Advertising Standards and Creative Specifications

Transcription

1 The Loop Advertising Standards and Creative Specifications Advertising Standards and Creative Specifications The Loop reserves the right to refuse any advertising/advertisers, make exceptions to this policy on a case-by-case basis, as well as to make changes and add to this policy at any time. If you have any questions regarding creative submissions, please contact your The Loop Account Representative. PLEASE NOTE: ANY ELEMENT NOT MEETING SPEC WILL BE RETURNED FOR REVISION, WHICH MAY DELAY THE EXPECTED LIVE DATE AND RESULT IN LOST IMPRESSIONS Revised: November 30, 2012

2 Table of Contents Available Ad Placements... 3 Canadian Universal Ad Package- Standard Ads... 4 Rich Media... 4 In-Banner Video (video within an ad unit)... 4 Expandable Ads... 4 Floating OTP (Over-the-page) to 300x Skinning... 5 IAB Rising Stars... 5 Sidekick (300x250)... 5 Filmstrip (300x600)... 6 Pushdown (970x90)... 6 In-Stream Video (Pre-Roll)... 7 Digital File Submission... 7 Innovid... 8 Third Party Ad Servers... 8 Approved Third Party Ad Servers... 8 Cache-Busting... 8 Additional Ad Standards & Creative Guidelines... 8 Flash Guidelines... 8 Rich Media not accepted... 9 Creative Notes:... 9 Z-Index Guidelines... 9 Creative Deadlines... 9 Page 2 of 9

3 Available Ad Placements Ad Units The Loop Channels Homepage News Showbiz Opinion Living Style Health Autos Standard & In-Banner Video 300x250 x x x x x x x x 300x600 x x x x x x x 728x90 x* x x x x x x x Expandable 300x250 x x x x x x x x 300x600 x x x x x x 728x90 x x x x x x x Floating OTP (over-the-page) 300x250 x x x x x x x x Skin 1800x3500 x x x x x x x IAB Rising Star ad units The Sidekick x x x x x x x x The Filmstrip x x x x x x x The Pushdown x * Limited availability of the 728x90 on The Loop homepage Page 3 of 9

4 Canadian Universal Ad Package- Standard Ads Creative Unit Name Initial File Additional Initial File Length Accepted File formats Leaderboard 728x90 n/a Big Box 300x250 40KB n/a Half Page 300x600 10KB less, max. 3 loops on click GIF, JPG, SWF Flash (7-10, ActionScript 3) HTML5 Rich Media In-Banner Video (video within an ad unit) Creative Unit Name Initial File User Initiated File Length Minimum Required Controls Leaderboard Big Box Half Page 728x90 300x x600 40KB 2.2 MB; unlimited if streaming less, unlimited with interactio n on click Play, Pause, Mute (and/or Volume control to 0) Expandable Ads Ad Unit Initial s Maximum s (expanded state) Expansion Direction Expandable Leaderboard 729x90 728x360 Down Expandable Big Box 300x x250 Left Expandable Half Page 300x x600 Left max. user-initiated file load size: 2.2 MB Expansion of the ad can be initiated by either: mouse over/mouse off, or click to expand/click to retract. Creative must indicate that it will expand on mouse over, using text such as roll over to expand or similar. Must include Close X on expanded panel. (Font: 8-16pt, 11-21px) Video must include play, pause, mute (and/or volume control to 0) Page 4 of 9

5 Floating OTP (Over-the-page) to 300x250 Maximum dimension of floating component: 500x500 o Must not take the shape of an exact square or rectangle o Must not obstruct page navigation o Must include Close X on expanded panel. (Font: 8-16pt, 11-21px) o Video and audio are not permitted Ad must resolve into the 300x250 after 10 seconds if no user interaction takes place. Floating component must be third party frequency capped at 1 per user, per 24 hours. initial file load size: 80KB max. polite file load size: 160KB Skinning Maximum width: 1800 px. Maximum height: 2200 px. Center width: 980 px. (410 px. on either side) file size: 150KB File format: static GIF/JPG Skin is not ad-served and must not interact with the 300x250 A call to action must be present IAB Rising Stars Sidekick (300x250) Initial Polite User Initiated File & Video Length 300x250 60KB 110KB 2.2 MB; unlimited if streaming less, unlimited with interaction on click User initiated expansion, must have call to action Click to expand Video must include play, pause, mute (and/or volume control to 0) Page 5 of 9

6 Close X on expanded sidekick that closes and returns user to publisher page content. Best practice: For times when the user s browser does not support creative functionality (Flash, HTML5), provide a standard 300x600 image file (GIF/JPG) Filmstrip (300x600) Initial Polite User Initiated File & Video Length 300x600 viewable window in which total ad size of 300x3000 scrolls (5-300x600 segments) 60KB 110KB 2.2 MB; unlimited if streaming less, unlimited with interaction on click Video must include play, pause, mute (and/or volume control to 0) Best practice: For times when the user s browser does not support creative functionality (Flash, HTML5), provide a standard 300x600 image file (GIF/JPG) Pushdown (970x90) Maximum Expanded Initial File Polite User Initiated File Length 970x90 970x415 60KB 110KB 2.2 MB; unlimited if streaming less, unlimited with interactio n on click Pushdown expansion may be initiated: o On page load o Click to expand Close button on expanded pushdown initiated by click. Uninitiated expanded panel must close automatically after 8 seconds. Collapsed ad provides expand button that can be initiated with a click. Video must include play, pause, mute (and/or volume control to 0) Auto expansion must be third party frequency capped at 1 per user, per 24 hours. Page 6 of 9

7 Best practice: For times when the user s browser does not support creative functionality (Flash, HTML5), provide a standard 970x90 image file (GIF/JPG) In-Stream Video (Pre-Roll) Aspect Ratio Video Video Length Companion ad 16 :9, 4 :3 Minimum= Maximum= 30 FPS Minimum= 15 seconds Maximum= 30 seconds Always permitted 300x250 GIF, JPG, SWF, 3 rd party tag The Loop is VAST compliant The companion ad remains present after the streaming ad has ended. For companion ad specs please see Standard Ads (page 5) If providing a digital file, it may be uploaded to the following FTP site: o Host: Medias.symptico.ca o Login: adcreative o Password: z0vbgk1t Digital File Submission The Loop Video platform requires video ad creative in H.264 format. Creative s may be submitted as H.264, or transcoded instead by The Loop from non-h.264 source files. 1. H.264 Specification (for use in The Loop Video player without changes) Video Codec: H.264, 2-Pass VBR, Main Profile Format: 16-bit AAC, 44.1 khz, stereo Resolution: 640x360 pixels (16:9) or 640x480 pixels (4:3) Data : Video: 504 kbps : 96 kbps Total Data : 600 Kbps Keyframes: 2 seconds or auto 2. Non-H.264 Specification (to be transcoded for use in The Loop Video player) Video Codec: MPEG-2, WMV (Please note, we do not accept.flv files for transcoding) Resolution: At least 640x360 pixels (16:9) or 640x480 pixels (4:3) Total Data : ~2 Mbps and up Keyframes: 2 seconds or auto Page 7 of 9

8 Innovid Please check with your The Loop Account Representative for the most up to date Innovid Ad Specifications: Third Party Ad Servers Approved Third Party Ad Servers Ad operations reserves the right to turn away third party creative that is not part of the approved vendor list. To be added to the third party list the vendor must supply a test tag to the Ad operations team to have tested. (Approximate test time: 1 week) Adcentric AdGear Atlas BridgeTrack contobox DoubleClick eyereturn EyeWonder Mediamind (formerly Eyeblaster) Mediaplex PointRoll Pictela Smart Adserver Spongecell In order to monitor the quality of advertising content on our network, The Loop reserves the right to the following at anytime: Monitor Third Party servers for performance and response times. A list and/or sample page of all creative currently live. The ability to require express approval of any creative additions or deletions. Advertising creative be Loop hosted, given any problems with the client s Third Party server. Click-through tracking is not available on Third Party served campaigns. Different Loop channels have different Rich Media acceptance requirements. Please consult with your Loop contact to confirm acceptance. Cache-Busting Cache-busting is required for all Third Party served campaigns. Placement of cache-busting parameters must be clearly indicated in the ad tag code. Third Party served click URLs for hard-coded placements (text links, etc.) do not make use of cache-busting. Additional Ad Standards & Creative Guidelines Flash Guidelines The clicktag is case-sensitive in Flash versions 7-10 inclusively and should be "clicktag". In other versions of Flash, it is not case-sensitive, but it is recommended to be "clicktag". Select geturl in the button from where you want the URL navigation to trigger. Type clicktag in the URL field. clicktag is case sensitive. Page 8 of 9

9 Friday, November Below is an example of what the finished button script will look like: on (release) { geturl(clicktag, "_blank"); } Rich Media not accepted We do not support JAVA (not to be confused with JavaScript) due to security issues, in addition to performance issues and initial load times. Ad code using ILAYER, LAYER or NOLAYER tags due to compatibility and stability issues. Mailto fields, as we cannot ensure the user will have a consistently good experience using ads with this functionality. Creative Notes: Creative with a white background must have a solid 1-pixel border (black recommended). All Rich Media (In-Banner Video, Expandable, Floating) must be Third Party served (see page 4 for approved vendors) and must provide a standard GIF/JPG image backup file. In-Stream Video ads (i.e. pre-roll video) that are served within a video player environment such as the Video Hub, should have audio that plays automatically. When an ad is clicked it must launch the advertiser s landing page in a new browser window. Z-Index Guidelines Z-Index Range Content Type 0-4,999 Standard Ads, In-banner video, Filmstrip, Pushdown 5,000-1,999,999 Expandable ads 2,000,000-2,999,999 Floating (OTP) ads Creative Deadlines Standard Ad Creative Rich Media/Third Party Ad Creative In-Stream Video 3 business days before launch 5 business days before launch 5 business days before launch Page 9 of 9