NEW CORPORATE WEBSITE.
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1 NEW CORPORATE WEBSITE April
2 LVMH.COM OBJECTIVES EMBODY THE LVMH BRAND Express LVMH s vision and values, promote our distinctive assets (creativity, innovation, savoir-faire, etc.). ALIGN WITH POSITIONING OF LVMH Ensure quality of execution, information, creations, etc. MEET THE EXPECTATIONS OF MULTIPLE PUBLICS Propose a cross-cutting vision of the Group. SHOWCASE THE VALUE OF LVMH HOUSES Show the reciprocal relationship between the LVMH Group and our Houses 2
3 LVMH.COM POSITIONING The lvmh.com corporate website is the cornerstone of the Group s external information resources, providing a benchmark source for all publics and integrating two fundamental priorities: Functional excellence : Find what you re looking for Simple and fast access to information. Publication and updating of content matched to the needs of each target public. A powerful emotive experience: Discover something new you weren t expecting. A cross-cutting vision of the LVMH Group universe. Highlight our values, our talents, our savoir-faire and our heritage. 3
4 MAKEOVER OF LVMH.COM SECTIONS GROUP This section presents the LVMH Group through its distinctive identity (spirit, value, distinctive model, governance, etc.), its commitments (art, environment, social responsibility, etc.) and how it has grown over the years. HOUSES This section presents each House in the LVMH Group and our different business segments. TALENTS This section presents our Human Resources policy. It spotlights key skills categories and emphasizes a uniquely motivating work environment throughout the Group: people from LVMH share their day-today experiences. 4
5 MAKEOVER OF LVMH.COM SECTIONS INVESTOR RELATIONS This section contains comprehensive financial information on the LVMH Group for individual shareholders, investors and financial analysts. BACKSTAGE An immersion into the heart of the universe of LVMH and its Houses through people, products and places. NEWS AND DOCUMENTS This section features significant news about LVMH and its Houses, documents and other media materials, as well as posts on social networks. 5
6 MAKEOVER OF LVMH.COM SERVICES SHARE PRICE AND KEY FIGURES The LVMH share price is displayed in real time on lvmh.com. The Investor Relations section also contains a series of interactive graphics that can be exported. POSITIONS AVAILABLE, INTERNSHIPS, VIE INTERNATIONAL INTERNSHIPS All job offers at LVMH and its Houses are posted in the Talents section on lvmh.com. Candidates can apply for a position online and create a personal candidate area. HR INFORMATION BY PROFILE Depending on their profile student, recent graduate, junior manager or experienced manager visitors can access information to guide them to relevant opportunities available with the LVMH Group. CONTACTS This section includes FAQs on various subjects. Visitors can also submit questions to different LVMH Group departments. NEWSLETTER AND ALERTS Visitors can subscribe to the site s monthly newsletter, featuring a summary of the latest news from LVMH and its Houses. They can also sign up for press release and job offer alerts. 6
7 MAKEOVER OF LVMH.COM NEW APPROACH TO EDITORIAL CONTENT AND GRAPHICS EDITORIAL CONTENT - Content is structured by key messages that provide a clear vision of the Group (especially on the homepages for each section), coupled with an emphasis on our distinctive assets. - Content embodied by the people of LVMH. - Cross-cutting content: from functional to emotional. - Balance between text and visual content. - Content adapted to digital environments. - The site is available in English and French (at the launching), Chinese, Italian, Japanese and Russian (3 rd quarter 2015). GRAPHICS TREATMENT - A graphics approach that express the LVMH Group identity. - Graphics designed for long-term impact. - A graphics approach that emphasizes visuals and illustrations. - Illustrations created specifically for the website. 7
8 MAKEOVER OF LVMH.COM TECHNICAL BACKGROUND - The optimal resolutions for navigating this site are 1280px 1400px width. - The site is fully optimized (except certain Backstage modules) for access via touchscreen devices, especially smartphones and tablets (horizontal and vertical versions). - The content management system is WordPress. - Special attention has been paid to universal access (content reader, keyboard navigation, etc.) and these features will continue to be enhanced after the launch phase. 8
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