CORPORATE STYLE GUIDELINES. Bringing You Visibility, Velocity & Value

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2 OBJECTIVE Since IT4profit is an international company, it is important for us to build, maintain and support unique and consistent corporate style. This document is developed to describe clearly the corporate identity and ensure uniformity of all its elements and carriers: documents, presentations, business cards, advertising, etc.

3 IDENTITY ELEMENTS 1.1 Logotype 1.2 Corporate Colous 1.3 Reproduction STATIONARY 2.1 Business Cards 2.2 Letterheads 2.3 Envelopes 2.4 Fax 2.5 PowerPoint Presentation Template 2.6 Endorsement

4 1 IDENTITY ELEMENTS 1.1 Logotype 1.2 Corporate Colours 1.3 Reproduction

5 1.1 LOGOTYPE logotype tagline IT4profit Logotype is a primary corporate identity element. It includes Logotype and tagline, base lined in definite order and definite proportions. The arrangement order as well as proportions may never be altered.

6 1.2 CORPORATE COLOURS CMYK 100C 80M 0Y 10K 0C 60M 100Y 0K 0C 0M 0Y 40K 0C 0M 0Y 85K Pantone Color Formula Guide Pantone DS C Pantone DS 36-1 C Pantone DS C Pantone DS C RGB R1 G69 B148 R245 G130 B31 R167 G169 B172 R76 G76 B78 HEX # #F5821F #A7A9AC #4C4C4E Here are IT4profit corporate colours according to CMYK, Pantone Colour Formula Guide and RGB.

7 1.3 REPRODUCTION Reproduction Clear space: In every application of the logotype the area around it should be kept clear of all graphic and type elements. Clear space around the logotype should be calculated according the proportions shown above Colour scheme IT4profit logotype can be reproduced on light or dark background (direct or reverse out) using three main corporate colours, (figure 4 always orange) and also in black-and-white. Any other variants are prohibited.

8 1.3 REPRODUCTION Colour Black-and-White X X X X

9 2 STATIONARY 2.1 Business Cards 2.2 Letterheads 2.3 Envelopes 2.4 Fax 2.5 PowerPoint Presentation Template 2.6 Endorsement

10 2.1 BUSINESS CARDS Alastair Hunter Chief Executive Personal Details: Trebuchet MS 14` Trebuchet MS 8` Leading 0 Kerning 0 Pantone DS 325-2C IT4profit Ltd. 10 Beaver Way, Reading RG5 4UD, United Kindom phone: mobile: a_hunter@it4profit.com 90 Contact Details: Trebuchet MS 8` Leading 0 Kerning 0 Pantone DS 325-2C Pantone DS 193-1C 50

11 2.2 LETTERHEADS IT4profit Ltd. 10 Beaver Way, Reading RG5 4UD, United Kindom phone: mobile: officeit4profit.com Details: MyriadPro MS 8` Leading 0 Kerning 0 Pantone DS 325-2C Pantone DS 193-1C

12 2.3 ENVELOPE Details: MyriadPro MS 8` Leading 0 Kerning 0 Pantone DS 325-2C Pantone DS 193-1C IT4profit Ltd. 10 Beaver Way, Reading RG5 4UD, United Kindom phone: mobile: officeit4profit.com

13 2.4 FAX Details

14 2.5 POWERPOINT PRESENTATION TEMPLATE Title slide layout Presentation Title (verdana, 30 pt., bold, italic, letters RGB: ; shadow RGB: ) Presentation Subtitle (verdana, 18 pt., bold, italic, letters RGB ; shadow RGB: ) Name and Role of Speaker; Date and Location of the Event (verdana, 15 pt., bold, italic, letters RGB ; shadow RGB: ) Slide layout Slide Title (verdana, 30 pt., bold, letters RGB: ; shadow RGB: ) Heading 1 (verdana, 24 pt., bold, letters RGB: ; shadow RGB: ) Heading 2 (verdana, 18 pt., bold, italic, letters RGB ; shadow RGB: ) This is an example of text which does not need to be bulleted. (verdana, 16 pt., bold, italic, letters RGB ; shadow RGB: ) This is an example of a list of bullet points. (verdana, 16 pt., bold, italic, letters RGB ; shadow RGB: ) Make sure you use in Powerpoint approved background, type size, style, line spacing, color as shown above. The templates provided are intended to assist the user in quickly producing effective Powerpoint presentations.

15 2.6 ENDORSEMENT powered by produced by powered by produced by To endorse IT4profit development on customer s web-sites should be placed IT4profit endorsement powered by IT4profit, (on portals, marketplaces or online shops) or produced by IT4profit (on product cards) in lower-left corner of a web page on white, blue or transparent background, depending on customers corporate style.