Adform Nousukas (1600x40 > 1600x400) PRODUCTION GUIDE
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1 Adform Nousukas (1600x40 > 1600x400) PRODUCTION GUIDE
2 Production Guide 1 Table of Contents Nousukas (1600x40 > 1600x400) 2 User Experience 2 Initial Stage 2 Expanded Stage 2 Creative assets 2 Specs 2 Audio 3 Video 3 Adform Creative Toolkit 3 Additional Info 4 Nousukas settings in the system 4 Other 4
3 Production Guide 2 Nousukas (1600x40 > 1600x400) The format consists of the following parts: Initial 1600 (w) x 40 (h) stage (100% browser window width); Expanded 1600 (w) x 400 (h) stage; Video (optional). User Experience Initial Stage A user opens the webpage and sees a bottom locked floor ad (100% browser window width). On click, the ad expands to 1600x400. Expanded Stage Once expanded, the banner can offer additional flash, video or other rich media experience. The expanded banner accommodates a link to the predefined landing page. The ad maintains this size until mouse off or Close button click. Once the user leaves the expanded area, the ad collapses to the initial dimensions. The ad expands as many times as the user clicks the collapsed banner/hotspot. Creative assets The following items are to be delivered by a creative agency: Initial 1600 (w) x 40 (h) swf file, Expanded 1600 (w) x 400 (h) swf file, Info: Alternatively, for single-file expanding ad, only one 1600 (w) x 400 (h) swf file is required. For more info please refer to the Adform Creative Toolkit section (w) x 40 (h) backup image file, Optionally, if the creative includes video, follow the submission guidelines below. Specs Max Initial Download File Size: 40kb;
4 Production Guide 3 Click to expand; close button to collapse; Frequency capping: 1/campaign with Auto-close after 5 sec; Close button required on the collapsed and expanded elements. Implementation instructions available here; Collapsed source can be visible during expand; Wmode: transparent allowed; Clicking on the expanded part navigates to a landing page URL in a new window; Animation allowed on both collapsed and expanded parts; Expand direction: up. Audio Available on user initiation only (click). Off by default. Automatic increase to maximum within the first 2 seconds of the video. Maximum volume level must be reasonable and user friendly. Audio mute button required. Video Allowed with user initiation only (click). Stop and Play button controls required. The frame rate: 25 fps. Adform Creative Toolkit It is highly recommended to use Adform Creative Toolkit extension for Flash to deliver banners fully compliant with the specs. Download the latest version of Adform Creative Toolkit here: The Creative Toolkit auto-implements the required Actionscript commands on the flash files. Once exported, the assets are ready to be uploaded to the Adform system. Alternatively, if you prefer to create the ads without the Creative Toolkit, follow the instructions on Adform Test and Support Center:
5 Production Guide 4 Additional Info In the system, Nousukas is uploaded as an expanding-floating format, with custom Expand Direction settings: x: 0; y: -55. Position settings: left-bottom. Important: for 100% width, the following custom script should be added before the main tag: <script> var _adform = _adform []; _adform.push([ ' on.setup', function (settings) { // settings.options.expy = -100; settings.options.expposition = 'BC'; } ], [ ' on.init', function () { this.container.style({ width: '100%' }); this.collapsed.style({ width: '100%' }); var elem = this.collapsed.get('element'); var object = Adform.lib.byTag(elem, 'object')[0], embed = Adform.lib.byTag(elem, 'embed')[0], img = Adform.lib.byTag(elem, 'img')[0]; object && (object.style.width = '100%'); embed && (embed.style.width = '100%'); img && (img.style.width = '100%'); } ]); </script> The BN in red should be replaced with actual live bn number accordingly. Nousukas settings in the system Expand direction: up; Show on: custom; Auto-show after: 0.1; Auto-show frequency capping: 1 per campaign; Auto-close after: 5; Position: left/bottom. Other For any questions please contact traffic@adform.com
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