Certified for IBM Software. Mark and Title Guidelines

Transcription

1 IBM Software Mark and Title Guidelines

2 Overview 3 Why the IBM... Marks? 3 What Are the Marks and Titles? 3 What Do the Marks Mean? 3 Using Your Mark 4 When and Where Can I Use the Marks? 4 Using Your Title 5 Design of the Marks 6 Mark Color 6 Size/Space/Background 7 Trademark Symbols 7 What Not to Do with the Marks 8 Using the Mark and Titles in Different Situations 9 Biography or Resume 9 Business Card 10 Personalized Stationery 11 Signature 11 Your Company s Collateral 12 Web Site 13 Using Multiple Marks 14 With Other IBM... Marks 14 With Certification Marks from Other Companies 15 Legal Attribution 16 Contacts and Resources 16

3 OVERVIEW Why the IBM... Marks? IBM has created the... Marks to enable professionals who have been tested and certified by IBM to promote their skills with specific brands of IBM. Professional certifications are offered for all its solutions, and are based on job roles and skill level. These guidelines are intended to help you apply the Marks and Titles in an effective and meaningful way. Please share these guidelines with the individuals and creative agencies responsible for applying the Marks to materials intended to identify your qualified expertise. What are the Marks and Titles? Currently,... Marks and Titles have been created to identify four IBM brands. These are: DB2 Lotus What Do the Marks Mean? The Marks are provided to associate your qualified skills with a brand of IBM. The Marks are NOT intended to represent that a company is an IBM Business Partner; or suggest that your company or company s offerings have been qualified or endorsed by IBM. Examples of titles associated with a certification role: For entry level IBM Certified Associate Systems Administrator Lotus Domino For intermediate level IBM Certified Systems Administrator Lotus Domino For advanced level IBM Certified Advanced Systems Administrator Lotus Domino 3 IBM Software Mark and Title Guidelines 28 DEC 2004 V_2

4 USING YOUR MARK When and Where Can I Use the Marks? As an individual, you are encouraged to use the Marks on materials where it is appropriate to recognize your qualified expertise, such as your signature, business cards or resume. There may be other situations where it is advantageous for your company to use the Marks, such as in its collateral and Web site. Your company may only use the... Marks if it has IBM Certified Professionals on staff, and it is representing the skills of the staff. Following these guidelines should make it possible to feature your certification while leveraging the positive benefits of association with IBM and its. Examples of your usage from the desk of Employee s Name Employee's Title XYZ inc. XYZ Inc. Address Line City, State, Zip Fax Number NAME Address Line 1 Address Line 2 City, State/Province Postal Code Home Phone (000) OBJECTIVE Lorem ipsum dolor sit amet, consectetuer adipiscing elit,. QUALIFICATIONS Lotus lobortis nisl ut aliquip ex ea commodo consequat. Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Minim veniam, quis nostrud exerci tation ullamcorper suscipit Dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. CERTIFIED Amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Employee s Name Employee s Title @xyzinc.com XYZ inc. Address Line City, State, Zip Fax Number EMPLOYMENT 20xx-20xx Position, Name of Company Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliqui. Ut wisi si enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Dipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. REFERENCES Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet Examples of your company s usage Providing Solutions for e-commerce HOME PRODUCT INFO ABOUT US SERVICES SUPPORT CONTACT US CONTACT US All of our staff has been tested and certified as IBM Certified Professionals who are skilled in the integration of and hardware solutions. ABOUT OUR STAFF Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit DB2 OUR TEAM Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat Lorem ipsum dolor sit amet, Ut wisi enim ad minim veniam, consectetuer adipiscing elit, quis nostrud exerci tation ullamcorper suscipit lobortis nisl sed diam nonummy nibh euismod tincidunt ut laoreet dolore ut aliquip ex ea commodo consequat. magna aliquam erat volutpat. quat. Lorem ipsum dolor sit amet, Duis autem vel eum iriure dolor consectetuer adipiscing elit, in hendrerit in vulputate velit sed diam nonummy nibh euismod tincidunt ut laoreet dolore esse molestie consequat, vel illum dolore eu feugiat magna aliquam erat volutpat. nulla facilisis at vero eros et accumsan et iusto odio dignissim quis nostrud exerci tation ul- Ut wisi enim ad minim veniam, qui blandit praesent luptatum lamcorper suscipit lobortis nisl zzril delenit augue duis dolore ut aliquip ex ea commodo consequat. te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, Lorem ipsum dolor ed diam nonummy nibh euismod tincidunt ut laoreet dolore sed diam nonummy consectetuer adipiscing elit, magna aliquam erat mod tincidunt ut laoreet dolore volutpat. Ut wisi enim ad minim magna aliquam erat volut veniam, quis nostrud exer veniam, quis nostrud exerci tation ullamcorper suscipit lobortis Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla fa- XYZ Industries. All rights reserved XYZ and the XYZ logo are trademarks of XYZ Inc. The Ready for IBM Retail Store Innovations Mark and the trademarks contained therein are trademarks of IBM Corp. and are used under license only to indicate compatibility or integration with IBM Retail Store Innovations for kiosk solutions. 4 IBM Software Mark and Title Guidelines 28 DEC 2004 V_2

5 USING YOUR TITLE Using Your Title Here are some examples of how to write about yourself using your Title(s). When identifying your certification in a sentence or headline, use the... Title, and not the Mark. Correct State your qualified expertise by saying IBM Certified... Examples: Jim Smith, became an IBM Certified Associate Instructor in Kim Jones, IBM Certified Deployment Professional - Tivoli Enterprise Console. Jane Smith is an IBM Certified Advanced Instructor Lotus Domino. Bill Jones is an IBM Certified Advanced Deployment Professional and an IBM Certified Application Developer. All the technical staff of XYZ Company have been tested and certified as IBM Certified Professionals who are skilled in the integration of and hardware solutions. Incorrect Do not change the language of the certification title. Incorrect example: Jim Smith, was certified as an IBM Associate Instructor in Do not insert the brand into the certification title. Incorrect example: Kim Jones, IBM Tivoli Certified Deployment Professional Do not separate IBM from the certification title. Incorrect example: Jane Smith is a Certified Advanced Instructor IBM Lotus. Bill Jones is certified by IBM as an Advanced Deployment Professional and an Application Developer. IBM performs the testing and certification. People, and not the company, are IBM Certified. Incorrect examples: XYZ Company has tested and certified all its staff as IBM Certified Professionals. XYZ Company is tested and certified as IBM Certified Professionals who are skilled in the integration of and hardware solutions. 5 IBM Software Mark and Title Guidelines 28 DEC 2004 V_2

6 DESIGN OF THE MARKS Mark Color All of the current Marks are shown and specified here. Each Mark uses a particular set of colors that refer to the brand. When color reproduction is not an option, it is best to use the black and white version of the files provided. IBM DB2 DB2 IBM Tivoli CMYK: C75 M0 Y100 K0 RGB: R0 G133 B51 WEB: CMYK: C75 M43 Y0 K0 RGB: R75 G107 B175 WEB: CMYK: C0 M90 Y86 K0 RGB: R255 G0 B0 WEB: FF0000 CMYK: C75 M43 Y0 K0 RGB: R75 G107 B175 WEB: IBM Lotus Lotus IBM WebSphere CMYK: C0 M18 Y100 K0 RGB: R255 G204 B0 WEB: FFCC00 CMYK: C75 M43 Y0 K0 RGB: R75 G107 B175 WEB: CMYK: C0 M18 Y100 K0 RGB: R255 G204 B0 WEB: 9900CC CMYK: C75 M43 Y0 K0 RGB: R75 G107 B175 WEB: When color is not an option, it is best to use the black and white version of the files provided. 6 IBM Software Mark and Title Guidelines 28 DEC 2004 V_2

7 DESIGN OF THE MARKS Size The Mark should be 8 mm high or larger. Don t change the proportions of the Mark or rescale the dimensions of the artwork. Space Create a safe space around the Mark that is equal to or greater than one-half of the vertical height of the 8 mm in 23 pt Lotus 80% background tone entire Mark. Minimum Size is 8mm high. 0.5 point outline Background At times you may need to place the Mark on top of a color background or on top of imagery. When you do this, check to make sure the entire Mark remains clearly distinct and legible. If the background is 80% or darker, you will need to add a white outline around the Mark. Legibility of Trademark Symbols x WebSphere x x DB2 Add a white outline around the mark when placing it on a dark background. The Mark contains symbols to indicate that the name is a registered trademark ( ). When you apply a Mark, it is important that any symbols remain intact Safe space around the mark is one-half the vertical height. and clearly legible. Note: Some countries have legal restrictions on the appearance of trademark symbols. Consult you local attorney for instructions. li Trademark symbols should be clearly legible. 7 IBM Software Mark and Title Guidelines 28 DEC 2004 V_2

8 DESIGN OF THE MARKS What Not to Do with the Marks The Marks representing IBM and its offerings are a powerful tool to identify and promote your achievements. Each Mark should be applied carefully in order to maintain its value and recognition. Illustrated here are some practices to avoid. Do not use a Mark to identify or promote your company or product. Do not alter, modify or enhance a Mark. This includes not changing its proportions, not substituting type, and not resizing or modifying its elements. Do not combine a Mark with any other icon, trademark or graphic. DB2 Do not modify the Mark by adding your Title. Lotus IBM Certified Instructor Lotus Solutions Do not use as part of a sentence. Use the entire Mark. Do not crop it in any way. Lotus 8 IBM Software Mark and Title Guidelines 28 DEC 2004 V_2

9 USING THE MARK AND TITLES IN DIFFERENT SITUATIONS Biography or Resume Place the Mark close to the relevant content so that people can easily distinguish it from other corporate, product or other logos or marks. Correct Incorrect NAME Address Line 1 Address Line 2 City, State/Province Postal Code Home Phone (000) Lotus NAME Address Line 1 Address Line 2 City, State/Province Postal Code Home Phone (000) OBJECTIVE Lorem ipsum dolor sit amet, consectetuer adipiscing elit,. QUALIFICATIONS OBJECTIVE Lorem ipsum dolor sit amet, consectetuer adipiscing elit,. QUALIFICATIONS IBM Certified Advanced Instructor- Lotus Domino, in 2003 nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. EMPLOYMENT 20xx-20xx Position, Name of Company IBM Certified Advanced Instructor- Lotus Domino, in 2003 REFERENCES Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet Lotus CERTIFIED IBM Certified Advanced Instructor- Lotus Domino, in 2003 IBM Certified Associate System Administrator - Tivoli product xyz. IBM Certified Advanced Deployment Professional and IBM Certified Application Developer nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. EMPLOYMENT 20xx-20xx Position, Name of Company Do not place the Mark in a dominating position. 9 IBM Software Mark and Title Guidelines 28 DEC 2004 V_2

10 USING THE MARK AND TITLES IN DIFFERENT SITUATIONS Business Card It may or may not be appropriate to include the Certified for... Mark on your business card. Space may simply not allow it, or your employer s corporate standards may prevent it. When you are able to use the Mark on your business card, avoid placing it right next to your company logo. When color reproduction is not an option, or to maintain the dominance of your company logo, you may use a black and white version of the Mark. Correct Employee s Name Employee s Title @xyzinc.com XYZ inc. Address Line City, State, Zip Fax Number Incorrect Employee s Name Employee s Title @xyzinc.com XYZ inc. Address Line City, State, Zip Fax Number Do not place the Mark too close to your company s logo or in a dominating size. 10 IBM Software Mark and Title Guidelines 28 DEC 2004 V_2

11 USING THE MARK AND TITLES IN DIFFERENT SITUATIONS Personalized Stationery Place the Mark on your personalized stationery so that people associate it with you and not the company you work for. Correct Incorrect You may also indicate your qualified expertise by including the Mark(s) in your signature. from the desk of Employee s Name Employee's Title XYZ Inc. XYZ inc. Address Line XYZ inc. Address Line City, State, Zip Fax Number w w w. x y z. c o m City, State, Zip Fax Number Do not use the Mark on corporate stationery. 11 IBM Software Mark and Title Guidelines 28 DEC 2004 V_2

12 USING THE MARK AND TITLES IN DIFFERENT SITUATIONS Your Company s Collateral Place the Mark in a location apart from your company logo and as close as possible to the relevant content of your brochure. Ensure that it remains distinct, visible and clear (see Size/Space/Background and that it is not larger than the company logo. Correct Incorrect If your collateral includes other IBM emblems, place the emblems near the company information, and the Mark near the relevant offering. All of our staff has been tested and certified as IBM Certified Professionals who are skilled in the integration of and hardware solutions. w w w. x y z. c o m / p r o d u c t OUR TEAM Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. quat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, ed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor consectetuer adipiscing elit, sed diam nonummy mod tincidunt ut laoreet dolore magna aliquam erat volut veniam, quis nostrud exer Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla fa- XYZ Industries. All rights reserved XYZ and the XYZ logo are trademarks of XYZ Inc. The Ready for IBM Retail Store Innovations Mark and the trademarks contained therein are trademarks of IBM Corp. and are used under license only to indicate compatibility or integration with IBM Retail Store Innovations for kiosk solutions. Do not place the Mark on the cover of your company s brochure. 12 IBM Software Mark and Title Guidelines 28 DEC 2004 V_2

13 USING THE MARK AND TITLES IN DIFFERENT SITUATIONS Web Sites Upon certification of your qualified expertise, your company may include a Mark on its Web site by using the GIF artwork that IBM supplies. The Mark should be used only in reference to its staff, near the citation of qualifying skills. Place the Mark(s) apart from your company logo, and ensure it always remains distinct, visible and clear (see Size/Space/ Background). Correct Providing Solutions for e-commerce HOME PRODUCT INFO ABOUT US SERVICES SUPPORT CONTACT US CONTACT US ABOUT OUR STAFF Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit DB2 Incorrect Providing Solutions for e-commerce HOME PRODUCT INFO ABOUT US SERVICES SUPPORT CONTACT US LOREM IPSUM DOLOR SIT AMETCONSECTETUERA DIPISCING ELIT SED DIAM NONUMMY NIBH EUISMOD TINCIDUNT UT LAOREET DOLORE MAGNA ALIQUAM ERAT VOLUTPAT UT WISI ENIM AD MINIM VENIAM QUIS NOSTRUD EXERCI TATION ULLAMCORPER SUSCIPIT LOBORTIS NISL UT ALIQUIP EX EA Duis autem vel eum iriure dolor in hend rerit in vulputate velit CONTACT US Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue Place the Mark as close as possible to the relevant content and pages of your Web site. Do not use any IBM trademark, service or product name in any of your domain names, URLs or addresses. Do not scale the GIF artwork that IBM specially provided to you for application to your Web site. 13 IBM Software Mark and Title Guidelines 28 DEC 2004 V_2

14 USING MULTIPLE MARKS With Other IBM... Marks You may have earned the privilege to use more than one of the... Marks to identify or promote your qualified expertise. When you do this, group the Marks together while separating them from your company logo. When you apply more than one Mark, all should carry equal weight and prominence. Correct Providing Solutions for e-commerce Incorrect Providing Solutions for e-commerce HOME PRODUCT INFO ABOUT US SERVICES SUPPORT CONTACT US CONTACT US ABOUT OUR STAFF Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea DB2 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea HOME PRODUCT INFO ABOUT US SERVICES SUPPORT CONTACT US CONTACT US ABOUT OUR STAFF Lorem ipsum dolor sit amet, consectetuer ad ipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad DB2 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea Employee s Name Employee s Title @xyzinc.com XYZ inc. Address Line City, State, Zip Do not use marks that are different sizes. The marks should be sized equally and carry equal weight. When using more than one mark, all marks must be equal in height. 14 IBM Software Mark and Title Guidelines 28 DEC 2004 V_2

15 USING MULTIPLE MARKS With Certification Marks from Other Companies You may be entitled to use certification marks and emblems from companies other than IBM. If you do, then clearly separate your company logo from these marks by grouping them together or placing each one as close as possible to the relevant content. Correct Incorrect NAME Address Line 1 Address Line 2 City, State/Province Postal Code Home Phone (000) NAME Address Line 1 Address Line 2 City, State/Province Postal Code Home Phone (000) OBJECTIVE Lorem ipsum dolor sit amet, consectetuer adipiscing elit,. QUALIFICATIONS Lotus lobortis nisl ut aliquip ex ea commodo consequat. Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Minim veniam, quis nostrud exerci tation ullamcorper suscipit Dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. CERTIFIED Amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. EMPLOYMENT 20xx-20xx Position, Name of Company Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliqui. Ut wisi si enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Dipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. REFERENCES Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet OBJECTIVE Lorem ipsum dolor sit amet, consectetuer adipiscing elit,. QUALIFICATIONS nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit Ut wisi lobortis nisl Ł ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscł ing elit, sed diam nonummy nibh euismod tincidunt ut laoreet erat volutpat. Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Minim veniam, quis nostrud exerci tation ullamcorper suscipit Dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem adipiscing elit, sed diam nonummy ipsum dolor sit amet, consectetuer nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. EMPLOYMENT 20xx-20xx Position, Name of Company nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi Dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi si enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ad minim veniam, quis nostrud exerci tation ullamcorper suscipit REFERENCES Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet Lotus CERTIFIED The Mark is positioned close to the content that describes your qualified expertise, and the emblem is positioned to reflect your relationship with IBM. Do not use marks that are different sizes. The marks should be sized equally and carry equal weight. 15 IBM Software Mark and Title Guidelines 28 DEC 2004 V_2

16 LEGAL ATTRIBUTION, CONTACTS AND RESOURCES Legal Attribution The... Mark is an IBM trademark and contains IBM trademarks. Each Mark has its own specific attribution statement. Only attribute the Marks you are using. Any and all uses with your company s marketing communications require the inclusion of Legal Attribution text. Exceptions are permitted for situations like business cards in which there is insufficient space to include attribution. Note: Some countries have legal restrictions on the appearance of trademark symbols. Consult your local attorney for instructions. In addition, you should Always insure that the Mark is large enough to be legible. Always list multiple IBM brand names in alphabetical order: e.g., DB2, Tivoli and WebSphere sofware. Contacts and Resources For more information, please contact your regional PartnerWorld Membership Centre or simply contact us by at certify@us.ibm.com DB2 The IBM DB2 Mark and the trademarks contained therein are trademarks of IBM Corp. and are used under license only to indicate that the individual is qualified for a certification role within the DB2 brand category. Lotus The IBM Lotus Mark and the trademarks contained therein are trademarks of IBM Corp. and are used under license only to indicate that the individual is qualified for a certification role within the Lotus brand category. Tivoli The IBM Tivoli Mark and the trademarks contained therein are trademarks of IBM Corp. and are used under license only to indicate that the individual is qualified for a certification role within the Tivoli brand category. WebSphere The IBM WebSphere Mark and the trademarks contained therein are trademarks of IBM Corp. and are used under license only to indicate that the individual is qualified for a certification role within the WebSphere brand category. Multiple Marks Example This is only a sample and may be different depending on which Marks are used. The IBM Tivoli Mark and the WebSphere Mark and the marks contained therein are trademarks of IBM Corp. and are used under license only to indicate that the individual is qualified for a certification role within the Tivoli and WebSphere brand categories, respectively. 16 IBM Software Mark and Title Guidelines 28 DEC 2004 V_2 IBM Corp All rights reserved.