PORTFOLIO. Design for Yourself. Commuication Design Julia Choi

Transcription

1 PORTFOLIO Design for Yourself Commuication Design Julia Choi

2 TYPE Jenson Bodoni Gill sans SPECIMEN BOOK x 10 TYPE HISTORY SPECIMEN BOOK Type History Specimen Book is designed to have the visual and historical qualities of each type design and they have meaings all their own. This type specimen book is to understand where and when the typefaces come from, what they were originally intended for, and how they were first used. The cover design is contemporary in appearance showing some of the interesting combinations of all three typefaces used in this specimen book.

3 ABCDEFG HIJKLMN Gill sans BODONI &!?:;,. ABCDEF JENSON Jenson Bodoni Gill sans Giambatistta Bodoni designed BODONI in Parama, Italy = 1798 = strong stroke A B C D E F G H I J K L M N O P Q R S T a b c d e f g h i j k l m n o p q r s &? {}():;,. Romantic Type Bodoni is a serif, classified as Ddone Modern The radical Modern style types of Giambattista Bodoni arrived on the typographic scene in Europe in about Bodoni was determined to produce letterforms of great beauty. His type had a strong vertical stress, an abrupt contrast between the thick and think letter strokes, and slightly concave hairline, bracketed serifs. Bodoni has been revived by many type founders during the 20th cen trury, including Linotype and Monotype BODONI drew inspiration, mostly from Didot A narrow underlying structure, geometric construction JENSON {Renaissance Type} dobe Jenson is an old style serif typeface drawn for Adobe Systems by type designer Roger Slimbach. Its ARoman styles are based on a Venetian old style text face cut by Nicolas Jenson. In 1470, Nicholas Jenson ( ), a French type cutter and printer who lived in Venice, produced a type that surpassed all the earlier roman types cut in Italy. Jenson went on to produce a second type six years later, known as the white letter roman, and used for the printing of Nonius Peripatetica. This type had a slight contrast between thick and think strokes, the serifs were heavy and steeply sloped, the lower-case e had a sloping horizontal bar, the letters had a diagonal stress, and the ascenders had slanted serifs. The fine proportions of Jenson s type have been an inspiration for type designers ever since. Although the predominant typographic style in Italy was roman, it was not exclusively so. Even Jenson still continued to produce books using the black letter, as did others. Nicholas Jenson {1470} Designed in 1470, Venice Adobe re-designed in 1996 B y Robert Slimbach A slight contrast between thick and thin strokes oldstyle fugures ABCDEFGHIJKLMNOPQ ABCDEFGHIJKLMNOP abcdefghijklmno &!? ():;,. ABCDEFGHIJKLMNOPQ ABCDEFGHIJKLMNOP abcdefghijklmno &!? ():;,. MONOTYPE Gg eric gill ABCDEF A B C D E F &!? < > ( ) : ;, Aa Qq Rr GILL SANS Aa Qq Rr Eric Gill s elegant and influential type, one of the most outstanding sans-serif designs of the 20th century, was issued by Monotype in England for mechanical composition in by Monotype in England for mechanical composi tion in Gill Sans was inspired by Edward Johnston s type for the London Underground in 1916 and started life as a lettering style for the sign on the font of the bookshop of a friend of Gill s. A Humanist san serif, it follows the style of classical Roman letterforms, such as the double story of the lower case g and the scale and proportions of the capital letters. A HUMANIST SANS SERIF 3 TYPE HISTORY SPECIMEN BOOK

4 It's a BEAUTIFUL night We re looking for DUMB Is it the look in your eyes Or is it this dancing juice? Who cares, baby Well, I know this little chapel on the boulevard we can go No one will know Oh, come on girl Who cares, if we re Got a pocket full of cash we can blow something Hey baby TO DO I think I wanna Marry You I think I wanna Marry You I think I wanna Marry You trashed Shots of patron And it s on, girl Don t say NO NO NO NO NO NO NO Marry You It's a BEAUTIFUL night We re looking for something TO DO Hey baby I think I wanna Marry You Is it the look in your eyes Or is it this dancing juice? Who cares, JUST SAY yeah yeah yeah yeah I think I wanna Marry You Well, I know this little chapel on the boulevard we can go No one will know Oh, come on girl I think I wanna Shots of patron Marry You Who cares if we re NO Got a pocket full of cash we can blow NO NO And it s on, girl baby trashed Don t say 15 x 24 EXPRESSIVE TYPOGRAPHY POSTER Typography poster is designed to illustrate and interpret the lyrics of the song of my choice. The goal of this poster is to combine both the aspects of expressiveness and clarity of typographic design. This typography poster is based on the song of Marry You by Bruno Mars.

5 It's a BEAUTIFUL night We re looking for something dumb to do Hey baby I think I wanna Marry You Is it the look in your eyes Or is it this dancing juice? Who cares, baby I think I wanna Well, I know this little chapel on the boulevard we can go No one will know Oh, come on girl Who cares if we re trashed Got a pocket full of cash we can blow Shots of patron And it s on, girl Marry You NO NO NONO Don t say Just say yeah, yeah, yeah, yeah, yeah And we ll go, go, go, go, go If you re READY, like I m READY Hey baby I think I wanna Just say I DO Marry You Marry you 5 TYPOGRAPHY POSTER

6 MOTION TEXT This motion text is designed to show different aspects of lighting and typography. It is from my personal portfolio.

7 CAN'T LET YOU GO BEFORE WASHING YOUR HANDS!!!!! CAN'T LET YOU GO BEFORE WASHING YOUR HANDS!!!!! WHAT S NEXT? Stay Healthy Prevent Disease 11 x 17 WASH YOUR HANDS POSTER WHAT S NEXT? This poster is designed to advertise and promote handwashing in public bathrooms. This poster is a collaborative project with Jiyoon Lee. We have produced a number of different designed variations and this poster is the final version. Stay Healthy Prevent Disease 7 WASH YOUR HANDS POSTER

8 Flowa Design the vegan lifestyle "No one missed the leather or the fur. Rachel is paving the way for future compassionate designers." THE STYLE OF FLOWA Made by Julia Choi 5.5 x 8.5 DIY BOOKLET Flowa is my own hypothetical lifestyle brand promoting vegan certified products. This is a guide book for Flowa s customers to give them a sense of what is good and how to be fashionable in vegan style. 01. THE STYLE OF FLOWA

9 Flowa proves that vegan fashion can be cute, chic & sexy. Being eco-friendly makes you feel good about yourself. THE STYLE OF FLOWA Being vegan is a simple way to make a difference for animals and the earth. 18 x 6 FLOWA BROCHURE This brochure is designed for my own hypothetical brand Flowa as a part of my grad project. The images of this brochure are taken from other online sources. 9 FLOWA BROCHURE

10 Flowa WHAT ARE VEGAN PRODUCTS? In trying to avoid animal sacrificed products like leather, vegan certified products have emerged in the marketplace. Vegan products are made from non-leather materials like hemp, cotton, rubber and spandex as well as some composite materials. Dyed with low impact fabrin dyes and sustainably printed with water based inks. Natural Rubber Flowa shoes are made from eco-friendly materials. We only use organic cotton and natural rubber in our shoe products. We do not use animal products of any kind. Flowa designs and produces vegan-friendly women s lifestyle products like clothing, footwear and handmade cotton bags. Flowa promotes both personal and environmental wellbeing. We love the warmth and comfort of nature, and we bring that love to the making of our products. Image Credits:

11 MINIMAL [less is more] NATURAL [as in nature] NEUTRAL [more than colours] BEAUTIFUL [as always] MINIMAL [less is more] NATURAL [as in nature] NEUTRAL [more than colours] BEAUTIFUL [as always] 11 x 17 GRAD SHOW POSTER This poster is designed as a part of my grad show. It is designed to be presented as a banner for my exhibition. The images are taken by me and they are of the packaging design for the hypothetical brand Flowa. 11 GRAD SHOW POSTER

12 Flowa Flowa 8.5 x 11 FLOWA PACKAGING DESIGN My project is to conceptualize and design various packaging and advertising materials for Flowa.

13 Flowa Flowa Flowa Flowa 13 FLOWA PACKAGING DESIGN

14 FLOWA BUSINESS CARDS

15 Flowa 833 Seymour Street Vancouver, BC, Canada V6B 0G4 Tel Fax Flowa tel fax x 2 15 FLOWA BUSINESS CARDS

16 FLOWA SHOPPING BAG A reusable organic cotton shopping bag.

17 I love the warmth and comfort of nature.