THE MINICK LAW CASE STUDY

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1 THE MINICK LAW CASE STUDY ENABLE, STRATEGIC MARKETING FOR SMALL BUSINESSES.

About Minick Law MINICK LAW SPECIALIZES IN AGGRESSIVE CRIMINAL DEFENSE WITHIN FIVE NC COUNTIES. They focus on helping clients make educated and informed decisions about their case.

2 About Minick Law MINICK LAW SPECIALIZES IN AGGRESSIVE CRIMINAL DEFENSE WITHIN FIVE NC COUNTIES. They focus on helping clients make educated and informed decisions about their case. Today, their team takes on DWI / DUI, Criminal Defense, and Traffc cases in Asheville, Charlotte, Gastonia, Waynesville and Wilmington. 3 years ago, Minick Law started with 2 offces, low numbers of website visitors, and a high bounce rate. If MinickLaw wanted the freedom to choose their cases, they needed a marketing strategy that made it easier to get found and convert high-value leads. 2 MINICK LAW CASE STUDY

JEREMY MINICK, FOUNDER OF ENABLE, WAS HIRED TO HELP EXPAND MINICK LAW IN THE SUMMER OF 2014.

JEREMY MINICK CONVERSION DESIGN Redesign their website to focus on conversion, creating clear paths of action for visitors to get help and hire MinickLaw.

3 JEREMY MINICK, FOUNDER OF ENABLE, WAS HIRED TO HELP EXPAND MINICK LAW IN THE SUMMER OF He tackled their strategy in four primary ways: SPECIALIZE IN A NICHE Narrow their niche audience to create copy that resonated with visitors, and clarified the language used on the website. JEREMY MINICK CONVERSION DESIGN Redesign their website to focus on conversion, creating clear paths of action for visitors to get help and hire MinickLaw. ENABLE TEAM LEADER AND FOUND- ER Jeremy defines strategy and goal-oriented tasks. He consistently works to keep a top-level view of how all the parts fit together for a website, from funnels, to conversions, to SEO and social marketing. CONTENT PLAN Create a plan for writing regular blog posts targeting highly relevant keywords, to show up more often in organic searches. LANDING PAGES Target and build location-based landing pages, among other techniques. MINICK LAW CASE STUDY 3

Progress Within 8 months, Enable increased the number of website visitors to the site by 688%, and help Minick Law rank on the first page of Google search results for over 50 search terms.

4 Progress Within 8 months, Enable increased the number of website visitors to the site by 688%, and help Minick Law rank on the first page of Google search results for over 50 search terms. In January 2015, the website clocked in 8,000 pageviews per month. By August, pageviews jumped to 55,000. THIS ACCELERATED GROWTH STRATEGY GENERATES AT LEAST 2.5 LEADS PER DAY. Minick Law was able to open several new offces throughout North Carolina, with offces in Asheville, Waynesville, Gastonia, and Charlotte. 4 MINICK LAW CASE STUDY

, MINICK LAW, P.C. Minick Law Today LEADS BACKLINKS Each month, the website submission forms alone generate 67 unique leads. That s 2.5 leads / day.

5 Enable s team are highly skilled SEO technicians and creative web designers. They have grown my business by adding valuable and aesthetically pleasing content to our website over the past several years. I highly recommend Enable. JAMES MINICK, MINICK LAW, P.C. Minick Law Today LEADS BACKLINKS Each month, the website submission forms alone generate 67 unique leads. That s 2.5 leads / day. This metric doesn t include direct phone calls, or direct . Backlinks are important for websites in order to rank high in search results. Before hiring Enable, Minick Law was receiving 29.6 new backlinks / week. Because of Enable s link strategy, they now receive 106 new backlinks every week. CONTENT STRATEGY SITE VISITORS Minick Law s blog continues to grow with 373 blog posts, answering issues and targeting keywords that potential leads search for. Each month, 14 top posts bring in over 1,000 views, 6 garner over 2,000. The most popular post lands almost 6,000 views each month. Before hiring Enable, Minick Law s monthly pageviews averaged 7, months after Enable retargeted the website and created a conversion strategy, pageviews have skyrocketed to 77,000 pageviews per month, 88% of which is from organic search. REFERRING DOMAINS NEW OFFICES Minick Law had earned 211 links from other websites. After 6 months hiring Enable, 278 different websites now point to Minick Law as an expert in the field. Minick Law has now grown to 5 offces throughout North Carolina (Asheville, Charlotte, Gastonia, Waynesville, Wilmington). REFERRING PAGES In February 2017, 1,024 different web pages pointed to Minick Law. Within 6 months, Enable grew that number by to 1,510, a 47% increase. MINICK LAW CASE STUDY 5

Enable s Win Your Market Strategy ENABLE SPECIALIZES IN THE THREE TIME-TESTED AREAS OF DIGITAL MARKETING: 01 Create a strategy that unifies all online efforts.

6 Enable s Win Your Market Strategy ENABLE SPECIALIZES IN THE THREE TIME-TESTED AREAS OF DIGITAL MARKETING: 01 Create a strategy that unifies all online efforts. 02 Focus on getting found by organic, pre-qualified leads. 03 Maintain an ongoing presence and communication with visitors through content and social communication. MINICK LAW CONTINUES TO GROW AND EXPAND, AND WIN THEIR MARKET. Enable redefined marketing and branding for Minick Law. Month to month, Enable reviews and retargets SEO, manages social media accounts, maintains a blogging schedule, handles marketing, and provides strategic consulting. 6 MINICK LAW CASE STUDY

MONTH TO MONTH PROGRESS OCTOBER, 2014 - BEGIN TRACKING SITE DATA AUGUST, 2016 Pageviews: 189 Bounce Rate: 68.47% Blog Posts: 37 Offces: 2 Pageviews: 63,879 Bounce Rate: 0.

7 MONTH TO MONTH PROGRESS OCTOBER, BEGIN TRACKING SITE DATA AUGUST, 2016 Pageviews: 189 Bounce Rate: 68.47% Blog Posts: 37 Offces: 2 Pageviews: 63,879 Bounce Rate: 0.39% Blog Posts: 278 Offces: 5 JANUARY, 2015 FEBRUARY, 2017 Pageviews: 8,391 Bounce Rate: 81.57% Blog Posts: 76 Offces: 3 Pageviews: 70,747 Bounce Rate: 0.15% Blog Posts: 348 Offces: 5 AUGUST, 2015 JULY, 2017 Pageviews: 55,910 Bounce Rate: 0.28% Blog Posts: 153 Offces: 4 JANUARY, 2016 Pageviews: 77,644 Bounce Rate: 0.14% Leads: 67 (2.5 / day) Blog Posts: 373 Offces: 5 Pageviews: 57,160 Bounce Rate: 0.12% Blog Posts: 211 Offces: 4 MINICK LAW CASE STUDY 7

8 Win your market. Ph: + 1 (540) jeremy@enablewebdesign.com enablewebdesign.com Affordable Web Design & Strategic Marketing for Small Businesses. enablewebdesign.com (540) m.me/enabledesign LAW FIRMS HOME SERVICES HEALTHCARE SMALL BUSINESS

OUR LIFESTYLE RULES. Accept the. Success. Build. Partnerships Work Honestly. Work hard. Think smart

OUR LIFESTYLE RULES. Accept the. Success. Build. Partnerships Work Honestly. Work hard. Think smart OUR LIFESTYLE RULES Accept the Build Success Partnerships Work Honestly Work hard Think smart EXECUTIVE SUMMARY We live and breathe internet marketing We do SEO differently. In this proposal you ll notice