EXHIBITOR AND SPONSORSHIP. Catalog. Arm TechCon 2018 San Jose Convention Center October 16-18,

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1 EXHIBITOR AND SPONSORSHIP Catalog Arm TechCon 2018 San Jose Convention Center October 16-18,

2 Arm TechCon Attendee Snapshot* 3,875 ATTENDEES 79 COUNTRIES 41 STATES Make an Impact at Arm TechCon 2018 Arm TechCon 2018 brings together our ecosystem of partners with the aim of creating a sense of responsibility for innovating the present and future of technology. This is your opportunity to connect and bond with like-minded engineers, architects, developers and executive decision makers at top companies. Showcase your successes and inspire one another to build the things no one has dreamed of yet. Don t miss out on the chance to build awareness and generate demand for your products and solutions with thousands of attendees at Arm TechCon Three Days, Thousands of Attendees, Infinite Networking and You Your target audience will walk the Expo Floor and look to connect with you while gaining industry expertise through conference tracks and sponsored technical sessions that include hands-on training. Arm TechCon 2018 attendees want the relationships and knowledge to develop next-gen software and hardware designs that address the needs of existing and new markets. TOP JOB FUNCTIONS Embedded Software Engineer: 25% Upper Management: 12% Design & Development Engineers: 10% System Architect: 10% ASIC/FPGA Engineers: 8% Additional Functions: 35% 95 EXHIBITORS OVER 15mil SOCIAL IMPRESSIONS Why Become a Sponsor at Arm TechCon 2018? Whether you re looking to demonstrate your product or service, gain brand recognition or connect with your target audience, a sponsorship at Arm TechCon 2018 can help you achieve your goals. ҴBuild Ҵ new relationships and reconnect with existing clients in the Arm ecosystem Share your thought leadership and technological innovations ҴLaunch Ҵ new products and solutions, building awareness and creating demand Sponsorships are filling up fast reserve your space today! In order to purchase a sponsorship opportunity, you must have exhibitor space on the Expo Floor. See pages 4-7 for Expo Floor exhibitor opportunities and pricing. Contact Cedric Fellows to discuss exhibitor and sponsorship opportunities at Arm TechCon We can custombuild a sponsorship package to meet your specific needs! New for 2018! New location After 13 years in Santa Clara, the 2018 conference will be moving to the San Jose Convention Center Automotive Pavilion featuring the ecosystem of autonomous driving Innovator Pavilion highlighting new technology in a demo-style showcase Past Sponsors Sample List IAR Systems AB Cadence Design Systems, Inc. Flex Logic Technologies, Inc. Green Hills Software, Inc. Mentor, a Siemens Business NXP Semiconductors USA, Inc. Renesas Samsung ST Microelectronics Synopsys, Inc. Xilinx Cedric Fellows Director, Event Sponsorship cedric.fellows@arm.com M D Outside the U.S.? Contact *Data averages compiled over the past two years. 3

3 Sponsored Sessions Exhibiting on the Expo Floor Speaker Lounge Executive Lounge All-Access Conference Sessions The Arm TechCon 2018 Expo Floor is the chance for our partners to showcase their leading-edge products and services. Having a presence on the Expo Floor increases your visibility and allows for multiple ways to promote your brand and products throughout the conference. In order to purchase a sponsorship opportunity, you must also have exhibitor space on the Expo Floor. Booth Pricing Standard Rate: $63.00/sq. ft. Available November 24, 2017 October 15, Early Bird Rate: $61.75/sq. ft. Available October 16, 2018 November 16, 2018 Exhibitors can bring their own booth to the conference, or purchase turnkey booth packages and meeting rooms. See pages 6-7 for additional information. Arm Staff Press Conference Hands-on Workshop Marriott Meeting Rooms (5) THINK TANK SAN JOSE BALLROOM REGISTRATION Expo Floor PREFUNCTION Mbed Connect Keynote Mbed Connect Exhibitor Benefits Exhibitors will enjoy the following benefits before, during and after the conference: PRE-SHOW Company description, including link and logo, on the Arm TechCon 2018 website sponsor page Company press releases on the Arm TechCon 2018 website Access to press/analyst list Exhibitor listing in the Arm TechCon 2018 mobile app, the primary on-site attendee resource tool ON-SITE Five (5) exhibitor staff passes per 100 sq. ft. booth space Access to the Media Center Conference pass 4 Contact Cedric Fellows to discuss exhibitor and sponsorship opportunities at Arm TechCon We can custom-build a sponsorship package to meet your specific needs! POST-SHOW Post-event report with an overview of attendee demographics and highlights from the event Event 5

4 Expo Floor Exhibitor Turnkey Packages Space on the Expo Floor is filling up fast reserve your spot today! INCLUSIONS 10 X 10 MID-LEVEL BOOTH 10 X 10 HIGH-LEVEL BOOTH 10 X 20 MID-LEVEL BOOTH 10 X 20 HIGH-LEVEL BOOTH DEMO POD Custom Booth with Counter x10 Mid-Level Booth Want to connect with your target audience on the Expo Floor? Reserve your space! Contact Cedric Fellows to discuss exhibitor and sponsorship opportunities at Arm TechCon Company Header Arm Lighting Single-sided Pedestal Display with a Graphic Panel and Countertop (10x10) Grey Carpet (10x10) Carpet Padding + (10x20) Grey Carpet + + (10x20) Carpet Padding + Standard Carpet + 1-Meter Counter Meter Curved Counter High Star-Base Table x10 High-Level Booth 10x20 Mid-Level Booth Monitor 1 Stool(s) Wastebasket W Electrical Outlet ,000W Electrical Outlet lbs. Drayage Booth Drape Labor to Install & Dismantle INVESTMENT $8,600 $12,600 $20,400 $26,600 $6,000 Demo Pod 10x20 High-Level Booth DISCLAIMER: Exact booth styles subject to change. Want to reserve a meeting room? Looking for a dedicated space for face-to-face discussions or product demonstrations on the Expo Floor? Contact Cedric Fellows to discuss meeting room options at Arm TechCon

5 Premium Sponsorship Packages Premium-level sponsorships offer the most exposure and take into account your company s total investment on exhibits, sponsorships and promotions. Once you reach a premium tier, your company receives value-added benefits at no additional cost. 8 PREMIUM SPONSORSHIPS DIAMOND PLATINUM GOLD SILVER PRE-CONFERENCE BENEFITS Conference Website Your Logo Featured on Homepage (prime real estate) + Sponsor Page Ad + Sponsor Page Feature: Your Logo and Description, Link to Company Website Your Company Press Release General Conference Your Logo Featured in Conference Promotional s Access to Pre-Registered Press/Analyst List CONFERENCE BENEFITS Expo Floor (5) Expo Floor Staff Passes (per 100 sq. ft. booth space) Conference Passes (for Customers or Select Staff) Sponsor Recognition Signage Placed in High-Traffic Areas Hanging Banner (sponsor to produce) + + Digital Signage Advertising Placement + + (1) Lightbox Sign + (2) 2 x 3 Floor Graphics + General Conference Access to Media Center Additional Sponsorship Opportunities for Purchase (Exhibit Floor Meeting Rooms, Signage, Expo Theater Sessions, Hands-on Workshops, Evening Events, Happy Hours and more) Mobile App Promoted Posts Participation in Gamified Arm TechCon Passport Your Booth Identified in Expo Floor Map Feature Ad for Your Company + Your Logo, Description and Link Datasheets/Presentations (PDFs) POST-CONFERENCE BENEFITS Key Metrics and Analytics Report INVESTMENT $65,000 $50,000 $40,000 $30,000 DISCLAIMER: Any sponsor-provided materials must be reviewed by Arm. Detailed specifications and due dates will be provided in the Exhibitor/Sponsor Resource Guide. Investment subject to date restrictions and sponsorship commitment. Take Your Arm TechCon 2018 Presence to the Next Level Looking for new and exciting ways to reach your target audience? There are multiple sponsorship opportunities that can get your brand the visibility you desire. On the following pages, get the details on these additional ways to get your brand noticed at Arm TechCon Don t wait too long many of these opportunities have limited availability and are going fast! Get the brand exposure you re looking for talk to Cedric Fellows about being a sponsor at Arm TechCon 2018! ADDITIONAL SPONSORSHIP OPPORTUNITIES PRE-CONFERENCE MARKETING SPONSORSHIPS Online Registration $15,900 Conference Promotional s CONFERENCE LEARNING SPONSORSHIPS Tier 1: $2,000 or $7,000 Tier 2: $1,500 or $5,000 Tier 3: $1,000 or $3,000 Expo Theater Sponsorship $22, Minute Sponsored Expo Theater Session Technical Sessions Hands-on Workshops SOCIAL NETWORKING SPONSORSHIPS $5,500/30 Minutes $7,500 Single Session (50 Minutes) $15,000 Half-Day Session (3 Hours) $29,500 Full-Day Session (5 Hours) Happy Hour $9,250 Afternoon Break $12,725 Networking Lounge $20,000 DIGITAL SPONSORSHIPS Mobile App Sponsorship $7,500 Arm TechCon Passport $2,500 Individual Push Notification $1,750 Charging Lounge $12,000 Digital Signage $9,500/Single Session (2 Hours) $6,000 $8,000 $15,000 CONFERENCE REGISTRATION SPONSORSHIPS Registration Area $21,200 Program Guide Advertising $4,775/Inside Front Cover Ad $3,000/Full-Page Interior Ad $2,500/Half-Page Interior Ad Conference Attendee Bag $15,900 Conference Bag Insert $3,000 Keynote Seat Drop $5,300 Water Bottle $10,600 CONFERENCE SIGNAGE SPONSORSHIPS Hanging Banner $12,725 Column Wrap $9,550 Light Box $8,475 Meter Board Window Cling Single-sided: $3,700 Double-sided: $6,900 Escalator Graphic $15,000 Staircase Graphic $3,000-6,000 (Based on Location) Single Staircase: $15,000 Double Staircase: $25,000 DISCLAIMER: Any sponsor-provided materials must be reviewed by Arm. Detailed specifications and due dates will be provided in the Exhibitor/Sponsor Resource Guide. Investment subject to date restrictions and sponsorship commitment.

6 Pre-Conference Marketing Sponsorships Conference Website Get more brand exposure on the conference website via banner ads, as well as logo placement on attendees registration confirmation . $15,900 Limited availability, subject to deadline. Conference Promotional s Highlight your company in pre-conference marketing s with placement for your logo to reach potential and registered audiences. Limited availability, subject to deadline. Conference Learning Sponsorships Expo Theater Sponsorship Sponsorship of the Expo Theater presents a unique branding and speaking session opportunity to associate your company with one of the most popular locations during the event. Session attendee list with contact information (excluding sponsored sessions) Sponsor logo on signage Theater sponsors will be listed on the sponsor webpage and in the program guide Two (2) 30-minute or one (1) 1-hour sponsored session each day $22,000 Sponsor Sessions Host a 50-minute training session, a half-day tutorial or a full-day program on your topic of choice that promotes solutions complementary to Arm technology. Your session material will be integrated and promoted in event program materials, ensuring you reach your targeted audience. Pre-event promotion Room with theater seating Standard A/V package Dedicated room monitor for scanning attendee badges Registration list of session attendees with contact information TIER 1: HEADER TIER 2: BODY $2,000 investment for logo placement in header (per ) $7,000 investment for exclusive logo placement in header on four (4) marketing s $1,500 investment for logo placement in body (per ) $5,000 investment for exclusive logo placement in body on four (4) marketing s 30-Minute Sponsored Expo Theater Session With the guidance and approval of Arm, the sponsoring company selects the topic, provides the moderator, coordinates speakers, and promotes solutions complementary to Arm technology. Session material will be integrated and promoted into event program materials. Session attendee list with contact information Sponsor s logo/name or message displayed on: $7,500/Single Session (50 Minutes) $15,000/Half-Day Session (3 Hours) $29,500/Full-Day Session (5 Hours) TIER 3: FOOTER $1,000 investment for logo placement in footer (per ) $3,000 investment for exclusive logo placement in footer on four (4) marketing s Expo Theater schedule Conference agenda Website session page Expo Theater invites It s never too early to start reaching your target audience! Contact Cedric Fellows to discuss marketing sponsorship opportunities for Arm TechCon $5,500/30 Minutes DISCLAIMER: Any sponsor-provided materials must be reviewed by Arm. Detailed 10 specifications and due dates will be provided in the Exhibitor/Sponsor Resource 11 Guide. Subject to date restrictions and sponsorship commitment.

7 Conference Learning Sponsorships Cont d Hands-on Workshops Workshops are intended to provide a content-rich, hands-on experience in which select partners can actively engage with industry-leading engineers and designers. Your session material will be integrated and promoted into the event program materials, ensuring you reach your targeted audience. MEETING ROOM Classroom seating for 50 delegates Pre-event marketing highlighted as part of the main conference program Inclusion in event registration Dedicated signage Dedicated room monitor for scanning attendee badges Standard A/V presentation facilities and electrical Pre- and post-registration list of attendees with contact information WORKSHOP CRITERIA: Total session length: 2 hours Expected maximum lecture content: 75 minutes Expected minimum hands-on/workshop content: 45 minutes Ҵ Ҵ Hands-on could be interactive group work, paper exercises and/or tasks using laptop/ computer/phone* AVAILABLE SESSION DATES: Session 1: Wednesday, October 17 Session 2: Wednesday, October 17 Session 3: Thursday, October 18 Session 4: Thursday, October 18 Social Networking Sponsorships Happy Hour Arm TechCon 2018 will host a Happy Hour each day on the Expo Floor. You will be promoted as an Expo Happy Hour sponsor via signage and promotions. One (1) bar OR one (1) food station near your booth Signature cocktail, food item or bar/area sponsorship (some restrictions apply) Recognition on the website and mobile app One (1) push notification on mobile app on day of sponsorship Sponsor logo on recognition signage $9,250/Day Afternoon Break This is a fantastic branding opportunity to have your company in the spotlight at one of Arm TechCon 2018 s afternoon breaks. Listing on the sponsor page of the website, mobile app and program guide Signage with logo as host of break area Listing in s to attendees prior to event Sponsor logo on recognition signage $12,725 Networking Lounge Get your brand in the hands of attendees by sponsoring the Networking Lounge. Your logo will be one of the most visible at Arm TechCon 2018! 30 x 22 lounge area Beverage service (espresso) Listing on the sponsor page of the website, mobile app and floor plan Push notifications on mobile app Branded items: Pillows Joint partner benefit statement graphic $20,000 Limited to one sponsor. $9,500/Single Session (2 Hours) Invite-only sponsorship. Contact Cedric Fellows for available workshop times. 12 *Laptop, computer and phone not provided by Arm. DISCLAIMER: Any sponsor-provided materials must be reviewed by Arm. Detailed specifications and due dates will be provided in the Exhibitor/Sponsor Resource Guide. Investment subject to date restrictions and sponsorship commitment. 13

8 Digital Sponsorships Mobile App Sponsoring the Arm TechCon 2018 mobile app is an easy way to stand out and make your brand visible. The mobile app is a go-to source of information during the conference, which attendees will access frequently throughout the conference. PACKAGE INCLUSIONS INVESTMENT Mobile App Sponsorship Arm TechCon Passport Individual Push Notification Promotion in two (2) communications Mobile App presented by Logo on welcome splash screen and home page banner Full independent logo on home scrolling banner Company inclusion on sponsored menu tab Six (6) promoted push notifications Branded signage including Download app presented by Participation in digital passport game Attendees must visit all participating sponsor booths to qualify for raffle drawings at each booth One (1) push notification Sponsor to provide raffle prize item (minimum value of $200.00) One (1) push notification FPO Pending Arm Review/Decision $7,500 Limited to one sponsor. $2,500 Limited to ten sponsors. $1,750 Limited to five sponsors. Digital Signage A premier opportunity to visually capture attendees attention at Arm TechCon 2018! There are digital monitors located above the lobby in the San Jose Convention Center, on the Expo Floor and in the registration area. Digital monitor opportunities in prime locations are offered on a first-come, first-served basis. PRIME DIGITAL MONITOR LOCATIONS INCLUDE: Five (5) monitors in the main entrance Six (6) monitors in the main conference area One (1) monitor on the lower mezzanine level (close to the Hilton) TYPE OF DISPLAY LOCATION INVESTMENT One (1) digital screen rotating with your content and Arm TechCon 2018 content Main entrance from San Carlos Street $6,000 Charging Lounge Gain visibility with special signage while providing attendees the power to stay connected during the conference. EXCLUSIVE SPONSORSHIP INCLUDES: 10 x 30 lounge area Charging units co-branded with Arm logo One (1) complimentary conference registration One (1) push notifications on mobile app Recognition on website, floor plan, mobile app and signage Literature stand for your branded collateral $12,000 Limited to one sponsor. One (1) digital screen rotating jointly with your content and Arm TechCon 2018 content Mezzanine level with prime foot traffic (registration, expo hall and sessions) $8,000 Monitor buyout (exclusive use of monitor in prime location) Mezzanine level with prime foot traffic $15,000 DISCLAIMER: Any sponsor-provided materials must be reviewed by Arm. Detailed specifications and due dates will be provided in the Exhibitor/Sponsor Resource Guide. Investment subject to date restrictions and sponsorship commitment. 15

9 Conference Registration Sponsorships Conference Signage Sponsorships Registration Area Sponsoring the registration area on-site allows your logo to be highly visible to all attendees at Arm TechCon One (1) column wrap (sponsor logo co-branded with Arm TechCon messaging) One (1) meter board On-site registration screen logo placement Digital signage placement $21,200 One available, subject to deadline. Program Guide Advertising Get high visibility and drive traffic to your booth with an ad in the program guide. $4,775/Inside Front Cover Ad $3,000/Full-Page Interior Ad $2,500/Half-Page Interior Ad Keynote Seat Drop Receive maximum exposure with all attending keynotes. Drive traffic to your booth and/or gain targeted visibility for an announcement. Sponsor is responsible for providing items, shipping and drayage. $5,300 Conference Attendee Bag Your logo will be co-branded along with the Arm TechCon 2018 logo. Bags are distributed at/during registration and used by thousands of attendees during the show and beyond Arm TechCon. $15,900 One available, subject to deadline. Conference Bag Insert Get your brand in front of attendees at registration by including a custom insert (like a notebook, pen or printed card) in attendee conference bags. Item must be pre-approved by Arm. Sponsor to provide insert item and is responsible for shipping to conference by deadline. Sponsorship includes labor to insert item in conference bag. $3,000 Subject to deadline. Water Bottle Distributed to conference attendees and press, these water bottles are imprinted with your logo and will be used well beyond the event. $10,600 One available, subject to deadline. Hanging Banner Strategically positioned throughout the convention center, your logo will be co-branded with Arm TechCon 2018 and displayed on double-sided banners. $12,725 Limited quantity available. Column Wrap Display your logo on a co-branded Arm TechCon 2018 column wrap placed in high-traffic areas. $9,550 Limited quantity available. Light Box Draw attention to your brand message with this backlit, fabric structure placed strategically throughout Arm TechCon $8,475 Limited quantity available. Meter Board Build brand awareness, promote your product and services, and drive traffic to your booth with this meter board displayed outside the Expo Floor. Window Cling Your logo and messaging displayed on vivid window clings strategically placed throughout the convention center. $3,000-6,000 Based on location. Escalator Wrap Your logo or messaging will be displayed on the escalator located between the lobby and registration. $15,500 Stair Graphic Create custom artwork featuring your brand and display on these high-traffic stairs located in the main lobby area of the convention center. Single Staircase: $15,000 Double Staircase: $25,000 Limited quantity available. Single-sided: $3,700 Double-sided: $6,900 DISCLAIMER: Any sponsor-provided materials must be reviewed by Arm. Detailed 16 specifications and due dates will be provided in the Exhibitor/Sponsor Resource 17 Guide. Investment subject to date restrictions and sponsorship commitment.

10 Why Exhibit or Sponsor at Arm TechCon 2018? Having a presence at Arm TechCon 2018 allows you to position yourself as a leader in the embedded industry. As an Arm ecosystem partner, we invite you to place your brand and your technology in front of up to 4,000 or more hardware designers and software developers dedicated to the Arm architecture. Maximize your visibility, showcase thought leadership and generate demand it s an opportunity you can t afford to miss! You will reach: A high volume of potential buyers Attendees with buying power 69% of attendees are involved with production selection Key decision makers Top three attendee job functions are C-level executive/management, embedded software engineer, and design and development engineer All sponsor-provided messaging and materials must be reviewed and approved by Arm prior to the conference. More details and specifications will be provided in the Exhibitor/Sponsor Resource Guide. Ready to Get Started? Contact Cedric Fellows to discuss exhibitor and sponsorship opportunities at Arm TechCon We can even custom-build a sponsorship package to meet your specific needs! Cedric Fellows Director, Event Sponsorship cedric.fellows@arm.com M D AF1Y4-005