WP9!!Impact! D9.2.2!Promotion!and!Promotional!Material!

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1 Cloud&basedRapidElasticMAnufacturing WP9 Impact D9.2.2PromotionandPromotionalMaterial DeliverableLead:TANet ContributingPartners:ASC DeliveryDate:06/2015 DisseminationLevel:Public Version1.0 Thisdeliverabledefinestherequirementsforthe promotionalmaterialneededtosupportthecreama projectanditsassociatedactivities.thisversionofthe deliverabledescribestheprojectwebsiteaswellas somerelatedmarketingmaterial(e.g.theprojectlogo)

2 Document&Status& Deliverable&Lead& Internal&Reviewer&1& Internal&Reviewer&2& Type& Work&Package&& ID&& SimonOsborne,TANet SvenAbels,AscoraGmbH TimDellas,AscoraGmbH Deliverable WP9:Impact D9.2.1:PromotionandPromotionalMaterial Due&Date& 31/06/2015 Delivery&Date& 30/06/2015 Status& ForApproval & & & & & Note& This%deliverable%is%subject%to%final%acceptance%by%the%European%Commission.% Disclaimer& The%views%represented%in%this%document%only%reflect%the%views%of%the%authors%and%not%the% views%of%the%european%union.%the%european%union%is%not%liable%for%any%use%that%may%be% made%of%the%information%contained%in%this%document.% Furthermore,%the%information%is%provided% as%is %and%no%guarantee%or%warranty%is%given%that% the% information% is% fit% for% any% particular% purpose.% The% user% of% the% information% uses% it% at% its% sole%risk%and%liability.% D9.2.2&PromotionandPromotionalMaterial Document Version:1.0 Date: 2015&07&06 Status:ForApproval& Copyright CREMAProjectConsortium.AllRightsReserved.GrantAgreementNo.: Page: 2/23

3 D9.2.2&PromotionandPromotionalMaterial Document Version:1.0 Date: 2015&07&06 Status:ForApproval& Page: 3/23 Copyright CREMAProjectConsortium.AllRightsReserved.GrantAgreementNo.: Project&Partners& AscoraGmbH,Germany DotNETIT,UnitedKingdom TechnischeUniversitätWien,Austria TechnologyApplicationNetworkLimited, UnitedKingdom GermanResearchCenterforArtificial Intelligence,Germany IKERLANS.Coop.,Spain Ubisense,UnitedKingdom Tenneco&Walker(U.K.)Limited,United Kingdom FAGORARRESATES.Coop.,Spain Goizper,Spain ICE,UnitedKingdom

4 Executive&Summary& Thisdeliverabledefinestherequirementsforthepromotionalmaterialneededtosupport the CREAMA project and its associated activities. In addition it documents the initial developmentandimplementationeffortresultingfromthoserequirements,andwhichwill formthebasisforongoingdevelopmentthroughoutthelifeoftheproject.thisdeliverable is intended for the project partners however it can also provide an overview for those outsiderelatingtothepromotionalmaterialdevelopmentforcremaproject. D9.2.2&PromotionandPromotionalMaterial Document Version:1.0 Date: 2015&07&06 Status:ForApproval& Copyright CREMAProjectConsortium.AllRightsReserved.GrantAgreementNo.: Page: 4/23

5 Table&of&Contents&& 1 Introduction CREMAProjectOverview DeliverablePurpose,ScopeandContext DocumentStatusandTargetAudience AbbreviationsandGlossary DocumentStructure PromotionalMaterialRequirements ProjectWebsite TargetAudience FunctionalRequirements TechnicalRequirements Kick&startBusinessWebsite TargetAudience FunctionalRequirements TechnicalRequirements SocialMedia ProjectLogo Video BusinessDocumentTemplates ProjectWebsite Kick&StartBusinessWebsite SocialMedia ProjectLogoDevelopment BusinessDocumentTemplates...23 D9.2.2&PromotionandPromotionalMaterial Document Version:1.0 Date: 2015&07&06 Status:ForApproval& Copyright CREMAProjectConsortium.AllRightsReserved.GrantAgreementNo.: Page: 5/23

6 List&of&Figures,&Tables&and&Listings& Figures& Figure1Rolebasecontentandmediaaccess...11 Figure2TwitterChannel...13 Figure3FirstCREMAMarketingVideoonYoutube...14 Figure4CMSAdminTools...15 Figure3Responsive,AdaptstodisplayonDesktop,laptop,tablet,phone...16 Figure6HomePage: Figure7ProjectPage: Figure8NewsPage: Figure7FacebookpageforCREMAproject...21 Figure8TwitterpageforCREMAproject...21 Figure9LogodesignsconsideredforuseasCREMAProjectlogo...22 Figure10FinalLogoselection...22 Figure13MicrosoftWordtemplate...23 Figure14MicrosoftPowerPointtemplate...23 & D9.2.2&PromotionandPromotionalMaterial Document Version:1.0 Date: 2015&07&06 Status:ForApproval& Copyright CREMAProjectConsortium.AllRightsReserved.GrantAgreementNo.: Page: 6/23

7 1& Introduction& CREMA Cloud&basedRapidElasticMAnufacturing isaprojectfundedbythehorizon 2020ProgrammeoftheEuropeanCommissionunderGrantAgreementNo Within this deliverable, the consensus on the basic and common understanding of the activities to be carried out in the project is justified and presented. For this, a general scenario, research and technology opportunities, business innovation, post&project commercialisation,stakeholdersandthevisionenablersforthecommonunderstandingof theprojectwillbedefined. 1.1& CREMA&Project&Overview& CREMAaimsatsimplifyingtheestablishment,management,adaptation,andmonitoringof dynamic, cross&organisational manufacturing processes following Cloud manufacturing principles.cremawillalsoprovidethemeanstointegratedatafromdistributedlocations as if the complete manufacturing was carried out on the same shop floor, by integrating extra&andinter&plantmanufacturingassetsandmakingthem mobile. CREMA will be built upon concepts and methods from the fields of Virtual Factories, Service&orientedComputing,UbiquitousComputing,Cyber&PhysicalSystems,theInternet of Things and the Internet of Services, and naturally and most importantly Cloud computing. To achieve its goals, the project will define tools and approaches in these areas: ManufacturingVirtualisation&Interoperability CloudManufacturingProcessandOptimisationFramework CloudManufacturingCollaboration,KnowledgeandStakeholderInteraction Framework Thus, to achieve its goals, CREMA conducts original research and applies technologies from the fields of full end&to&end integration of Cloud manufacturing, integration of manufacturing assets and corresponding data sources, the design and execution of manufacturing processes, to the end user support via collaboration and interaction tools. Formoreinformation,pleaserefertotheprojectWebsite & Deliverable&Purpose,&Scope&and&Context& Thepurposeofthisdeliverableistodefinetherequirementsforthepromotionalmaterial needed to support the CREAMA project and its associated activities. In addition it will document the resultant development and implementation effort carried out to produce thosematerials. The Promotion and Promotional Material Document scope is to provide planning requirements and proof of delivery of those items of media that directly relate to the promotion of the project. The role of these promotional items may be subject to change andadaptationthroughthelifeoftheproject,andthisisalsohighlightedinthisdocument. 1 D9.2.2&PromotionandPromotionalMaterial Document Version:1.0 Date: 2015&07&06 Status:ForApproval& Copyright CREMAProjectConsortium.AllRightsReserved.GrantAgreementNo.: Page: 7/23

8 1.3& Document&Status&and&Target&Audience& This document is listed in the Description of Action (DoA) as public, since it provides general information about thepromotional media used to support and disseminate the projectanditsobjectives. Whilethedocumentisprimarilyaimedattheprojectpartners,thispublicdeliverablecan alsobeusefulforthewiderscientificandindustrialcommunity.thisincludesotherpublicly fundedprojects,whichmaybeinterestedincollaborationactivities. 1.4& Abbreviations&and&Glossary& AglossaryofcommontermsandrolesrelatedtotherealisationofCREMAaswellasalist ofabbreviationsisprovidedasanonlineglossary 2 /abbreviationslist & Document&Structure& Thisdeliverableisbrokendownintothefollowingsections: Section1(Introduction):Providesanintroductionforthisdeliverable,includinga generaloverviewoftheproject,andoutlinesthepurpose,scope,context,status,and targetaudienceofthisdeliverable. Section2(PromotionalMaterialRequirements):Providesanoutlinetothemedia requiredtosupportthepromotionalneedsoftheproject,andthespecificrequirements foreach. Section3(ProjectWebsite):Demonstratestheoutcomesofthedesignand implementationoftheprojectwebsite. Section4(Kick&startBusinessWebsite):Demonstratestheoutcomesofthedesignand implementationofthekick&startbusinesswebsite. Section5(SocialMedia):Demonstratestheoutcomesofthesetupandconfigurationof thesocialmediafortheprojectandkick&startbusiness. Section6(ProjectLogoDevelopment):Demonstratestheoutcomesofthedesign processrelatingtotheprojectlogo. Section7(BusinessDocumentTemplates):Demonstratestheoutcomesofthesetup andconfigurationofthesocialmediafortheprojectandkick&startbusiness. References:Providesthedetailsofthereferencesmentionedinthedocument D9.2.2&PromotionandPromotionalMaterial Document Version:1.0 Date: 2015&07&06 Status:ForApproval& Copyright CREMAProjectConsortium.AllRightsReserved.GrantAgreementNo.: Page: 8/23

9 References& [Dus05]S.Dustdar, ReconcilingKnowledgeManagementandWorkflow ManagementsSystems:TheActivity&basedKnowledgeManagementApproach, Journal%of%Universal%Computer%Science,vol.11,no.4,pp.589&604,Apr [KH86]B.KlausandP.Horn,RobotVision.Cambridge,MA:MITPress,1986. [SHV+12]S.Schulte,P.Hoenisch,S.Venugopal,andS.Dustdar, RealizingElastic ProcesseswithViePEP, In10th%International%Conference%on%Service%Oriented% Computing% %Demos,Shanghai,China,2012,pp.89&93. D9.2.2&PromotionandPromotionalMaterial Document Version:1.0 Date: 2015&07&06 Status:ForApproval& Copyright CREMAProjectConsortium.AllRightsReserved.GrantAgreementNo.: Page: 9/23

10 2& Promotional&Material&Requirements& 2.1& Project&Website& The first requirement for the promotional media for the CREMA Project is the project website that will need tofulfil a range of functions through the life of the project. This section will consider the target audience, functional and technical requirements required priortothedevelopmentofthewebsite & Target&Audience& The predicted target audience for the websitewould be individuals involved in technical and research based roles. Specifically they could be involved in other EU or research based projects or simply motivated by looking for products and services related to manufacturing systems or cloud computing in a manufacturing field. For this reason accesstomeaningfulcontentiskeywiththeemphasisonmediaofasufficientlytechnical nature.navigationshouldbeintuitive,andwhilstdesktopsandlaptopswillbetheprimary accessdevicestabletswillbecommonplaceandshouldbecateredfor & Functional&Requirements& The functions required are listed below and cover a range of topics including promotion, disseminationandcollaborationaid: 2.1.3& Outlinetheprojectaims,objectivesandscope Provideprofilesfortheprojectpartnersanddescribetheirrolesandcontributionsto theproject Provide access to a Project Wiki to categorise and provide access to technical documentsanddeliverablesrelatingtothewebsite Provide a News area to publicise news relating to events, achievements and promotionalactivitiesfortheproject Technical&Requirements& InconsiderationoftheFunctionalRequirementstheprimaryTechnicalRequirementshave beendeterminedbelow: SearchEngineoptimizedtoensurevisibilityonmajorsearchengines Responsive&Mobiledevicefriendlysoitworksonallcommondevicescreensizes ProvidesintuitivebutpowerfulAdministrationtools Aestheticallypresentsacleanmodernbusinessprofile Based on these requirements the website will be built using Umbraco CMS as this as it fulfilstothetechnicalrequirementsandcontrol2kisacertifieddeveloperforthesolution. D9.2.2&PromotionandPromotionalMaterial Document Version:1.0 Date: 2015&07&06 Status:ForApproval& Copyright CREMAProjectConsortium.AllRightsReserved.GrantAgreementNo.: Page: 10/23

11 Thewebsitewillbebuiltonthefollowingcommonsitemapstructure: HOME o PROJECT o NEWS o PARTNERS o DOWNLOADS o CONTACT o WIKI Afurtherrequirementisthatthecontentmanagementbebasedontheallocationofrole, whichisumbracocmsprovidesthisfunctionality Figure1Rolebasecontentandmediaaccess ThefollowingRoleswillbeconfigured: Administrator fullaccesstomoderatecontentandmedia Editor accesstocreateandpublishcontentandmedia Writer createcontentandmediabutpublishapprovalrequired & D9.2.2&PromotionandPromotionalMaterial Document Version:1.0 Date: 2015&07&06 Status:ForApproval& Copyright CREMAProjectConsortium.AllRightsReserved.GrantAgreementNo.: Page: 11/23

12 2.2& D9.2.2&PromotionandPromotionalMaterial KickTstart&Business&Website& InordertopromotethecommercialisationoftheCREMAProjectoutcomesakick&starter website will be developed. This section will consider the target audience, functional and technicalrequirementsrequiredpriortothedevelopmentofthewebsite & Target&Audience& The predicted target audience for the website would be individuals involved in technical and engineering roles. Specifically they could be involved in procuring products and services related for their company or organisation to implement manufacturing systems. For this reason access to meaningful content is key with the emphasis on media of a sufficientlytechnicalnature.navigationshouldbeintuitive,andsupportforalldevicetypes isimportantasmobiledevicescouldpotentiallybeahighproportionofthetraffic & Functional&Requirements& The functions required are listed below and cover a range of topics including promotion, dissemination: 2.2.3& Outlinethecommercialcloudplatformspecification Providedetailsforexpressinginterestintheproduct/service Technical&Requirements& InconsiderationoftheFunctionalRequirementstheprimaryTechnicalRequirementshave beendeterminedbelow: 2.3& SearchEngineoptimizedtoensurevisibilityonmajorsearchengines Responsive&Mobiledevicefriendlysoitworksonallcommondevicescreensizes ProvidesintuitivebutpowerfulAdministrationtools Aestheticallypresentsacleanmodernbusinessprofile Social&Media& To support the marketing and promotion of both Project and Kick&start websites social mediawillbeusedsincethishelpsdisseminatetheoutcomesoftheprojectandalsobuild thebrandforthecommercialisedproduct.initiallyfacebookandtwitteraccountswillbe created for both websites and for the Kick&start website a LinkedIn account will also be setupasthisisrelevanttothesupporthelpingpromoteanewbusinessanditsproducts andservices. TANet created social media accounts for Facebook 4 and Twitter 5 to complement the websiteandpushoutstatusupdatesabouttheproject.forthetwitteraccount,ascused a bot account that pushed out current viral news stories for the last 6 years and has generated followers out of this activity. Of course these followers cannot be consideredrelevantaudience,butstartingfromacertainhighernumberoffollowersisstill seen as an advantage instead of beginning with 0 followers. The goal is to hopefully Document Version:1.0 Date: 2015&07&06 Status:ForApproval& Copyright CREMAProjectConsortium.AllRightsReserved.GrantAgreementNo.: Page: 12/23

13 CREMA&WP9& Public& D9.2.1& garner some more interest in the project and have more success with this than usually achieved with research projects. It was clearly stated on the Twitter account that the contentofthetwitterprofilebeforethe30thofjune2015doesnotrepresenttheopinionof thecremaconsortium. Figure2TwitterChannel SocialMediaisnotacentralpartoftheprojectdissemination,butisseenasamandatory minimum effort for dissemination. All partners interested in sharing social media updates canforwardthesepoststotheresponsiblepartnersatascandtanet. 2.4& Project&Logo& Aprojectlogoisrequiredforinordertouseonallassociatedpromotionalmaterial,which willrepresentthemainthemesoftheproject.thesethemesincludemanufacturing,web Services, Cloud Computing and the flexible nature of the intended software framework. The logo will need to work well on a range of media for both digital and print and be D9.2.2&PromotionandPromotionalMaterial Document Version:1.0 Date: Status:ForApproval& 2015&07&06 Page: 13/23 Copyright CREMAProjectConsortium.AllRightsReserved.GrantAgreementNo.:637066

14 visually clear when used for small applications as well as on larger media such as exhibitionstands. 2.5& Video& ASCcreatedavideothatcanbefoundonthewebsiteandinthesocialmediachannels. Thevideoistargetedatpossibleinvestorsintothebusinessthatcanbebuiltupafterthe endoftheproject.thegoalwastohighlightsellablefeaturesoftheplatformthatareeasily understoodbycompaniesandpossibleinvestorsinordertomaximisethepossibleimpact. Figure3FirstCREMAMarketingVideoonYoutube ThevideoisavailableonYoutube 6 andwasalreadyintegratedintheprojectwebsite. 2.6& Business&Document&Templates& In order to standardise the documents used throughout the project, templates will be producedformicrosoftoffice.theyshouldproviderecommendationsforlayout,fonts,use ofcommonstructuresuchasimage,tableandfigures.initiallytemplateswillberequired formicrosoftwordadpowerpoint. TheinitialtemplatesforWordandPowerPointwerecreatedbyASCandcontributedtothe OwnCloud,availableforallprojectpartnerstouse. 6 Document D9.2.2&PromotionandPromotionalMaterial Version:1.0 Date: 2015&07&06 Status:ForApproval& Copyright CREMAProjectConsortium.AllRightsReserved.GrantAgreementNo.: Page: 14/23

15 3& Project&Website& The following section outlines the outcomes of the Project Website and provides screenshotstodemonstratedevelopment. Figure4CMSAdminTools D9.2.2&PromotionandPromotionalMaterial Document Version:1.0 Date: 2015&07&06 Status:ForApproval& Copyright CREMAProjectConsortium.AllRightsReserved.GrantAgreementNo.: Page: 15/23

16 & Figure5Responsive,AdaptstodisplayonDesktop,laptop,tablet,phone D9.2.2&PromotionandPromotionalMaterial Document Version:1.0 Date: 2015&07&06 Status:ForApproval& Copyright CREMAProjectConsortium.AllRightsReserved.GrantAgreementNo.: Page: 16/23

17 CREMA&WP9& Public& D9.2.1& Figure6HomePage: D9.2.2&PromotionandPromotionalMaterial Document Version:1.0 Date: Status:ForApproval& 2015&07&06 Page: 17/23 Copyright CREMAProjectConsortium.AllRightsReserved.GrantAgreementNo.:637066

18 CREMA&WP9& Public& D9.2.1& Figure7ProjectPage: Figure8NewsPage: & D9.2.2&PromotionandPromotionalMaterial Document Version:1.0 Date: Status:ForApproval& 2015&07&06 Page: 18/23 Copyright CREMAProjectConsortium.AllRightsReserved.GrantAgreementNo.:637066

19 CREMA&WP9& Public& D9.2.1& 4& KickTStart&Business&Website& The following section outlines the outcomes of the Kick&Start Website and provides screenshotstodemonstratedevelopment. D9.2.2&PromotionandPromotionalMaterial Document Version:1.0 Date: Status:ForApproval& 2015&07&06 Page: 19/23 Copyright CREMAProjectConsortium.AllRightsReserved.GrantAgreementNo.:637066

20 D9.2.2&PromotionandPromotionalMaterial Document Version:1.0 Date: 2015&07&06 Status:ForApproval& Copyright CREMAProjectConsortium.AllRightsReserved.GrantAgreementNo.: Page: 20/23

21 D9.2.2&PromotionandPromotionalMaterial Document Version:1.0 Date: 2015&07&06 Status:ForApproval& Page: 21/23 Copyright CREMAProjectConsortium.AllRightsReserved.GrantAgreementNo.: & Social&Media& Thefollowingsectionshowsscreenshotsfromthesocialmediasitesthatwebsetupforthe project. Figure9FacebookpageforCREMAproject Figure10TwitterpageforCREMAproject

22 6& Project&Logo&Development& Multiple Project Logos created by partners within the consortium based on the common themes of the project. The logos below show a summary of those considered although numerous variations and color alternatives were considered. The final logo and any amendmentsrequiredwerebasedonopenvotebytheprojectpartners,andtheselected logoshownbelowinfigure9. Figure11LogodesignsconsideredforuseasCREMAProjectlogo Figure12FinalLogoselection D9.2.2&PromotionandPromotionalMaterial Document Version:1.0 Date: 2015&07&06 Status:ForApproval& Copyright CREMAProjectConsortium.AllRightsReserved.GrantAgreementNo.: Page: 22/23

23 7& Business&Document&Templates& The following section shows screenshots from the Microsoft Office document templates setupfortheproject. Figure13MicrosoftWordtemplate Figure14MicrosoftPowerPointtemplate D9.2.2&PromotionandPromotionalMaterial Document Version:1.0 Date: 2015&07&06 Status:ForApproval& Copyright CREMAProjectConsortium.AllRightsReserved.GrantAgreementNo.: Page: 23/23