Cyberview Brand Guidelines Version 2.0

Transcription

1 Cyberview Brand Guidelines Version 2.0 Last updated May 2016

2 Table of Contents Introduction How to Use This Document Our Brand Story Tone of Voice Brand Messaging Framework Our Core Brand Assets Our Brand World Core Identity Elements Our Core Design Principles Our Identity Our Brand Architecture Using Our Logo Monolithic Colours Using Our Endorsed by Cyberview - Colours Using Our Logo Logo Lockups Using Our Logo Clear Space and Minimum Size Using Our Logo Recommended Minimum Sizes Using Our Logo Logo Appearance Using Our Logo Incorrect Usage Introducing Our Supergraphic System Using Our Supergraphic System As a Sign-off Bar Using Our Supergraphic System As a Background Graphics Colour Palette Typography Primary & Secondary Typeface Photography Style People Photography Style Objects Iconography Style Corporate Applications Namecards Letterheads & Continuation Sheet DL Envelopes w/ and w/o window A4 Envelopes w/ and w/o window Signature PPT Template Newsletter (HIPmail) Company Signage Property Signage Guidelines Marketing Applications Corporate Folder Corporate Carrier Ad Templates Portrait Ad Templates Landscape Digital Applications Website Look And Feel Intranet Look And Feel Internal Engagement Applications Corporate Shirt T-shirt Desktop Wallpaper Team Contacts Imagery and illustration disclaimer The imagery and illustration used throughout this document is intended for purposes of illustration and inspiration only and should not be reproduced or replicated under any circumstances.

3 1.0 Introduction 1.1 How to Use This Document 1.2 Our Brand Story 1.3 Tone of Voice 1.4 Brand Messaging Framework 3

4 1.1 How to Use this Document Welcome to the Cyberview Brand Guide These guidelines are designed to provide you with all the elements, and guidance you need to be able to successfully articulate the Cyberview brand across internal and external communications. Our aim is to achieve a unified brand through consistency of tonality and visual expression across our communications. Having a consistent brand expression is important for raising awareness, building equity into our brand, and for providing our stakeholders with the confidence that we are a leader in the development of global tech hubs. 1.0 Introduction 4

5 1.2 Our Brand Story At Cyberview, we re always OPEN What does it take to create and manage a global tech ecosystem? Some will have you believe that it all comes down to a great idea, a few great men, a great plan. Of course, this is all important. But at Cyberview we dare to disagree. As an enabler of global tech hubs we believe success is about the right attitude, not the right formula. An attitude that invites collaboration. That recognises that we don t have all the answers, but we want to discover them together. An attitude that makes us ask questions, to better understand needs and create solutions that are industry-relevant. An attitude that embraces failure: experiment, try, retry. Because Game over to us reads more like Game on. An attitude that pushes us to always be ready for change, always be on. When people ask us what s next, our answer is simple: great things. Things that they can play a part in building. That s why we are in business. We are Cyberview. We are Open. 1.0 Introduction 5

6 1.3 Tone of Voice Cyberview s tone of voice is a combination of the following three tonalities. These TOV s are not mutually exclusive and one space is not recommended over the other. The most powerful expression of our brand is when these three are combined. Inquisitive At Cyberview, we are inquisitive, we re open to learning new things. We yearn for more and are always curious. Ready for Tomorrow We understand that change is a constant are ready for what tomorrow has to bring. At Cyberview we re switched on and forward looking. Bold At Cyberview, we are unapologetic in our tonality and are bold in our expression. 1.0 Introduction 6

7 1.4 Brand Messaging Framework (To Be Updated) Open is our brand essence that can work across different levels of messaging. Key Message Illustrative Communications This messaging framework is an illustrative guide to demonstrate how a brand idea can be applied to different stakeholders and different messages. Management Employees Together we must champion our new brand culture and always stay switched on We need to lead by exemplifying an Open and Switched on spirit. Cyberview is a collaborative techhub enabler that empowers tech communities. At Cyberview, we re always working in beta we re always switched on An open attitude, a dynamic and vibrant culture these are what it takes for us to be the enablers of global tech hubs. At Cyberview, we need to champion the spirit of being switched on and ready for what s next so that we re always ahead of the game. At Cyberview, our aim is to develop Cyberjaya into a global tech hub. But we know that this can t be done in silos, this cannot be done with a set blueprint. We want you to work with us, to collaborate with us to build Cyberjaya into a place where global ideas come together to put Malaysia on the mark. Together we can unlock the potential of technology 1.0 Introduction 7

8 2.0 Our Core Brand Assets 2.1 Our Brand World 2.2 Core Identity Elements 2.3 Our Core Design Principles 2.4 Our Identity 2.5 Our Brand Architecture 2.6 Using Our Logo Monolithic Colours 2.7 Using Our Endorsed by Cyberview Colours 2.8 Using Our Logo Logo Lockups 2.9 Using Our Logo Clear Space and Minimum Size 2.10 Using Our Logo Recommended Minimum Sizes 2.11 Using Our Logo Logo Appearance 2.12 Using Our Logo Incorrect Usage 2.13 Introducing Our Supergraphic System 2.14 Using Our Supergraphic As a Sign-off Bar 2.15 Using Our Supergraphic As a Background Graphic 2.16 Colour Palette 2.17 Typography Primary & Secondary Typeface 2.18 Photography Style People 2.19 Photography Style Objects 2.20 Iconography Style 1.0 Introduction 8

9 2.1 Our Brand World About Us Join Our Tech Hub Property Green Initiatives Events & Media Cyberjayabuzz An attitude that invites collaboration NAZRI TUMIN Head Corporate Communication Division CYBERVIEW SDN BHD SME Technopreneur Centre 2270 Jalan Usahawan 2 Cyber 6, Cyberjaya Selangor Darul Ehsan Malaysia Donec nonummy, enim in lacinia pulvinar, velit tellus scelerisque augue, ac posuere libero urna eget. Cras ipsum. Vestibulum pretium, lectus nec venenatis volutpat, purus lectus ultrices risus, a condimentum risus mi et quam. Pellentesque auctor fringilla neque. Duis eu massa ut lorem iaculis vestibulum. Maecenas facilisis elit sed justo Vestibulum pretium, lectus nec venenatis volutpat, purus lectus ultrices risus, a condimentum. M : D : E: nazri@cyberview.com.my T : F : W: cyberview.com.my cyberjayamalaysia.com.my CyberjayaBuzz About Us always ON 2.0 Our Core Brand Assets always ON Join Our Tech Hub Property Green Initiatives Events & Media Cyberjayabuzz Low Carbon City Framework Green Programmes Green Infrastructure ON 9

10 2.2 Core Identity Elements Brandmark Fonts GLOBER Colour Palette abcdefghijklmnopqrstuvwxyz!#$%^&*() Photography Style Supergraphic abcdefghijklmnopqrstuvwxyz!#$%^&*() Semi Photography/Illustration Style O FP Iconography Style O FP O FP O FP 2.0 Our Core Brand Assets O FP 10

11 2.3 Our Core Design Principles The Cyberview Core Design Principles define the key attribute that the brand is designed to. E dgy Never a dull moment Capture energy Never static M inimal Simple Smart B old Bright Confident C onversational Multiple layers Point of View 2.0 Our Core Brand Assets 11

12 2.4 Our Identity The Story behind our identity Cyberview was developed in accordance to MSC Malaysia s aim to transform the nation into an innovation-based economy through the use of ICT. With our new corporate rebrand, we refreshed our identity to represent that at Cyberview, we are switched on. Open is an attitude, a way of being. It is dynamic, vibrant and ready for what s next. Our identity refresh expresses the culture of openness that we want to create at Cyberview. 2.0 Our Core Brand Assets 12

13 2.5 Our Brand Architecture- Monolithic Master Brand The Cyberview master brand logo should be used whenever possible to officially represent the Company. This application must be in accordance to the approved brand architecture. However, there may be exception to this. Please consult the Corporate Communication team for this exception. Monolithic: Tech Programme, Service & Initiative Sub-brand logo The tech programme, service and initiative sub-brands are extensions to the master brand that allows Cyberview and its partners a more distinct method of promoting each of the individual tech programme. The sub-brands are developed by incorporating the master brand attributes to ensure that all marks remain fully connected. Living Lab Cyberjaya Partner Sub-brand logo(s) can be used on their own to identify and support programme-related information; or when organising and promoting the programme(s). Living Lab Talent Living Lab Accelerator Living Lab Pilot Living Lab Enterprise 1.0 Introduction 13

14 2.5 Our Brand Architecture- Monolithic Sub-brand Logo Usage Using the Sub-brand logo The sub-brand logo should only be used in communications relating to the sub-brand programme. This includes its application in event materials relating to the sub-brand programme. When participating in third-party events relating to any one of these programmes, The sub-brand logos shall also be used. The rule applies to programme partners subject to the agreed role of each party. Partner must always carry Cyberview s branding even when promoting the programmes on their platforms. Correct Usage Living Lab Talent <Event/Programme Title> Incorrect Usage Tech Partner(s): <Partner(s) logo> Living Lab Accelerator Do not use text to represent the Sub-logo Do not use short form to represent Cyberview Living Lab Do not position Partner(s) logo equals to Sub-brand/Master brand logo when event(s)/ programme(s) owned by Cyberview 1.0 Introduction 14

15 2.5 Our Brand Architecture- Endorsed by Cyberview Endorsed by Cyberview: Tech Places Endorsed by Cyberview logo must only be used for techrelated property, venues and services that are managed by Cyberview. Creating closer connection to tech-related places supports our positioning as a tech hub enabler and highlights the connection between space and tech. BY Any logo for the tech-related places must be accompanied by the Company name. CoSpace CoPlace BY BY 1.0 Introduction 15

16 2.5 Our Brand Architecture- Endorsed by Cyberjaya Endorsed by Cyberjaya Endorsed by Cyberjaya logo can be applied for places, services or events that are non tech-related. The logo for the place, service or event can be used independently, or applied together with the Cyberjaya logo. The endorsement line is not used in these instances, unlike Endorsed by Cyberview logo 1.0 Introduction 16

17 2.6 Using Our Logo- Monolithic Colours The primary logo is in Pantone 802C, Neon Green. For web and digital publishing, RGB breakdowns can be used. For print collaterals, P802C must always be used to reproduce the Neon Green. Primary colours Pantone 802C R0 G251 B65 C65 M0 Y100 K0 CMYK should only be used when printing of neon green is absolutely not possible. Secondary Colours Pantone Black R0 G0 B0 C0 M0 Y0 K Our Core Brand Assets 17

18 2.7 Using Our Endorsed by Cyberview- Colours Endorsed by Cyberview: Tech Places Endorsed by Cyberview colours must be used for techrelated property, venues and services that are managed by Cyberview. However for tech-related services like programme, initiative or events managed or organised by Cyberview, the monolithic colours are apply. Primary colours Pantone Black Pantone 428 C Pantone 2965 C2 The colours This primary colors should be used for the exterior property and can be supported by the secondary colours. Both primary and secondary colours can be used for the interior of the property, venues and services managed by Cyberview. Secondary colours Pantone 3955 C Pantone 3278 C 2.0 Our Core Brand Assets 18

19 2.8 Using Our Logo Logo Lockups The brandmark and logotype is a lockup. Lock-up The brandmark should never appear on its own. The logotype, however, can be used on its own only when it is used as a footer within the supergraphic and in instances where there needs to be a Cyberview brand endorsement. Brandmark Logotype BY Do not use the brandmark only. The logotype can be used on its own only when it is set as footer within the supergraphic The logotype can also be used as a brand endorsement line 2.0 Our Core Brand Assets 19

20 2.9 Using Our logo Clear Space and Minimum Size The clear space around the logo is defined by the X-height, determined by the height of the logotype. The minumum size of the logo is 20 mm in width. The logo must never be reproduced any smaller than stated. Clear space X X X X X Minumum size 20 mm 2.0 Our Core Brand Assets 20

21 2.10 Using Our logo Recommended Minimum Sizes Consistent minimum sizes of the logo on our applications maintains uniformity, legibility, brand identity and brand recognition. Detailed here are some of the recommended minimum sizes of the logo in relation to common formats. It is also possible to calculate the logo size by increasing the logo size proportionally on an A4 document based on 40mm width. Width in millimetres (mm) Minimum Size A5 (148 x 210) A4 (210 x 297) A3 (297 x 420) A2 (420 x 594) A1 (594 x 840) A0 (840 x 1188) Our Core Brand Assets 21

22 2.11 Using Our logo Logo Appearance This page is an overview on the appearance of the logo on various backgrounds depending on the different application. Full Colour Black and White 2.0 Our Core Brand Assets 22

23 2.12 Using Our logo Incorrect Usage These are some examples of the incorrect applications and usages of our logo and should be avoided at all times. Do not use the brandmark only Do not rotate the logo Do not adjust the type away from the logo CYBERVIEW Do not change the logo colour Do not add drop shadow to the logo Do not change the logotype font Do not use the logo as a tint or watermark Do not break the logo into a horizontal format 2.0 Our Core Brand Assets 23

24 2.13 Introducing Our Supergraphic System Our supergraphic is used as a brandbuilding device that can be used in a multitude of ways. It can: Hold our logotype Link all our communications together Interact with imagery Colour: P802C 100% 90% 70% 60% 50% 35% 25% 15% 5% Our supergraphic acts as a supporting graphic device, never as the main message. It is not a decorative graphic to be spattered at whim. Note: The supergraphic is made of 2 elements one solid block and 8 segments as shown on the right, and should never be used separately. Colour: Black 100% 90% 70% 60% 50% 35% 25% 15% 5% Supergraphic solid block Supergraphic segments (8 parts) Centre line 2.0 Our Core Brand Assets 24

25 2.14 Using Our Supergraphic System As a Sign-off Bar When our supergraphic is used as a sign-off bar: The height of the supergraphic is determined by the x-height of the logotype. 2. The supergraphic is used as a supporting graphic device at the bottom of the page such as corporate stationery or as a place holder for our logotype such as powerpoint presentation. E E x-height 3x 2. E E The height of the logotype should not exceed the x-height of the logo. 2.0 Our Core Brand Assets 25

26 2.15 Using Our Supergraphic System As a background graphic When our supergraphic is used as a background graphic: It fills the full page of our communications such as in presentation covers and dividers. 2. The supergraphic is used as a transparent layer when applied on images. The covered area should be 2/3 of the image. 2. Colour: P802C Bleeds from all sides Transparency: 100% 90% 70% 60% 50% 35% 25% 15% 5% supergraphic bleeds from left and covers 2/3 of image 2.0 Our Core Brand Assets 26

27 2.16 Colour Palette The primary and secondary colours should be used as the main colours for all communications. Note: When using Cyberview as an endorsement line, we should use our secondary colours only. Primary colours Pantone 802 C Secondary colours Black White Supergraphic P802C 100% 90% 70% 60% 50% 35% 25% 15% 5% P802C 100% 90% 70% 60% 50% 35% 25% 15% 5% 2.0 Our Core Brand Assets 27

28 2.17 Typography Primary & Secondary Typeface Primary Font: Glober Glober has a strong unique character fit for Cyberview. It brings clarity and dynamism to our messaging. Secondary Font: Trebuchet Trebuchet is used only for web applications or when the primary font is not available due to certain constraints. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz!#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz!#$%^&*() Glober Bold Glober Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz!#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz!#$%^&*() Trebuchet Bold Trebuchet Regular 2.0 Our Core Brand Assets 28

29 2.18 Photography Style People Images are an important part of how we present ourselves. The characteristics and attributes shown here are examples of Cyberview s photography style. Characteristics: Edgy Energetic Catalytic FPO Attributes: High contrast lighting Vibrant full colours Confident and cheerful poses/actions FPO Imagery and illustration disclaimer The imagery and illustration used throughout this document is intended for purposes of illustration and inspiration only and should not be reproduced or replicated under any circumstances. 2.0 Our Core Brand Assets 29

30 2.19 Photography Style Objects The characteristics and attributes shown here are examples of Cyberview s semi-photography/ illustration style. Characteristics: Bold Never static Never a dull moment Attributes: High contrast Vibrant full colours Hyper realistic Neon colours FPO FPO Imagery and illustration disclaimer The imagery and illustration used throughout this document is intended for purposes of illustration and inspiration only and should not be reproduced or replicated under any circumstances. 2.0 Our Core Brand Assets 30

31 2.20 Iconography Style Our iconography style is bold and simple. The illustration should always be in vector format where only Cyberview colours are used. FPO Imagery and illustration disclaimer The imagery and illustration used throughout this document is intended for purposes of illustration and inspiration only and should not be reproduced or replicated under any circumstances. 2.0 Our Core Brand Assets 31

32 3.0 Corporate Applications 3.1 Namecards 3.2 Letterheads & Continuation Sheet 3.3 DL Envelopes w/ and w/o window 3.4 A4 Envelopes w/ and w/o window 3.5 Signature 3.6 PPT Templates 3.7 newsletter (HipMail) 3.8 Company Signage 3.9 Property Signage Guidelines 1.0 Introduction 32

33 3.1 Namecards Size: 90 x 55 mm Paper: Artcard Matt Lamination 260g Front 1 NAZRI TUMIN Head Corporate Communication Division 2 1. Brand Identity 28mm Width, P802C 2. Name Glober Bold, 6.5pt, P802C 3. Designation, Division, Address Glober Regular, 6.5pt, P802C/White CYBERVIEW SDN BHD Block SME Technopreneur 3750, Persiaran Centre APEC Cyber 2270 Jalan 8, Usahawan Cyberjaya 2 Selangor Cyber 6, Darul Cyberjaya Ehsan Malaysia Selangor Darul Ehsan Malaysia M : D : E: nazri@cyberview.com.my 3 Front Back 4. Cyberjaya Logo 28mm Width, Black 4 5. Tel/Fax/Website Glober Regular, 6.5pt, Black 6. Sign Off Glober Regular, 6pt, Black 5 T : F : W: cyberview.com.my cyberjayamalaysia.com.my CyberjayaBuzz 6 Back 3.0 Corporate Applications 33

34 3.2 Letterheads & Continuation Sheet Size: 210 x 297 mm Paper: Conqueror Wove 120g 1 1. Brand Identity 42mm Width, P802C 2. Registration Number Glober Regular, 5pt, Black 3. Address Glober Bold/Regular, 6.5pt, Black 2 Sdn. Bhd. ( T) 3 Cyberview Sdn Bhd. ( T) SME Technopreneur Centre, 2270 Jalan Usahawan 2, Cyber 6, Cyberjaya, Selangor, Malaysia Block 3750, Persiaran APEC, Cyber 8, Cyberjaya, Selangor Darul Ehsan, Malaysia W: cyberview.com.my cyberjayamalaysia.com.my T: F: W: cyberview.com.my cyberjayamalaysia.com.my T: F: Letterhead Continuation sheet 3.0 Corporate Applications 34

35 3.3 DL Envelopes w/ and w/o Window Size: 110x 220 mm Paper: Standard White Envelope 1. Brand Identity 28mm Width, P802C 2. Registration Number Glober Regular, 4.5pt, Black Front 1 3. Address Glober Bold/Regular, 6pt, Black With Window Without Window Back 2 3 Cyberview Sdn. Sdn Bhd. Bhd. ( T) ( T) SME Block Technopreneur 3750, Persiaran Centre, APEC, 2270 Cyber Jalan 8, Usahawan Cyberjaya, 2, 6, Selangor Cyberjaya, Darul Ehsan, Selangor, Malaysia Malaysia W: cyberview.com.my cyberjayamalaysia.com.my T: 603 T: F: 603 F: Corporate Applications 35

36 3.4 A4 Envelopes w/ and w/o Window Size: 229(W) x 324mm (H) Paper: Standard White Envelope 1. Brand Identity 28mm Width, P802C Front 1 Back 2. Registration Number Glober Regular, 5.5pt, Black 3. Address Glober Bold/Regular, 7pt, Black 2 3 Cyberview Sdn. Sdn Bhd. ( T) Bhd. ( T) Block 3750, Persiaran APEC, Cyber 8, Cyberjaya, Selangor Darul Ehsan, Malaysia SME Technopreneur Centre, 2270 Jalan Usahawan 2, Cyber 6, Cyberjaya, Selangor, Malaysia W: cyberview.com.my cyberjayamalaysia.com.my T: F: W: cyberview.com.my cyberjayamalaysia.com.my T: F: Corporate Applications 36

37 3.5 Signature 1. Name Trebuchet MS Bold, 10pt, Black 2. Designation Trebuchet MS Bold, 7pt, Black 3. Division, Address Trebuchet MS Regular, 6.5pt, Black 4. Brand Identity 57px Width, R0 G251 B65 5. Disclaimer Trebuchet MS Regular, 6pt, Black FAZLYN FAZLYN KAMAL KAMAL HEAD - CORPORATE COMMUNICATION HEAD - BRAND, EVENTS & PROMOTION Marketing, Corporate and Services Division Block Corporate 3750, Communication Persiaran APEC,, Division Cyber 6, Cyberjaya, Selangor Darul Ehsan, Malaysia D: SME +603 Technopreneur Centre, 2270 Jalan Usahawan 2, Cyber 6, Cyberjaya, Selangor, Malaysia E: D: fazlyn@cyberview.com.my W: cyberview.com.my cyberjayamalaysia.com.my E: fazlyn@cyberview.com.my W: cyberview.com.my cyberjayamalaysia.com.my This contains confidential information intended only for the named addressee. If you are not the named addressee, please notify the sender immediately & delete this from your systems. 3.0 Corporate Applications 37

38 3.6 PPT Template Covers Size: 143 x 254 mm 1. Brand Identity 47mm Width, Black/R0 G251 B65 2. Title Trebuchet MS Bold, 25, Black/R0 G251 B65 3. Subhead Trebuchet MS Regular, 10, Black/R0 G251 B Date Trebuchet MS Regular, 10pt, Black/R0 G251 B Corporate Applications 38

39 3.6 PPT Template Contents Size: 143 x 254 mm 1. Table of contents Trebuchet MS Bold, 30pt, R0 G251 B65/Black Bodycopy Trebuchet MS Regular, 11pt, White/Black 3. Logotype 26.5mm Width, Black/R0 G251 B Page Number Trebuchet MS Regular, 8pt, Black Corporate Applications 39

40 3.6 PPT Template Dividers Size: 143 x 254 mm 1. Brand Identity 47mm Width, R0 G251 B Subhead Trebuchet MS Regular, 25pt, Black 3. Bodycopy Trebuchet MS Regular, 10pt, Black Logotype 26.5mm Width, Black/R0 G251 B65 5. Page Number Trebuchet MS Regular, 8pt, Black Divider 3.0 Corporate Applications 40

41 3.6 PPT Template Inside Pages Size: 143 x 254 mm 1. Title Trebuchet MS Bold, 30pt, Black 2. Subhead Trebuchet MS Regular, 17pt, Black Bodycopy Trebuchet MS Regular, 13pt, Black 4 With copy only 5 4 With copy and image only 5 4. Logotype 26.5mm Width, Black/R0 G251 B65 5. Page Number Trebuchet MS Regular, 8pt, Black Imagery and illustration disclaimer The imagery and illustration used throughout this document is intended for purposes of illustration and inspiration only and should not be reproduced or replicated under any circumstances. 4 With copy bullet points only 5 4 With copy and graphs only Corporate Applications 41

42 3.6 PPT Template Thank You Page Size: 143 x 254 mm 1. Brand Identity 47mm Width, Black/R0 G251 B65 2. Thank You Trebuchet MS Bold, 45pt, White/Black 3. Website Trebuchet MS Regular, 8pt, White/Black Logotype 26.5mm Width, Black/R0 G251 B Corporate Applications 42

43 3.7 Newsletter (Hipmail) Size: 650px (W) 1. HIPmail logo 106px width, R0 G251 B65/White 1 2. Header Trebuchet MS Regular, 14pt, Black 3. Sub Header Trebuchet MS Regular, 12pt, Black 4. Copy Trebuchet MS Regular, 11pt, Black 5. Sign Off Trebuchet MS Regular, 11pt, Black Header Sub Header Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam nibh. Nunc varius facilisis eros. Sed erat. In in velit quis arcu ornare laoreet. Curabitur adipiscing luctus massa. Integer ut purus ac augue commodo commodo. Nunc nec mi eu justo tempor consectetuer. Etiam vitae nisl. In dignissim lacus ut ante. Cras elit lectus, bibendum a, adipiscing vitae, commodo et, dui. Ut tincidunt tortor. Donec nonummy, enim in lacinia pulvinar, velit tellus scelerisque augue, ac posuere libero urna eget neque. Cras ipsum. Vestibulum pretium, lectus nec venenatis volutpat, purus lectus ultrices risus, a condimentum risus mi et quam. Pellentesque auctor fringilla neque. Duis eu massa ut lorem iaculis vestibulum. Maecenas facilisis elit sed justo. Quisque volutpat malesuada velit. Nunc at velit quis lectus nonummy eleifend. Curabitur eros. Aenean ligula dolor, gravida auctor, auctor et, suscipit in, erat. Sed malesuada, enim ut congue pharetra, massa elit convallis pede, ornare scelerisque libero neque ut neque. In at libero. Curabitur molestie. Sed vel neque. Proin et dolor ac ipsum elementum malesuada. Praesent id orci. Donec hendrerit. In hac habitasse platea dictumst. Aenean sit amet arcu a turpis posuere pretium. Nulla mauris odio, vehicula in, condimentum sit amet, tempus id, metus. Donec at nisi sit amet felis blandit posuere. Aliquam erat volutpat. Cras lobortis orci in quam porttitor cursus. Aenean dignissim. Curabitur facilisis sem at nisi laoreet placerat. Duis sed ipsum ac nibh mattis feugiat. Proin sed purus. Vivamus lectus ipsum, rhoncus sed, scelerisque sit amet, ultrices in, dolor. Aliquam vel magna non nunc ornare bibendum. Sed libero. Maecenas at est. Vivamus ornare, felis et luctus dapibus, lacus leo convallis diam, eget dapibus augue arcu eget arcu. 5 Internal Comm Team Imagery and illustration disclaimer The imagery and illustration used throughout this document is intended for purposes of illustration and inspiration only and should not be reproduced or replicated under any circumstances. 3.0 Corporate Applications 43

44 3.8 Company Signage For visual intent only. White variation Black variation 3.0 Corporate Applications 44

45 3.9 Property Signage Guidelines The developement of property signages must be in accordance to the brand architecture to retain strong brand association. 1. Monolithic Living Lab 2. Endorsed by Cyberview BY 3. Endorsed by Cyberjaya 3.0 Corporate Applications 45

46 4.0 Marketing Applications 4.1 Corporate Folder 4.2 Corporate Carrier 4.3 Ad Templates Portrait 4.4 Ad Templates Landscape 46

47 4.1 Corporate Folder Size: 224 x 310 mm Paper: Artcard with matt lamination 260g 1 1. Brand Identity 48mm Width, P802C 2. Title Glober Heavy, 63pt, P802C 3. Registration Number Glober Regular, 5.5pt, White 4. Address Glober Bold/Regular, 7pt, White 2 always ON 3 Cyberview Sdn. Sdn Bhd. Bhd. ( T) ( T) 4 Block SME Technopreneur 3750, Persiaran Centre, APEC, 2270 Cyber Jalan 8, Usahawan Cyberjaya, 2, Selangor 6, Darul Cyberjaya, Ehsan, Selangor, Malaysia Malaysia W: W: cyberview.com.my cyberjayamalaysia.com.my T: 603 T: F: 603 F: Back Front 4.0 Marketing Applications 47

48 4.2 Corporate Carrier Fabric: Canvas/woven Printing: Silkscreen, P802C For visual intent only. always ON Front Back 4.0 Marketing Applications 48

49 4.3 Ad Templates Portrait Size: 210 x 297 mm Paper: Standard White Envelope Brand Identity 45mm Width, P802C 2. Headline Glober Bold, 36 48pt, P802C/Black 2 3 Lorem ipsum dolor Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam nibh. Nunc varius facilisis eros. Sed erat. In in velit quis arcu ornare laoreet. Curabitur adipiscing luctus massa. Integer ut purus ac augue commodo commodo. Nunc nec mi eu justo tempor consectetuer. Etiam vitae nisl. In dignissim lacus ut ante. Cras elit lectus, bibendum a, adipiscing vitae, commodo et, dui. Ut tincidunt tortor. Donec nonummy, enim in lacinia pulvinar, velit tellus scelerisque augue. 3. Bodycopy Glober Regular, 10 16pt, White/Black 4. Logotype 34.5mm Width, Black 2 3 Lorem ipsum dolor Donec nonummy, enim in lacinia pulvinar, velit tellus scelerisque augue, ac posuere libero urna eget neque. Cras ipsum. Vestibulum pretium, lectus nec venenatis volutpat, purus lectus ultrices risus, a condimentum risus mi et quam. Pellentesque auctor fringilla neque. Duis eu massa ut lorem iaculis vestibulum. Maecenas facilisis elit sed justo. 2 3 Lorem ipsum dolor Nulla mauris odio, vehicula in, condimentum sit amet, tempus id, metus. Donec at nisi sit amet felis blandit posuere. Aliquam erat volutpat. Cras lobortis orci in quam porttitor cursus. Aenean dignissim. Curabitur facilisis sem at nisi laoreet placerat. Duis sed ipsum ac nibh mattis feugiat. Proin sed purus. Vivamus lectus ipsum, rhoncus sed, scelerisque sit amet, ultrices in, dolor. Aliquam vel magna non nunc ornare bibendum. Sed libero. Maecenas at est. Vivamus ornare, felis et luctus dapibus, lacus leo convallis diam, eget dapibus augue arcu eget arcu. Vestibulum et urna. Aliquam pretium, urna nec dapibus vehicula, tellus nulla pretium dolor, vitae gravida massa erat non mauris. Aenean non erat. Nam non leo. Fusce sed erat. Maecenas id odio vehicula eros elementum congue. Praesent sagittis, justo id malesuada tincidunt, ipsum leo elementum risus, at pulvinar ante urna et sem. Proin posuere metus sed tellus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Vivamus eros. Mauris tincidunt congue nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Aenean porttitor ante vitae ligula. Duis mattis diam id mi. Nulla sed mi ut elit bibendum pharetra. Aenean eu nunc. Integer lacus sem, feugiat nec, lacinia non, adipiscing sit amet, odio. Etiam odio. Maecenas placerat placerat libero. Donec ultricies erat vitae tellus volutpat fringilla. Phasellus urna est, tincidunt at, porta vitae, viverra ut, lacus. Nulla mauris odio, vehicula in, condimentum sit amet, tempus id, metus. Donec at nisi sit amet felis blandit posuere. Aliquam erat volutpat. Cras lobortis orci in quam porttitor cursus. Aenean dignissim. Curabitur facilisis sem at nisi laoreet placerat. Duis sed ipsum ac nibh mattis feugiat. Proin sed purus. Vivamus lectus ipsum, rhoncus sed, scelerisque sit amet, ultrices in, dolor. Aliquam vel magna non nunc ornare bibendum. Sed libero. Maecenas at est. Vivamus ornare, felis et luctus dapibus, lacus leo convallis diam, eget dapibus augue arcu eget arcu. Vestibulum et urna. Aliquam pretium, urna nec dapibus vehicula, tellus nulla pretium dolor, vitae gravida massa erat non mauris. Aenean non erat. Nam non leo. Fusce sed erat. Maecenas id odio vehicula eros elementum congue. Donec feugiat orci in lectus. Vestibulum mattis justo eget justo. Aenean eu nisl. Phasellus non ipsum non nisi fringilla cursus. Integer condimentum porta arcu. Quisque faucibus. Quisque mattis, tellus eu auctor pulvinar, nulla dui sagittis elit, vel ultricies mauris lectus tempus magna. Donec auctor facilisis lorem. Ut pharetra pellentesque nulla. Phasellus libero metus, commodo sit amet, ullamcorper sit amet, euismod et, tortor. Sed nec arcu et felis vulputate venenatis. Praesent sagittis, justo id malesuada tincidunt, ipsum leo elementum risus, at pulvinar ante urna et sem. Proin posuere metus sed tellus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Vivamus eros. Mauris tincidunt congue nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Aenean porttitor ante vitae ligula. Duis mattis diam id mi. Nulla sed mi ut elit bibendum pharetra. Aenean eu nunc. Integer lacus sem, feugiat nec, lacinia non, adipiscing sit amet, odio. Etiam odio. Maecenas placerat placerat libero. Donec ultricies erat vitae tellus volutpat fringilla. Phasellus urna est, tincidunt at, porta vitae, viverra ut, lacus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Cras non odio viverra libero eleifend sagittis Full bleed image Half page image Copy heavy Imagery and illustration disclaimer The imagery and illustration used throughout this document is intended for purposes of illustration and inspiration only and should not be reproduced or replicated under any circumstances. 4.0 Marketing Applications 49

50 4.4 Ad Templates Landscape Size: 210 x 297 mm Paper: Standard White Envelope 1. Brand Identity 45mm Width, P802C 2. Headline Glober Bold, 36 48pt, P802C/Black 3. Bodycopy Glober Regular, 10 16pt, White/Black Lorem ipsum dolor Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam nibh. Nunc varius facilisis eros. Sed erat. In in velit quis arcu ornare laoreet. Curabitur adipiscing luctus massa. Integer ut purus ac augue commodo commodo. Nunc nec mi eu justo tempor consectetuer. Etiam vitae nisl. In dignissim lacus ut ante. Cras elit lectus, bibendum a, adipiscing vitae. 4. Logotype 34.5mm Width, Black 4 Full bleed image 1 Lorem ipsum dolor Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam nibh. Nunc varius facilisis eros. Sed erat. In in velit quis arcu ornare laoreet. Curabitur adipiscing luctus massa. Integer ut purus ac augue commodo commodo. Nunc nec mi eu justo tempor consectetuer. Etiam vitae nisl. In dignissim lacus ut ante. Cras elit lectus, bibendum a, adipiscing vitae, commodo et, dui. Ut tincidunt tortor. Donec nonummy, enim in lacinia pulvinar, velit tellus scelerisque augue, ac posuere libero urna eget neque. Cras ipsum. Vestibulum pretium, lectus nec venenatis volutpat, purus lectus ultrices risus, a condimentum risus mi et quam. Pellentesque auctor fringilla neque. Duis eu massa ut lorem iaculis vestibulum. Maecenas facilisis elit sed justo. Quisque volutpat malesuada velit. Vivamus ornare, felis et luctus dapibus, lacus leo. Nulla mauris odio, vehicula in, condimentum sit amet, tempus id, metus. Donec at nisi sit amet felis blandit posuere. Aliquam erat volutpat. Cras lobortis orci in quam porttitor cursus. Aenean dignissim. Curabitur facilisis sem at nisi laoreet placerat. Duis sed ipsum ac nibh mattis feugiat. Proin sed purus. Vivamus lectus ipsum, rhoncus sed, scelerisque sit amet, ultrices in, dolor. Aliquam vel magna non nunc ornare bibendum. Sed libero. Maecenas at est. Vivamus ornare, felis et luctus dapibus, lacus leo convallis diam, eget dapibus augue arcu eget arcu. Fusce auctor, metus eu ultricies vulputate, sapien nibh faucibus ligula, eget sollicitudin augue risus et dolor. Aenean pellentesque, tortor in cursus mattis, ante diam malesuada ligula. 2 3 Imagery and illustration disclaimer The imagery and illustration used throughout this document is intended for purposes of illustration and inspiration only and should not be reproduced or replicated under any circumstances. 4 Copy heavy 4.0 Marketing Applications 50

51 5.0 Digital Applications 5.1 Website Look And Feel 5.2 Intranet Look And Feel 1.0 Introduction 51

52 5.1 Website Look And Feel Size: 650 px (W) For visual intent only. Imagery and illustration disclaimer The imagery and illustration used throughout this document is intended for purposes of illustration and inspiration only and should not be reproduced or replicated under any circumstances. Landing Page 5.0 Digital Applications 52

53 5.1 Website Look And Feel Size: 650 px (W) For visual intent only. Board of Directors Contact Us About Us Join Our Tech Hub Property Green Initiatives Events & Media Cyberjayabuzz Current Events Archive February Donec nonummy, enim in lacinia pulvinar, Cras ipsum. Vestibulum pretium, lectus nec Cras ipsum. Vestibulum pretium, lectus nec Donec nonummy, enim in lacinia pulvinar, Event Search Say Hello Sitemap Copyright Cyberview Sdn Bhd ( T) Imagery and illustration disclaimer The imagery and illustration used throughout this document is intended for purposes of illustration and inspiration only and should not be reproduced or replicated under any circumstances. Smart city Events and Media Calendar 5.0 Digital Applications 53

54 5.2 Intranet Look And Feel Size: 650 px (W) For visual intent only. Home HCD Shareboard EDMS Quick Facts Links FY Thoughts Donec nonummy, enim in lacinia pulvinar, velit tellus scelerisque augue, ac posuere libero urna eget. Announcements 26/12: HCD Buzz: Time off 24/12: HCD Buzz: Employee Engagement Survey 19/12: Internal Buzz: Twincity Marathon Race Kits Collection For Hipsters 18/12: Internal Buzz: Closing of Accounts for period /12: HCD Buzz: Interest To Purchase Cyberview Block 20 Survey Vol. 2 Cyberview RSS February Yammer Feed Imagery and illustration disclaimer The imagery and illustration used throughout this document is intended for purposes of illustration and inspiration only and should not be reproduced or replicated under any circumstances. Cyberview Sdn Bhd Media Limkokwing University Hosts Short Films Fest Yakin Cyverjaya Mampu Muncul Hab Industri Kreatif 52 Syanikat Beroperasi A Quest for Creativity Animated in Malaysia HIPZone Landing Page Donec nonummy, enim in lacinia pulvinar, velit tellus scelerisque. Cras ipsum. Vestibulum pretium, lectus nec venenatis volutpat, purus lectus ultrices risus, a condimentum risus mi et quam. Pellentesque auctor fringilla neque. 5.0 Digital Applications 54

55 6.0 Internal Engagement Applications 6.1 Corporate Shirt 6.2 T-shirt 6.3 Desktop Wallpaper 1.0 Introduction 55

56 6.1 Corporate Shirt Printing: Silkscreen, P802C For visual intent only. Front Back 6.0 Internal Engagement Applications 56

57 6.2 T-shirt Material: 100% cotton Printing: Silkscreen, P802C For visual intent only. #alwayson Front Back 6.0 Internal Engagement Applications 57

58 6.3 Desktop Wallpaper Size: 1600(W) x 900px(H) For visual intent only. always ON always ON 6.0 Internal Engagement Applications 58

59 7.0 Team contacts For more information, please contact Fazlyn Kamal Head Corporate Communication Marketing, Corporate & Services Division D: fazlyn@cyberview.com.my Izma Aniza Manager Brand, Corporate Communication Marketing, Corporate & Services Division D: izma@cyberview.com.my Cyberview Sdn Bhd Block 3750, Persiaran APEC, Cyber 8, Cyberjaya, Selangor Darul Ehsan, Malaysia cyberview.com.my cyberjayamalaysia.com.my 1.0 Introduction 59