2016 Media Kit. Table of Contents Click the links above to jump to the desired page

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1 2016 Media Kit The American Academy of Pediatrics (AAP) hosts the 2016 AAP National Conference & Exhibition on October 22-25, 2016 at the Moscone Center and Marriot Marquis, in San Francisco, CA. It is the world s largest pediatric medical education event, attended by more than 10,000 pediatricians, interns, residents, students, and allied health professionals. The AAP offers both print and digital advertising opportunities to reach the highly engaged and focused attendees. Advertising availability is limited, and space is granted on a first-come, first-served basis. All advertisers and their advertisements are subject to final approval by the AAP. PUBLISHING OFFICE American Academy of Pediatrics 141 Northwest Point Boulevard Elk Grove, IL Tel (847) VERTISING OFFICE The Walchli Tauber Group, Inc Old Emmorton Road, Suite 201 Bel Air, MD Tel (443) , Fax (443) Joe Frank, Jr, MSB National Advertising Sales Manager Extension 114, joseph.frank@wt-group.com Table of Contents Click the links above to jump to the desired page Pre-Conference Opportunities Conference Website Online Conference Planner Conference Monthly eblasts AAP News Today Opportunities AAP News Today on-site issues Distribution Racks AAP News Today Digital Editions (pre/post) Conference eblasts AAP News Today Promotional Video On-Site Opportunities Mobile Website Hotel Check-In Issue Pocket Guide Convention Center Doctor s Bags City Map/Exhibit Hall Floorplan Exhibit Guide Conference Program Charging Stations All advertising that occurs after September 1, 2016 must be pre-paid by August 31, Advertising prior to September 1 will be billed in the month the ad goes live. Please make checks payable to The Walchli Tauber Group. Please be sure to include the following disclosures on any ad placed for Product Theaters and/or Symposia: Product Theaters: Options depending on whether there are one or two faculty, The presentation(s) for this Product Theater are not designated for CME credit. This (these) presentation(s) is (are) neither sponsored nor endorsed by the American Academy of Pediatrics. For Symposia: This symposia is neither sponsored nor endorsed by the American Academy of Pediatrics. AAPExperience.org

2 Pre-Meeting Advertising Opportunities 2 728x90 The AAP National Conference & Exhibition Website ( contains all information pertinent to AAP s National Conference including registration, conference highlights, and attendee, faculty, and exhibitor information. Limited to five advertisers. Estimated total number of impressions for a 20% share is 250,000 for a worldwide campaign or 150,000 for a US-targeted campaign, running January to December. 300x250 DOMESTIC (USA) WEB SITE RATES Limited to five advertisers. Estimated total number of impressions listed below is for campaigns running January to December. Impressions SOV Cost Leaderboard Box INTERNATIONAL (EX-US) WEB SITE RATES 150,000 20% $15,000 net/yr Impressions and rates very widely by country, contact a sales manager for rates and more information on how to target international traffic. Leaderboard Box REQUIRED FILES 728x90 pixels 300x250 pixels 100KB limit Advertisers must provide one of the following file formats: static image (JPG/ GIF) with click-through URL, Adobe Flash file (SWF), HTML5 with click-through URL(s), or third party tag, click-through URL. Expandable ads are accepted. Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be click-to-expand. The AAP Online Conference Planner ( allows attendees to build an itinerary, search sessions by keyword, title, date, speakers, or topic of interest. Attendees can also view session handouts and evaluate sessions. Advertisers receive a banner ad on the right side of the AAP Conference Planner. The planner is estimated to go live on April 1 until March 31 the following year. RUN OF SITE (ROS) RATES SOV Cost Skyscraper Box (mobile) Skyscraper 160x600 pixels Box (mobile) 300x250 pixels 100% $11,500 net/yr 100KB limit REQUIRED FILES Advertisers must provide one of the following file formats: static image (JPG/ GIF) with click-through URL, Adobe Flash file (SWF), HTML5 with click-through URL(s), or third party tag, click-through URL. Expandable ads are accepted. Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be click-to-expand.

3 Pre-Meeting Advertising Opportunities 3 The AAP National Conference News Monthly eblast is designed to showcase the AAP National Conference & Exhibition, generate registration, and link to event-planning resources online. Each eblast will be sent to AAP members, nonmember pediatricians, and past meeting attendees. Total sent: 125,000 per Open rate: 26.90% RATES Skyscraper Box (mobile devices) Cost Skyscraper Box (mobile devices) REQUIRED FILES $5,000 net/ 160x600 pixels 300x250 pixels 50KB limit JPG, static GIF, Click-through URL. No Rich Media can be accepted. Issue s Mails February 2/3 2/8 2/23 March 3/2 3/7 3/22 April 3/29 4/4 4/19 May (Registration Issue) 4/26 5/2 6/1 June 5/31 6/6 6/21 July 6/28 7/5 7/19 August 7/26 8/1 8/16

4 AAP News Today Advertising Opportunities 4 AAP News Today reaches attendees as they read late-breaking news and program updates. Drive booth traffic and event attendance by advertising in AAP s most important on-site communication vehicle. Advertisers receive placement in all four issues of AAP News TODAY which will be distributed at the convention center and headquarter hotel through handout and distribution racks each day. Digital editions will match the print versions and will be available to 125,000+ AAP members, past attendees and meeting registrants. Dates: October 22 to 25, 2016 Location: Moscone Center and Marriott Marquis, San Francisco, CA Distribution: 10,000 meeting attendees RUN OF BOOK (ROB) RATES B/W 4-color King page $13,595 net $14,595 net Junior page $12,250 net $13,250 net 1/2 page $8,225 net $9,225 net 1/4 page $4,695 net $5,695 net PREMIUM POSITION RATES Inside front cover $20,400 net Inside back cover $19,700 net Back cover $21,900 net Center spread $17,750 per page Front page banner* $22,000 net Front page sticker* $15,750 per day Bellyband* $18,350 per day Cover tip* $18,350 per day *Includes one full-page 4/color ad to be placed run of book in all issues. Issue Date Saturday-Tuesday 9/1 9/8 Full page 10-1/4 x 14 Junior page 7-1/2 x 10 1/2 page (vertical) 5 x 14 1/2 page (horizontal) 10-1/4 x 7 1/4 page 5 x 7 Front page banner 10-1/4 x 2 Front page sticker* Bellyband* 26 x 2-1/2 Cover tip* 3 diameter (1/4 bleed) TBD Publication trims at 11 x 15, keep live matter 1/2 from trim. *s to be supplied by advertiser. ELECTRONIC SUBMISSION Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename. Send a high-resolution PDF via to Roland Keve at roland.keve@wtgroup.com if the file is under 25 MB. For larger files or files having trouble deing delivered via , use a 3rd party file sharing service (Hightail is preferred, Once uploaded send an to Roland Keve at roland.keve@wt-group.com. MATERIAL DELIVERY DRESS Walchli Tauber Group, Inc., Attn: Roland Keve (AAP News Today) 2225 Old Emmorton Road, Suite 201, Bel Air, MD The AAP News Today distribution racks command attention with an exclusive company logo and/ or product photo on six official Daily News distribution racks placed throughout the convention center and headquarter hotel. Includes a full-page, 4/color ad in all issues of AAP News Today. DISPLAY RATES* Distribution rack $17,000 net 8/28 9/4

5 AAP News Today Advertising Opportunities 5 The AAP News Today Preview & Post Digital Editions are offered pre and post conference, released one month prior to the meeting and one month after the meeting. These digital editions will be sent via the AAP News Today eblasts (shown below), and will provide important meeting information, follow-up information, and coverage at AAP s most important annual event. Each eedition will be sent to over 125,000 AAP members, nonmember pediatricians, and past meeting attendees. Total sent: 125,000+ per issue Open rate: 25.30% RUN OF BOOK (ROB) RATES 4-color Full $3,000 net PREMIUM POSITION RATES Inside front cover $3,700 net Front page banner $3,800 net Bellyband $4,000 net Issue Date Mails Preview Edition 8/2 8/8 9/13 Post-Conference Edition 9/25 10/9 11/15 Full page 8 x 10 Front page banner 10 x 1-1/2 Bellyband ELECTRONIC SUBMISSION Contact sales representative Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename. Send a high-resolution PDF via to Roland Keve at roland.keve@wtgroup.com if the file is under 25 MB. For larger files or files having trouble deing delivered via , use a 3rd party file sharing service (Hightail is preferred, Once uploaded send an to Roland Keve at roland.keve@wt-group.com. The AAP News Today eblasts accompany each digital version of AAP News Today. Each eblast will be sent to AAP members, nonmember pediatricians, and past meeting attendees. Total sent: 125,000+ per issue Open rate: 26.70% RATES Cost Skyscraper/Box (mobile) $5,000 net/issue Skyscraper 160x600 pixels 50KB limit Box (mobile devices) 300x250 pixels Issue s Sent Official epreview 8/23 8/29 9/13 Saturday eedition 9/20 9/29 10/22 Sunday eedition 9/20 9/29 10/23 Monday eedition 9/20 9/29 10/24 Tuesday eedition 9/20 9/29 10/25 Wrap-up eedition 9/20 9/29 11/15 REQUIRED FILES JPG, static GIF, Click-through URL. No Rich Media can be accepted.

6 AAP News Today Advertising Opportunities 6 NEW As part of the AAP News Today series of four daily eblasts on Saturday-Tuesday during the meeting, Video Highlights will be featured. These videos will feature the day s top educational sessions and special events. An exclusive pre-roll commercial advertisement (video or static) can run prior to each 2-3 minute video that are sent to over 125,000 recipients with an average open rate of 26.70%. RATES Pre-roll ad package* *All four videos included. Cost $15,000 net Contact sales representative. REQUIRED FILES Contact sales representative.

7 7 NEW The Hotel Check-In Edition will feature important conference information to include, shuttle bus and have as a tear page, registration details, special events, educational highlights, and navigating the conference. This paper will be distributed to conference attendees when they check into their hotel. The paper will be approximately 16 total pages. Distribution: 6,295 rooms in 39 hotels RUN OF BOOK (ROB) RATES B/W 4-color King page $5,650 net $6,650 net Junior page $4,650 net $5,650 net 1/2 page $4,650 net $5,650 net 1/4 page $2,650 net $3,650 net PREMIUM POSITION RATES Inside front cover $8,250 net Inside back cover $7,250 net Back cover $9,975 net Center spread $7,650 per page Front page banner $6,500 net Bellyband $18,350 net Cover tip $18,350 net Ear ad TBD CLOSING DATE Issue Date Hotel check-in 8/24 8/30 Full page 10-1/4 x 14 Junior page 7-1/2 x 10 1/2 page (vertical) 5 x 14 1/2 page (horizontal) 10-1/4 x 7 1/4 page 5 x 7 Front page banner 10-1/4 x 2 Bellyband* 26 x 2-1/2 Cover tip* Ear ad TBD TBD Publication trims at 11 x 15, keep live matter 1/2 from trim. *s to be supplied by advertiser. ELECTRONIC SUBMISSION Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename. Send a high-resolution PDF via to Roland Keve at roland.keve@wtgroup.com if the file is under 25 MB. For larger files or files having trouble deing delivered via , use a 3rd party file sharing service (Hightail is preferred, Once uploaded send an to Roland Keve at roland.keve@wt-group.com. MATERIAL DELIVERY DRESS Walchli Tauber Group, Inc., Attn: Roland Keve (AAP News TODAY) 2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015

8 8 The Conference Program is an on-site comprehensive guide to all things at the National Conference & Exhibition. Highly referenced, it contains all annual meeting educational offerings, conference highlights, general information, family programs and services. The program is distributed via the meeting registration bags. Dates: October 22 to 25, 2016 Location: Moscone Center and Marriott Marquis, San Francisco, CA Distribution: 10,000 meeting attendees RUN OF BOOK (ROB) RATES B/W 4-color Full page $8,300 net $9,350 net 2/3 page $7,300 net $8,000 net 1/2 page $6,100 net $7,100 net PREMIUM POSITION RATES Inside front cover Inside back cover Back cover Tab (one side)* Tab (two sides)* Bellyband* Bookmark* 1 $13,000 net $10,000 net $15,000 net $11,750 net $21,400 net $15,000 net $15,750 net *Contact sales representative for final specifications. 1 Includes a full-page 4/color ad. Inserts include a perforated bookmark that readers can detach and use to mark their place in the program. Sample available upon request. Prototype required. CLOSING DATE 8/12 8/25 Full page (bleed) 8-3/4 x 11-1/8 Full page (non-bleed) 7 x 10 2/3 page 4-5/8 x 10 1/2 page 7 x 5 Boomark 2-1/4 x 10-7/8 Bellyband* 19-3/4 x 4 Publication trims at 8-1/2 x 10-7/8, keep live matter 1/2 from trim, add 1/8 bleed on all sides. *s to be supplied by advertiser. ELECTRONIC SUBMISSION Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename. Send a high-resolution PDF via to Roland Keve at roland.keve@wtgroup.com if the file is under 25 MB. For larger files or files having trouble deing delivered via , use a 3rd party file sharing service (Hightail is preferred, Once uploaded send an to Roland Keve at roland.keve@wt-group.com. MATERIAL DELIVERY DRESS Walchli Tauber Group, Inc., Attn: Roland Keve (AAP Program/Pocket Guide) 2225 Old Emmorton Road, Suite 201, Bel Air, MD The Pocket Guide is distributed on-site and includes a conference overview with session numbers, titles, room numbers, shuttle schedules, and conference highlights. An attendee favorite, the Pocket Guide is one of the most used publications at the conference. It is distributed with the Conference Program via the meeting registration bags. RUN OF BOOK (ROB) RATES Full page $6,000 net CLOSING DATE 8/12 8/25 PREMIUM POSITIONS Inside front cover Inside back cover Back cover Bellyband 4-color $8,900 net $8,000 net $14,800 net $8,900 net Full page (bleed) 4-1/8 x 5-7/8 Full page (non-bleed) 3-5/8 x 5-3/8 Bellyband* TBD Publication trims at 3-7/8 x 5-5/8, keep live matter 1/2 from trim. *s to be supplied by advertiser.

9 9 The Exhibit Guide will feature the most current and up-to-date exhibitor listings and information surrounding the conference exhibition hall. Enhance your floor presence by featuring your booth and product in the Exhibit Guide. The Exhibit Guide includes content on special events, celebrity guest appearances, the President s reception, and much more. The Exhibit Guide is distributed to all attendees in the registration bags and throughout the exhibit hall. The City Map is spot glued to the cover. Dates: October 22 to 25, 2016 Location: Moscone Center and Marriott Marquis, San Francisco, CA Distribution: 10,000 meeting attendees RUN OF BOOK (ROB) RATES B/W 4-color Full page $2,500 net $3,000 net Junior page $2,000 net $2,500 net 1/2 page $2,000 net $2,500 net 1/4 page $1,000 net $1,500 net PREMIUM POSITION RATES Inside front cover $5,000 net Inside back cover $3,500 net Back cover $7,500 net Front page banner* $5,000 net Ear ad* $4,000 net Bellyband* $5,000 per issue *Includes one full-page 4/color ad to be placed run of book. 8/27 9/1 Full page 10-1/4 x 14 Junior page 7-1/2 x 10 1/2 page (vertical) 5 x 14 1/2 page (horizontal) 10-1/4 x 7 1/4 page 5 x 7 Front page banner 10-1/4 x 2 Ear ad 2-1/2 x 2-1/2 x 3-1/2 Bellyband* 26 x 2-1/2 Exhibiton schedule banner 10-1/4 x 3-1/2 Exhibition schedule 1/2 page 10-1/4 x 7 Publication trims at 11 x 15, keep live matter 1/2 from trim, add 1/8 bleed on all sides. *s to be supplied by advertiser. EXHIBITION SCHEDULE RATES The Exhibition Schedule in the Exhibit Guide highlights Product Theatres, Book Signings and other key events in the Exhibition Hall. Showcase your ad in the very front of the Exhibit Guide as attendees plan their schedules around these important and highly attended events. Day Banner 1/2 page Saturday $3,500 net $5,000 net Sunday $3,500 net $5,000 net Monday $3,500 net $5,000 net ELECTRONIC SUBMISSION Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename. Send a high-resolution PDF via to Roland Keve at roland.keve@wtgroup.com if the file is under 25 MB. For larger files or files having trouble deing delivered via , use a 3rd party file sharing service (Hightail is preferred, Once uploaded send an to Roland Keve at roland.keve@wt-group.com. MATERIAL DELIVERY DRESS Walchli Tauber Group, Inc., Attn: Roland Keve (AAP News TODAY s Exhibits) 2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015

10 10 The AAP National Conference & Exhibition City Map and Exhibit Hall Guide is spot glued to the cover of the Exhibit Guide, and is also the centerfold of the publication. The advertiser s booth is highlighted on the exhibit hall map with the company s name. The map on the cover is pocket-sized folded with the exhibit hall map on one side, and a map of San Francisco, CA on the other side, providing an advertising opportunity that attendees can carry with them and be highly utilized. PREMIUM POSITION RATES 4-color Inside square* $2,500 net Back cover $5,000 net *Squares may be combined for larger ad space. A minimum of 10 squares must be sold for the spot glued map to be produced. If this minimum is not met, advertisers will still be featured on the centerfold map that appears in the Exhibit Guide for a cost of $1,000 per space. 7/7 8/3 Inside square 2-3/4 x 2-1/2 Back cover 3 x 5

11 11 The Convention Center Doctor s Bag contains advertising inserts and is now more visible than ever before. With on-site distribution, the Doctor s Bag provides participants high visibility as energetic personnel distribute the bags to meeting attendees throughout the convention center and headquarter hotels. A copy of promotional inserts must be approved by AAP regardless of prior approval for other opportunities at the meeting. The advertiser is responsible for sending the correct number of pieces. A minimum of four pieces must be reserved per day for bag delivery to occur. Product samples approved by the AAP are welcome. DOCTOR S BAG INSERT RATES Distribution Day Quantity* Price Saturday 6,300 $4,900 net Sunday 6,300 $4,900 net Two day package 12,600 $9,500 net *Quantities include 5% overs for spoilage. * Maximum size 8-1/2 x 11 Maximum weight 4 oz. *Due to weight and bulk of magazines, newspapers and other publications, distribution will not be permitted in the bag. 9/1 9/14 MATERIAL DELIVERY DRESS Ridge Printing, c/o Debbie Gil de Leon (AAP Conference Bag) 9800 Yellow Brick Road, Baltimore, MD LOGO 8 x 8 Receive high visibility with prime, exclusive advertising space on the outside of the Convention Center Doctor s Bag. The participating advertiser receives a corporate logo printed on the outside of the bag and a free insert placed inside the bag. The participating advertiser is allotted a maximum of three colors, including black. RATES Distribution day One day Two days Cost $12,200 net $24,400 net 8/3 8/10

12 12 NEW The Mobile Website is the mobile-optimized on-site version of AAPexperience.org which is the main source of conference information for attendees, exhibitors, and faculty. An exclusive advertiser will receive a banner ad at the bottom of the mobile dashboard that remains on the screen as users navigate through the website. Limited to one advertiser. Estimated total number of impressions per advertiser is 150,000 for a USonly campaign beginning the Monday before the start of the 2016 National Conference & Exhibition and ending the last day of the Conference. Start date is October 17th, end date is October 25th. RUN OF SITE (ROS) RATES SOV Cost Box 100% $7,500 net Box 300x250 pixels 100KB limit REQUIRED FILES Advertisers must provide one of the following file formats: static image (JPG/ GIF) with click-through URL, HTML5 with click-through URL(s), or third party tag, click-through URL. Expandable ads are accepted. Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be click-to-expand.

13 13 One of the biggest questions asked at the National Conference is where can attendees charge their devices! Well now they can with our new Power Towers. These towers are located in very visible areas throughout the conference and provide a secured locker to recharge phones or other small devises (free to attendees). Advertisers can display messages on a large 19 inch LCD screen with speakers for audio. DISPLAY RATES Cost Two Power Towers* $5,000 *Up to eight towers are available for advertising. * Power Tower REQUIRED FILES TBD Advertisers must provide ads in the following file formats: MPEG4 encoded with H.264, 1.5 to 4.0 mb/s; AAC audio. Charging Lounges feature an 80 inch screen on which advertisers can add logo or promotional ad. Lounges include as high top table and chairs, stool table with middle power USB. They will be in high profile areas and include couches and carpeting. Only vendors with exhibit hall options may use booth numbers in advertisements. Start date is October 21th, end date is October 25th. DISPLAY RATES Cost Charging lounge* $12,000 *Up to three lounges are available for advertising. Charging lounge REQUIRED FILES 1080x1920 pixels Advertisers must provide ads in the following file formats: MPEG4 encoded with H.264, 1.5 to 4.0 mb/s; AAC audio.