Advertising Rates Effective January 1, Technology
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1 2018 Advertising Rates Effective January 1, 2018 Technology 1 The New York Times TEC 2018
2 Technology & Telecommunications Advertising Rates & Units New York Times Unit Size Contract % Broadsheet Advertising Special Size Number of Column Page (126 Units Discount Columns Width Depth Inches Column Inches) 6 X 21 (full page) 8% " 21" % 6 X " 18" X " 14" X 10.5 (half-page horizontal) " 10.5" X " 7" X " 5.25" X " 21" X " 15.75" X " 14" X " 10.5" X " 7" X " 21" X " 18" X " 15.75" X " 14" X " 10.5" X " 7" X " 5.25" X 21 (half-page vertical) 3 5.7" 21" X " 18" X " 15.75" X " 14" X 10.5 (quarter page) 3 5.7" 10.5" X " 7" X " 5.25" X " 21" X " 18" X " 15.75" X " 14" X " 10.5" X " 7" X " 5.25" X " 3.5" X " 3" The New York Times TEC 2018
3 New York Times Advertising Units CONTINUED New York Times Unit Size Contract % Broadsheet Advertising Special Size Number of Column Page (126 Units Discount Columns Width Depth Inches Column Inches) 2 X " 2" X " 21" X " 18" X " 15.75" X " 14" X " 10.5" X " 7" X " 5.25" X " 3.5" X " 3" X " 2" X " 1.5" X " 1" X " 21" X " 18" X " 14" X " 10.5" X " 21" Column inch rates apply to New York Times advertising units contained on this page. All other size units will be charged 10% above the column inch rate. Minimum ROP Depth Requirement Columns Depth NYT Unit Number " 6 x " 5 x " 4 x " 3 x " 2 x 2 1 1" 1 x 1 3 The New York Times TEC 2018
4 Technology & Telecommunications ROP Rates Column Inch Rate Sunday Weekday Weekday Nationwide Nationwide Int'l Add on (EMEA & Asia) Open $1,525 $1,331 $586 1 page / 126 column inches 1,363 1, pages / 252 column inches 1,320 1, pages / 630 column inches 1,275 1, pages / 1,260 column inches 1,260 1, pages / 2,520 column inches 1,248 1, pages / 5,040 column inches 1,236 1, pages / 7,560 column inches 1,212 1, pages / 9,450 column inches 1,194 1, pages / 12,600 column inches 1, pages / 18,900 column inches 1, pages / 25,200 column inches 1, pages / 31,500 column inches Combination Rates For Daily/Sunday and ROP/Magazine combination information, please call your account manager. For Sports and New York Sections take 10% off Nationwide rates. Sunday Weekday Weekday Example Sizes 4C at Open Rate unless noted otherwise Nationwide Nationwide Int'l Add on (EMEA & Asia) Full Page (1 page rate) $199,199 $179,029 $75,029 5 x (large junior page) 161, ,916 53,248 6 x 10.5 (half page) 137, ,953 44,018 4 x 14 (small junior page) 114,300 99,836 37,716 6 x 7 (strip) 92,950 81,202 29,512 3 x 10.5 (quarter page) 76,938 67,227 23,359 Sunday Weekday Weekday Example Sizes BW at Open Rate unless noted otherwise Nationwide Nationwide Int'l Add on (EMEA & Asia) Full Page (1 page rate) $157,999 $142,929 $67,929 5 x (large junior page) 120, ,816 46,148 6 x 10.5 (half page) 96,075 83,853 36,918 4 x 14 (small junior page) 85,400 74,536 32,816 6 x 7 (strip) 64,050 55,902 24,612 3 x 10.5 (quarter page) 48,038 41,927 18,459 Franchise Position Charges Section Back Page (reserved) Add $8,900 to unit price. 4 The New York Times TEC 2018
5 Color Premiums Sunday Sunday Weekday Weekday Weekday N.Y. Regional Nationwide N.Y. Regional Nationwide Int'l Add On (EMEA & Asia) 1/2 page to full page* $36,100 $41,200 $31,500 $36,100 $7,100 Less than 1/2 page 25,300 28,900 21,900 25,300 4,900 *Full pages only in some sections. Contact your account manager for further information. Additional color production charges will be incurred for the following: late material submission ($500), additional rounds of color correction ($250), extra proofs ($100), cancellation order after color material has been processed ($500). Contact the Color Services Department at (212) for details. Color premiums are set to reflect a 3% missed color variance. Missed color in excess of 3% of the press run will be credited accordingly. First National/International News Page Unit 6 x Unit 6 x Sunday Nationwide Weekday Nationwide Sunday Nationwide Weekday Nationwide Open $34,900 $30,545 $61,075 $53,455 6 times in one year 29,400 25,735 51,450 45, times in one year 28,290 24,765 49,510 43, times in one year 27,225 23,835 47,645 41, times in one year 25,165 22,900 45,785 40,075 First National News page Facing page (full page only) available Monday to Saturday, add 15% premium charge to applicable contract level. Note: Rates apply to Corporate, Financial, Insurance, Advocacy and Banking categories. OP-ED PAGE Weekday Nationwide Open $53,455 6 times in one year 45, times in one year 43, times in one year 41, times in one year 40,075 Ad size is modular 6.85" wide by 9.3" in depth, and may only be submitted in B&W format. Op-Ed reservations and cancellations must be done five business days prior to publication. To obtain a copy of the Op-Ed guidelines, please call your account manager or COF at (212) Sunday editorial position is full page only. Please contact your account manager for details. Note: Rates apply to Corporate, Financial, Insurance, Advocacy and Banking categories. 5 The New York Times TEC 2018
6 Cooperative Column Inch Rate Nationwide Distribution Sunday Weekday Open $1,416 $910 1 page / 126 column inches 1, pages / 252 column inches 1, pages / 630 column inches 1, pages / 1,260 column inches 1, pages / 2,520 column inches 1, pages / 5,040 column inches pages / 9,450 column inches pages / 12,600 column inches Column Inch Rate New York Regional Distribution Sunday Weekday Open $1,288 $830 1 page / 126 column inches 1, pages / 252 column inches 1, pages / 630 column inches 1, pages / 1,260 column inches 1, pages / 2,520 column inches pages / 5,040 column inches pages / 9,450 column inches Combination Rates For Daily/Sunday and ROP/Magazine combination information, please call your account manager. To qualify for cooperative rates, advertising must contain dealer listings. 6 The New York Times TEC 2018
7 The New York Times Magazine 2018 Advertising Rates Four Color Open Rate 3 Pages 6 Pages 12 Pages 18 Pages 30 Pages 60 Pages Page $107,075 $101,720 $98,510 $95,300 $92,085 $88,880 $85,655 2/3 page 78,145 74,235 71,890 69,535 67,200 64,855 62,510 1/2 page 71,520 67,950 65,785 63,650 61,505 59,350 57,215 Facing 1/2 page* 137, , , , , , ,885 Fireplace Unit 117, , , , ,295 97,770 94,220 1/3 page (horizontal)strip ad 58,905 55,955 54,215 52,430 50,650 48,890 47,120 1/3 page (vertical) 58,905 55,955 54,215 52,430 50,650 48,890 47,120 Square Third 47,395 45,020 43,600 42,185 40,760 39,330 37,915 Black & White Page $73,420 $69,755 $67,560 $65,345 $63,150 $60,945 $58,745 2/3 page 46,280 43,950 42,570 41,170 39,795 38,415 37,010 1/2 page 43,640 41,445 40,145 38,835 37,535 36,230 34,900 Facing 1/2 page* 83,555 79,375 76,880 74,365 71,865 69,345 66,850 Fireplace Unit 80,760 76,730 74,315 71,880 69,465 67,040 64,620 1/3 page (horizontal)/strip Ad 31,865 30,270 29,315 28,370 27,405 26,450 25,495 1/3 page (vertical) 31,865 30,270 29,315 28,370 27,405 26,450 25,495 Square Third 25,640 24,360 23,585 22,815 22,050 21,280 20,530 *For two facing 1/2 page horizontal ads. Note Magazine and ROP full-run general space run within a 12-month contract period may be applied to the same full-run general contract. Advertisers with a full-run general ROP contract are eligible for an equivalent contract level (up to 60-page level only) for their general Magazine advertising. Covers: 2nd cover is charged a 15% premium; 3rd cover is charged a 10% premium; 4th cover (four-color only) is charged a 17% premium. Gutter-bleed, partial-bleed or full-bleed advertising in color or black and white is charged a 10% premium. Two-color rates are charged a 5.5% premium over black and white rates. 7 The New York Times TEC 2018
8 2018 General Advertising Rates for The New York Times T Magazines FOUR COLOR OPEN 3 PGS 6 PGS 12 PGS 18 PGS 30 PGS 60 PGS Page $109,215 $103,755 $100,480 $97,205 $93,925 $90,660 $87,370 2-page spread 209, , , , , , ,750 BLACK & WHITE OPEN 3 PGS 6 PGS 12 PGS 18 PGS 30 PGS 60 PGS Page $74,890 $71,150 $68,910 $66,650 $64,415 $62,165 $59,920 2-page spread 143, , , , , , ,045 Note Magazine & ROP full-run general space run within a 12-month contract period may be applied to the same full-run general contract. Advertisers with a full-run general ROP contract are eligible for an equivalent contract level (up to 60-page level only) for their general Magazine advertising. Covers: 2nd cover is charged a 15% premium; 3rd cover is charged a 10% premium; 4th cover (four-color only) is charged a 17% premium. Gutter-bleed, partial-bleed or full-bleed advertising in color or black and white is charged a 10% premium. Two-color rates are plus 5.5% of black and white rates. See the 2018 T Magazine Rate Card for additional rates, discounts and other information. 8 The New York Times TEC 2018
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