Leading Innovation in the Data Center
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1 Leading Innovation in the Data Center Tjerk Bijlsma Solution Architect, Cisco October 2012 tbijlsma tbijlsma.com 1
2 Agenda IT Challenges Today EMC + Cisco + Intel Cisco Unified Data Center Joint Datacenter Solutions 2
3 IT Challenges Today Baseline / Benchmark Metrics Unknown Speed To Deliver Multiple Vendors, Contracts Need for Efficiency And Support Complex Designs And Implementations Overworked IT Staff Budget CapEx And OpEx 3
4 Transformation The Role of IT as a Service Application Integration New Data Centers Dramatic Growth of Data 800% growth in data over the next 5 years, with 80% of it being unstructured* t Consolidation and Virtualization Desktop Virtualization Energy Efficiency Data centers can consume 100 times more energy than the offices they support* Cloud Business Continuity and Disaster Recovery *Gartner, Data Center Executives Must Address Many Issues in 2012, Mike Chuba, January
5 Cisco & EMC: Industry Leading Cisco & Converged EMC: Industry Infrastructure Leading Solutions Converged Infrastructure Solutions Performance Leadership Intel & Cisco: Joined at Intel the Chip & Cisco: on Unified Computing Joined at the System; Chip on Industry Unified partnership Computing of System; over 10 Industry years partnership of over 10 years Advanced Data Protection and Reliability World-Class Economics Intel & EMC: Deep technology Intel & EMC: alignment that t Deep delivers technology high h performance, alignment that cost-efficient delivers high platforms performance, cost-efficient platforms Driving industry standards, market transitions and innovative solutions to IT challenges C Cisco Systems, Inc All rights Cisco reserved. and/or its affiliates. All rights Public reserved. 5
6 Cisco Unified Data Center Vision The Platform for Delivering IT as a Service Cisco Unified Computing Cisco Unified Fabric Cisco Unified Management Any Workload Any Service Any Scale Physical Virtual Cloud LAN and SAN switching Routing Security Application optimization Orchestration and automation Service providers and massively scalable data centers Enterprise Small and midsize businesses Consistent and Simplified Policy, Features, Security, Management, and Programmability 6
7 Cisco Unified Fabric Delivering Architectural Flexibility for All Data Centers Scale Resilience and high performance Revolutionary scale Geographic span Ethernet Network Storage Network Convergence Wire once for LAN and SAN Single point of management for LAN and SAN Device consolidation Intelligence Transparent virtual machine Secure separation and multitenancy networking Integrated application delivery Workload mobility When the You Get Consistency Network is Unified Across Physical, Virtual, and Cloud Environments 7
8 Wire Once, Enable Everywhere Storage Fabric Cisco DCNM Management FC NAS iscsi FC FCoE EMC Connectrix and Cisco MDS Cisco Nexus Unified Fabric FCoE Cisco NX-OS Operating System iscsi Operational Simplicity Common Management Interface Enterprise Scale Performance and Resiliency 8
9 Cisco Unified Computing System Single System: Computing, Networking, Virtualization, and Storage Access Single Unified System Unified Management Intelligent Infrastructure Designed as a single integrated infrastructure Bare-metal abstraction and API design for automation and orchestration through industry-standard standard tools Self-integrating components and policy- based automation Unified Fabric Virtualization awareness and scalability without complexity Server Innovations Industry-standard, standard, Intel architecture servers with Cisco innovations Cisco Servers Powered by the Intel Xeon Processor Family 9
10 Cisco UCS Components Cisco UCS 6200 Series Fabric Interconnects Cisco UCS 624BUP or Cisco Unified Computing System Cisco UCS 624BUP Cisco UCS Manager (Embedded) 160 Gbps per Chassis 80 Gbps per Chassis 80 Gbps per Fabric Extender System Management Applications Graphical User Interface Command Line Interface Aligning infrastructure configuration with workloads through automation and policy Cisco UCS 2208XP Fabric Extender Cisco UCS 2204XP Fabric Extender Cisco Nexus 2232PP 10GE Fabric Extender Simplifying three networks into one Cisco UCS 5108 Blade Server Chassis Cisco UCS B-Series Blade Servers Cisco UCS B22 M3 Cisco UCS B200 M3 Cisco UCS B250 M2 Cisco UCS B420 M3 Scale Out and Web 2.0 Enterprise -Class- Cisco UCS C-Series Rack Servers Cisco UCS C22 M3 Cisco UCS C220 M3 Cisco UCS C24 M3 Cisco UCS C240 M3 Many form factors, one system: Servers powered by Intel and Cisco innovation Cisco UCS B230 M2 Cisco UCS B440 M2 Mission -Critical- Cisco UCS C260 M2 Cisco UCS C460 M2 Cisco Servers Powered by the Intel Xeon Processor Family 10
11 Third-Generation Fabric Computing 2012 Product Innovation Across the Cisco UCS Platform Unified Management: Blade and Rack, and Physical and Virtual 4 New Intel Xeon E5 Cisco UCS C-Series Rack Servers 3 New Intel Xeon E5 Cisco UCS B-Series Blade Servers Cisco UCS 6296 Fabric Interconnect t Cisco UCS VIC 1240, 1280, and 1225 Cisco UCS 2204 Unified Management Industry-Leading Computing Faster Applications Fewer Complications Smarter Servers Cisco Servers Powered by the Intel Xeon Processor Family Highly Scalable Unified Fabric High-Performance Virtual Networks 11
12 2012 Gartner Magic Quadrant for Blade Servers Magic Quadrant for Blade Servers ute y to Execu Ability Challengers Leaders HP IBM Dell Cisco Fujitsu Hauwei Oracle Hitachi NEC Bull SGI Miche Players Visionaries Completeness of Vision This graphic was published by Gartner, Inc., as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Source: Gartner (March 2012) 12
13 Customers Have Spoken x86 Server Blade Market Share, Q2CY12 HP IBM Cisco Dell NEC Fujitsu Oracle Hitachi Ltd Cisco UCS No. 3 with 15.2% WW 0% 10% 20% 30% 40% 50% HP Cisco IBM Dell Cisco UCS No. 2 with 21.9% North America Oracle 0% 10% 20% 30% 40% 50% Cisco UCS momentum is fueled by game-changing innovation; Cisco is quickly passing established players 1 x86 blade servers are growing more than twice as fast as the overall x86 computing market 2 Cisco UCS After Only 3 Years Maintained number 3 worldwide in x86 blades with 15.2%, just behind IBM with 15.4% 1 Source: 1 IDC Worldwide Quarterly Server Tracker, Q2CY12, August 2012, Revenue Share 2 IDC Q1CY12 Server Forecaster, Based on x86 Blade Revenue 15,800 Cisco UCS customers worldwide Annualized revenue run rate over US$1.6 billion Cisco UCS Q3FY12 growth of 58% year over year 13
14 Cisco Unified Data Center Changing the Economics of the Data Center 50% Deploy Faster Twice the Capacity with No 30% 90% Staff 60% Less Cost Less Time Increase Less Cost 30% Faster Infrastructure Costs Disaster Recovery Deployment Times IT Staffing Power Cooling Application Performance 14
15 Cisco and EMC Three Paths to the Private Cloud Build Your Own Vblock Systems EMC VSPEX Best-in-Class Infrastructure Components Proven Infrastructure Converged Infrastructure Cisco Servers Powered by the Intel Xeon Processor Family 15
16 A New Way to Deliver IT Vblock Systems Management and orchestration: Unified infrastructure manager (UIM) framework Orchestration and Management Virtualization Virtualization: VMware Computing: Cisco UCS Computing Networking: Cisco Nexus and Cisco MDS switching Storage Engineered Storage: EMC Symmetrix VMAX or Unified Intel Xeon technology at the heart of Vblock systems Solutions and Services Accelerated time to value of business applications Tested Validated Easily accessible support Powered by the Intel Xeon Processor Family 16
17 EMC VSPEX Application Simple Efficient Flexible Hypervisor Modular & Reusable, De-Risked Agile, Low Cost Leverage Investment, Choice, Extensible Cisco UCS Cisco Nexus Storage Backup Powered by the Intel Xeon Processor Family EMC VSPEX DESIGN PILLARS 17
18 HANA Revolutionizes SAP Decision Making Instant access to huge volumes of data Lets you model your business in a rapidly changing, competitive environment Enables the acceleration of application performance HANA applications supported with Cisco UCS C260, C460 and B440 servers 18
19 Optimized For SAP HANA Solutions SAP HANA Solutions Sales Pipeline Analysis Bank Analyzer Cash Forecasting Charity Transformation Collections Insight CO-PA Accelerator CRM Rapid Deployment ERP Rapid Deployment Customer Segmentation Deposits Management Maximum Performance: Using scale-out servers powered by Intel and tiered, multiprotocol storage Reduce Risk: SAP-qualified solution built on fault-tolerant, tolerant, industry-leading infrastructure Simplified Management: 50% less hardware Provision New SAP Instances in Minutes 19
20 Cisco Reference Architecture for EMC s Greenplum MR Purpose-Built, Highly Scalable, Easy to Manage, and Fast to Deploy Next-Generation Enterprise-Ready Hadoop Reference Architecture Hardware and software validated Greenplum MR Hadoop software Red Hat Linux OS Cisco UCS C-Series Rack Servers Cisco UCS fabric interconnects and Cisco Nexus fabric extenders Cisco UCS Manager Ultra fast, high endurance Intel 710 SSD 20
21 Oracle 11i ebusiness Suite Replatforming: EMC IT Case Study One of the largest single global l instances of Oracle 11i Core mission-critical applications: Direct Express (DXP) Channel Express (CXP) Oracle Sales (CRM) Service Contracts Projects 70+ application tiers: VMware and Linux Oracle Database 10g R2 12-TB database; 8.88 billion rows of data 52 million transactions per day 21
22 Sun Fire Server Vblock System From To Sun Fire E25K UltraSPARC IV processor CPU: 224 cores CPU utilization: 80% OS: Solaris 10 Storage: EMC Symmetrix DMX-3 Intel Xeon processor E7 Cisco UCS B440 CPU: 192 cores CPU utilization: 10% OS: Red Hat Linux and VMware vsphere Storage: EMC VMAX 22
23 EMC IT Case Study: Tenfold Performance Gain Sales transactions time: 50 to 90% reduction (2 to 10 times faster) Customer service transaction time: 85 to 95% reduction (up to 20 times faster) Batch jobs: 2 to 20 times faster CapEx and OpEx savings of US$5 million to US$7 million CPU Utilization Sun E25K: Daily Spikes (224 Cores) Cisco UCS : Less than 10% (128 Cores) * Based on EMC IT Internal Testing 23
24 EMC and Cisco Services To Plan, Build, Run, and Optimize Our Integrated Solutions Provide Strategic Guidance Plan and Design Solutions Deliver Expert Customer Support Deploy and Optimize Technology Processes Manage Operations Train and Educate the Workforce 24
25 Cisco, EMC and Intel Leading Innovation in the Data Center Foundational Intel Technology Market leaders in storage, networking, and computing Cooperatively developed offerings: products, services, and solutions Foundational Intel technology at the core of all solutions Deep technology alignment Integrated routes to market Joint venture: VCE coalition Shared vision 25
26 Call To Action Visit The Cisco Booth 26
27 THANK YOU 27
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