Source: Netmonitor; 11/2015 PC: 603,837 RU / MOBILE: 249,324 RU / TABLET: 131,905 RU 8,924,472 PV 2,809,587 V

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Kristopher Fletcher
6 years ago
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3 Source: Netmonitor; 11/2015 PC: 603,837 RU / MOBILE: 249,324 RU / TABLET: 131,905 RU 8,924,472 PV 2,809,587 V

4 RU PC RU mobile RU tablet PV V apetitonline.cz 320, ,903 92,599 3,031,815 1,256,551 hrej.cz 74,791 16, ,088, ,967 elle.cz 71,814 29,221 13,818 1,526, ,731 chip.cz 67,651 8, , ,858 poslirecept.cz 53,475 12, , ,909 maxim.cz 44,811 23, , ,761 marianne.cz 30,375 13, ,276 92,175 joyonline.cz 14,184 11, ,586 93,388 marieclaire.cz 11, ,912 54,293 svetzeny.cz ,463 15,949 instyleonline.cz , burdastyle.cz* Monitored from 12/2015 Source: Netmonitor; 11/2015

5 PV: 2014 vs % PV: 2014 vs % PV: 2014 vs % PV: 2014 vs % PV: 2014 vs % PV: 2014 vs % PV: 2014 vs % PV: 2014 vs % Source: Netmonitor; 11/2014, 11/2015

Elle.cz has also own e-shop Readers: Readers are self-confident, attractive and educated women.

6 Prominent luxury portal specialized in fashion trends and beauty Important player in women magazines field. Very attractive from the point of view of VIP sales for specific target group Web visits come from variety of topics which include beauty, sex, health, fashion, celebrities and other lifestyle themes Elle.cz has also own e-shop Readers: Readers are self-confident, attractive and educated women. They like to enjoy life, are ambitious and often work as top managers VISITS: SOCIAL NETWORKS: DATABASES: 71,814 RU PC 29,814 RU mobile 13,818 RU tablets 1,526,334 PV 259,731 V 55, Facebook fans 2200 Twitter followers 15,800 Instagram followers 9036 newsletter 49,334 direct mailing WEB VISITOR S PROFILE: 78 % women 75 % aged % college or university degree or high school with GCE 33 % from the AB class SOCIO ECONOMIC CLASSIFICATION (INDEX) AB ABC internet population Czech Republic Source: Netmonitor, Facebook, Twitter, Instagram, 11/2015; Internal database, 2015

7 On-line magazine for women who are in Marianne.cz is a reliable friend with life experiences ready to advise, listen and have fun This titles is designed to modern women who know that it is never late and who are not affraid to start again in a better way. Readers: Marianne s readers are women who know what they want and know how to combine personal life with their career. VISITS: SOCIAL NETWORKS: DATABASES: 30,375 RU PC 13,524 RU mobile 6739 RU tablets 499,276 PV 92,175 V 19,832 Facebook fans 57 Twitter followers 791 Instagram followers 18,018 newsletter 30,955 direct mailing WEB VISITOR S PROFILE: 79 % women 70 % aged let 75 % college or university degree or high school with GCE 38 % from the AB class NET MONTHLY HOUSEHOLD INCOME (INDEX) Source: Netmonitor, Facebook, Twitter, Instagram, 11/2015; Internal database, 2015 over CZK 30,000 over CZK 35,000 over CZK 40,000 over CZK 50,000 internet population Czech Republic

Readers: Marie Claire s readers are intelligent, stylish and ambitious. They are educated, cosmopolitan professionals with wide range of interests and good knowledge of global issues.

8 Fashion website with specific character designed to readers with clear view and refined sense for style. Marie Claire is known for its thought provoking and inspiring, yet relevant and entertaining content. Marie Claire celebrates modern women who are stylish, independent and open-minded. Readers: Marie Claire s readers are intelligent, stylish and ambitious. They are educated, cosmopolitan professionals with wide range of interests and good knowledge of global issues. VISITS: SOCIÁLNÍ SÍTĚ: 11,837 RU PC 7562 RU mobile 2535 RU tablets 208,912 PV 54,293 V 27,763 Facebook fans 118 Twitter followers 2235 Instagram followers WEB VISITOR S PROFILE: 73 % women 84 % aged % college or university degree or high school with GCE 34 % from the AB class NET MONTHLY HOUSEHOLD INCOME (INDEX) Source: Netmonitor, Facebook, Twitter, Instagram, 11/2015, Internal database, 2015 over CZK 30,000 over CZK 35,000 over CZK 40,000 over CZK 50,000 internet population Czech Republic

social life. They follow the trends and look for their brands.

9 Joyonline.cz is a style of modern women Offers news from celebrities and fashion world and advise to its readers how to be beautiful and fit Readers: Joy s readers are active, educated and love social life. They follow the trends and look for their brands. VISITS: SOCIÁLNÍ SÍTĚ: 14,184 RU PC 11,708 RU mobile 2255 RU tablets 386,586 PV 93,388 V 60,690 Facebook fans 1051 Twitter followers 5,188 Instagram followers WEB VISITOR S PROFILE: 86 % women 89 % aged % college or university degree or high school with GCE 32 % from the AB class SOCIO ECONOMIC CLASSIFICATION (INDEX) A B C D E internet population Czech Rep. Source: Netmonitor, Facebook, Twitter, Instagram, 11/2015, Internal database, 2015

Readers: InStyle readers are active women who are interested in world fashion and cosmetic trends and create their own unique style.

10 New website in Burda Praha Publishing house portfolio. InStyle reveals news from fashion and style, beauty tips and trends from famous designers catwalks and advise how to create unique star style in daily life. Readers: InStyle readers are active women who are interested in world fashion and cosmetic trends and create their own unique style. VISITS: SOCIAL NETWORKS: RU PC 766 RU mobile 726 RU tablets PV V Facebook fans 540 Instagram followers Twitter followers WEB VISITOR S PROFILE: 63% aged % college or university degree or high school with GCE 64 % from the AB class SOCIO ECONOMIC CLASSIFICATION (INDEX) AB ABC BC internet population Czech Republic Source: Netmonitor, Facebook, Twitter, Instagram, 11/2015, Internal database, 2015

Svetzeny.cz is a new website with very elegant and modern design and product solution It offers to its readers wide range of life topics. Readers find in Svetzeny.

Readers Readers are modern, active and practical women with a wie range of interests still focused on their families, healthy style of life and care of themselves.

11 Svetzeny.cz is a new website with very elegant and modern design and product solution It offers to its readers wide range of life topics. Readers find in Svetzeny.cz useful tips, advices and inspiration as well as intriguing reading of stories coming from life. Readers Readers are modern, active and practical women with a wie range of interests still focused on their families, healthy style of life and care of themselves. VISITS: SOCIAL NETWORKS: 5816 RU PC 2043 RU mobile 1253 RU tablets 42,463 PV 15,949 V 6250 Facebook fans 420 Instagram followers WEB VISITOR S PROFILE: 74% women 58% aged % college or university degree or high school with GCE 26 % from the AB class NET MONTHLY HOUSEHOLD INCOME (INDEX) over CZK 35,000 over CZK 40,000 over CZK 50,000 internet population Czech Republic 168 Source: Netmonitor, Facebook, Twitter, Instagram, 11/2015, Internal database, 2015

Burdastyle.cz is a new website about fashion and sewing Burda style reveals to its readers latest fashion trends and presents interesting fashion designers.

E-shop with classic patterns known from print magazine is a part of the website VISITS: monitored from 12/2015 SOCIAL NETWORKS: 6319 Facebook fans 49

12 Burdastyle.cz is a new website about fashion and sewing Burda style reveals to its readers latest fashion trends and presents interesting fashion designers. Burdastyle.cz offers popular School of sewing, practical instructions for download, sewing advices and tips. E-shop with classic patterns known from print magazine is a part of the website VISITS: monitored from 12/2015 SOCIAL NETWORKS: 6319 Facebook fans 49 Instagram followers Readers: Self-confident, demanding women who are creative, economically active and still devoted to their families Source: Netmonitor, Facebook, Twitter, Instagram, 11/2015, Internal database, 2015

13 Acclaimed portal focused on food, linked to a strong brand of the printed magazine One of the most/visited webs on the Czech food market. It contains a rich database of the recipes and topics about food stressing out the quality and availability Most of the visits comes from the search engines. From the sales point of view, Apetitonline.cz uses its potential for VIP sales (special client s sections, microsites) Portal contains its own e-shop Readers: Readers see cooking as fun and social event, they are willing to pay more for high-quality food and wine VISITS: SOCIAL NETWORKS: WEB VISITOR S PROFILE: 320,489 RU PC 144,903 RU mobile 92,599 RU tablets 1,805,895 PV 1,256,551 V 53,325 Facebook fans 5767 Instagram followers 1061 Twitter followers 67 % women 80 % aged % college or university degree or high school with GCE 38 % from the AB class SOCIO ECONOMIC CLASSIFICATION (INDEX) Source: Netmonitor, Facebook, Twitter, Instagram, 11/2015, Internal database, A B C D E internet population Czech Republic 89 62

Content of poslirecept.cz website is created by its users Pošli recept! is a website dedicated to all readers who consider cooking and delicious food as a hobby.

Readers: Reader who s hobby is cooking and baking, who love delicious food and who are not affraid to try out new recipes.

14 Content of poslirecept.cz website is created by its users Pošli recept! is a website dedicated to all readers who consider cooking and delicious food as a hobby. It is wholly composed from readers recipes and brings interesting and useful tips to kitchen as well. Readers: Reader who s hobby is cooking and baking, who love delicious food and who are not affraid to try out new recipes. VISITS: SOCIAL NETWORKS: 53,475 RU PC 12,076 RU mobile 9,753 RU tablets 213,580 PV 112,909 V 8332 Facebook fans WEB VISITOR S PROFILE: 71 % women 64 % aged % from the class ABC CITY SIZE (INDEX) up to 999 inhabitants inhabitants ,999 inhabitants 20,000-99,999 inhabitants over,000 inhabitants internet population Czech Republic Source: Netmonitor, Facebook, Twitter, Instagram, 11/2015, Internal database, 2015

Men lifestyle website Range of topics includes modern life, sex, technologies, cars, fun or politics, all written in easy readable way in sarcastic style. Maxim.

15 Men lifestyle website Range of topics includes modern life, sex, technologies, cars, fun or politics, all written in easy readable way in sarcastic style. Maxim.cz has dynamically growing base of fans on Facebook which is core for its future growth. Readers: Maxim s readers are single, well-educated, not hiding ambitions neither incomes higher than average VISITS: SOCIAL NETWORKS: 44,811 RU PC 23,542 RU mobile 5926 RU tablets 677,672 PV 158,761 V 60,555 Facebook fans 278 Instagram followers WEB VISITOR S PROFILE: 74 % men 69 % aged % from the class AB 51 % householders NET MONTHLY HOUSEHOLD INCOME (INDEX) CZK 30,001 and more CZK 35,001 and more CZK 40,001 and more CZK 50,001 and more internet population Czech Republic Source: Netmonitor, Facebook, Twitter, Instagram, 11/2015, Internal database, 2015

16 Chip.cz is a website focused on computer technologies Chip.cz reveals the expert knowledge about HW, SW, mobile phones, operational systems and provides to its readers actual informations about this field Readers: Reades are carefully following new technological trends. They usually decide about IT facility purchase either at home or in work. VISITS: SOCIAL NETWORKS: 67,651 RU PC 8237 RU mobile 5343 RU tablets 222,513 PV 125,858 V 2023 Facebook fans 179 Instagram followers WEB VISITOR S PROFILE: 72 % men 75 % aged % college or university degree or high school with GCE 35 % from the class AB SOCIO ECONOMIC CLASSIFICATION (INDEX) AB ABC BC internet population Czech Republic Source: Netmonitor, Facebook, Twitter, Instagram, 11/2015, Internal database, 2015

17 Hrej.cz is actually one of the most visited game player website on Czech internet. It brings news from IT and electronic equipment field. Hrej.cz offers daily actualized database of videogames and games for free download, actual reviews, articles from game player world as well as game trailers. Readers: Hrej.cz created strong community of faithful game player fans. This group of readers is also interested in news from trendy electronics and IT VISITS: SOCIAL NETWORKS: WEB VISITOR S PROFILE: 74,791 RU PC 16,203 RU mobile 5988 RU tablets PV 631,967 V 64,118 Facebook fans 86 % men 74 % aged % college or university degree or high school with GCE 57 % from the class ABC NET MONTHLY HOUSEHOLD INCOME (INDEX) over CZK 30,000 over CZK 35,000 over CZK 40,000 over CZK 50,000 internet population Czech Republic 134 Source: Netmonitor, Facebook, Twitter, Instagram, 11/2015, Internal database, 2015

19 READERS REGISTRATION TO THE COMPETITION HOW IT WORKS WOMAN SELECTED FOR MAKEOVER FROM THE BEST 10 WINNING MAKEOVER AS A GIFT TO SELECTED WOMAN VOTE FOR THE BEST MAKEOVER + VIDEOS FROM EACH MAKEOVER VOTE IN APPLICATION MAKEOVER 4 OUTFITS PHOTOSHOOT WEEKS 2 WEEKS 4 WEEKS 19

20 VIDEO Project with editorial support on ELLE.cz under mark Microsite for 2 months on ELLE.cz Unique editorial content on following themes: Man fashion Trends & styling The most handsome men of the world Style photo gallery Contest for Czech ELLE MAN Find the microsite preview including client videospot from photoshooting on

Testing process Informational PR + PR carousel (call) for the registration of women (possibly teasing via email)

group) Testing women will send the completed questionnaire with photos showing the usage of the respective product

Yes No Realization example How often did you use the product? 3% 2% 22% What type of skin do you have?

21 Testing process Informational PR + PR carousel (call) for the registration of women (possibly teasing via ) Sending product subscriptions (the number depending on the agreement with the client and the size of the testing group) Testing women will send the completed questionnaire with photos showing the usage of the respective product PR testing. results and photos will be published on marianne.cz Client can use direct mailing with e.g. special offers etc. Client gets display campaign during the testing to promote the brand image Would you recommend the tested cream to your friend? Yes No Would you buy the product for yourself? Yes No Is it suitable for your skin type? Yes No Realization example How often did you use the product? 3% 2% 22% What type of skin do you have? 6% 22% 73% 56% 16% Twice a day Once a day Source: Marketing BURDA Praha, 5-9/2015 Multiple times a day Other Dry Normal Mixed Oily

22 Web Ad type Format Marianne.cz TESTIMONIAL Database of testing women Marianne Number of guaranteed impression / week Term Price per week Amount of weeks Gross Discount Net volume Ag. commission Net net volume 300 Users 1 month CZK 50,000 4 CZK 50,000 0% CZK 50, % CZK 50,000 Marianne.cz PR+carousel 3,000sym/5pic/1url/logo week CZK 25,000 1 CZK 25,000 0% CZK 25, % CZK 25,000 Marianne.cz Facebook FB post 17,000 contacts 2x CZK 0 CZK 0 0% CZK 0 0.0% CZK 0 Marianne.cz Marianne.cz Newsletter PR banner in newsletter 300x300 3,000sym/5pic/1url/ logo 18,018 contacts 1x CZK 10,000 1 CZK 10,000 0% CZK 10, % CZK 10,000 70,000 1 week CZK 25,000 1 CZK 25,000 0% CZK 25, % CZK 25,000 Marianne.cz Direct mail client DM with offer 31,359 contacts 1x CZK 47,038 1 CZK 47,038 % CZK 0 0.0% CZK 0 Marianne.cz Branding 1,280(max1700)x650 (max1200) 70,000 1x CZK 65,000 1 CZK 65,000 % CZK 0 0.0% CZK 0 Marianne.cz PR in carousel 3,000sym/5pic/1url/logo 3 days CZK 35,000 1 CZK 35,000 % CZK 0 0.0% CZK 0. Display bonus Gross TOTAL: CZK 257,038 TOTAL PRICE: CZK 110,000 CZK 110,000 Web Ad type Format Marianne.cz TESTIMONIAL Database of testing women Marianne Number of guaranteed impression / week Term Price per week Amount of weeks Gross Discount Net volume Ag. commission Net net volume Users 1 month CZK 25,000 4 CZK 50,000 0% CZK 50, % CZK 50,000 Marianne.cz PR 3,000zn/5pic/1url/logo 70,000 1 week CZK 25,000 1 CZK 25,000 75% CZK 6, % CZK 6,250 Marianne.cz PR 3,000zn/5pic/1url/logo 70,000 1 week CZK 25,000 1 CZK 25,000 75% CZK 6, % CZK 6,250 Gross TOTAL: CZK,000 TOTAL PRICE: CZK CZK TOTAL Discount: 50%

23 Marianne 5/ circulation Marianne 9/ circulation Source: ABC ČR, 5/2015, 9/2015

24 . Campaign included: 10-part series shooted under the auspices of Apetit editorial office and video production Burda Media TV. Each recipe was published in week intervals and supported on apetitonline.cz website. Campaign image to increase brand image and readers awareness about Avokádo spices. Competitions with a wide range of Avokádo products Targeted newsfeed FB campaign to project support (video views + competition support) Number of views per 1 video: ,000 in total Video recipes examples Video recipes examples Branding apetitonline.cz Competition VIDEO Interstitial Video recipes on ApetitTV

25 A year-round cooperation with Tiffany brand and the project based on the client s content with editorial support Microsite for 12 months on elle.cz Unique brand content which we placed on the exclusive microsite Tiffany Three exclusive display campaigns (spring, autumn, winter), only advertising content of client Tiffany Editorial support for projects

26 APPLICATION DOWNLOADS: , , ,000+

Concept With our applications, shopping becomes easier than ever Application provides opportunity to find partners offers, shop addresses and create a wishlist It can find the best path to a selected

27 Concept With our applications, shopping becomes easier than ever Application provides opportunity to find partners offers, shop addresses and create a wishlist It can find the best path to a selected shop It provides information about locations of Marianne Lounge and their programs PROVIDE: CZK 300,000 GET: media value CZK 2,449,000 1/1 single page advertising connected with mobile application in Marianne 9/15, Marianne Bydlení 9/16, InStyle 9/16, Joy 9/16 Logo/product on 1/2 page introducing the mobile application Dny Marianne in titles Marianne 9/16 a Marianne Bydlení 9/16 Logo presentation in mobile applications Dny Marianne CR and SR, on microsite and FB profiles Logo on each side of the mobile application in CR and SR Tab in the application menu with sponsored PR Article 1 banner 300 x 300 (3 weeks) with partner logo on elle.cz, marieclaire.cz, joyonline.cz, marianne.cz and instyleonline.cz, banner linking to the mobile app 1 PR article representing the application (including the partner logo) on elle.cz, marieclaire.cz, joyonline.cz and marianne.cz (3 weeks) OVER 15,500 DOWNLOADS IN 2014 Direct mailing presenting the application containing the partner logo (35,506 addresses)

28 APPLICATION DOWLOADS: , ,500+

Concept Shopping Fever mobile app will help the customers to simplify shopping Mobile application partner has a right to provide exclusive discounts from the application You can use the application

29 Concept Shopping Fever mobile app will help the customers to simplify shopping Mobile application partner has a right to provide exclusive discounts from the application You can use the application as a part of you own project and address the users in a new and unique way Application enables users to: 1. search for specific offers of partners and shop addresses 2. find the way to the shop 3. create own shopping list with notes 4. learn more about all events within Shopping Fever PROVIDE: CZK 250,000 GET: DESCRIPTION Partner s logo on every page Space for sponsored PR article in mobile app menu PARTNER S LOGO Media value (CZK) 150,000 Logo/product on ½ page introducing the mobile application in special SF inserts in ELLE, Marie Claire and InStyle 4/16 450,000 Logo for presentation of the mobile application placed on SF microsite and Facebook (ELLE, Marie Claire, InStyle) for 3 weeks 135,000 1 page of advertorial introducing the mobile application SF in ELLE, Marie Claire, InStyle and JOY 4/16 1,025,000 Video with tutorial showing how to work with the application + partner s logo/product placed in the video 60,000 1 video banner (3 weeks) with partner s logo on elle.cz. marieclaire.cz. joyonline.cz a InStyle blog 390,000 PR article with the partner s logo and with tutorial showing how to work with the application on elle.cz. marieclaire.cz. joyonline.cz a InStyle blog 285,000 Direct mailing with partner s logo and video with tutorial showing how to work with the application ( addresses) 270,000 TOTAL 2,765,000

30 VIDEO

PR article on game microsite supported by 5

cz, marieclaire.cz, svetzeny.cz,instyleonline.

readers INTERACTIVE GAME FOR GIFT SPONSOR

32 PR article on game microsite supported by 5 lifestyle websites (elle.cz, marianne.cz, marieclaire.cz, svetzeny.cz,instyleonline.cz) Gift positionning into online game for readers INTERACTIVE GAME FOR GIFT SPONSOR BRANDING PR ARTICLE One gift value must be min. CZK 500 (CZK 5000 in total). Client gives a gift to winners, online game generates the voucher. Client supplies gift photo.

33 Application of targeted Facebook campaign on client s competition on website Elle.cz Videobanner in editorial video on Elle.cz PR article in carousel Competition is drawn by text tip in HP,000 newsfeeds (display on FB profiles) was overcome by virality on aprox. 140,000 newsfeeds with more than 346,000 PV displays Ideal example of combined campaign video, competition, FB and display formats

34 We dispose of unique contact database and so we can precisely target 180,000 contacts We can filter the direct mailing data by sex, age, education or locality Newsletters are regularly sent on behalf of elle.cz, marianne.cz, apetitonline.cz, marieclaire.cz, joyonline.cz and svetzeny.cz to approximately 55,000 clients Advertising format in nesletters: client advertorial, banner 300x300 or interview

36 Lukáš Polák Business manager Burda Praha, spol. s.r.o. Přemyslovská 2845/43, Praha 3 Martin Vrána Digital sales & digital projects director martin.vrana@burda.cz Tel.: Andrea Veishaiplová Digital sales & digital projects manager andrea.veishaiplova@burda.cz Tel.: Markéta Jelínková Advertising director for lifestyle titles marketa.jelinkova@burda.cz Tel.: Anna Říhová Advertising director for women, men and decor titles anna.rihova@burda.cz Tel.:

The only publishing house, which addresses readers from groups A + B

media kit 2019 The only publishing house, which addresses readers from groups A + B LUXURY LUXURY HOTEL Luxury Exclusively for czech airlines all about prague Luxury Business design & developer Time &