Digital Magazine TABLET EDITION

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Dayna Ami Hamilton
5 years ago
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1 Digital Magazine TABLET EDITION

2 Why Tablet Editions? Expanding Medium with Impact of physicians own a tablet computer 1 nearly double the number from just a year ago 62% of the docs who own a tablet, use it to read journal content 2 70% of healthcare professionals have tablets 3 50% SOURCE: 1 Manhattan Research; Taking the Pulse U.S UBM Medica Research; 2011 Tablet Survey 3 UBM Medica Insights White Paper; 2012: Physician Tablet Adoption Exceeds Expectations

3 How Do You Access Your Content? E-books/ Digital version 45% Mobile-friendly 54% Do you primarily access electronic magazines or journals through a mobile-friendly version or as an app? Apps 48% I m not sure 12% other (please specify) 5%

Effective Marketing Tablet/App Platform 60 50 40 30 20 tablet owners BlackBerry: 29% 55% The majority of tablet owners surveyed think that advertising on tablets can do

31% Respondents exposed to the interactive ads stayed on the page 31% longer than those viewing static ads.

4 Effective Marketing Tablet/App Platform tablet owners BlackBerry: 29% 55% The majority of tablet owners surveyed think that advertising on tablets can do things that other media can t (55%), and they expect this unique functionality of tablets to be incorporated into the advertising they see. 31% Respondents exposed to the interactive ads stayed on the page 31% longer than those viewing static ads. 25% Are likely to click in interactive advertisements if they see them in the future % 31% 25% 23% Source: Research released by the Internet Advertising Bureau (IAB): July 26, % Said that interactive advertisements would actually increase their enjoyment of an app.

5 Diagnostic Imaging Tablet Edition Published Quarterly 3X LAUNCH IN 2013 n FEATURES BEST OF CONTENT FROM n ARTICLES, BLOGS, COLUMNS n AUDIO/VIDEO ASSETS n LIBERAL USE OF HI-RES IMAGES n MAY 2013 LAUNCH/SIIM PROMOTION AUG 2013 AHRA PROMOTION NOV 2013 RSNA PROMOTION

6 Build Brand Awareness Small Study Shows Promise of a Vaccine for Metastatic Breast and Ovarian Cancer py nd -11- ch g to rom m- an- ished Breast and ovarian cancer patients with limited tumor burden and minimal prior chemotherapy appear to have benefited from Scroll a novel vaccine, according to trial results just published in Clinical Cancer Research (doi: / CCR ). Scroll Leverage existing print or tabletfriendly online creative, or supply tablet-optimized assets including video and hotspots Banner ad units (tiles/leaderboards) Full-page ads between articles with URL integration to sponsor s own content Sponsor audio/video assets Registration form or digital BRC Measure impressions and user actions, including click-through and video views

Full-page ads within digital edition (includes sponsor-supplied video content) REPORTING Monthly performance report 4X X 1X X Annual

7 Sponsorship Opportunities Exclusive Multi-Sponsor BRANDING/AWARENESS Banner units throughout tablet edition (including mobile-friendly ad units on site visits from tablet/mobile devices) Sponsor logo/message on (weekly) traffic drivers 100% SOV Minimum 25% SOV X Full-page ads within digital edition (includes sponsor-supplied video content) REPORTING Monthly performance report 4X X 1X X Annual Guaranteed IMPRESSIONS* ANNUAL PRICING (3 Issues) 225,000 55,000 $80,000 $20,000 *may include some within the Diagnostic Imaging Network of sites

Ad Units Supported Sizes And Formats YOUR INTERACTIVE AD HERE VIEWABLE AD AREA: Portrait: 768 x 1024 px Small Study Shows Promise of a

patients with limited tumor burden and minimal prior chemotherapy appear to have benefited from a novel vaccine, according to trial results

Static image or HTML5 (No flash content accepted) Ad size: 1536 x 2048 px (portrait) THE FOLLOWING FEATURES CAN BE SUPPORTED: Resolution: 132

8 Ad Units Supported Sizes And Formats YOUR INTERACTIVE AD HERE VIEWABLE AD AREA: Portrait: 768 x 1024 px Small Study Shows Promise of a Vaccine for Metastatic Breast and Ovarian Cancer LEADERBOARD 728 x 90 px AD AREA: 768 x 1024 px (total screen size) Breast and ovarian cancer patients with limited tumor burden and minimal prior chemotherapy appear to have benefited from a novel vaccine, according to trial results just published in Clinical Cancer Research (doi: / CCR ). Scroll The message is simple. Interactive advertising helps business by increasing awareness, increasing brand recognition, and causing attitudinal shifts in brands. SPECS & DESIGN GUIDELINES: Sponsor must supply online and offline creative. Static image or HTML5 (No flash content accepted) Ad size: 1536 x 2048 px (portrait) THE FOLLOWING FEATURES CAN BE SUPPORTED: Resolution: 132 ppi Color: RGB Image format: JPG or PNG, either 8 or 24 bit, with transparency if required Clickable Web Link Video Files Audio Files During the R&D phase, UBM Medica reserves the right to change the terms and conditions relating to our Digital Editions.

com CONTACTS: Eric Temple-Morris VICE PRESIDENT CLIENT SOLUTIONS/SALES (503) 203-1060 eric.

9 UBM Medica Contacts Build brand awareness through the expanding tablet medium. CONTACTS: Eric Temple-Morris VICE PRESIDENT CLIENT SOLUTIONS/SALES (503) Sarah Mifsud DIRECTOR OF BUSINESS DEVELOPMENT (203) David Gordon NATIONAL SALES MANAGER (201)

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