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1 2018 MEDIA DATA 1

2 CONTENT Media Data Online & Print Content 02 About 03 CT in numbers 04 Target group 0 A typical customer ONLINE 07 Online magazine 08 Banner formats & prices 09 Banner placements PRINT 14 Key Performance Indicators 1 Price guide 16 Print data 18 Classifieds formats & pricing 19 Placements 20 Advertorial 21 Magazine supplements 22 Contact us

3 ABOUT Media Data Online & Print CLASSIC TRADER The international marketplace for classic vehicles. aa 8 country versions aa International plattform with worldwide reach aa Ads from over 30 countries aa International vehicle database aa International media network aa International customer service

4 Media Data Online & Print 2018 CLASSIC TRADER IN NUMBERS MINUTES Monthly page views Visitors per month Time on site Social Media Follower Vehilce ads User Accounts Newsletter subscribers Print Magazine copies

5 Media Data Online & Print 2018 TARGETGROUP Our customers in numbers 4 8% 60% male Between 3 and 6 years old 7% 40% Are interested in luxury goods Net household income > EUR

6 Media Data Online & Print 2018 A TYPICAL CLASSIC TRADER IS aa an interested Classic Car newbie aa an ambitioned driver aa a passionate collector aa an automobile aficionado with a sophisticated lifestyle aa a Speed-Junkie

7 2018 MEDIA DATA Online 6

8 Media Data Online 2018 ONLINE MAGAZINE The mission of Classic Trader is to introduce newbies into the topic and to assist experienced customers with the acquisition. The Classic Trader magazine features following topics: PORTRAITS MARKET EVENTS EVENTS 7 INSIGHTS

9 Media Data Online 2018 BANNER MARKETPLACE & ONLINE MAGAZINE Formats & Pricing Nr. Format Price Placement Marketplace 1 Medium Rectangle 300 x 20 px* 1,00 CPM Banner Homepage 2 Leaderboard 728 x 90 px* 1,00 CPM Banner Homepage 3 Large Rectangle 336 x 280 px* 1,00 CPM Banner Homepage 4 Wide Skyscraper 160 x 600 px* 1,00 CPM Search Results Leaderboard 728 x 90 px* 1,00 CPM Search Results 6 Large Leaderboard 970 x 90 px* 1,00 CPM Detail Page Online Magazine 7 Medium Rectangle 300 x 20 px* 1,00 CPM 8 Leaderboard 728 x 90 px* *Various Targeting-Options are available 8 1,00 CPM

10 Media Data Online 2018 Banner Homepage Medium Rectangle 300 x 20 px* Price: 1.- CPM Homepage *Various Targeting-Options are available Large Rectangle 336 x 280 px* Price: 1.- Leaderboard 728 x 90 px* Price: 1.- CPM Homepage *Various Targeting-Options are available 9 CPM Plazierung: Homepage *Various Targeting-Options are available

11 Media Data Online 2018 Banner Search Results Leaderboard 728 x 90 px* Wide Skyscraper 160 x 600 px* Price: 1.- CPM CPM Search Results Search Results *Various Targeting-Options are available *Various Targeting-Options are available 10 Price: 1.-

12 Media Data Online 2018 Banner Search Results Large Leaderboard 970 x 90 px* Price: 1.- CPM Search results *Various Targeting-Options are available 11

13 Media Data Online 2018 Banner Online Magazine Medium Rectangle 300 x 20 px* Price: 1.- CPM Online Magazine *Various Targeting-Options are available Leaderboard 728 x 90 px* Price: 1.- CPM Online Magazine *Various Targeting-Options are available 12

14 2018 MEDIA DATA Print 13

15 Media Data Print 2018 PRINT MAGAZIN Key Performance Indicators Copies in DE AT CH Vehicle ads Automotive & Motorcycle 6 EDITIONS 14 per year

16 Media Data Print 2018 PRINT MAGAZINE Formats & Pricing Nr. Format Price Placement 1 1/6 page 300,00 best possible 2 1/3 page 0,00 best possible 3 1/2 page 90,00 best possible 4 1/1 page 1.90,00 best possible 1/1 page 2.40,00 opposite table of contents or inside back cover 6 1/1 page 2.90,00 inside front cover 7 1/1 page 3.40,00 back cover 8 1/1 page + up to 3 pages Advertorial.40,00 to be discussed 8 Individual Advertorial to be discussed 1 On request

17 Media Data Print 2018 Placements 1/6 page vertical 1/3 page vertical Price: Price: 0.- best possible (left or right side) best possible (left or right side) 60 mm x 133 mm 1 60 mm x 271, mm /2 page vertical 1/1 page vertical Price: 90.- Price: best possible (left or right side) best possible (left or right side) 188 mm x 133 mm mm x 297 mm

18 Media Data Print 2018 Placements Backcover inside Cover inside Price: Price: (opposite table of contents or inside back cover backcover inside 210 mm x 297 mm 210 mm x 297 mm Advertorial Deutschlands großer Oldtimer-Markt NEU! NUR 3, Backcover Advertorial 1/1 to 3 pages 210 mm x 297 mm 210 mm x 297 mm EURO Price: Price:.40.- backcover 8 17 In agreement with the publisher. 8

19 Media Data Print 2018 PRINT MAGAZINE Quantity discount Specimen copy Quantity discount Per edition up to 2 copies included From 2 ads 3% Additional copies From 4 ads % to 99 copies: 3,00 per copy excl.shipping costs From 6 ads 10% Terms of payment Frequency discount From 2 ads 3% From 4 ads % From 6 ads 10% 18 From 100 copies: 2,00 per copy excl.shipping costs Payable within 10 days after invoice date net. All prices are subject to statutory VAT of currently 19%. The terms and conditions of Classic Trader GmbH.

20 Media Data Print 2018 Delivery of data Please send the print material via or download link to: Please provide pictures in the format ISO Coated v2 300 (ECI) with at least 300 dpi resolution and a cut of mm. Following formats can be delivered (corrections of already printed ads are not possible): There should be a gap between Text and border of the ad of mm. PDF/X-3 Edition Print material Frist day on sale 2/ / / / / /

21 Media Data Print 2018 Advertorial Advertorials are editorially designed advertisements. Advertorials have to be marked as advertisements. Pictures and text is provided by the client. 20

22 Media Data Print 2018 Magazine supplements & special formats A regional distribution of magazine supplements is possible. Please contact us for more information. 21

23 Media Data Online & Print 2018 CONTACT US Christian Plagemann Managing Director

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