Mobile Computing. Bob Morris, Director of Mobile Computing November 18, 2008

Transcription

1 Mobile Computing Bob Morris, Director of Mobile Computing November 18, 2008

2 Topics Mobile Computing Market The Mobile Internet All Day User Model Power PC Class Performance Ecosystem SoC Options Operating Systems and Application Environments 2

3 Processor Core For The Mobile Market *ARM estimates TAM Units (M) ARM cores* 2012 Smartphone & MID Billion Feature Phone Low end Phone Cores in 2007 Cordless Phone Bluetooth (non phone) PMP Key trends Full Web 2.0-in-your-pocket driving performance requirements ARM11 mid-tier and for low-cost e.g. Infineon X-Gold User-experience driving advanced GPU requirements Long battery life requires best-in-class tools for maximum efficiency and code density Cortex-A powered devices expected in 2H 08 Market moving to Multi-Processing with Cortex-A9 MPCore Next generation Smartphone potential High-end, multi-core applications processor Baseband processor 2D/3D graphics processor Connectivity (UWB/Bluetooth) controller Networking (WiFi/WiMAX) controller Peripheral (Touchscreen, positional sensor) controller Physical IP Source: Gartner, Strategy Analytics, Informa and ARM estimates 3

4 PC Opportunity: Untethered Mobility Freedom! Days of use Smartphones MIDs Frequent Recharging Classic PC hours of use ARM technology delivers days-of-use in Ultraportables Using a fraction of the power Delivering Web browsing and Adding ARM sub-system gives days-of-use 4

5 Mobile Computing Devices Product Market Size 2010 Motivation To Use ARM MID PMP, PND, Internet Tablet 18Mu TAM ABI Research 10/08 All day use model Cost Differentiation Ultraportable Notebook 21Mu TAM ABI Research 10/08 All day use model Differentiation over Atom Cost Hybrid ARM for browsing, , multimedia X86 when needed > 15 hr use model on PC battery 196Mu TAM Gartner 7/08 Differentiation All day use model Gen Y target 5

6 MID All Are Different, But Common T-Mobile G1 Wireless Connectivity to the Internet Web 2.0 Experience Nokia N810 HTC Touch Large Screens Powered By ARM Archos 5g Diversity and Innovation 6

7 Is it Legacy or Innovation? Two years ago, would you have said that people would wait in line for a new mobile handset? Apple iphone Hundreds of Applications First full featured mobile internet experience Less than a year ago would you have said that a search engine company could define the mobile internet experience? Google Android Full internet experience and compete application environment Open Source Over 1.5Mu T-Mobile units have been pre-sold What about a notebook, today, with and web always available and a 15+ Hr battery life? 7

8 Mobile Computing Growth Does not include other connected devices like PMP, PND, Personal Gaming Systems Leverages ARM s core competencies of low-power and high-performance Mobile Computing is a major growth opportunity for ARM * Gartner Jul Forecast: Mobile Devices, Worldwide, ** ABI Oct 2008 Mobile Internet Devices *** Gartner Jul Forecast: PC Production and Included Semiconductor Market, Worldwide, (2Q08 Update) 8

9 Megatrends The forces of change Mobile Internet All Day Use Model Cloud Computing 9

10 Demand For Mobile Internet As with cameras today, the consumer will expect web connectivity in 5 years Main focus is not www. it is about me, getting what I want, and getting it now. Browsers are the new application framework. By 2010 about 400 Million internet enabled mobile devices will ship more than notebooks and desktops combined Accelerated cycle: mobile users expect bandwidth and services 10

11 ADOBE AND ARM ACCELERATE FLASH AND AIR FOR ARM PLATFORMS Support for Flash Player 10 and Adobe AIR to Bring Rich Internet Application to ARM Powered Devices SAN JOSE, Calif., AND CAMBRIDGE, UK Nov. 17, 2008 At the Adobe 2008 MAX conference, Adobe Systems Incorporated (Nasdaq:ADBE) and ARM [(LSE: ARM); (Nasdaq: ARMH)] today announced a technology collaboration to optimize and enable Adobe Flash Player 10 and Adobe AIR for ARM Powered devices, ranging from mobile phones to set-top boxes, mobile Internet devices, televisions, automotive platforms, personal media players and other mobile computing devices. The collaboration is expected to accelerate mobile graphics and video capabilities on ARM platforms to bring rich Internet applications and web services to mobile devices and consumer electronics worldwide. 11

12 Flash Player 10 Shown On 3 Devices SAN FRANCISCO--Inspired by a new generation of smartphones, Adobe Systems has begun a new, higher-power effort to spread its Flash technology to mobile devices. The company has worked for years on a lightweight incarnation of its Flash technology for mobile phones, but it now is working to bring the full-fledged Flash Player 10 to higher-end smartphones, Chief Technology Officer Kevin Lynch said at Adobe's Max conference here. "We are midst of evolving Flash Player 10 for mobile," Lynch said. "We're taking the full Flash Player and making that run on the higher end of the mobile market." "Our goal (was to make) a billion phones Flash-enabled by 2010," Lynch said. "We're actually going to get 1 billion Flash-enabled phones by 2009." 12

13 Flash Player 10 & AIR on the ARM Architecture Adobe & ARM are bringing a full optimized version of the Flash Player 10 to the ARM architecture in 2009 Enabling the Flash Player 10 experience to reach a far wider audience than just a PC This optimization will be for the latest v7 & v6 ARM architecture-based processors Using Open Standards to support H/W video and graphics accelerators Offering the optimum balance of performance and battery life 13

14 Aimed At Multiple Browsers & OSs Targeted to support wide range of browsers Desktop-class browsers Builds upon ARM optimizations from Firefox to Webkit Targeted to support a wide range of OSs Classic ARM OSs Symbian & Windows Mobile New OSs Android & Ubuntu 14

15 It s Not Just About Phones & MIDs ARM is shipping more than 1B cores a quarter ARM is in top 3 DTVs shipping in the US Browser functionality spreading to a wide range of ARM Powered devices STB, TVs, gaming, PNDs, car infotainment If it has a screen it can be connected Flash Player 10 enables that rich internet experience across multiple screens 15 15

16 Flash Player 10 & AIR Beyond the Browser Flash Player 10 for User Interface Focus on the UI design not the device Flash Player 10 for widget support Rich widgets for a wide range of devices Adobe Integrated Runtime- AIR Browser-less Run-Time for Rich Internet Applications (RIAs) Built on industry standards Combines the reach of the web with the power of the desktop Content and apps created using Adobe CS-4 Market-leading content creation system 16 16

17 All Day Use -- ARM Means Low Power World s 2.3Bn mobile phones can be kept charged with 100 Mega-Watts Equivalent to 2 large wind-farms World s 1Bn PCs are on for 9 hours* per day requiring 95,000 Mega-Watts Equivalent to 114 large coal-fired (835MW) power plants * US PCs are on for 9.2 hours per day

18 For Mobile Battery Life is King Low Power = Great User Experience Core Power Measurements Usability - Average Power Consumers want to be Mobile Cortex-A8 delivers days-of-use, not hours Sleep Cortex-A8 saves contents to external DRAM and turns off Weeks of standby not hours ARM Cortex-A8 projections use the same statistical distribution of power states as Intel Atom. Average use assumes following power state distribution- C0: 5%,C1-C4:15%, C6: 80% Projections for core only at 800 MHz. Days calculated on 24hr clock. Intel Z500 (C0-C6) state power state estimates from Intel datasheet ( US). Average power estimates based on Microprocessor Report article Intel s tiny ATOM. >100x Sleep 18x Life from a 1400mAh Battery Processor Core Only Average Intel 0.8 days 0.4 days ARM Weeks 6.9 days 18

19 24-hour Battery Life Scenario Use Case Hours % of Battery /Browsing 2 33 Video (720p) Gaming Music 4 9 Voice 2 33 Standby 14.5 <1% Reserve - 5 Assumes 3.7V, 1400 mah battery TI OMAP3440 processor supports products with all-day battery life Intel Atom -based product could only support 2 hours of /browsing Slide courtesy TI 19

20 Benefits to Ultraportable -- All Day Use ++ All Day Use Model Estimates for ultraportable notebook with 2200 mah battery Differentiation Low thermal requirements enables freedom of industrial design Select the best in class SoCs from ARM s partners Multiple suppliers drives competition and innovation ARM based SoCs enable BOMs < Intel Atom based systems Wireless communication is designed in, not an after thought 20

21 Cloud Computing Major initiatives are underway by Microsoft, Google and others Distributed compute resources and services requires Client devices that are smart and mobile Driving major changes in computing devices -- favoring mobile devices that are lowpower/high-performance Wikipedia -- Cloud computing is a computing paradigm shift where computing is moved away from personal computers or an individual application server to a cloud of computers. Users of the cloud only need to be concerned with the computing service being asked for, as the underlying details of how it is achieved are hidden. This method of distributed computing is done through pooling all computer resources together and being managed by software rather than a human. 21

22 Cloud Computing Device Example -- G1 Graphical UI + touchscreen HSDPA + WiFi Web & Walk Great widgets 3.2 Digital Compass & Motion sensor Android Market ARM11 Powered Web 2.0 centric phone 22

23 Performance: Cortex-A8 & Atom Quick on a napkin analysis of Intel performance claims 400MHz with no L2 800 MHz Intel Atom with 512KB L2 1.6 GHz Atom with 512KB L2 Performance Estimates On Webpage Reader (Network Dependencies Removed) Smaller is better Apples to Apples 2X -- Double the Frequency from 400 MHz to 800 MHz ~2.5X No L2 to 128KB L2 ~1.8X Architecture improvement from ARM11 to Cortex-A8 4X 0.5X = Intel benchmark numbers from Intel Fall IDF 08 Taiwan presentation given by Anand Chandrasekhar 23

24 Performance Real Applications The web runs great on ARM Web is SW NOT HW architecture dependant Smaller is better * TI OMAP MHz with 256KB L2 Cache, Mistral OMAP3530 with 128MB DRAM, Debian Linux, Mozilla FireFox 3 Fennec Browser ** Intel Atom N270 (1.6GHz, 533 MHz FSB, 512KB L2), Acer Aspire One with 512MB DRAM, Linpus Linux Lite, Mozilla FireFox3 browser. System clock set to 800MHz *** Results are scaled to 800MHz based on TI OMAP 3530 results ibench Average of 5 passes with 20 pages per pass Benchmark video -- ARM Cortex -A8 meets basic user requirements Web, , and Productivity Applications Today s PC processing performance overshot basic users requirements Intel Atom performance meets basic user requirements When clock frequency is the same -- Intel Atom approximately equals Cortex -A8 24

25 Demonstration of Performance ARM Platform TI OMAP MHz with 256KB L2 Cache, Mistral OMAP3530 with 128MB DRAM, Debian Linux, Mozilla FireFox 3 Fennec Browser Results are scaled to 800MHz based on 550 MHz TI OMAP 3530 results Intel Platform Intel Atom N270 (1.6GHz, 533 MHz FSB, 512KB L2), Acer Aspire One with 512MB DRAM, Linpus Linux Lite, Mozilla FireFox3 browser. System clock set to 800MHz Benchmark ibench Average of 5 passes with 20 pages per pass Benchmark video -- v=cnsadc6crim Results Seconds Per Page ARM Cortex-A8 550 MHz Intel Atom 800 MHz 1.3 ARM Cortex-A8 800 MHz (scaled) Anything under 5 sec is an excellent Browser experience 25

26 ARM Performance Matches Needs PC Usage When Traveling or In Remote Locations The right performance for what you do during the day Perfect blend of ultra long battery life and high-performance 26

27 Two Drivers Of Visual Experience Vision: one day all consumer visual experiences will be enhanced by graphics hardware acceleration Touchscreen Browsing Screen Technology Change Consumer Change Micro-projector Content OEMs have placed graphics acceleration at the heart of their multimedia strategies - in the home and on the move 27

28 Example OpenGL ES 2.0 Effects Lighting effect OpenGL ES 2.0 effects allow the eye to be drawn to key points Driven by Improved user experience Dynamic display for small screen It looks great Mali technology with the right power & cost point Depth of field effect Shadows & reflections Diffraction effect 28

29 Mobile Computing Solutions/Trends Company Product Core Speed 3D Graphics HD Video Radios Linux Window Mobile Window Embedded Cortex-A8 Licensee Cortex-A9 Licensee NVIDIA Tegra 610 ARM11 MPCore 800 MHz X X X X X Samsung 6410 ARM MHz X SD X X X X X X Qualcomm SnapDragon V7 Architecture License 1 GHz X X X X X X TI OMAP 3 Cortex-A8 800 MHz X X X X X X X X Marvell PXA3## V5 Architecture License 803 MHz X SD X X X X X MID/Hybrid V7 Cortex-A8, minimum 256MB, start of integrated radios and GPS V7 Cortex-A8 and Cortex-A9, minimum 512MB, highly integrated and cost reduced solutions radios, GPS, accelerometers Netbook V7 Cortex-A8 and first Cortex-A9, minimum 512MB, rollout of SATA, PCI-e V7 Mix of single and multi-core, multi GB memory, start of integration for cost reduction 29

30 Mobile Computing OS Enablement Product MID PMP, PND, Internet Tablet Operating Systems Windows Embedded Linux Linux.OnARM.com Android Ultraportable Notebook Linux (various flavors) Ubuntu - Canonical Hybrid ARM for browsing, , multimedia X86 when needed > 15 hr use model on PC battery Windows Embedded Linux LinuxOnARM.com 30

31 ARM AND CANONICAL TO BRING FULL UBUNTU DESKTOP EXPERIENCE TO LOW- POWER, ARM TECHNOLOGY-BASED COMPUTING DEVICES Popular commercially-supported Linux distribution Ubuntu to be available on lowpower ARM SoCs with rich integrated graphics and video subsystems and a proven track record of low-power design CAMBRIDGE, UK Nov. 13, 2008 ARM [(LSE: ARM); (Nasdaq: ARMH)] and Canonical Ltd, the commercial sponsor of Ubuntu, today announced that it will bring the full Ubuntu Desktop operating system to the ARMv7 processor architecture to address demand from device manufacturers. The addition of the new operating system will enable new netbooks and hybrid computers, targeting energy-efficient ARM technology-based SoCs, to deliver a rich, always-connected, mobile computing experience, without compromising battery life. 31

32 Full Ubuntu Desktop on ARMv7 ARM and Canonical partnering to deliver the Ubuntu desktop distribution for ARMv7 in April 2009 Desktop edition features support for Full open office support suite Multiple browsers Large set of additional applications e.g. instant messaging, multimedia Canonical will provide optimized SoC and OEM supported distributions for the ARMv7 architecture 32

33 Full Desktop Support Based on Debian and GNOME Desktop Framework ARM has now passed >95% gate for full Debian support making Ubuntu move much easier Desktop Edition Features: Gnome-based desktop UI Full open office support document, presentation and spreadsheet SW Support for multiple browsers (incl. Opera, Mozilla, etc) Large pool of applications (instant messaging etc) Targeted at notebook and desktop market 33

34 Gnome Mobile Target MIDs and Hybrids Based on Debian Linux, Gnome Mobile, with Mozilla FireFox 3 Targeted for MIDs and Hybrid Notebooks, UI tool kit for customization Gnome Mobile is compatible with Nokia s Maemo, Ubuntu Mobile, and Intel s Moblin Support Linux.OnARM.com key development and integration partner 34

35 Web Release Mechanism Wiki Format Open to Download Register to Contribute Engineering Focus Snapshots for Reference Platforms 2-3 per year Content Configuration and Build Matrix Packages Patches Track respective mainline projects Mozilla, GNOME, GStreamer etc. Longer term Promote partner platforms Facilitate ARM Linux ecosystem Enabling platforms, tools, community links, developer contests etc. 35

36 What Happens in 2009? Processors jump in performance ARM11 family to Cortex -A8 processor = 4x performance Open complex web pages in seconds Graphics become ubiquitous Graphics processor move to shader based tech & OGL ES2.0 Expect lots of rich graphics on mid and higher tier Full Adobe Flash10 & Web runtimes Full Flash player becomes more common Browser and web runtimes become key High performance in mid-tier devices Moore s Law drives integration/perf/cost at 45/32nm 36

37 Summary Mobile Computing is comprised of MIDs, Ultraportable Notebooks, and Hybrids Diversity and Innovation will drive the market, not legacy Mobile Internet is required and it will run GREAT on ARM NEW MUST HAVE ARM enables All Day Use for MIDs, Ultraportable Notebooks, and Hybrids New MUST HAVE Strong Ecosystem is getting even stronger SoC and software partners targeting ARM. FULL Desktop PC made stronger by Ubuntu and JavaSE, FULL Web made stronger by Adobe Plenty of MIDs are in the market today, Hybrids are appearing now, Ultraportable Notebooks next year 37