Transforming IT-speak:
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1 Transforming IT-speak: How to tell your IT Story Bailey Szeto, Vice President, Connected Selling Experience-IT, Cisco ITM-1009
2 The importance of communication The two words information and communication are often used interchangeably, but they signify quite different things. Information is giving out; Communication is getting through. -Sydney J. Harris 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
3 Introduction: Bailey Then. And Now 1997 Started at Cisco in the IT Helpdesk Today Vice President Sales, Marketing, & Channels IT Focused on technical outcomes Success based on how much you know Develop technical skills to grow Focused on business outcomes Success based on influencing people and teams Develop communication skills to grow Information Communication 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
4 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 4
5 US Patent # Throttling of Mass Mailings Using Network Devices Publication number US Publication type Grant Application number US 11/673,261 Publication date 25 Oct 2011 Filing date Bailey Szeto 9 Feb 2007 Fee status Around 1999 Paid Inventor Bailey S Solving the shortcomings of MX and DNS in SMTP using QoS in IOS 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 5
6 Typical IT Slide Overview Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis nibh enim, ullamcorper vel augue id, feugiat rhoncus dolor. Donec hendrerit leo vel felis sollicitudin imperdiet. Mauris vitae iaculis tellus. Duis vehicula mi et est euismod, a vestibulum urna dapibus. Nam sit amet pellentesque purus. Sed porta imperdiet tellus ut lacinia. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec eget mi accumsan, iaculis nisi sodales, lacinia odio Challenge Deployment Business Value Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis nibh enim, ullamcorper vel augue id, feugiat rhoncus dolor. Donec hendrerit leo vel felis. Key Cisco Inputs Donec sapien quam, maximus at mattis ac, sollicitudin at nulla. Sed ut venenatis quam, nec imperdiet nisi. Donec sapien quam, maximus at mattis ac, sollicitudin at nulla. Sed ut venenatis quam, nec imperdiet Vivamus et posuere nibh. Curabitur sed risus viverra, maximus erat a, interdum mi. Nulla sem ex, interdum eget eros sed, commodo convallis sem Vivamus et posuere nibh. Curabitur sed risus viverra, maximus erat a, interdum mi. Nulla sem ex, interdum eget eros sed, commodo convallis sem Vivamus et posuere nibh. Curabitur sed risus viverra, maximus erat a, interdum mi. Nulla sem ex, interdum eget eros sed, commodo convallis sem Vivamus et posuere nibh. Curabitur sed risus viverra, maximus erat a, interdum mi. Nulla sem ex, interdum eget eros sed, commodo convallis sem Mauris vitae iaculis tellus Donec eget mi accumsan, iaculis nisi sodales, lacinia odio Donec hendrerit leo vel felis sollicitudin imperdiet. Mauris vitae iaculis tellus. Duis vehicula mi et est euismod, a vestibulum urna dapibus. Duis vehicula mi et est euismod Results to date consectetur adipiscing elit. Duis nibh enim, ullamcorper vel augue id 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
7 GHI ABC Point 1 24x7 P1 Post-sales Some Stuff Results are 1 Results are 2 Results are 3 Presentation_ID DEF Some App Some Process Some more stuff 2002, Cisco Systems, Inc. All rights reserved Cisco and/or its affiliates. All rights reserved. 7 Cisco Public
8 Date Date Date Date Date Date Date Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Discovery BC XXXXX is a target completion date and is based on incomplete knowledge. NOTE: Road map will be adjusted based on continued discovery Requirements Gathering CC Stakeholder Partnership & System Analysis / BU Engagement POC Pilot EC to move forward w/ development & evaluate resource needs EC Development of SDS Solution based on Functional/Technical Specs Adoption/Training Integration/Testing Post Pilot Gate Review - Overall BU Adoption - Process/Policy Data Classification - Established Data Owner/Data Steward Roles/Responsibilities - SDS Deployment / Implementation - Resources - Support/Maintenance Dependencies Storage, infrastructure, and others 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
9 Find the right balance
10 People need to be reminded more often than they need to be instructed. Samuel Johnson
11 Remember four key components! Know your audience Set the context Connect the dots Make it interesting 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
12 Know your audience Who are they? What are they trying to accomplish? Why are they here? How can you help them? What would make them resistant? 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
13 Know your listener Structured Query SQL Language Sales Qualified SQL Lead Cisco and/or its affiliates. All rights reserved. Cisco Public
14 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
15 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
16 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
17 Set the context
18 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
19 Decker Communicator s Roadmap Self-centered content Audience-centered content 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
20 Decker Communicator s Roadmap High emotional connection Low emotional connection 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
21 Decker Communicator s Roadmap High emotional connection We have a tremendous opportunity Entertain Influence Self-centered content Audience-centered content Inform Direct I need servers Low emotional connection 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
22 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
23 Connect the dots
24 Themes are used to connect the dots 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
25 IT architecture capability roadmap Q4FY15 Q1FY16 Q2FY16 Q3FY16 Q4FY16 Q1FY17 Service 1 amet, adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed, purus lectus malesuada libero, sit amet commodo magna eros quis urna. enim. Fusce est. Vivamus a tellus. adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed, purus lectus malesuada libero, sit amet commodo magna eros quis urna. Pellentesque habitant morbi adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed, purus lectus malesuada libero, sit amet commodo magna eros quis urna. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus. enim. Fusce est. Vivamus a tellus. enim. Fusce est. Vivamus a tellus. Service 2 amet, amet, amet, amet, Create Phase II Service 3 enim. Fusce est. Vivamus a tellus Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus enim. Fusce est. Vivamus a tellus Service 4. Fusce posuere, magna sed. Fusce posuere, magna sed. Fusce posuere, magna sed. Fusce posuere, magna sed pulvinar ultricies. Fusce posuere, magna sed pulvinar ultricies. Fusce posuere, magna sed pulvinar ultricies 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
26 IT architecture capability roadmap Q4FY15 Q1FY16 Q2FY16 Q3FY16 Q4FY16 Q1FY17 Service 1 amet, adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed, purus lectus malesuada libero, sit amet commodo magna eros quis urna. enim. Fusce est. Vivamus a tellus. adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed, purus lectus malesuada libero, sit amet commodo magna eros quis urna. Pellentesque habitant morbi adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed, purus lectus malesuada libero, sit amet commodo magna eros quis urna. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus. enim. Fusce est. Vivamus a tellus. enim. Fusce est. Vivamus a tellus. Service 2 amet, amet, amet, amet, Create Phase II Service 3 enim. Fusce est. Vivamus a tellus Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus enim. Fusce est. Vivamus a tellus Service 4. Fusce posuere, magna sed. Fusce posuere, magna sed. Fusce posuere, magna sed. Fusce posuere, magna sed pulvinar ultricies. Fusce posuere, magna sed pulvinar ultricies. Fusce posuere, magna sed pulvinar ultricies 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
27 IT architecture capability roadmap Q4FY15 Q1FY16 Q2FY16 Q3FY16 Q4FY16 Q1FY17 Service 1 amet, adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed, purus lectus malesuada libero, sit amet commodo magna eros quis urna. enim. Fusce est. Vivamus a tellus. adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed, purus lectus malesuada libero, sit amet commodo magna eros quis urna. Pellentesque habitant morbi adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed, purus lectus malesuada libero, sit amet commodo magna eros quis urna. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus. enim. Fusce est. Vivamus a tellus. enim. Fusce est. Vivamus a tellus. Service 2 amet, amet, amet, amet, Create Phase II Service 3 enim. Fusce est. Vivamus a tellus Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus enim. Fusce est. Vivamus a tellus Service 4. Fusce posuere, magna sed. Fusce posuere, magna sed. Fusce posuere, magna sed. Fusce posuere, magna sed pulvinar ultricies. Fusce posuere, magna sed pulvinar ultricies. Fusce posuere, magna sed pulvinar ultricies 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
28 IT architecture capability roadmap Q4FY15 Q1FY16 Q2FY16 Q3FY16 Q4FY16 Q1FY17 Service 1 amet, adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed, purus lectus malesuada libero, sit amet commodo magna eros quis urna. enim. Fusce est. Vivamus a tellus. adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed, purus lectus malesuada libero, sit amet commodo magna eros quis urna. Pellentesque habitant morbi adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed, purus lectus malesuada libero, sit amet commodo magna eros quis urna. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus. enim. Fusce est. Vivamus a tellus. enim. Fusce est. Vivamus a tellus. Service 2 amet, amet, Hey, Look At This! Now This! amet, amet, Create Phase II Service 3 enim. Fusce est. Vivamus a tellus Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus enim. Fusce est. Vivamus a tellus Service 4. Fusce posuere, magna sed. Fusce posuere, magna sed. Fusce posuere, magna sed. Fusce posuere, magna sed pulvinar ultricies Finally Here!. Fusce posuere, magna sed pulvinar ultricies. Fusce posuere, magna sed pulvinar ultricies 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
29 IT architecture capability roadmap Q4FY15 Q1FY16 Q2FY16 Q3FY16 Q4FY16 Q1FY17 Service 1 amet, adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed, purus lectus malesuada libero, sit amet commodo magna eros quis urna. enim. Fusce est. Vivamus a tellus. adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed, purus lectus malesuada libero, sit amet commodo magna eros quis urna. Pellentesque habitant morbi adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed, purus lectus malesuada libero, sit amet commodo magna eros quis urna. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus. enim. Fusce est. Vivamus a tellus. enim. Fusce est. Vivamus a tellus. Service 2 amet, amet, amet, amet, Create Phase II Service 3 enim. Fusce est. Vivamus a tellus Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus enim. Fusce est. Vivamus a tellus Service 4. Fusce posuere, magna sed. Fusce posuere, magna sed. Fusce posuere, magna sed. Fusce posuere, magna sed pulvinar ultricies. Fusce posuere, magna sed pulvinar ultricies. Fusce posuere, magna sed pulvinar ultricies 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
30 IT architecture capability roadmap Q4FY15 Q1FY16 Q2FY16 Q3FY16 Q4FY16 Q1FY17 Service 1 amet, adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed, purus lectus malesuada libero, sit amet commodo magna eros quis urna. enim. Fusce est. Vivamus a tellus. adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed, purus lectus malesuada libero, sit amet commodo magna eros quis urna. Pellentesque habitant morbi adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed, purus lectus malesuada libero, sit amet commodo magna eros quis urna. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus. enim. Fusce est. Vivamus a tellus. enim. Fusce est. Vivamus a tellus. Service 2 amet, amet, amet, amet, Create Phase II Service 3 enim. Fusce est. Vivamus a tellus Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus enim. Fusce est. Vivamus a tellus Service 4. Fusce posuere, magna sed. Fusce posuere, magna sed. Fusce posuere, magna sed. Fusce posuere, magna sed pulvinar ultricies. Fusce posuere, magna sed pulvinar ultricies. Fusce posuere, magna sed pulvinar ultricies 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
31 Make it interesting
32 Creating Engaging Presentations Less is more Keep text to a minimum Rethink visuals Incorporate action 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 32
33 The three v s of communications Verbal: Context Verbal 7% Vocal 38% Vocal: How we sound Visual: What people see Visual 55% Professor Albert Mehrabian, UCLA 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
34 Content Management Architecture Content Creators Content Consumers Content Creation, Collaboration & Consumption Real-Time Collaborative Editing Document Management Component Content Creation Simple Content Authoring & Publishing Team-Based Social Collaboration Persistent Group Chat Real-Time Messaging Web Content Management & Publishing File Sync, Share & Collab Business Apps Content Management Workflow Management Entitlement Directory Create / Update Review & Approve Publish Localize Content Classifier Groups Mobility Compliance Policy Manager Repository Selector Digital Rights Manager Records Manager Content Sync Engine Purge & Archive Metadata Analyzer & Extractor Data Loss Prevention Legal Hold & Discovery Reports & Alerts Transform Security Content Quality Findability Search Engine Tagging Analytics Recommendations Ratings Machine Learning Localization Translation Management Translation Memory Machine Translation Human Translation Foundation Native XML Database XML Data Store Metadata Content Store Cloud Store Binary Archive Store Ontology Graph Search Index Terminology Database 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
35 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
36 Keep visuals relative Make it simpler Make it distinctive Easy to understand Know the context Respect your audience
37 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
38 Information+ Inspiration = Action
39 Practice, Practice, Practice Speaker notes 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 39
40 What we covered today! Know your audience Set the context Connect the Dots Make it interesting 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
41 Trusted Advisor 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
42 Thank you
TITLE - Size 16 - Bold
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