37 Ways to Maximize Online Fundraising Nonprofit Leadership Summit 5/22/14
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1 37 Ways to Maximize Online Fundraising Nonprofit Leadership Summit 5/22/14 Presented by: Allan Pressel, CEO/founder PowerSite123 (formerly known as CharityFinders)
2 Online Fundraising Tips 37. Search Engine Optimization (SEO)
3 Search Engine Optimization (part 1) 1. What are the key search engines? 2. How do they work? 200+ ranking factors! 3. What can you do to optimize your search engine standings? a. Metatags Description should be < 150 characters Keyword b. Choosing and Using Keywords < 10 keywords per page Use keywords/phrases liberally in page title, headings, body Use HTML tags to denote headings (e.g., H1, H2, etc.) Use different keywords on different pages Keep them updated You should have a keyword that is in your website address. You should have a keyword that is in your page title
4 Search Engine Optimization (part 2) c. Keyword selector tools Google Zeitgeist - Google AdWords Keyword Tool - Google Trends - MSN Search Insider - Yahoo Buzz Index: d. Links Incoming To count your links in Google, type link: Outgoing Choose relevant, reputable sites Twitter account # followers Tweet/retweets
5 Search Engine Optimization (part 3) d. Use blogs Within your site Interactive Offer RSS feeds Lots of incoming links Submit your blog to technorati.com Submit your blog to bloggrader.com e. Avoid splash pages f. Don t require cookies g. Use alt text (on every image) h. Robots.txt i. Search engines prefer HTML j. Search engines prefer text over graphics k. Don t use frames l. Be careful with Flash (and JavaScript) m. Create a site map n. All pages should be easy to navigate to (esp. home page) o. Create focused pages
6 Search Engine Optimization (part 4) q. Get listed in important t directories: i The Open Directory Project: Yahoo Directory: ZoomInfo Directory: r. Use conversion forms s. Page titles should be descriptive, and <70 characters t. Purchase your domain name (URL) for as long as possible
7 Search Engine Optimization (part 5) u. Get your traffic rank at v. Your site should display with or without the www set up a permanent 301 redirect w. Keep your site updated frequently x. Videos y. Register with search engines z. Mobile optimization SEO is based on unknown and changing algorithms!
8 Online Fundraising Tips 36. FREE fundraising components for your website estore 35. Charity Golf Association Golf tournament requiring virtually no time or $ from you Minimum $ to you: $10K Great visibility VIP reception Top golf courses Other benefits
9 34. Get your 990 in shape Online Fundraising Tips & Non iti Profits/Form 990 Filing Tips 33. Register with GuideStar 32. Register with volunteer sites VolunteerMatch ServeNet AmeriCorps SeniorCorps Idealist
10 Online Fundraising Tips 31. Google Alerts Google Grants
11 29. Prospect research/wealth screening of your database Target Analytics (
12 28. Zillow (
13 27. Grant sources Grantstation Guidestar Grant Explorer Foundation Center NOZA Search
14 Online Fundraising Tips 26. Create/promote content Articles White papers Videos Webinars Blog posts Social media posts Content promotion sites 25. Social media Facebook Twitter YouTube LinkedIn
15 Online Fundraising Tips 24. Donor thank you videos 23. Forum marketing 22. Ebay Giving Works Community Selling Direct Selling Donate now Give at Checkout Shop for a Cause Featured Charity 21. QR codes
16 Online Fundraising Tips 20. Groupon Grassroots Fundraising/educational event 19. Affiliate marketing 18. Toolbars 17. Register multiple versions of your domain name (e.g.,.org,.com..net,.cc, etc.)
17 Online Fundraising Tips 16. Develop a privacy/security policy com 15. Collect e mail addresses (for as many constituents as possible) 14. E mail list management 13. Spam minimization 12. E newsletters
18 Online Fundraising Tips 11. Voice broadcasting 10. Ask for referrals 9. Develop an Internet strategy
19 Online Fundraising Tips 8. Integrate online & offline fundraising initiatives 7. Press releases (e.g., announce your new site, etc.) 6. Develop strategies to attract donors to your site 5. Call me now button
20 Online Fundraising Tips 4. Create compelling website content images/text 3. Solicit input on your site from your constituents 2. Soft launch versus a hard launch
21 Online Fundraising Tips 1. Build a secure, interactive, e philanthropy website
22 Allan Pressel Thanks! PowerSite123 Redondo Beach, CA 90278
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