MARK SCHEME day January 2011 Morning

Transcription

1 GENERAL CERTIFICATE OF SECONDARY EDUCATION INFORMATION AND COMMUNICATION TECHNOLOGY ICT in Context B063 MARK SCHEME day January 2011 Morning Duration: 1 hour MAXIMUM MARK 60 THIS MARK SCHEME IS FOR USE WITH THE JANUARY B063 EXAMINATION. THERE WERE NO CANDIDATES FOR THIS SESSION AND, AS A RESULT, THIS MARK SCHEME HAS NOT BEEN STADARDISED. EVERY EFFORT HAS BEEN MADE TO ENSURE THAT THE CONTENTS IS CORRECT. Please contact Julian Parkin, GCSE Qualifications Manager, for clarification on any points. julian.parkin@ocr.org.uk B063 V1 02/12/2011 This document consists of 11 pages

2 1 Marks awarded for stating uses shown. [6] Tick one box in each row of the table below to show whether the item is general (found in any office) or specialised. Equipment and General item Specialised item software 46 plasma display A0 Scanner Database package Graphics tablet Interactive whiteboard Laser printer 2 Draw a line to join each task with the most appropriate method of communication for the gallery. General correspondence Blogging [4] 1 mark each correct line. Notify potential customers of upcoming events Send an urgent message Facebook Set up a fan group SMS 2

3 3 (a) Answers two marks available for each correct reason: 1 mark for each valid point, 1 mark for each explanation but the statements must relate to ARTISTS collaboration. [4] Artist anywhere in the world can work together ( ) without the need for expensive air travel ( ) Visuals images and other can be shared between them ( ) so they can work on the same artwork or theme ( ) Virtual whiteboards can be used by the artist ( ) to allow them to add their own thoughts or ideas to the same work ( ) Large numbers of artists can take part ( ) and share ideas with each other ( ). 3 (b) (Answers two marks available: 1 mark for each valid point, 1 mark for each explanation but the statements must relate to ARTISTS collaboration using VIDEO CONFERENCING. [2] Artists may not have the computer skills ( ) so they will spend ages trying to get the system to work. ( ) The artists would need specialist equipment ( ) and this could be quite expensive because they would want to show the art in good definition. ( ) 3

4 3 (c) One mark for actual use and a second mark for a valid expansion which must refer to the gallery. [4] Photo sharing: He could create a Flicker or a photo sharing site to upload art work ( ) as a window on the gallery showing all the pictures. ( ) He could ask artists to upload their work ( ) to see if he wants to buy it or travel to see it. ( ) Podcast: He could get artists to create podcasts about their work ( ) to give buyers a better understanding of what the artist thinks. ( ) He could use a podcast to attract customers to new exhibitions ( ) to tell them what will be in the gallery and by what artists. ( ) Do not accept repeats and only award second marks if there is an expansion. 4 To gain marks the candidate must consider the needs of a gallery. Mark points could include: [5] Cable: a comment on speed due to the file size of artwork Wired connection is faster for large downloads ( ) so with large images it will be more suitable. ( ) Cable is better suited to a desktop computer. ( ) Wired systems are more reliable and large downloads like images could take a long time ( ) WiFi: One mark for saying that WiFi is wireless so it is more flexible so that customers can view artwork from anywhere. ( ) More suited to portable devices laptops or hand held s. ( ). WiFi is less secure so buyers may not want to order artwork this way. ( ) Sometimes there is interference on wired systems which could affect the quality of the artwork image. ( ) 4

5 5 Marks are awarded as shown. The candidate can use the same type of software [5] Accept common brand names. more than once. Task Calculate the gallery s profitability Design invitations Mail merge Store visitor details Write a letter to customers Type of software Spreadsheet DTP or graphics package Database / WP Database Word processor 6 One mark for actual use second for a valid expansion which must refer to the gallery. By installing web based CC TV around the premises so that a security firm or his staff could watch the gallery over the web. By fixing security tags to the artwork and monitors by the doors so no one could steel the artwork. By installing a laser alarm system or movement sensors that monitors movement and sounds an alarm. [4] Do not accept repeats and only award second marks if there is an expansion. 5

6 7 [2] Item Needed IP address Laser printer Modem or router Scanner 6

7 8 (a) [2] One mark for a valid example of digital content video PDF digital images digital sound file (b) This question is marked using the banded mark scheme. The points below are simply indicative of the type of points candidates could make they are not mark points in their own right. Points may include: preparing new content is time-consuming, therefore re-use of existing artwork saves time/money Jim will have lots of digital images from the artists so it is better to use them than try to recapture them He may need new digital images if the quality is not good enough It is good to add music to the website and this is easy with re-purposed digital content He may already have a video of the gallery and could add hot spots etc to create a virtual tour A content management system would make the site more manageable as Jim could simply upload the digital content Jim would want to create a house style and a content management system would ensure this Jim could let artists upload their own work using a content management system as it would be quite simple. [8] 7

8 Level 1 (0 3 marks) Candidates may only address some aspects of the question, and give basic descriptions of why re-purposed digital content would be used. Answers may be simplistic with little or no relevance to the case study. There will be little or no use of specialist terms. Errors of grammar, punctuation and spelling may be intrusive. Level 2 (4 6 marks) Candidates will address all aspects of the question and discuss/consider different aspects of both digital content AND a content management system applied to the context although development of some of the points/implications/advantages/disadvantages/benefits/drawbacks of using these techniques may be one sided or limited. There will be an attempt at a conclusion. Candidates will reference the case study. For the most part the information will be relevant and presented in a structured and coherent format. Specialist terms will be used appropriately and for the most part correctly. There may be occasional errors in grammar, punctuation and spelling. Level 3 (7 8 marks) Candidates will address all aspects of the question and discuss differentpoints/implications/advantages/disadvantages/benefits/drawbacks of both digital content AND the use of a content management system techniques applied to art gallery website design. The issues raised will be justified. There will be a reasoned conclusion Candidates will reference the case study. The information will be relevant, clear, organised and presented in a structured and coherent format. Specialist terms will be used correctly and appropriately. There will be few, if any, errors in grammar, punctuation and spelling. Only responses that are clearly linked to this concept should be considered. 8

9 9 [8] This question is marked using the banded mark scheme. The points below are simply indicative of the type of points candidates could make they are not mark points in their own right. Points may include: when designing a website to be viewed on a phone you have to take into consideration that they do they share the same resolution and will be lower resolution smaller screen than a laptop or desktop The amount of images you have is directly related to how long your website takes to load Too many images obviously causes a longer download time most users will immediately bounce off your page if what they re looking for doesn t come up fast enough. Images that are larger than the user s screen will force them to scroll around just to see an entire image. Many phone plans charge their subscribers based on how much data (bandwidth) they use every time they log onto the web from their phone; which means the longer your site takes to load, To make the text lible on a phone the page must be simple. Level 1 (0 3 marks) Candidates may only address some aspects of the question, and give basic descriptions of how images and navigation would be different. Answers may be simplistic with little or no relevance to the case study. There will be little or no use of specialist terms. Errors of grammar, punctuation and spelling may be intrusive. 9

10 Level 2 (4 6 marks) Candidates will address all aspects of the question and discuss/consider different aspects of both content AND navigation applied to the context although development of some of the points/implications/advantages/ disadvantages/benefits/drawbacks of using these techniques may be one sided or limited. There will be an attempt at a conclusion. Candidates will reference the case study company. For the most part the information will be relevant and presented in a structured and coherent format. Specialist terms will be used appropriately and for the most part correctly. There may be occasional errors in grammar, punctuation and spelling. Level 3 (7 8 marks) Candidates will address all aspects of the question and discuss differentpoints/implications/advantages/disadvantages/benefits/drawbacks of both Desktop AND mobile phone systems system techniques applied to art gallery website design. They will look at the issues of navigation, image size and navigation. The issues raised will be justified. There will be a reasoned conclusion Candidates will reference the case study. The information will be relevant, clear, organised and presented in a structured and coherent format. Specialist terms will be used correctly and appropriately. There will be few, if any, errors in grammar, punctuation and spelling. Only responses that are clearly linked to this concept should be considered. 10

11 10 One mark for actual use and a second mark for a valid expansion which must refer to a virtual tour of the gallery. Jim could use a film walking around the gallery ( )with added hotspots where you could zoom in on images of the paintings ( ) You could have navigation buttons ( ) to look or move around the gallery ( ) Sound files could be used ( ) to give you a guided tour of the gallery ( ) There could be a blog section within the tour ( ) for user to click on a button and post comments on the paintings ( ) Artists could talk about their work when you click on it ( ) using video or sound files to bring it to life ( ) TOTAL [60] [6] Candidates may give the explanation /expansion before the other mark point on this question. 11