The Future of Magento

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1 The Future of Magento

2 Ben Marks Magento Evangelist Senior Manager, Strategy & 2017 Magento, Inc. Page 2

3 2016 Magento, Inc. Page 3

4 Our journey 2017 Hillhouse Capital $250M Investment 2007 Founded 2015 Magento independently acquired by Permira Magento 2.0 Magento Order Management Magento Marketplace Magento Business Intelligence Magento 2.1 Magento Social Magento B2B Magento Shipping Magento Launches

5 REDUCE COST Present

6 The global Magento community drives innovation 255,000+ Magento Forum Members 215+ Events 37 Countries 6 Continents 25+ Industry Verticals 180+ Countries Represented By Mkos - Own work, CC BY-SA 3.0 pl,

7 The leader in B2B & B2C commerce 2017 Accolades LEADER LEADER TOP PERFORMER Gartner Magic Quadrant Digital Commerce Forrester Wave B2B for Midsize Companies Forrester Wave B2C Commerce Suites Forrester Wave B2B Commerce Suites IDC Marketscape Order Management IDC Marketscape Retail Commerce Frost & Sullivan Award

8 The Magento economy is growing fast 2017 $124B Annual GMV 60M Online Buyers $5.1B Magento Economy (Revenues) 2020 $224B Annual GMV 100M+ Online Buyers $13.6B Magento Economy

9 How will we get where we are headed? Product Innovation Strategic Partnerships & Acquisitions Growth in Emerging Markets Community Collaboration

10 Magento Commerce Cloud

11 Magento Cloud Commerce PaaS (not SaaS) - your code, our infrastructure One vendor, one invoice Diagnostics Developer tooling 2017 Magento, Inc. Page 11

12 Magento Order Management

13 Magento Order Management Magento Payments & Fraud Web Mobile Distributed Order Management Order state & event management Order orchestration & routing, Partial shipments, order splitting Presales, backorders, returns Global Inventory Track inventory at any node Stores, vendors, DCs In-transit inventory Intelligent sourcing and allocation External Fulfillment Netw ork Store Netw ork Store Netw ork Customer Service Marketplace Omnichannel Fulfillment Ship-from-store Store pickup, click & collect Ship-to-store Pick-and-pack Carrier integration Customer Service Order details/ status lookup Order modification & cancellation Appeasements/ refunds/ credits Order escalation workflow Dropship Netw ork Internal Fulfillment Netw ork 2017 Magento, Inc. Page 13

14 Business to Business

15 B2B Manage company structure and attach quote & order placement conditions 2017 Magento, Inc. Page 15

16 B2B Extend & view credit on a per-company basis 2017 Magento, Inc. Page 16

17 B2B Quickly order by entering or importing SKUs 2017 Magento, Inc. Page 17

18 Magento Business Intelligence

19 Business Intelligence 2017 Magento, Inc. Page 19

20 Business Intelligence Create custom metrics and reports without formal BI training Empower your whole team to be data-driven without any of the technical headaches Perform advanced analyses & get granular insights into the health of your business 2017 Magento, Inc. Page 20

21 Magento Security Tool

22 Security Tool Linked to your magento.com account Register & scan your site for available patches & vulnerabilities Coming Soon 2017 Magento, Inc. Page 22

23 Progressive Web App

24 Magento PWA Studio Collaboration between Magento & Google The next (final?) evolution of mobile-first strategy Essential for relevance in emerging markets Drives improved developer experience & tooling eb/progressive-w eb-apps/ 2017 Magento, Inc. Page 24

25 Emerging Markets

26 Emerging Markets Huge growth in shoppers in APAC Each market is different, and there are different markets inside Communications, culture, and commerce are all challenging Magento office open in Singapore, with boots on the ground in China, Hong Kong, and India Meet Magento office opening in Shenzhen Credit: Guido Jansen Education initiatives underway 2017 Magento, Inc. Page 26

27 Community Collaboration

28 Community Collaboration Expanding on the open source ethos of the Magento community, Magento will continue to work closely with you GitHub-based collaboration Contribution Day - Industry-first approach See Max s presentation at 11 today for more MSI First feature built as a joint venture with our community (Next event: Munich 29 Sept) Community contribution incentive program

29 Magento Innovations Lab

30 Magento Innovation Lab An acknowledgement & celebration of the collective ingenuity of the global Magento community A channel to discover bleeding-edge & novel Magento integrations - Think IoT, AR, VR, AI, chatbots, etc. Open to anyone & everyone Focused on storefront customer experience Limited to pre-market & open source initiatives Current examples: Alexa order status integration Facebook Messenger product suggestions One-click order button Initial round submissions being accepted through October 20 th 2017 Magento, Inc. Page 30

31 Push forward!

32 Ben Marks / ben@magento.com 2017 Magento, Inc. Page 32

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