Making Digital real. Jesper Schleimann Nordic CTO, SAP SAP SE or an SAP affiliate company. All rights reserved. Internal

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1 Making Digital real Jesper Schleimann Nordic CTO, SAP 2016 SAP SE or an SAP affiliate company. All rights reserved. Internal 1 1

2 SAP SE SE or or an an SAP affiliate company. All All rights reserved. 2 2

3 Tech Cost Scale 3D Printing Industrial robots Solar Neurotech (BCI Devices) $ (2007) 100$ (2014) $ (2008) $ (2014) 30$ kwh (1984) 0.16$ kwh (2014) 4.000$ (2006) 90$ (2011) 400x in 7y 23x in 7y 200x in 20y 44x in 5y Source: Exponential Organisations SAP SE SE or or an an SAP affiliate company. All All rights reserved. 3

4 2016 SAP SE or an SAP affiliate company. All rights reserved. Internal 4 4

5 2016 SAP SE or an SAP affiliate company. All rights reserved. Internal 5

6 2016 SAP SE or an SAP affiliate company. All rights reserved. Internal 6 6

7 Thing + IT = Function + Service Once a technology becomes digitized, it moves on an exponential curve! 2015 SAP SE or an SAP affiliate company. All rights reserved. 7

8 SAP SE SE or or an an SAP affiliate company. All All rights reserved. 8 8

9 2015 SAP SE or an SAP affiliate company. All rights reserved. 9

10 accelerometer gyroscope magnetometer localization proximity sensor light sensor barometer thermometer pedometer heart rate monitor fingerprint sensors

11 Physical Value chain to Outcomes Lower cost Improved turnarounds New products & services New revenue Increased uptime Faster deliveries Optimized productivity Greater capacity Better efficiency Less waste New business models Create Action to Outcomes Evolve Insight to Action Know Thing to Insight fromthings Digital Value chain SAP SE SE or or an an SAP affiliate company. All All rights reserved. 11

12 Optimized Managed Digital disruptor Repeatable Digital transformer Opportunistic Digital performer Ad Hoc Digital explorer Digital register 2016 SAP SE or an SAP affiliate company. All rights reserved. Free IDC Maturity Survey online!

13 Success in a Digital Economy requires more than IT: Transformational Leadership Actionable Roadmap Scalable Platform SAP SE SE or or an an SAP affiliate company. All All rights reserved. 13

14 Realizing value with Digital Leadership - The Digital test of three: 1. Will it change the customers Experience? 2. Will it change how you create Value? 3. Will it change your Business Model? 2015 SAP SE or an SAP affiliate company. All rights reserved. 14

15 A Digital CX drives a segment of 1 RIGHT CHANNEL TARGETED CAMPAIGNS & PROMOTIONS RIGHT CONTENT CUSTOMER ENGAGEMENT CUSTOMER PROFILING BUY TARGETED OFFERINGS Customer Journey RIGHT LOCATION RIGHT TIMING SAP SE SE or or an an SAP affiliate company. All All rights reserved. 15

16 to better Outcomes Conversion of non UA Fitness Customers to UA Real Time Wearable's Upsell existing joint UA / connected fitness customers fromthings 2016 SAP SE or an SAP affiliate company. All rights reserved. Internal 16

17 Monitor assets and send alerts Integrate Connect everything with intelligence Analyse Transform Streamline Business Operations Innovate Business Models for desired Outcomes SAP SE SE or or an an SAP affiliate company. All All rights reserved. 17

18 A Digital platform enables two way and continous value creation BUY Cloud Business Platform Traditional: Value creation is linear and one way Platformed: Value creation is two way and continous SAP SE SE or or an an SAP affiliate company. All All rights reserved. Products have features, Platforms have communities Marshall van Alstyre, MIT 18

19 to Outcomes 8-10% reduction in maintenance costs Connected Assets fromthings

20 Digital can enable game changing business models 1. OUTCOME BASED MODELS 2. EXPAND TO NEW INDUSTRIES 3. DIGITIZATION OF PROD. & SERVICES 4. COMPETE AS AN ECOSYSTEM 5. SHARED ECONOMY 6. PLATFORM BUSINESS SAP SE SE or or an an SAP affiliate company. All All rights reserved. 20

21 to better Outcomes Hamburg Port Authority Our predictive maintenance solution has enabled us to improve service levels for customers. fromthings SAP SE SE or or an an SAP affiliate company. All All rights reserved. 21

22 An end-2-end process approach is key to scale and succeed Machine to Machine Transactional Data Consumer Data Social Media Structured and Unstructured Big Data Smart Data Business Processes SAP SE SE or or an an SAP affiliate company. All All rights reserved. 22

23 How is SAP enabling digital transformation across all industries? 2015 SAP SE or an SAP affiliate company. All rights reserved. 23

24 Workforce Engagement Business networks Digital Core Integration, Mobile and IoT Customer-experience Omni channel SAP HANA Cloud Platform Computing Platform SAP HANA SAP SE SE or or an an SAP affiliate company. All All rights reserved. 24

25 CEC IoT New Applications IoT Platform Extensions Icon Applications (Micro-) Services S/4HANA ByDesign HANA Cloud Platform SAP Analytics Identity Management HANA Vora Distributed Computing Platform any DB Hadoop SAP SE SE or or an an SAP affiliate company. All All rights reserved. 25

26 With billions of connected devices, we now have the potential to reshape society, the economy and the environment, said Bill McDermott, CEO of SAP. SAP HANA is the data platform we knew would unlock the Internet of Things. Today SAP is making another bold investment to help our customers seize the benefits of live business. Only SAP empowers businesses to innovate from the core to the edges to the networks SAP SE or an SAP affiliate company. All rights reserved.

27 SAP Internet of Things Platform SAP & Partner IoT Apps Connected Devices SAP IoT Foundation SAP IoT Intelligent Edge Machine Integration Application Extension SAP HANA Cloud Platform Cloud On-Premise Process & Data Integration SAP and non-sap Cloud Apps SAP and non-sap Apps Other DB s SAP IoT Foundation SAP HANA Platform Hadoop SAP SE SE or or an an SAP affiliate company. All All rights reserved. 27

28 to better Outcomes Hamburg Port Authority 5,000 hours less truck time each day 2x Increase in cargo handling fromthings SAP SE SE or or an an SAP affiliate company. All All rights reserved. 28

29 How do you initiate your Digital Journey? 2015 SAP SE or an SAP affiliate company. All rights reserved. 29

30 2015 SAP SE or an SAP affiliate company. All rights reserved. 30

31 A 1% improvement for 365 days: 37,8X 2015 SAP SE or an SAP affiliate company. All rights reserved. 31

32 Digital Initiatives Systems of Innovation Digital Enablers Systems of Differentiation Digital Platform Systems of Record Value Cost SAP SE SE or or an an SAP affiliate company. All All rights reserved. 32

33 Transform your digital vision into an executable strategy 1.Strategy Execution: Translate key strategic business themes into executable digital initiatives and enablers 2.Tangible Business Benefits: Jointly agree on measurable benefits identified and aligned with key business stakeholders 3.Technology-led Transformation: Build your IT roadmap based on stepwise feasible end2end use cases but with a long term To-Be platform focus 4.Organizational Alignment: Get Buy-in across key stakeholders to drive organization-wide transformation 5.Risk Mitigation: A stepwise roadmap with incremental value realization enables execution agility to change, adapt and mitigate risk 2016 SAP SE or an SAP affiliate company. All rights reserved. Internal 33

34 Ask: What Exponential technologies are relevant to your industry? What products and services can be digitized? - What opportunities will it create? What is your Digital Vision and Strategy? How does your Digital roadmap look like? Do: Focus on CX How can a changed CX transform your end-2-end business processes Find areas where leveraging data across multiple sources in real-time would provide actionable knowledge Start with To Be rather than As Is 2016 SAP SE or an SAP affiliate company. All rights reserved.

35 Self actualization will prompt our civilization to move from a way of life dominated by material ownership and indiscriminate consumption to one of gathering experiences with conscious consumption, in a societal construct dominated by service offerings, serving the liquid expectations of consumers powered, among other technological forces, by the Internet of Things.

36 2016 SAP SE or an SAP affiliate company. All rights reserved.

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