QlikView in Depth - Business Discovery Everywhere QlikView on Mobile platforms. Petra Bloem Marc Huijbregts

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1 Business Discovery World Tour QlikView in Depth - Business Discovery Everywhere QlikView on Mobile platforms Petra Bloem Marc Huijbregts

2 Legal Disclaimer This Presentation contains forward-looking statements, including, but not limited to, statements regarding the value and effectiveness of QlikTech's products, the introduction of product enhancements or additional products and QlikTech's growth, expansion and market leadership, that involve risks, uncertainties, assumptions and other factors which, if they do not materialize or prove correct, could cause QlikTech's results to differ materially from those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "predicts," "plan," "expects," "anticipates," "believes," "goal," "target," "estimate," "potential," "may", "will," "might," "could," and similar words. QlikTech intends all such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in Section 21E of the Exchange Act and the Private Securities Litigation Reform Act of Actual results may differ materially from those projected in such statements due to various factors, including but not limited to: risks and uncertainties inherent in our business; our ability to attract new customers and retain existing customers; our ability to effectively sell, service and support our products; our ability to manage our international operations; our ability to compete effectively; our ability to develop and introduce new products and add-ons or enhancements to existing products; our ability to continue to promote and maintain our brand in a cost-effective manner; our ability to manage growth; our ability to attract and retain key personnel; the scope and validity of intellectual property rights applicable to our products; adverse economic conditions in general and adverse economic conditions specifically affecting the markets in which we operate; and other risks more fully described in QlikTech's publicly available filings with the Securities and Exchange Commission. Past performance is not necessarily indicative of future results. The forward-looking statements included in this presentation represent QlikTech's views as of the date of this presentation. QlikTech anticipates that subsequent events and developments will cause its views to change. QlikTech undertakes no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. These forward-looking statements should not be relied upon as representing QlikTech's views as of any date subsequent to the date of this presentation. This Presentation should be read in conjunction with QlikTech's periodic reports filed with the SEC (SEC Information), including the disclosures therein of certain factors which may affect QlikTech s future performance. Individual statements appearing in this Presentation are intended to be read in conjunction with and in the context of the complete SEC Information documents in which they appear, rather than as stand-alone statements Qlik Technologies Inc. All rights reserved. QlikTech and QlikView are trademarks or registered trademarks of Qlik Technologies Inc. or its subsidiaries in the U.S. and other countries. Other company names, product names and company logos mentioned herein are the trademarks, or registered trademarks of their owners.

3 Agenda Introduction to QlikView (Mobile) QlikView Mobile Security Demo: Kick-It & Qlik-It (Euro 2012) Design Best Practices QlikView Mobile - References Questions?

4 Introduction to QlikView (Mobile)

5 The Evolving BI Landscape REPORT-CENTRIC ARCHITECTURE (IT-driven, tightly controlled) END USER Predefined reports and queries Pre-configured dashboards Fixed drill paths STACK VENDOR BI Managed reporting Locked-down data definitions Prepackaged data IT ROLE Create data models Establish semantic layer Build reports Tightly control data IT DEPARTMENT OPERATIONAL DATA SOURCES

6 The Evolving BI Landscape REPORT-CENTRIC ARCHITECTURE (IT-driven, tightly controlled) BUSINESS DISCOVERY ARCHITECTURE (Business user-driven, self-service) END USER Predefined reports and queries Pre-configured dashboards Fixed drill paths STACK VENDOR BI Managed reporting Locked-down data definitions Prepackaged data IT ROLE Create data models Establish semantic layer Build reports Tightly control data IT DEPARTMENT IT ROLE Assemble data Deliver relevant data Enable selfservice BI Ensure security and scalability QLIKVIEW Dynamic dashboards Interactive analytics Search live data Reports Any device BUSINESS USER User-centric interactivity An associative experience Access relevant business data - from anywhere Speed-of-thought analysis Rapid time to value OPERATIONAL DATA SOURCES

7 QlikView - Business Discovery Insight Everywhere App Model Remixability and Reassembly Social and Collaborative Mobility

8 How Do People Make Decisions? Data People Place We make decisions based on multiple sources of insight.

9 The recent mobile BI market study from Howard Dresner Business Intelligence ranked in the Top Three (out of 11 choices) for high demand mobile applications after , and personal information management (e.g., calendar, scheduling). 68% of respondents now see Mobile BI as either critical or very important to their businesses versus 52% in Those indicating Mobile BI as unimportant declined from 11% to only 2%. We believe that we are in the midst of a fundamental paradigm shift towards Mobile (and Mobile BI), as significant as the Internet itself. Exclusive Mobile BI Usage by 2013 A majority of respondents (75%) indicated that between 21% - 81% or more of users will use Business Intelligence exclusively through mobile devices within the next two years. Mobile Business Intelligence Market Study, Howard Dresner, Updated October 2011

10 Tablets have become the preferred form factor Portable Mobile Connectivity Instant On Rich, Visually Appealing Display Touch Interactivity

11 QlikView on Desktops & Laptops

12 QlikView on Mobile

13 QlikView on Mobile QlikView on Mobile is Consistent Delivers the same QV application and experience on any device Intuitive Provides touch functionality that s simple and consistent with user expectations Secure Inherits enterprise proven security of QV server, and does not rely on third party app stores Manageable Allows for a build once deploy anywhere approach Valuable Delivers full power of QV server, allowing users to explore and exploit data without limits

14 QlikView on Mobile Key User Features Cross platform support, handheld optimization, robust touch capabilities Key User Features Intuitive touch interface Includes selections, multiselect, select in charts and graphs, and other interactions and enhancements to provide a complete QlikView experience Cross platform support QlikView HTML5 Ajax client supports ipad and iphone, Android Tablets and handhelds Single object mode for handhelds An optimized presentation mode for small devices using HTML5 technology, allows scrolling and selection of individual objects, supports iphone and Android handhelds

15 QlikView on Mobile Single Object Mode Optimized view for small devices Single Object Mode Features Tiled Display Allows navigation of individual objects in rows of tiles, with each row representing a tab in the QlikView application Full Screen Object Interactivity Shows an individual objects on the full screen of the device, allowing the user to analyze and make selections Swipe to Switch Objects Allows swiping from side to side to move between full screen objects in an application tab

16 QlikView on Mobile Unified Architecture QlikView, delivered in a single, browser based, touch enabled interface Unified Mobile Architecture The same server Mobile application rendering built into QlikView server, no additional components to manage, after upgrade applications just work Build once deploy anywhere A single.qvw can be hosted on accesspoint and delivered across platforms Server-side security Section access and authentication handled by server, works seamlessly across any client Nothing new to buy Natively part of QlikView server, no additional purchase for mobile, any license works QV11 Supported Platforms

17 QlikView Mobile - Security

18 QlikView on Mobile Security QlikView on ipad is a highly secure environment for deploying Business Discovery solutions There are three principle aspects to understand when approaching mobile security Device and Data Security Transmission Security QlikView Native Security

19 QlikView on Mobile Security Device and Data Security ipad supports the following device-level protection Strong Password enforcement Local and over-the-air password enforcement Password retry limit Local wipe capability on limit exceeded Device (hardware) encryption 256-bit AES encryption Over-the-air remote wipe/kill capability Uses Exchange ActiveSync Encrypted itunes backups QlikView for ipad does not cache or store data locally on the device. It uses a browser-based AJAX interface.

20 QlikView on Mobile Security Transmission Security ipad supports the following secure communication methods: VPN ipad has built-in CISCO IPSec, L2TP and PPTP support SSL/TLS WPA/WPA2 128-bit AES encryption Digital Certificates X.509 with RSA keys

21 QlikView on Mobile Security QlikView Native Security QlikView integrates with existing SSO and LDAP solutions Perimeter authentication via AD & other SSO solutions HTTP headers, Ticketing Multi-tiered approach to deployment security Firewalled back end/front end QlikView Server handles user authorization Integrates with existing LDAP for group resolution

22 QlikView Mobile Client Security Security Infrastructure It s still QlikView It s just as secure as on your desktop Device Security No data storage/no caching on device Transmission Security Supports VPN, SSL, certificates Authentication/Authorization Just like desktop clients

23 Demo

24 QlikTech Kick-It & Qlik-It (Euro 2012)

25 Design Best Practices

26 Design Best Practices QlikView UI design for mobile browsers Limited Screen Space; Visibility; Usability.

27 Limited Screen Space Build to native ipad resolution 980px width ipad screen size is 1024 x 768 pixels, but its native resolution is slightly smaller. The best resolution you can design QlikView application for is 980 x 590 with tab row, and 980 x 610 without tab row. Build to both devices, computer and ipad You can also build an application that is standard to a computer browser, 1024 x 768 Consider the navigation bar and tab row that would take up more height than regular AJAX client on a computer because of the larger icons. If your application is designed for 1024px width, then ipad will resize to fit to the screen to its width. Therefore, if zooming works with your design, you don t have to create a separate design for ipad. Consider portrait vs. landscape Depending on the content on the screen, portrait display may be better than landscape and vice versa. Container objects If many charts need to be in one sheet, utilize a container object to hold charts so that one object can be seen in a bigger size at a time.

28 Visibility Arial Fonts or other font faces supported in ipad browser E.G., Tahoma is not supported in the ipad browser, and appears as Times New Roman. Check whether the font face appears on an ipad the same as on a desktop browser. Font Sizes Minimum 11pt List Boxes: Making selections within an application will be operated by touch gestures. That means in a list box contains very small font it will be difficult to make selections for business users. Minimum of 11pt is strongly suggested. Graphs: For a legend in a graph, it s possible to use smaller font sizes (minimum 9pt suggested) because it is used as a reference and not directly to interact with. Tables: For tables, it s recommended to use a minimum 10pt for visibility, but if the is to be interacted very frequently, consider the same font size as list boxes.

29 Usability Current Selections Always place an object to display current selections (applied filters). To interact with the current selection box the minimum font size should be 11pt. Alternatively consider a selection sheet and place a large selection box on the sheet. Buttons for selection navigations To easily interact with the applied filters, utilize buttons with actions for clear, forward and back. These are three basic, and most used, navigations within a QlikView application. Avoid Multi-boxes Multi-boxes are not recommended to be used as interaction objects for touch devices. Instead consider using search objects. No mouse-over option For charts and graphs, make sure that what s displayed can be interpreted by the visualization and it should not require a mouse over event (as these are not possible on the ipad). Special Icons Use special icons on each object. This includes clear for simple navigation on a list box and menu (right click) icon for full list of options to interact with the field.

30 QlikView Mobile - References

31 Customer Deployments World s largest mobile telecommunications company Deploying QlikView for ipad for strategic reporting system designed specifically for the CTO Premium luxury eyewear retailer Deploying QlikView for ipad to agents for showing real-time data on brands, models, stocks, and results Leading Dutch mortgage broker Deployed QlikView for ipad across 180 branches for sales and marketing applications Specialty food and spices Deploying QlikView for ipad to entire sales organization with purchasing and manufacturing to follow Global publishing brand Over 200 QlikView apps available to 10 business units and reporting delivered via QlikView on the ipad

32 Testimonials... QlikView on Mobile is a great evolution of the platform. I feel as though I'm using my desktop version. The layout is incredible you don't feel as if you lost any of the formatting or functionality. It's the exact DNA of what makes QlikView a user friendly tool. It makes mobile analysis a viable solution. It inspires me to think of the possibilities of different types of new views that can be created. Having on demand information in your hands is a major value add. You're able to make informed decisions on the go. - Fortune 1000 Retailer The browser based approach is a huge improvement because the challenge we face with tablet. The variety of applications we have means that we would need to recode for each platform and maintain multiple code bases you don t need to worry about this in the browser. Security is much better, and as a way of delivering information, it is much cleaner and more secure. The new beta is much better as a delivery vehicle. - Global Banking Organization The ease at which QlikView could 'do mobile' was contrasted with many of our other apps which either could not run on an ipad or would not be able to run as a Mobile app for at least another year, and within the space of 20 minutes, we were running fully functional QlikView mobile apps. Quite impressive. - Global Consumer Products Company I love it. I have no suggestions at all. It has made life easier. - CEO Global Pharmaceutical Company

33 Questions?

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