BulletinHealthcare Advertisement Specifications

Transcription

1 AD BulletinHealthcare Advertisement Specifications STYLE OPTIONS 02 Standard IAB & Animated GIFs 03 Video (Static Frame) 04 Resource Center 05 Black Box & ISI 07 Advertiser Supplied Content 08 Poster Display 09 Dear Doctor Letter 10 Website Ad Specs 06 Text & Enhanced Text CONSIDERATIONS 11 Does BulletinHealthcare accept HTML5? 12 Competitive Separation Creative is due by 3pm, two business days prior to your first insertion date. Please submit creative to the Ad Operations team: Jamie Milano Kim Stumpe 1

2 Standard IAB & Animated GIFs AD AD AD 300x x x90 We accept JPGs, GIFs, or animated GIFs (3 frames max). File size must not exceed 80kb. We do not accept Flash files. Animated Gifs: Outlook 2007 and later versions do not support animated GIFs. Only a static representation of the GIF image shows, so please ensure that the first frame is sufficient on its own as a static image. All ads with white or partially white backgrounds must use a black 1-pixel border. 728x90 ads will be scaled down to fit on mobile devices. 2

3 Video (Static Frame) Click to view our Mechanism of Action 300x250 The advertisement is placed within the briefing as a JPG or GIF that replicates a chosen frame of the video. User clicks on ad and is taken to a website, hosted by the advertiser, where video is playing. We accept JPGs or GIFs sized at 300x250. File size must not exceed 80kb. A timestamp displaying the length of the video can be included as well. We do not accept Flash files. We can host video assets in some select cases. 3

4 Resource Center COMPANY LOGO MOA VIDEO SAVINGS CARD AD EVENTS SAMPLING 466x640 Link to multiple online assets (4 max). We accept JPGs or GIFs sized at 466x640(max). File size must not exceed 250kb. ISI can be attached to the unit or linked at the bottom of the briefing. Please see Black Box/ISI Specs for details. 4

5 Black Box & ISI CREATIVE BulletinHealthcare understands the unique nature of pharmaceutical advertising, which is why we offer flexible solutions for Black Box warnings, Important Safety Information, and other regulatory requirements. ISI Creative (Top Banner) ISI (Bottom Banner) Black Box warnings can run inside the Creative (Top Banner). We support flexible banner sizes, meaning we can place critical safety information next to content. Click here to see additional ISI link at the bottom of the Creative redirects users to the ISI (Bottom Banner), which is located at the end of the briefing where space is limitless. Creative (Top Banner) Link to multiple online assets (4 max). JPGs or GIFs sized at 466x1000 (max). File size must not exceed 250kb. ISI (Bottom Banner) JPGs or GIFs sized at 466x3640(max). File size must not exceed 250kb. Any display ad units not corresponding to specs given above are only accepted to accommodate for messaging required by regulation, such as ISI and/or Black Box messaging. These ads must contain a ratio of 80:20 of ISI and/or Black Box messaging to creative content. If required by legal, the ISI banner can be attached to the Creative banner instead of linked separately. Anchor links are not supported by all clients. Please note that any unit longer than 1000 pixels in length will be locked into the end of the briefing with no eligibility for fair rotation. 5

6 Text & Enhanced Text Text Advertisement Title of Text Ad Quam temere in vitiis, legem sancimus haerentia. Morbi fringilla convallis sapien, id pulvinar odio volutpat. Click here to learn more. Logo Logo: 120x110(max), 40kb(max), JPG or GIF Title: 100 characters (max)* Text: 500 characters (max)* Third-party click and pixel tracking is accepted. *spaces included Enhanced Text Advertisement Clickable Headline Nihilne te nocturnum praesidium Palati, nihil urbis vigiliae. Logo Clickable Headline Ut enim ad minim veniam, quis nostrud exercitation. Logo: 120x110(max), 40kb(max), JPG or GIF Headline: 75 characters (max)* Link Text: 75 characters (max)* Up to 5 different links can be supported. *spaces included 6

7 Advertiser Supplied Content Seamlessly integrate educational brand assets into one powerful campaign. Advertiser Supplied Content represents an opportunity for our trusted advertising partners to directly position content in BulletinHealthcare s briefings. Clearly labeled, Advertiser Supplied Content is integrated within the briefings editorial content, ensuring high visibility for our physician and HCP readers. Advertiser Supplied Content allows advertisers to promote case studies for their brand, Q&A sessions with KOLs, webinars, and other assets. 1 1 Run Advertiser Supplied Content in conjunction with display advertisements for maximum impact. 2 Advertiser branding is prominently displayed. Content must be of educational value. 3 Multiple links direct readers to a range of brand resources Section headers, headlines, and body text match the briefing s style to create a smooth reader experience. 3 Note: Requires pre-approval from BulletinHealthcare. Logo: 200x60(max), 40kb(max), JPG or GIF Title: 100 characters (max)* Text: 500 characters (max)* *spaces included 7

8 View Online Clinical Study Results Study by John Smith; Jane Jones, PhD Abstract Study Design Poster Display (end of briefing) Results Conclusions Clinical poster display at the end of the briefing. Link at the top of the ad unit redirects to a PDF of the poster. We accept JPGs or GIFs sized at 728x3640(max). Ad size must not exceed 250kb, and poster size must not exceed 10mb. Ad unit will run exclusively at the end of the briefing. Up to 4 pages of a PDF poster can be reworked into a JPG or GIF. Prior content approval required from some associations. 8

9 View Online Resolution of Legal Action Dear Doctor Letter (end of briefing) Dear doctor letter displayed at the end of the briefing. We accept JPGs or GIFs sized at 728x3640(max). Ad size must not exceed 250kb, and poster size must not exceed 10mb. Ad unit will run exclusively at the end of the briefing. Prior content approval required from some associations. 9

10 728X90 or 1140X X250 Website Ad Specifications Static Standard IAB We accept JPGs, GIFs, or animated GIFs (3 frames max) sized at 300x250, 728x90, and 1140x140. File size must not exceed 50kb. Rich Media We accept Flash (18fps, 15 sec max) and Video (15 sec max) sized at 300x250, 728x90, and 1140x140. File size must not exceed 40kb. Audio is initiated by user on click. Video controls: Close X, Play, Pause, Rewind, Volume. 10

11 Does BulletinHealthcare accept HTML5? Yes! but not all HTML5 is created equal. While BulletinHealthcare accepts HTML5, it s important to note that not all platforms support HTML5 in the same way. Below is a quick primer on how different platforms support different formats of HTML5. STATIC IMAGES VIDEO ANIMATION FLASH There s no such thing as an HTML5 image... an image is an image is an image! Static images coded in HTML5 render as standard JPEGs or GIFs in . The image tag and link will work properly in clients. iphone s IOS8, which represents 90% of our mobile opens, does not support HTML5 video in . Because of this, we do not accept HTML5 video files. Workaround: We can host an HTML5 video on a landing page. We ll place a static frame of the video in our briefing with a Play button overlay, so users know they will be redirected to a video. HTML5 uses Javascript to enable animation and other dynamic drawing. Because Javascript is universally blocked by clients due to its potential to create security risks, we do not accept this type of HTML5 ad. Flash isn t part of HTML5, but some advertisers use it as an alternative to HTML5. An increasing number of tech companies, led by Apple, have abandoned Flash and do not allow it to render on their devices. As a result, we do not accept Flash in our briefings. 11

12 advertisement About Competitive Separation & Brand Safety advertisement BulletinHealthcare briefings are delivered via , and typically run four to six pages in length. There are a maximum of three to five advertisement slots available each day, dependent on the briefings selected. The layout of our briefings provides natural separation, as each ad slot is adjacent to different editorial usually with only one advertisement per screen view. Please note that the dynamic nature of the daily news cycle prevents guarantees. In practice, however, BulletinHealthcare s advertisement scheduling process and daily briefing management generally mitigate competitive separation issues. advertisement Brand safety is typically not an issue for BulletinHealthcare, since our association partners demand a high standard of editorial content. However, we are able to perform negative keyword analysis to ensure advertisements do not appear adjacent to certain types of editorial. 12