The only publishing house, which addresses readers from groups A + B

Transcription

1 media kit 2019

2 The only publishing house, which addresses readers from groups A + B LUXURY LUXURY HOTEL Luxury Exclusively for czech airlines all about prague Luxury Business design & developer Time & travel Luxury map shopping prague map beauty box

3 Groups A + B* *Top managers and professionals with the highest level of education middle management Luxury A quarterly lifestyle magazine dedicated to fashion, watches, design and art. Particular attention is also paid to trends in travel, technology and gastronomy. The main edition of the magazine in The Czech Republic is distributed directly to VIP clients and also to newsstands. Seventy-seven percent of the VIP readers of Luxury Guide work in upper management. Among the magazine s advertisers are brands such as Prada, Fendi, Gucci, Bottega Veneta, Dior, Patek Philippe, Rolex, Tiffany, Cartier and many others. Luxury Business The world of business is dynamic and full of challenges. Perhaps that is why it fascinates so many of us. We will ask prominent Czech businessmen about their personal stories. We are going to ask how long it took them to get to where they are, what they had to sacrifice to get there, what they have gained and especially, what satisfaction their work brings them. For some it s money, for some it s recognition, and for others, it s being a part of a successful team. A magazine of interviews and interesting articles about The Czech Republic s (and the world s) economic situation. Luxury Exclusively for Czech Airlines A quarterly lifestyle magazine. The magazine is distributed directly to the two hundred and fifty thousand passengers in Czech Airlines business class and to selected lounges. It covers news from the world of luxury, includes interviews with interesting people and offers tips for traveling around The Czech Republic and rest of the world.

4 Foreign tourists + All About Prague Magazine The magazine is issued with the luxury edition of the hotel magazine, which targets Chinese tourists in the Czech Republic. It is distributed with each issue of Luxury magazine to rooms in selected 5-star hotels and in its own in 4-star hotels in Prague and hotels in Cesky Krumlov. It is also distributed to the buses that transport Chinese tourists around the Czech Republic. It focuses on fashion, watches, jewelry and gastronomy.. Shopping map for Chinese tourists Folding map of Prague. Prague Shopping Map is the only map that covers the entire luxury market in the Czech Republic. The map is only distributed to hotels where Chinese tourists are staying! Luxury Exclusively for Czech Airlines A quarterly lifestyle magazine. The magazine is distributed directly to the two hundred and fifty thousand passengers in Czech Airlines business class and to selected lounges. It covers news from the world of luxury, includes interviews with interesting people and offers tips for traveling around The Czech Republic and rest of the world. Luxury Shopping Map Folding map of Prague (and Karlovy Vary), which can be found on Czech Airlines flights and in 5-star hotels. The Luxury Map is the only map that covers the entire luxury market in the Czech Republic. Luxury hotel edition The hotel edition in English and Russian is distributed to the rooms in 48 5-star hotels in Prague and a small number is also distributed to selected boutiques, spas and clinics.

5 Other Beauty Box Beauty Box is a box of cosmetic products make up and care, and food supplements. Our customers like to test new products and share their opinions about them on social media. Participating in Beauty Box is an effective way of acquiring new customers online. beauty-box.cz

6 Special Editions Newspaper Time & Travel Experiences are priceless and you shouldn t miss out on them! We have combined two things which everyone loves to splurge on because they are invaluable. Newspaper Time & Travel brings together watches & jewelry and travel to luxury destinations Newspaper Design & Developer The first professional newspaper in the Czech Republic in this field. Every year the magazine features a selection of products from the world s design weeks, informing readers about the latest trends and pointing to the most interesting new stores and design projects.

7 Luxury for s submission Spring Summer Autumn Winter Format: Cover: Inside: copies 215 x 275 mm 200 g/glossy 80 g/glossy Circulation including hotels ( copies) Standard page: CZK Page opposite the content page 1: CZK Page opposite the content page 2: CZK Page opposite editorial: CZK Page opposite must head: CZK First third: CZK First double-page: CZK Second double-page: CZK Third double-page: CZK Third inside cover: CZK 4. page of the cover: CZK Circulation without hotels (9 360 copies) Standard page: CZK Circulation only for hotels (7 850 copies) Standard page: CZK cm od čistého Formatu dovnitř Zrcadlo sazby, text odsadit min. 1 cm od čistého Formatu dovnitř Zrcadlo sazby, text odsadit min. 1 cm od čistého Formatu dovnitř Zrcadlo sazby, text odsadit min. NET Format After cropping MIRROR Text intended 1 cm from sides GROSS Edges for cropping 3 mm 1/1 215 x 275 Mirror format (195 x 255) Gross format Edges for cropping + 3 mm (221 x 281) 1/2 width 215 x 135 1/2 height 107 x 275 1/3 width 215 x 90 1/3 height 70 x 275

8 exclusively for czech airlines Luxury for czech airlines for s submission Spring Summer Autumn Winter Standard page Page opposite editorial Page opposite masthead Page opposite the content page First double-page First double-page Third double-page Third inside cover Back cover CZK CZK CZK CZK CZK CZK CZK CZK CZK Format: Cover: Inside: copies 215 x 275 mm 200 g/glossy 90 g/glossy cm od čistého Formatu dovnitř Zrcadlo sazby, text odsadit min. 1 cm od čistého Formatu dovnitř Zrcadlo sazby, text odsadit min. 1 cm od čistého Formatu dovnitř Zrcadlo sazby, text odsadit min. NET After cropping MIRROR Text intended 1 cm from sides GROSS Edges for cropping 3 mm 1/1 215 x 275 Mirror format (195 x 255) Gross format Edges for cropping + 3 mm (221 x 281) 1/2 width 215 x 135 1/2 height 107 x 275 1/3 width 215 x 90 1/3 height 70 x 275

9 关于布拉格的一切 all about Prague all about prague for s submission 03/ / / / Standard page: First double-page: Second double-page: Third double-page: Fourth double-page: Page opposite the content page: Page opposite the editorial: Third inside cover: Back cover: CZK CZK CZK CZK CZK CZK CZK CZK CZK Format: Cover: Inside: copies 200 x 256 mm 200 g/glossy 90 g/glossy cm od čistého Formatu dovnitř Zrcadlo sazby, text odsadit min. 1 cm od čistého Formatu dovnitř Zrcadlo sazby, text odsadit min. 1 cm od čistého Formatu dovnitř Zrcadlo sazby, text odsadit min. NET After cropping MIRROR Text intended 1 cm from sides GROSS Edges for cropping 3 mm 1/1 200 x 256 Mirror format (180 x 236) Gross format Edges for cropping + 3 mm (206 x 262)

10 prague shopping map for s submission 03/ / / / Reappearing once Position A Format 96 x CZK Position B Format 96 x CZK Position C Format 96 x CZK Reappearing four times Position A Format 96 x CZK Position B Format 96 x CZK Position C Format 96 x CZK Format unfolded: Format folded: Paper: copies 520 x 430 mm 104 x 215 mm 135 g/glossy

11 luxury map for s submission 02/ / / / / / Format unfolded: Format folded: Paper: copies 780 x 540 mm 130 x 270 mm 135 g/glossy Reappearing once Position A 120 x CZK Position B 120 x CZK Position C 120 x CZK Position D 120 x CZK Position E 120 x CZK Reappearing five times Position A 120 x CZK Position B 120 x CZK Position C 120 x CZK Position D 120 x CZK Position E 120 x CZK

12 B u s i n e s s Luxury Business for s submission Format: Cover: Inside: copies 215 x 275 mm 200 g/glossy 90 g/glossy Standard page: CZK First 2/ CZK Second 2/ CZK Third 2/ CZK Page opposite the content page 1: CZK Page opposite the content page 2: CZK Page opposite the imprint: CZK Page opposite the editorial: CZK 3. page of the cover: CZK 4. page of the cover: CZK cm od čistého Formatu dovnitř Zrcadlo sazby, text odsadit min. 1 cm od čistého Formatu dovnitř Zrcadlo sazby, text odsadit min. 1 cm od čistého Formatu dovnitř Zrcadlo sazby, text odsadit min. NET After cropping MIRROR Text intended 1 cm from sides GROSS Edges for cropping 3 mm 1/1 215 x 275 Mirror format (195 x 255) Gross format Edges for cropping + 3 mm (221 x 281)

13 time travel 2019 time & travel for s submission /1 page IMAGE: CZK 2/1 page PROMOTION: CZK Format: Paper: copies 275 x 430 mm 80 g/newspaper cm od čistého Formatu dovnitř Zrcadlo sazby, text odsadit min. 1 cm od čistého Formatu dovnitř Zrcadlo sazby, text odsadit min. 1 cm od čistého Formatu dovnitř Zrcadlo sazby, text odsadit min. NET After cropping MIRROR Text intended 1 cm from sides GROSS Edges for cropping 3 mm 1/1 275 x 430 Mirror format (255 x 410) Gross format Edges for cropping + 3 mm (281 x 436)

14 design & developer 2019 design & developer for s submission Standard page Image ADV: Page Promotion ADV: CZK CZK Format: Paper: copies 275 x 430 mm 80 g/newspaper cm od čistého Formatu dovnitř Zrcadlo sazby, text odsadit min. 1 cm od čistého Formatu dovnitř Zrcadlo sazby, text odsadit min. 1 cm od čistého Formatu dovnitř Zrcadlo sazby, text odsadit min. NET After cropping MIRROR Text intended 1 cm from sides GROSS Edges for cropping 3 mm 1/1 275 x 430 Mirror format (255 x 410) Gross format Edges for cropping + 3 mm (281 x 436)

15 beauty box CALENDAR 2019 FEBRUARY, MARCH, MAY, JULY, AUGUST, NOVEMBER, DECEMBER PARTICIPATION CONDITIONS Delivery of pcs of product (standard sales package) Handing in materials for presentation Beauty Box Beauty Box is a box of cosmetic products make up and care, and food supplements. Our customers like to test new products and share their opinions about them on social media. Participating in Beauty Box is an effective way of acquiring new customers online. materials for presentation photos in print quality, logo, description of the product - 60 words, price and place of sale