Online Media Kit 2016
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1 1 Online Media Kit 2016 Banner advertising Newsletter Standalone newsletter Catalogue service Videos Webinar
2 2 News Products and Tests Practice and colleagues Tips Inspiration Sets standards for the whole sector. BM-Online is aimed at professionals working in wood, plastic and light metal processing within the fields of interior design, furniture manufacturing and the component industry, window and door manufacturing, assembly, sales and retailers. Since February 2015, BM-online comes in a new guise: Content is even more value-focused and complimented by a newly structured and modern website. BM-Online offers an exciting mix of daily news, knowledge, inspiration, impulses and practice, alongside expert tips from professional colleagues. Extensive product and professional article search, exclusive market overviews and downloads, trade fair and exhibition dates, jobs & opportunities, catalogue service and sweepstakes all round off the unique information and services. BM because we understand our craft. Content
3 3 A variety of information and communication opportunities daily news market overviews banner advertising products and tests downloads Videos practice and colleagues tips trade fair dates microsites inspiration catalogue service BM newsletter more than 36,000 specialist articles since 1998 jobs and opportunities standalone newsletter Content
4 4 Monthly metrics 2015 Page Impressions: Visits: Unique User: source: Google Analytics Monthly metrics
5 5 Leaderboard Dimensions: 728 x 90 pixel File Size: max. 60 KB Price: 720 Large Leaderboard Dimensions: 970 x 90 pixels File Size: max. 60 KB Price: 820 Hockeystick I Dimensions: 970 x x 600 / 728 x x 600 pixels File Size: max. 60 KB Price: 1,200 With link to your website. Placement in rotation. Banner advertising
6 6 Hockeystick II Dimensions: 728 x x 600 pixels File Size: max. 60 KB Price: 1,200 Skyscraper Dimensions: 120 x 600 pixels File Size: max. 60 KB Price: 720 Wide Skyscraper Dimensions: 160 x 600 pixels File Size: max. 60 KB Price: 760 With link to your website. Placement in rotation. Banner advertising
7 7 Price for 4 weeks incl. link to your website, placement in rotation. Video 1 Video 2 Data delivery: 7 days before start of campaign by to auftragsmanagement@konradin.de Format: GIF, JPG, SWF, HTML, tracking code and redirect are permitted. File size: max. 60 KB. Video: MP4 Medium Rectangle Dimensions: 250 x 250 pixels File Size: max. 60 KB Price: 700 Video Ad Dimensions: 300 x 250 pixels File format: MP4 Price: 920 Microsite, online surveys, contests, further formats on request. With link to your website. Placement in rotation. Banner advertising
8 8 4. BM Newsletter higher edition and new layout The editorial department creates once a week an online newsletter which is sent out to more than interested specialists. Through this you reach your target group easily and quickly. announce your best kept secret before an important trade fair point out new products or events spotlight your company or your services 3. Advertising format/ Newsletter Dimensions Price in 1. Sponsored Link picture: 305 x 60 pixels ( JPG, min. 72 dpi) text: max. 350 characters incl. spaces 770, Sponsored Link XXL picture: 315 x 155 pixel, JPG (min. 72 dpi) text: max. 350 characters incl. spaces 870, Fullbanner / Fullbanner wide A. Fullbanner 468 x 60 Pixel 670,- GIF, JPG not animated B. Fullbanner wide 590 x 100 Pixel GIF, JPG not animated 770,- 4. Skyscraper 120 x 600 Pixel GIF, JPG not animated 770,- All advertising formats with link to your website. Data delivery 7 days before publication. Newsletter
9 9 4. BM Newsletter weekly published Planned publication dates January February March April May June July August September October November December Newsletter
10 10 Standalone Newsletter Individually bookable special-themed newsletter This Newsletter guarantees you as single cooperation partner the greatest possible exclusiveness for your message. The layout corresponds to the corporate design of the BM-Newsletter. You select text, pictures and graphics in coordination with the editorial department. Circulation: recipients, Price: 3,500 Standalone Newsletter
11 11 Catalogue service online & print / service/katalogservice Offer your catalogue on bm-online.de. Interested specialists can order, download or read online your catalogue free of charge. You get the data of interested parties and all received printcatalogue orders. Your advantages: direct response address generation of potential customers accessing new customer groups little effort great effect bookable and updatable at any time Just send us your catalogue in PDF format Text: title, subtitle max. 60 characters, description max. 180 characters ONLINE 6 months online: months online: 850 >> Additionally you can place your catalogue in the BMmagazine << PACKAGE ONLINE & PRINT 6 months online + 6 x print: months online + 12 x print: Catalogue service
12 12 Your video additionally to the editorial article If BM reports about your company, the specialists find the article not only in the magazine but also on bm-online.de in the extensive magazine archive. For maximum impact you can complete the editorial online-article with a video about your company or your product. Whenever your article is shown and opened online, your video appears on a prominent position. Your advantages: you get more attention for your company interested parties get important additional information beneath current articles you can complete older articles with a matching video, too. Placement: File format: Initial screen: your video on a prominent position directly at the article MPEG4, MPEG 3, FLV JPG 300 x 175 pixels Price: 1 year = years = 850 Videos
13 13 Webinar dialogue with your target group Webinars are a modern and ideal combination for knowledge transfer in a dialogue with your potential customers. A webinar is interactive and enables the communication between speaker and participants, location-independent via the World Wide Web. So you have cost and time advantages. Beyond that you get as our client qualified Leads. You provide the presentation and one speakers; we provide the whole technical equipment and a professional moderator. Short surveys can be carried out already during the live-broadcast to get a current opinion of the participants. Package: Basic price: Lead time: Data delivery: / Online-webinar-room and live-broadcast (ca. 60 minutes) / Presentation on bm-online.de and provision of login Page / Promotion: Teaser in the print magazine, on bm-online.de and in the newsletter / Invitation mail and reminder / Professional moderator / Briefing and speaker training one week before livebroadcast / Survey during the live-boadcast / Follow-up after the live-broadcast 7,000 (up to 60 leads inclusive) Prices valid for direct booking min. 6 weeks Synopsis for the webinar DOC / TXT, logo, photo (JPG) and presentation of your speaker by to bm.online@konradin.de On-demand-webcast after the live-broadcast min. 6 months online Optional: new leads after live-broadcast from 60/lead Please contact us for more information. We will help you. Webinar
14 14 In house Advertising Manager Claudia Weygang phone Account Manager Simone Felk phone Melanie Turzer phone Order management Henrike Henke phone Contacts Local contacts Switzerland/France/Italy Frank Stoll/Carla Stahel IFF media ag Technoparkstraße Winterthur phone /87 f.stoll@iff-media.ch c.stahel@iff-media.ch Great Britain Jens Smith Partnership The Court Long Sutton Hook, Hampshire RG 29 1TA phone media@jens.demon.co.uk Further representatives on request Editorial department Editor-in-Chief Christian Närdemann phone christian.naerdemann@konradin.de Editor Regina Adamczak phone regina.adamczak@konradin.de Heinz Fink phone heinz.fink@konradin.de Marc Hildebrand phone marc.hildebrand@konradin.de Stefan Kirchner phone stefan.kirchner@konradin.de Natalie Ruppricht phone natalie.ruppricht@konradin.de Konradin-Verlag Robert Kohlhammer GmbH Ernst-Mey-Straße Leinfelden-Echterdingen Germany
Online Media Kit 2017
1 Online Media Kit 2017 Banner advertising Newsletter Standalone newsletter Catalogue service Videos bm-online.de 2 News Products and Tests Practice and colleagues Tips Inspiration Sets standards for the
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