Design one or more projects (cards, tags, scrapbook page layouts, etc.) that will be made by your customers during the workshop. If there is more than one project they should be related by a common theme/style or common materials or tools. Create actual samples of your project. Ensure your samples are technically correct by paying attention to detail; all stamped images are to be fully inked, well stamped and the other elements on the project should be well adhered, neatly cut, have consistent margins, straight lines and have no spelling mistakes. Ensure only items from the current Kaszazz catalogue and any associated update sheets are used. Include photos where appropriate, especially on scrapbooking layouts. Do not leave empty placeholder photo mats on the samples you create. Please note: If you are including photos it is a good idea to use duplicates rather than the originals. Project samples will not be returned! Download and complete the two templates 2H Workshop Project Sheet Template and Materials and Tools Costs spreadsheet. Login to the Kaszazz website as a consultant and choose My Kaszazz > Kaszazz Customer Events > 2H Workshops > 2H (2 Hour) Workshops > Costs and Templates. The Materials and Tools Costs is a Microsoft Excel spreadsheet where you need to specify all of the products required for each workshop pack and the tools and materials that will be needed to run the workshop. This spreadsheet includes easy-to-follow instructions on how to complete it. The project sheet template includes a materials list showing the Code, Description, Qty. Used (often this will be a fraction) for each item used per customer workshop pack. Please note that it is important to use the exact code and description that appears in the Products sheet of the current Materials and Tools Costs spreadsheet. If you are using your computer, save time by copy-pasting the codes and descriptions. When completing the project sheet: Check that the total RRP of materials used for your project(s) does not exceed $30! Keep the RRP of the materials in the customer workshop packs (that you will provide each customer) as low as possible. This will allow a lower customer attendance fee and give you a greater profit for your time! We recommend the following workshop fees: RRP of Materials per Workshop Pack Workshop Fee Under $5.00 $20.00 $ $9.99 $25.00 $ $14.99 $30.00 Kaszazz Pty Ltd - 5 of 6 -

6 $ $19.99 $35.00 $ $24.99 $40.00 $ $30.00 $45.00 The project sheet template includes a tools list for each item used during the workshop. Please note that it is important to use the exact code and description that appears in the Products sheet of the current Materials and Tools Costs spreadsheet. Save time by copy-pasting the codes and descriptions. Check that the total RRP of all the tools required does not exceed $850* (for up to 8 customers). Include a good quality photo of your project at the start of the project sheet. Your photo should be taken outside in well-lit conditions. Place a white sheet behind/beneath your project so that the photo has a nice clean background. Use a digital camera with at least 5 megapixels for a good quality image. Prepare numbered step-by-step instructions (showing important dimensions, sketches, diagrams and photos) to help consultants quickly learn how to make each project. Page maps work well for scrapbook layouts. Decide if your project(s) is suitable for beginners or for beyond beginners. If beyond beginners, list the skills required (eg. embossing, cropping). Try your project out with actual customers. This is probably the most important step! If your project is for a 2H Workshop, try it out in an actual workshop with real customers. You will almost certainly find many improvements from your first run. Run your project as many times as you need with actual customers until you are sure all of the bugs are ironed out! The time taken by participants in a workshop to complete your project(s) must lie in the range of 90 to 120 minutes. Make sure the 2H workshop is run exactly as outlined in CTP module 09 Running Kaszazz Workshops. Download and complete the required 2H Workshop - Checklist. Login to the Kaszazz website as a consultant and choose My Kaszazz > Kaszazz Customer Events > 2H Workshops > 2H (2 Hour) Workshops > Costs and Templates. As soon as you have filled out the Project Sheet Template, Materials and Tools Costs, have ticked all the check boxes in the 2H Workshop - Checklist and are sure all of the bugs have been ironed out, please follow these steps: your completed project sheet and spreadsheet to ceprojects@kaszazz.com your project feature photo used in the project sheet as a separate, unedited file attachment. Kaszazz may use this image to promote your project to the public. Send a sample of your project to Kaszazz, along with all the supporting documentation requested: A printed copy of your project sheet, A printed copy of your materials and tools cost spreadsheet, A completed checklist. These items can be posted FREE to: 2H Workshop Project Kaszazz Reply Paid 2371 Port Adelaide SA 5015 We will send you an to acknowledge that we have received your sample. To accommodate the post, please allow at least 10 business days after you have posted your submission for this to arrive. Please do not hesitate to contact Kaszazz if you have not received your acknowledging we have received your submission by then. We will send you an with your reward voucher as soon as your project has been published to our CE collection. If we decide not to add your project to the CE collection we will you to explain why and your sample will be returned with your next order. As well as being published on the Kaszazz website, we may submit your project to one of the craft magazines, use it for advertising or possibly even feature it in our Kaszazz Catalogue and Project Book! Kaszazz Pty Ltd - 6 of 6 -