Deutsches Maritimes Kompetenz Netz

Transcription

1 Deutsches Maritimes Kompetenz Netz German Association for Marine Technology, Hamburg November 21st, 2006 Contact: Dr. Michael Bauer, NetSkill AG, Saalmannstraße 7-9, Berlin, Tel.: 03 0 / , mobil: /

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3 Serving the communication and marketing needs of the maritime sector in Germany is purpose of the DMKN Goals of the DMKN Goals How to achieve them... Transparency about the maritime sector in Germany and the competences of experts and institutions Enhancing networking and cooperation between experts and institutions within and from different sectors Improve the international position and marketing for german institutions on basis of knowledge and competence Online-marketing benefits are essential to motivate users, experts and sponsors Open network with the purpose to help users in their business affairs Cooperations online and offline with real world: associations, media, events B2B-communication for every maritime sector offered => Competence Centers Self-financing approach = marketing budgets of of sponsors and partners

4 1 of of 4 Competence Centers

5 Das DMKN erreicht Experts auch are zunehmend invited to present zivile Zielgruppen their und bindet Kompetenzpartner competences by erfolgreich publishing ein content and expert profiles Free of charge publication of content for experts different formats

6 Members of GMT are offered discounts and free-of-charge services on the DMKN Special offer for members of GMT e.v. PREMIUM company profile & 500,-- value free of charge! 30% Discount => 700,-- per year TOP company listing Offerer profile with logo, infosheet and files, contact data and link => Being found on DMKN! Regular price is 1.000,-- per year* Additional services Press releases, event calender, jobs Presentation of experts and content Improve google ranking for topics => Awareness for your companies services and products * Full range of services and prices available at request

7 Many important companies already cooperate successfully with the DMKN Some of the Schiffbau partners & and sponsors Technologie Ship Building & Technologie Seeverkehr (Schifffahrt & Handel) Shipping Marine & Rüstung Naval & Armaments Marine Technology Media & Research

8 The DMKN is still growing at an impressive pace: Over page impressions have been counted in September 2006 alone! Quarterly DMKN user count development Media Data DMKN : visits and page impressions per month Visits Page Impressions Q1 / 04 Q2 / 04 Q3 / 04 Q4 / 04 Q1 / 05 Q2 / 05 Q3 / 05 Q4 / 05 Q1 / 06 Q2 / 06 Q3/06

9 The most important maritime sectors in business and research are covered by Competence Centers on the DMKN User interest in Competence Centers, May 2006 User distribution on DMKN September 2006 Shipping 25% Marine Technology 8% Naval & Armaments 44% Ship Building & Technology 23%

10 Search engines classify the DMKN as a predominant maritime platform an effect all partners can immensely profit from... Google results for key words from offerers in marine technology Ranked 2nd of results! Ranked 4th of 1.1 Mio results!

11 ... that s why it is so important to be part of online business portals & communities like the DMKN for the maritime sector! Adress target groups with high quality content = COMPETENCE MARKETING & PR in control: publish WHEN and WHAT you want Very low divergence losses users from MARITIME SECTOR Sustainable & efficient use and aggregate EXISTING CONTENT COST EFFICIENT easy to use, low prices compared with print media or trade fairs, readers, contacts and Google ranking reported Online-visibility improve RANKING for topics and traffic of website

12 The newsletter adresses roughly decision makers and experts from business, research and politics The DMKN Newsletter Events Job offers Special Issues

13 English content is highly appreciated the first special in english is online, in 2007 the portal will offer an english version Issue specials in german and english

14 German Lloyd attracted over 800 readers in first 3 months and about 250 click throughs while promoting existing content

15 In 2007 the DMKN will broaden its scope to the international area with english version and international partners Next steps for DMKN MORE issue specials and content in english (NOW) NEW technology and improvements in usability (1st quarter 2007) ENGLISCH - content and navigation (4th quarter 2007) OFFERS for international partners and sponsors BROADER & DEEPER new Competence Centers for important parts of the maritime sector (i.e. Ports, Energy, Environment..)

16 DMKN Competence Partners Deutsches Marine Institut e.v. Institut für Seeverkehrswirtschaft und Logistik Gesellschaft für Maritime Technik e.v. NetSkill AG

17 See you soon on the