NOVA GROUP. Teleshopping Prague, January 2018
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1 NOVA GROUP Teleshopping 2018 Prague, January 2018
2 Specificities of teleshopping broadcasts ADVERTISING TELESHOPPING A public announcement Direct offering intended for the public Broadcast for a payment or other compensation (or for the purpose of the broadcaster s selfpromotion) Intended to support sales, purchase or lease of products or services, including real property, rights and obligations Focused primarily on the manufacturer and only then on that manufacturer s products No need to state the price of goods or any contact information Broadcast for a payment or other compensation Applies to goods, real property, rights and obligations, or services Teleshopping spots Teleshopping programs take at least 15 minutes without interrupting Targeted offer with direct viewer response Aiming to address the recipients directly; the offer is directed to convince the viewers that they need the product and that they need it now 2
3 Advertising vs. teleshopping Advertising Teleshopping Duration in seconds, or tens of seconds at maximum Advertising aims to boost sales in general terms, creating product awareness Duration in minutes Viewers receive much more information in order to place a direct order on the basis of the information received Teleshopping spots are subject to thesame rules as advertising (ban on promoting certain types of products and services tobacco products, firearms and ammunition, medications and subscription drugs, product placement, and misleading advertising). Teleshoppingspots must be clearly separated visually and acoustically from other programs (this is the same as the separation of advertising or of self-promotion) to be provided by the broadcaster. 3
4 Advertising vs. teleshopping ADVERTISING VS. TELESHOPPING The difference is in the direct offer with the option of instantaneous individual response on the part of the message recipient SUMMARY: A teleshopping spot must include: Direct offer, i.e., presentation of a specific product or service Price at which it is available Contact information facilitating and allowing for the direct sale information leading towards the conclusion of a purchase agreement between a viewer and the seller (telephone number, website, address) 4
5 2018 TELESHOPPING PRICELIST NOVA NOVA 2 NOVA CINEMA NOVA ACTION NOVA GOLD NOVA SPORT 1 NOVA SPORT 2 MARKÍZA INTERNATIONAL
6 Teleshopping NOVA Time slots for broadcasting teleshopping spots indicative timing 02:00 04:00 30 minutes 05:00 05:55 55 minutes 1Q Time 01:30-02:30 04:50-05:55 Price per minute CZK 850 CZK 1,100 2Q Time 01:30-02:30 04:50-05:55 Price per minute CZK 850 CZK 1,100 3Q Time 01:30-02:30 04:50-05:55 Price per minute CZK 650 CZK 860 4Q Time 01:30-02:30 04:50-05:55 Price per minute CZK 850 CZK 1,100 6
7 Teleshopping NOVA 2 Time slots for broadcasting teleshopping spots - indicative timing 08:30 09:30 (Monday Sunday) 15 minutes 11:00 12:00 (Monday Sunday) 20 minutes 1Q Time 08:30-09:30 11:00-12:00 Price per minute CZK 550 CZK 650 2Q Time 08:30-09:30 11:00-12:00 Price per minute CZK 550 CZK 650 3Q Time 08:30-09:30 11:00-12:00 Price per minute CZK 450 CZK 550 4Q Time 08:30-09:30 11:00-12:00 Price per minute CZK 550 CZK 650 7
8 Teleshopping NOVA CINEMA Time slots for broadcasting teleshopping spots - indicative timing 01:00 02:00 (Monday Friday) 15 minutes 02:00 03:00 (Saturday Sunday) 15 minutes 05:00 06:00 (Monday Sunday) 30 minutes 10:30 13:00 (Monday Sunday) 24 minutes 13:00 15:30 (Monday Friday) 19 minutes 1Q Time 01:00-03:00 05:00-06:00 10:30-13:00 13:00 15:30 Price per minute CZK 550 CZK 850 CZK 1,600 CZK 1,800 2Q Time 01:00-03:00 05:00-06:00 10:30-13:00 13:00 15:30 Price per minute CZK 550 CZK 850 CZK 1,600 CZK 1,800 3Q Time 01:00-03:00 05:00-06:00 10:30-13:00 13:00 15:30 Price per minute CZK 450 CZK 650 CZK 1,100 CZK 1,300 4Q Time 01:00-03:00 05:00-06:00 10:30-13:00 13:00 15:30 Price per minute CZK 550 CZK 850 CZK 1,600 CZK 1,800 8
9 Teleshopping NOVA ACTION Time slots for broadcasting teleshopping spots - indicative timing 10:30 11:30 (Monday Sunday) 15 minutes 12:30 13:30 (Monday Sunday) 20 minutes 1Q Time 10:30-11:30 12:30-13:30 Price per minute CZK 650 CZK 750 2Q Time 10:30-11:30 12:30-13:30 Price per minute CZK 650 CZK 750 3Q Time 10:30-11:30 12:30-13:30 Price per minute CZK 630 CZK 650 4Q Time 10:30-11:30 12:30-13:30 Price per minute CZK 650 CZK 750 9
10 Teleshopping NOVA GOLD Time slots for broadcasting teleshopping spots - indicative timing 08:30 09:30 (Monday Sunday) - 30 minutes 12:30 14:00 (Saturday Sunday) 11:30 12:30 (Monday Friday) 15 minutes 14:00 15:30 (Saturday Sunday) 14:00 15:00 (Monday Friday) 15 minutes 1Q Time 08:30-09:30 11:30-14:00 14:00-15:30 Price per minute CZK 650 CZK 750 CZK 750 2Q Time 08:30-09:30 11:30-14:00 14:00-15:30 Price per minute CZK 650 CZK 750 CZK 750 3Q Time 08:30-09:30 11:30-14:00 14:00-15:30 Price per minute CZK 550 CZK 650 CZK 650 4Q Time 08:30-09:30 11:30-14:00 14:00-15:30 Price per minute CZK 650 CZK 750 CZK
11 Teleshopping NOVA SPORT 1 Time slots available for broadcasting teleshopping spots - indicative timing 11:00 12:00 (Monday Sunday) 20 minutes 13:00 14:00 (Monday Sunday) 10 minutes 16:00 17:00 (Monday Sunday) 10 minutes Price: CZK 600/minute 11
12 Teleshopping NOVA SPORT 2 Time slots available for broadcasting teleshopping spots - indicative timing 11:00 12:00 (Monday Sunday) 20 minutes 13:00 14:00 (Monday Sunday) 10 minutes 16:00 17:00 (Monday Sunday) 10 minutes Price: CZK 600/minute 12
13 Teleshopping MarkízaInternational Time slots available for broadcasting teleshopping spots - indicative timing 12:00 14:00 (Monday Sunday) 30 minutes Price: CZK 600/minute 13
14 Contact Petra Duffková Junior Key Account Manager Tel.:
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Registration. Adding Accounts. How do I sign up for this service? The sign-up process for this service is quite simple.
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