Contents. 1 Introduction to Computers, the Internet and the Web 1

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1 Preface xxxv 1 Introduction to Computers, the Internet and the Web Introduction The Future of Computing e-business and e-commerce What is a Computer? Types of Programming Languages Other High-Level Languages Structured Programming History of the Internet Personal Computing, Distributed Computing and Client/Server Computing History of the World Wide Web Hardware Trends The Key Software Trend: Object Technology JavaScript: Object-Based Scripting for the Web Browser Portability Evolution of the How to Program Series: C and C Java and Java How to Program Internet and World Wide Web How to Program e-business and e-commerce How to Program Dynamic HTML A Tour of the Book Internet and World Wide Web Resources 35 2 Introduction to Internet Explorer 5 and the World Wide Web Introduction 40

2 VII 2.2 Connecting to the Internet Features of Internet Explorer Searching the Internet Online Help and Tutorials Keeping Track of Your Favorite Sites FTP (File Transfer Protocol) Outlook Express and Electronic Mail Outlook Express and Newsgroups Using FrontPage Express to Create Web Pages NetMeeting and Chat Controlling the Details Plug-ins Internet and World Wide Web Resources 63 3 e-business Models Introduction Storefront Model Shopping-cart Technology Online Shopping Malls Auction Model Portal Model Dynamic Pricing Models Name-Your-Price Model Comparison Pricing Model Demand-Sensitive Pricing Model Bartering Model Rebates Offering Free Products and Services B2B Exchanges B2B Service Providers Online Trading and Lending Models Getting a Loan Online Recruiting on the Web Online News Services Online Travel Services Online Entertainment Online Automotive Sites Energy Online Selling Brainpower Online Art Dealers E-Learning Click-and-Mortar Businesses 96 4 Internet Marketing Introduction Choosing a Domain Name 105

3 VIII Contents 4.3 Internet Marketing Research Web Design Marketing Promotions E-Business Advertising Banner Advertising Buying and Selling Advertising on the Web Webcasting and Interactive Advertising E-Business Public Relations Customer Relationship Management (CRM) Keeping Track of Your Visitors Customer Registration Personalization Business-to-Business Marketing on the Web Search Engines META Tags Search-Engine Registration Partnerships Affiliate Programs Creating an Affiliate Program Marketing to the World Internet and World Wide Web Resources Online Monetary Transactions Introduction Credit-Card Transactions E-Wallets Alternate Consumer Payment Options Digital Currency Peer-To-Peer Payments Smart Cards Micropayments Business-to-Business (B2B) Transactions E-Billing Online Banking Internet and World Wide Web Resources Legal, Ethical and Social Issues; Internet Taxation Introduction Legal Issues: Privacy on the Internet Right to Privacy Internet and the Right to Privacy Tracking Devices Cookies Employer and Employee Protecting Yourself as a User Protecting Your Business: Privacy Issues 169

4 IX 6.3 Legal Issues: Other Areas of Concern Defamation Sexually Explicit Speech Children and the Internet Alternate Methods of Regulation Intellectual Property: Patents and Copyright Trademark and Domain Name Registration Unsolicited Commercial (SPAM) Online Auctions Online Contracts Social Issues: Online Communities Online Communities: Defining the Difference Online Activism Disabilities and the Web Global Issues Internet Taxation Internet and World Wide Web Resources Computer and Network Security Introduction Ancient Ciphers to Modern Cryptosystems Secret-key Cryptography Public Key Cryptography Key Agreement Protocols Key Management Digital Signatures Public Key Infrastructure, Certificates and Certification Authorities Cryptanalysis Security Protocols Secure Sockets Layer (SSL) Secure Electronic Transaction (SET ) Security Attacks Network Security Firewalls Kerberos Biometrics Steganography Internet and World Wide Web Resources Hardware, Software and Communications Introduction Structure of the Internet Hardware Servers Communications Media Storage Area Networks (SANs) 237

5 X Contents 8.4 Connecting to the Internet Digital Subscriber Lines (DSL) Broadband Integrated Services Digital Network (ISDN) Wireless WebTV Software Application Service Providers (ASPs) Operating Systems Databases Building a Web Site Web-Site Construction Services Web-Site Hosting Domain Names E-Commerce Consulting Internet and World Wide Web Resources Introduction to HyperText Markup Language 4 (HTML 4) Introduction Markup Languages Editing HTML Common Tags Headers Text Styling Linking Images Formatting Text With <FONT> Special Characters, Horizontal Rules and More Line Breaks Internet and WWW Resources Intermediate HTML Introduction Unordered Lists Nested and Ordered Lists Basic HTML Tables Intermediate HTML Tables and Formatting Basic HTML Forms More Complex HTML Forms Internal Linking Creating and Using Image Maps <META> Tags <FRAMESET> Tag Nested <FRAMESET> Tags Internet and WWW Resources 317

6 XI 11 Ultimate Paint Introduction Image Basics File Formats: GIF or JPEG? Tool Palette Brushes Effects Internet and World Wide Web Resources Microsoft FrontPage Express Introduction Microsoft FrontPage Express Text Styles Images and Links Symbols and Lines Tables Forms Marquees and Scripts JavaScript/JScript: Introduction to Scripting Introduction A Simple Program: Printing a Line of Text in a Web Page Another JavaScript Program: Adding Integers Memory Concepts Arithmetic Decision Making: Equality and Relational Operators JavaScript Internet and World Wide Web Resources JavaScript/JScript: Control Structures I Introduction Algorithms Pseudocode Control Structures The if Selection Structure The if/else Selection Structure The while Repetition Structure Formulating Algorithms: Case Study 1 (Counter-Controlled Repetition) Formulating Algorithms with Top-Down, Stepwise Refinement: Case Study 2 (Sentinel-Controlled Repetition) Formulating Algorithms with Top-Down, Stepwise Refinement: Case Study 3 (Nested Control Structures) Assignment Operators Increment and Decrement Operators A Note on Data Types JavaScript Internet and World Wide Web Resources 434

7 XII Contents 15 JavaScript/JScript: Control Structures II Introduction Essentials of Counter-Controlled Repetition The for Repetition Structure Examples Using the for Structure The switch Multiple-Selection Structure The do/while Repetition Structure The break and continue Statements The Labeled break and continue Statements Logical Operators Structured Programming Summary JavaScript/JScript: Functions Introduction Program Modules in JavaScript Programmer-Defined Functions Function Definitions Random Number Generation Example: A Game of Chance Duration of Identifiers Scope Rules JavaScript Global Functions JavaScript/JScript: Arrays Introduction Arrays Declaring and Allocating Arrays Examples Using Arrays References and Reference Parameters Passing Arrays to Functions Sorting Arrays Searching Arrays: Linear Search Multiple-Subscripted Arrays JavaScript/JScript: Objects Introduction Thinking About Objects Math Object String Object Fundamentals of Characters and Strings Methods of the String Object Character Processing Methods Searching Methods Splitting Strings and Obtaining Substrings HTML Markup Methods Date Object Boolean and Number Objects 577

8 XIII 19 Dynamic HTML: Cascading Style Sheets (CSS) Introduction Inline Styles Creating Style Sheets with the STYLE Element Conflicting Styles Linking External Style Sheets Positioning Elements Backgrounds Element Dimensions Text Flow and the Box Model User Style Sheets Internet and World Wide Web Resources Dynamic HTML: Object Model and Collections Introduction Object Referencing Collections all and children Dynamic Styles Dynamic Positioning Using the frames Collection navigator Object Summary of the DHTML Object Model Dynamic HTML: Event Model Introduction Event ONCLICK Event ONLOAD Error Handling with ONERROR Tracking the Mouse with Event ONMOUSEMOVE Rollovers with ONMOUSEOVER and ONMOUSEOUT Form Processing with ONFOCUS and ONBLUR More Form Processing with ONSUBMIT and ONRESET Event Bubbling More DHTML Events Dynamic HTML: Filters and Transitions Introduction Flip filters: flipv and fliph Transparency with the chroma Filter Creating Image masks Miscellaneous Image filters: invert, gray and xray Adding shadows to Text Creating Gradients with alpha Making Text glow Creating Motion with blur Using the wave Filter 684

9 XIV Contents Advanced Filters: dropshadow and light Transitions I: Filter blendtrans Transitions II: Filter revealtrans Dynamic HTML: Data Binding with Tabular Data Control Introduction Simple Data Binding Moving a Recordset Binding to an IMG Binding to a TABLE Sorting TABLE Data Advanced Sorting and Filtering Data Binding Elements Internet and the World Wide Web Resources Dynamic HTML: Client-Side Scripting with VBScript Introduction Operators Data Types and Control Structures VBScript Functions VBScript Example Programs Arrays String Manipulation Classes and Objects Internet and World Wide Web Resources Active Server Pages (ASP) Introduction How Active Server Pages Work Client-side Scripting versus Server-side Scripting Using Personal Web Server or Internet Information Server Active Server Page Objects A Simple ASP Example Server-side ActiveX Components File System Objects Session Tracking and Cookies Databases, SQL, Microsoft UDA and ADO Accessing a Database from an Active Server Page Internet and World Wide Web Resources ASP Case Studies Introduction Setup Shopping Cart Auction Site Comparison Pricing Search Engine 827

10 XV 26.3 Case Study: a Shopping Cart Case Study: an Online Auction Site Case Study: a Comparison Pricing Search Engine Internet and World Wide Web Resources XML (Extensible Markup Language) Introduction Structuring Data Document Type Definitions (DTD) Customized Markup Languages MathML WML XBRL ebxml FpML Other Markup Languages Using XML with HTML Document Object Model (DOM) Extensible Style Language (XSL) Microsoft Schema Extensible Hypertext Markup Language (XHTML ) Microsoft BizTalk Simple Object Access Protocol (SOAP) Internet and World Wide Web Resources Case Study: An Online Bookstore Introduction Setup Client-Side Documents XML Data (Book Listing) Other Server-Side Documents Business-to-Business (B2B) Models B2B Example Internet and World Wide Web Resources Perl 5 and CGI (Common Gateway Interface) Introduction Perl String Processing and Regular Expressions Viewing Client/Server Environment Variables Form Processing and Business Logic Server-Side Includes Verifying a Username and Password Using ODBC to Connect to a Database Cookies and Perl Example: An Internet Shopping Cart Internet and World Wide Web Resources 1005

11 XVI Contents 30 Dynamic HTML: Structured Graphics ActiveX Control Introduction Shape Primitives Moving Shapes with Translate Rotation Mouse Events and External Source Files Scaling Dynamic HTML: Path, Sequencer and Sprite ActiveX Controls Introduction DirectAnimation Path Control Multiple Path Controls Time Markers for Path Control DirectAnimation Sequencer Control DirectAnimation Sprite Control Animated GIFs Multimedia: Audio, Video, Speech Synthesis and Recognition Introduction Adding Background Sounds with the BGSOUND Element Adding Video with the IMG Element s DYNSRC Property Adding Audio or Video with the EMBED Element Using the Windows Media Player ActiveX Control Microsoft Agent Control RealPlayer Activex Control Embedding VRML in a Web page Using Streaming Media Internet and World Wide Web Resources Macromedia Flash 4: Building Interactive Animations Introduction Learning Flash with Hands-on Examples Changing the Appearance of the Stage Creating a Shape with the Oval Tool Adding Text to a Button Converting a Shape into a Symbol Adding Keyframes Editing Button Symbols Using the Paint Bucket Tool Using Test Movie to Verify Changes Adding Layers to a Movie Using Tweening to Animate Text 1110

12 XVII Adding a Text Field Adding ActionScripting Creating a Projector (.exe) File Using Publish Manually Embedding a Flash Movie in a Web page Using Flash for Special Effects Importing and Manipulating Bitmaps Using Masking to Create an Advertisement Banner Adding Online Help to Your Forms Adding Sound Creating a Web-Site Introduction Creating a Store Front Using Loops ActionScripts Internet and World Wide Web Resources Accessibility Introduction Providing Alternatives for Multimedia Content Maximizing Readability by Focusing on Structure Accessibility in HTML Tables Accessibility in HTML Frames Using Voice Synthesis and Recognition with VoiceXML Accessibility in Microsoft Windows Tools for Visually Impaired People Tools for Hearing-Impaired People Tools for Users Who Have Difficulty Using the Keyboard Microsoft Narrator Microsoft On-Screen Keyboard Accessibility Features in Microsoft Internet Explorer JAWS for Windows Other Accessibility Tools Internet and World Wide Web Resources 1184 A HTML Special Characters 1191 B HTML Colors 1192 C ASCII Character Set 1195 D Operator Precedence Charts 1196 Bibliography 1201 Index 1208

Contents (Subject to Change)

Contents (Subject to Change) Preface 1 Introduction to Computers and the Internet 1 1.1 Introduction 2 1.2 What Is a Computer? 4 1.3 Types of Programming Languages 5 1.4 Other High-Level Languages 7 1.5