By Talitha Dehaene & Amber Steevensz
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1 By Talitha Dehaene & Amber Steevensz
2 Insights Parking pages form empty online billboards. The owners of these pages consist of four types of people: I m not ready/ able to build a website. I have future plans. I want to use the domain address. I see the domain as an investment."
3 Insights These people are not interested in building a website at all. There s little we can do to change their minds. They only want profit. I m not ready/ able to build a website. I have future plans. I want to use the domain address. I see the domain as an investment."
4 Insights These people might want to build a website, eventually. But it s not their top priority. They don t need a website. They just want use the address. I m not ready/ able to build a website. I have future plans. I want to use the domain address. I see the domain as an investment."
5 Insights These are the people we want to focus on. The dreamers and believers. The ones with plans. They want to build a website. In the near or far future. I m not ready/ able to build a website. I have future plans. I want to use the domain address. I see the domain as an investment."
6 Insights It s just that they re busy. Or unable to. Scared. Not sure about the design. Or the content. It s not the right time yet. Or they just can t get themselves to actually park* their butt at a desk and simply get started. Whatever the reason They re not building a website. I m not ready/ able to build a website. I have future plans. (*Yeah. We went there.)
7 "The first stroke on the canvas is always the hardest. - They
8 Strategy The Mijndomein website builder is already great: simple, easy to use, wide range of options, knows Chuck Norris jokes. Nothing more you need. Except for inspiration. Incentive to get started. A friendly little nudge to get you going. That s why we ll invite people from all over the web to help parking page owners start creating their website.
9 We re going to help owners of parking pages with that first stroke on the canvas.
10 And by we, we mean
11 Everyone.
12 onsdomein.nl World s first crowd-sourced website creator
13 Concept Onsdomein.nl gives people from all over the web the chance to use parking pages as their own blank canvas. Every visitor gets to fill someone else s parking page. Have fun. Be creative. Using Mijndomein s own website builder. Every parking page owner gets at least one unique web design. Gets inspired. Gets excited. Gets activated to actually build their website.
14 Wait, how does it work exactly?
15 How? Onsdomein.nl is a platform where visitors can click a button that leads them to a random parking page of a consenting owner. The page is set up inside the website builder, ready to be designed. Visitors get a bit of information: the owner s name, location, occupation, purpose of the website and a fun fact. Visitors can pick colors, fonts, stamps or just draw freestyle. They can fill text boxes with brilliant copy. When they click save' on the final design, it gets sent to the owner, who can rate and/or comment on it.
16 The first stroke on the canvas is always the hardest. Except when it s someone else s canvas. Put the first stroke on a stranger s website and win a lifelong domain and a re-design every year. Give me a blank page Give me a page in progress Get inspired World s first crowd-sourced website generator.
17 Amber is a florist based in Amsterdam who loves pugs. This will be her webshop. Start building
18 Site design I m finished Save as final Save as work in progress Save
19 Site variations
20 Spreading the word
21 Out of home Join at onsdomein.nl The world s first crowd-sourced website creator.
22 Display
23 TVC & online video Voice over: The first stroke on the canvas is always the hardest. Voice over: Except when it s someone else s canvas. Voice over: Design a website for a stranger Voice over: and win a lifelong free professionally designed website. Voice over: Join us at onsdomein.nl Voice over: The world s first crowd-sourced website creator. Voice over: And let s fill the empty spaces on the internet together.
24 Mailing Tell us something about you Hi Amber. We ve noticed that you own the url but haven t built a website for it yet. We d like to help you with this. Or better yet, let the world help you with it. Onsdomein.nl is the first crowd-sourced website creator in the world. Here, we invite everyone on the web to start creating your website for you. Fill the empty space that is now your domain. I want to participate Name Location Purpose of the site Give me a site Funfact about you I give permission Apply 289 owners are already participating. Let s fill the empty spaces on the internet together.
25 And afterwards
26 National exhibition of crowd-sourced webdesigns Aftermath Created by Talitha, Bart, Mark, Babette and Anna
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