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1 urrent Sitemap by Navigation ayout ome zhealth.net Special onsiderations bout et ertified Store ontact Us This document displays where each page lives in respect to the navigation items in the primary navigation bar. ealth R - Phase s Training Products Newsletter Subscriptions ach product category leads to a third level of product detail pages. bout Us Q Z-ealth log Schrock's log uide Posts - Phase S - Phase T - Phase 9S ertification Series ost a ertification Search for Trainers Professional Training & ertifications Sale Products Products Schrock's Product uide etails heck Out Thank You rror rchived Newsletters alendar enmark ffiliates While the checkout functionality is displayed run-of-site (R.O.S.), the page's UR stipulates that the page lives in this section. The ooter Navigation items displayed here are native to this navigation system and do not live under a Main Navigation item. ey Top-level Page ustomer omments ssentials of lite nternal pages Trainer omments roup of similar pages omment Native ooter Navigation Terms/Policy Trainer orum rand uidelines lient: Zealth ate: 11/6/2010 eliverable: Sitemap v.1 Page(s): 1 reated by: evi Wardell pproved by: ate

2 Prososed Sitemap by Navigation ayout bout thletes ome zhealth.net Trainers Products & ertifications ecome an ffiliate Special onsiderations ontent previously living on the page called "What is Z- ealth" will live on home page Previously called "bout Us" 1.1 Management s irectory 4.1 Products On Sale The testimonial page will combine both athlete and trainer testimonials Q Testimonials rand uidelines Schrock's Search uide Results ealth.2. et ertified ertification Schrock's uide etail.2.1 alendar 4.2 Training Products Professional Training & ertifications Products rand uidelines used to live in the footer of the home page. recommend since this is a brand/organization piece of content, it live under bout instead. This is a new item to hold content and products for thletes Used to live on the top level navigation. recommend it be placed in the appropriate bucket enmark Schrock's Product uide etails ealth, and page moved from the bout section Native eader Navigation ost a ertification ssentials of lite 4.5 heck Out This is a new item to hold content and products for Trainers This used to live in the main navigation but now lives under the Trainers section eing moved from the ontact Us section to the Trainer section. The blog, newsletter and contact buttons can live on their own in a small utility navigation at the top of the site. The footer navigation will only have two native items. log Newsletter ontact Us ey Top-level Page Native ooter Navigation Terms/Policy 9 10 Trainer orum nternal pages roup of similar pages lient: Zealth ate: 11/9/2010 eliverable: Recommended Sitemap Page(s): 1 reated by: evi Wardell pproved by: ate omment

3 ome eading 1 OO all To ction What is Z-ealth Our Mailing ddress Z-ealth Solutions 880 S. yrene Road, Suite 101 Tempe, Z thletes Trainers ll Products & ertifications ecome an ffiliate orem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. Suspendisse tristique. ras et sem at odio porttitor mattis. onec dignissim ornare tortor. onec lectus turpis, tempor id, cursus vitae, eleifend in, risus. enean turpis. Mauris ultricies quam malesuada ligula. Vivamus neque. Maecenas arcu lacus, bibendum in, pretium ut, imperdiet 2 a, augue. Vivamus lorem velit, placerat non, porta sit amet, iaculis nec, est. Proin scelerisque lectus quis lectus. nteger felis. uis sagittis auctor eros. Vivamus porta lacus id pede. Nulla scelerisque lorem ut quam est. Proin scelerisque lectus quis lectus. nteger felis. uis sagittis auctor eros. Vivamus porta lacus id pede. Nulla scelerisque lorem ut quam ras lectus. Sed imperdiet placerat est. tiam accumsan felis eget ligula. Proin auctor, nibh sed volutpat pellentesque, tortor lectus condimentum felis, sit amet accumsan leo dui ut ligula. Pellentesque convallis. uis dapibus neque sed lorem. uis varius mauris vel augue. liquam a massa. usce dapibus mi. n hac habitasse platea dictumst. uis lacus est, consequat ac, mollis eu, posuere vitae, velit. Proin faucibus lectus congue lacus. Phasellus auctor semper nibh. Ut ligula. lass aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. orem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. Suspendisse tristique. ras et sem at odio porttitor mattis. onec dignissim ornare tortor. onec lectus turpis, tempor id, cursus vitae, eleifend in, risus. enean turpis. Mauris ultricies quam malesuada ligula. Vivamus Read More M 1 requently sked Questions Q. Who gets Z-ealth ertified? Terms and onditions log bout Zealth Newsletter Q ontact Us Trainer orum ontact Us ffiliates Trainers thletes Products & ertifications opyright 2010 Z-ealth. ll rights reserved. log bout Zealth Newsletter Q ontact Us ertification uide R S T 9S orem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. Suspendisse tristique. ras et sem at odio porttitor mattis. onec dignissim ornare tortor. onec lectus turpis, tempor id, cursus vitae, eleifend in, risus. enean turpis. Mauris ultricies quam malesuada ligula. Vivamus neque. Maecenas arcu lacus, bibendum in, pretium ut, imperdiet a, augue. Vivamus lorem velit, placerat non, porta sit amet, iaculis nec, est. Proin scelerisque lectus quis lectus. nteger felis. uis sagittis auctor eros. Vivamus porta lacus id pede. Nulla scelerisque lorem ut quam ras lectus. Sed imperdiet placerat est. tiam accumsan felis eget ligula. Proin auctor, nibh sed volutpat pellentesque, tortor lectus condimentum felis, sit amet accumsan leo dui ut ligula. Pellentesque convallis. uis dapibus neque sed lorem. uis varius mauris vel augue. liquam a massa. usce dapibus mi. n hac habitasse platea dictumst. uis lacus est, consequat ac, mollis eu, posuere vitae, velit. Proin faucibus lectus congue lacus. Phasellus auctor semper nibh. Ut ligula. lass aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.. nyone with an extreme interest in making the human body function at the highest possible level. urrently, attending courses are personal trainers, physical therapists, gym owners, athletes, doctors, body workers, Pilates instructors, ettlebell instructors, students, teachers, health care workers, and professional martial artists, and more. orem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. Suspendisse tristique. ras et sem at odio porttitor mattis. onec dignissim ornare tortor. onec lectus turpis, tempor id, cursus vitae, eleifend in, risus. enean turpis. Mauris ultricies quam malesuada ligula. Vivamus neque. Maecenas arcu lacus, bibendum in, pretium ut, imperdiet a, augue. Vivamus lorem velit, placerat non, porta sit amet, iaculis nec, est. Proin scelerisque lectus quis lectus. nteger felis. uis sagittis auctor eros. Vivamus porta lacus id pede. Nulla scelerisque lorem ut quam orem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. Suspendisse tristique. ras et sem at odio porttitor mattis. onec dignissim ornare tortor. onec lectus turpis, tempor id, cursus vitae, eleifend in, risus. enean turpis. Mauris ultricies quam malesuada ligula. Vivamus neque. Maecenas arcu lacus, bibendum in, pretium ut, imperdiet a, augue. Vivamus lorem velit, placerat non, porta sit amet, iaculis nec, est. Proin scelerisque lectus quis lectus. nteger felis. uis sagittis auctor eros. Vivamus porta lacus id pede. Nulla scelerisque lorem ut quam Read More N Monday - riday 7am - 6pm PST Toll-ree: Phone: mail: info@zhealth.net M N Special onsiderations The primary navigation will have four clear calls to action that assist in driving visitors into the content they are seeking while allowing easy access to areas of the website they may not have originally intended to visit. This new header utility navigation allows items such as the blog, newsletter and Q to live at a top level without being in the main navigation. This area will be displayed run-of-site and acts as a constant T that allows easy access to details for each certification program. This header will be important for quickly giving visitors an idea of what the content is being displayed on the page as well as informing search engines what the content is about on the page & site as a whole. constant phone number that is easy to find and always in a very obvious location is important. The home page's primary real estate could have a visual component allowing users to quickly associate their needs with an area of the website without using the main navigation or reading all of the content. There should be text displayed to describe the visual. Not only will this enhance the user's experience, it will add crawlable content to the site that search engines will use to determine authority levels on appropriate subject matters. ach visual should also contain an easy-to-see T The primary real estate of the home page could have multiple visuals that scroll through automatically. This would allow for higher visibility to more products and services on the page. ontent on the home page should quickly answer not only who Zealth is, but more importantly, WT do they do that will answer my needs as an athletic person. These sections will do just that by pulling content to the top where users can gain a strong foundation of knowledge. aving an area displaying one Q at a time will help raise awareness of the content on the Q page, quickly answer user's questions and assist in building knowledge around who the organization is and how they can fill a need. The contact information for the company should be displayed on every single page of the website. This is critical not only for users who want to contact you, but for local search algorithms as well. The footer navigation will primarily hold legal items and redundant links to everything in the main navigation and header utility navigation. ours of operation and contact information should be displayed on every page of the site. This is good for users as well as local search algorithms. lient: Z ealth ate: 11/09/10 Page(s): reated by: evi Wardell pproved by: ate

4 Top evel Page Template: Pages 1, 2 & OO Main ategory > Topic Name > Sub Topic Name > Node Name ast Studies ealth heckbox rray: Select ield: Option 1! Option 2 Search - Select One -! Option! Option 5 Option 4 thletes Trainers ll Products & ertifications ecome an ffiliate Suspendisse potenti. onec faucibus. Nunc placerat... Product ighlight 1 orem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. Suspendisse tristique. ras et sem at odio porttitor mattis. onec dignissim ornare tortor. onec lectus turpis, tempor id, cursus vitae, eleifend in, risus. enean turpis. Vivamus lorem velit, placerat non, porta sit amet, iaculis nec, est. Proin scelerisque lectus quis lectus. nteger felis. uis ras lectus. Sed imperdiet placerat est. tiam accumsan felis eget ligula. Proin auctor, nibh sed volutpat pellentesque, tortor lectus condimentum felis, sit amet accumsan leo dui ut ligula. Pellentesque convallis. uis dapibus neque sed lorem. uis varius mauris vel augue. liquam a massa. usce dapibus mi. n hac habitasse platea dictumst. uis lacus est, consequat ac, mollis eu, posuere vitae, velit. Proin faucibus lectus congue lacus. Phasellus auctor semper nibh. Ut ligula. lass aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Suspendisse potenti. onec faucibus. Nunc placerat laoreet porttitor, massa nulla ultricies sem, ut blandit consectetuer tempor. uis at magna id pede vestibulum accumsan. Suspendisse at massa. Proin eleifend. Vestibulum interdum. Mauris pellentesque. Vivamus mollis viverra elit. liquam vulputate nisl dapibus elit. Ut ut dui ut libero sagittis Product ighlight 2 Suspendisse potenti. onec faucibus. Nunc placerat Product ighlight Suspendisse potenti. onec faucibus. Nunc placerat log bout Zealth Newsletter Q ontact Us ertification uide R S T 9S ree ealth Tips Take 0 seconds to sign up for our Newsletter and save years of your life mail Submit eatured Product Neural Warm up evel 1 "iller text to talk about how much this product helped me become a better trainer." ~ Mickey Mouse Special onsiderations breadcrumb navigation is an excellent way to inform users as to where they are on the site as well as giving information to search engines who use them to display website categories rather than URs. Tertiary navigation could be housed on the left hand bar of the site. The top level page should have a video outlining what the section is about, or a relevant video of any type that can be used to increase time on page as well as keeping users informed and engaged. "" function on the sidebar of all pages (except the home page) will give users a quick way to find a trainer in their area who meets their needs. This page would redirect users to the same results page they are accustom to. acebook fan page app will allow users to quickly "like" the fan page directly from any page on the site. These areas will focus on products and content that we want to bring special attention to and push traffic towards. This can include relevant products/content based on subject, timelines or user history. There should be text displayed to describe the visual. Not only will this enhance the user's experience, it will add crawlable content to the site that search engines will use to determine authority levels on appropriate subject matters. featured product box to highlight a specific product when there isn't a relevant product to the content being displayed. ontent ighlight 1 ontent ighlight 2 ontent ighlight "nother great testimonial to add to the sidebar" ~ Trainer Suspendisse potenti. onec faucibus. Nunc placerat Suspendisse potenti. onec faucibus. Nunc placerat Suspendisse potenti. onec faucibus. Nunc placerat Our Mailing ddress Z-ealth Solutions 880 S. yrene Road, Suite 101 Tempe, Z Terms and onditions log bout Zealth Newsletter Q ontact Us Trainer orum ontact Us ffiliates Trainers thletes Products & ertifications opyright 2010 Z-ealth. ll rights reserved. Monday - riday 7am - 6pm PST Toll-ree: Phone: mail: info@zhealth.net lient: Z ealth ate: 11/11/10 Page(s): 4 reated by: evi Wardell pproved by: ate

5 ist Page Template: Pages 1.2, 2.1.1,.1, 4.1, 4.2, 4., 4.4 OO thletes Trainers ll Products & ertifications ecome an ffiliate log bout Zealth Newsletter Q ontact Us ertification uide R S T 9S Special onsiderations Using a simple style for list pages makes for a more efficient page style that users are able to quickly browse with comfort. This type of list for search results, products and directory items is very common online and offers quick access to a variety of content. Main ategory > Topic Name > Sub Topic Name > Node Name ast Studies ealth orem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. Suspendisse tristique. ras et sem at odio porttitor mattis. onec dignissim ornare tortor. onec lectus turpis, tempor id, cursus vitae, eleifend in, risus. enean turpis. Vivamus lorem velit, placerat non, porta sit amet, iaculis nec, est. Proin scelerisque lectus quis lectus. nteger felis. uis ree ealth Tips Take 0 seconds to sign up for our Newsletter and save years of your life mail Submit Select ield: - Select One - heckbox rray: Option 1! Option! Option 5! Option 2 Option 4 Search... orem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. Suspendisse tristique. ras et sem at odio porttitor mattis. onec dignissim ornare tortor. onec lectus turpis, tempor id, cursus vitae, eleifend in, risus. enean turpis. Vivamus lorem velit, placerat non, porta sit amet, iaculis nec, est. Proin scelerisque lectus quis lectus. nteger felis. uis orem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. Suspendisse tristique. ras et sem at odio porttitor mattis. onec dignissim ornare tortor. onec lectus turpis, tempor id, cursus vitae, eleifend in, risus. enean turpis. Vivamus lorem velit, placerat non, porta sit amet, iaculis nec, est. Proin scelerisque lectus quis lectus. nteger felis. uis eatured Product Neural Warm up evel 1 "iller text to talk about how much this product helped me become a better trainer." ~ Mickey Mouse orem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. Suspendisse tristique. ras et sem at odio porttitor mattis. onec dignissim ornare tortor. onec lectus turpis, tempor id, cursus vitae, eleifend in, risus. enean turpis. Vivamus lorem velit, placerat non, porta sit amet, iaculis nec, est. Proin scelerisque lectus quis lectus. nteger felis. uis "nother great testimonial to add to the sidebar" ~ Trainer Our Mailing ddress Z-ealth Solutions 880 S. yrene Road, Suite 101 Tempe, Z Terms and onditions log bout Zealth Newsletter Q ontact Us Trainer orum ontact Us ffiliates Trainers thletes Products & ertifications opyright 2010 Z-ealth. ll rights reserved. Monday - riday 7am - 6pm PST Toll-ree: Phone: mail: info@zhealth.net lient: Z ealth ate: 11/11/10 Page(s): 5 reated by: evi Wardell pproved by: ate

6 ontent Page Template: Pages 2.2, 2., 2.4,.2,.2.1,..1,.4,.5,.6, 5, 7, 9, 10 OO Main ategory > Topic Name > Sub Topic Name > Node Name ast Studies ealth Select ield: heckbox rray: Option 1! Option 2 Search - Select One -! Option! Option 5 Option 4 "nother great testimonial to add to the sidebar" ~ Trainer thletes Trainers ll Products & ertifications ecome an ffiliate eading 1 ike orem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. Suspendisse tristique. ras et sem at odio porttitor mattis. onec dignissim ornare tortor. onec lectus turpis, tempor id, cursus vitae, eleifend in, risus. enean turpis. Mauris ultricies quam malesuada ligula. Vivamus neque. Maecenas arcu lacus, bibendum in, pretium ut, imperdiet a, augue. Vivamus lorem velit, placerat non, porta sit amet, iaculis nec, est. Proin scelerisque lectus quis lectus. nteger felis. uis ras lectus. Sed imperdiet placerat est. tiam accumsan felis eget ligula. Proin auctor, nibh sed volutpat pellentesque, tortor lectus condimentum felis, sit amet accumsan leo dui ut ligula. Pellentesque convallis. uis dapibus neque sed lorem. uis varius mauris vel augue. liquam a massa. usce dapibus mi. n hac habitasse platea dictumst. uis lacus est, consequat ac, mollis eu, posuere vitae, velit. Proin faucibus lectus congue lacus. Phasellus auctor semper nibh. Ut ligula. lass aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Suspendisse potenti. onec faucibus. Nunc placerat laoreet porttitor, massa nulla ultricies sem, ut blandit consectetuer tempor. uis at magna id pede vestibulum accumsan. Suspendisse at massa. Proin eleifend. Vestibulum interdum. Mauris pellentesque. Vivamus mollis viverra elit. liquam vulputate nisl dapibus elit. Ut ut dui ut libero orem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. Suspendisse tristique. ras et sem at odio porttitor mattis. onec dignissim ornare tortor. onec lectus turpis, tempor id, cursus vitae, eleifend in, risus. enean turpis. Vivamus lorem velit, placerat non, porta sit amet, iaculis nec, est. Proin scelerisque lectus quis lectus. nteger felis. uis ras lectus. Sed imperdiet placerat est. tiam accumsan felis eget ligula. Proin auctor, nibh sed volutpat pellentesque, tortor lectus condimentum felis, sit amet accumsan leo dui ut ligula. Pellentesque convallis. uis dapibus neque sed lorem. uis varius mauris vel augue. liquam a massa. usce dapibus mi. n hac habitasse platea dictumst. uis lacus est, consequat ac, mollis eu, posuere vitae, velit. Proin faucibus lectus congue lacus. Phasellus auctor semper nibh. Ut ligula. lass aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Suspendisse potenti. onec faucibus. Nunc placerat dolor justo ut lorem. Maecenas at augue eget ante consectetuer tempor. uis at magna id pede vestibulum accumsan. Suspendisse at massa. Proin eleifend. Vestibulum interdum. Mauris pellentesque. Vivamus mollis viverra elit. liquam vulputate nisl dapibus elit. Ut ut dui ut libero orem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. Suspendisse tristique. ras et sem at odio porttitor mattis. onec dignissim ornare tortor. onec lectus turpis, tempor id, cursus vitae, eleifend in, risus. enean turpis. Vivamus lorem velit, placerat non, porta sit amet, iaculis nec, est. Proin scelerisque lectus quis lectus. nteger felis. uis sagittis auctor eros. Vivamus porta lacus id pede. Nulla scelerisque lorem ut quam. ras lectus. Sed imperdiet placerat est. tiam accumsan felis eget ligula. Proin auctor, nibh sed volutpat pellentesque, tortor lectus condimentum felis, sit amet accumsan leo dui ut ligula. Pellentesque convallis. uis dapibus neque sed lorem. uis varius mauris vel augue. liquam a massa. usce dapibus mi. n hac habitasse platea dictumst. uis lacus est, consequat ac, mollis eu, posuere vitae, velit. Proin faucibus lectus congue lacus. Phasellus auctor semper nibh. Ut ligula. lass aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Suspendisse potenti. onec faucibus. Nunc placerat laoreet porttitor, massa nulla ultricies sem, ut blandit consectetuer tempor. uis at magna id pede vestibulum accumsan. Suspendisse at massa. Proin eleifend. Vestibulum interdum. Mauris pellentesque. Vivamus mollis viverra elit. liquam vulputate nisl dapibus elit. Ut ut dui ut libero Suspendisse potenti. onec faucibus. Nunc placerat laoreet porttitor, massa nulla ultricies sem, ut blandit consectetuer tempor. uis at magna id pede vestibulum accumsan. Suspendisse at massa. Proin eleifend. Vestibulum interdum. Mauris pellentesque. Vivamus mollis viverra elit. liquam vulputate nisl dapibus elit. Ut ut dui ut libero R 6 x 280 log bout Zealth Newsletter Q ontact Us ertification uide R S T 9S Related ertification S We Recommend Neural Warm up evel 1 ree ealth Tips Take 0 seconds to sign up for our Newsletter and save years of your life mail Submit ind Out More "iller text to talk about how much this product helped me become a better trainer." ~ Mickey Mouse Special onsiderations or content where it is appropriate, we can use the acebook 'ike" button to allow users to show their interest on their acebook wall. This area will display related certifications on pages within the thlete section or eatured Products in areas where there isn't a related certifications. This area will display a related product when possible. n order to break up larger content pages, we can use display advertising to enhance the user's experience. ontent ighlight 1 ontent ighlight 2 ontent ighlight Suspendisse potenti. onec faucibus. Nunc placerat Suspendisse potenti. onec faucibus. Nunc placerat Suspendisse potenti. onec faucibus. Nunc placerat Our Mailing ddress Z-ealth Solutions 880 S. yrene Road, Suite 101 Tempe, Z Terms and onditions log bout Zealth Newsletter Q ontact Us Trainer orum ontact Us ffiliates Trainers thletes Products & ertifications opyright 2010 Z-ealth. ll rights reserved. Monday - riday 7am - 6pm PST Toll-ree: Phone: mail: info@zhealth.net lient: Z ealth ate: 11/1/10 Page(s): 6 reated by: evi Wardell pproved by: ate

7 User low Trainer Orientation thlete Orientation ome zhealth.net ome zhealth.com Trainer thlete ind a trainer et ertified rticle/ ontent Phase detail rticle/ ontent ist of Trainers Relevant Product etail Product etail all or add to cart xit all or add to cart all or add to cart conversion onversion conversion lient: Z ealth ate: 11/1/10 Page(s): 7 reated by: evi Wardell pproved by: ate P 6

Example project Functional Design. Author: Marion de Groot Version

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