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1 Advantage Now! Connect Live Session Routing, Wireless, and Switching 1

2 Cisco SB 100 Series Switches Unmanaged Switches Product Overview Unmanaged Layer 2 switches, 5 to 24 ports, FE and GE models No software setup and management required Green energy-efficient technology QoS for better voice, video, and multimedia performance Fan-less design for quiet operation Desktop and rack-mount Supported by small business support center with CCNA certified staff Limited lifetime warranty 2

3 Cisco SB 100 Series Unmanaged Switches Comparison Current Switches Cisco SB 100 Series Product name change Yes Energy-efficient technology No Yes QoS No Yes Fan-less Select models All models Localization and globalization Some More languages 3

4 Cisco AP 541N Wireless Access Point The Cisco AP 541N Is a High-Speed, n Dual-Band Clustering Wireless Access Point Built for Small Businesses. Clustering Technology Dramatically Simplifies Configuration and Management of Multiple Access Points. This Versatile Device Supports Virtually Any Wireless Application and Can Be Used on Its Own or Deployed in a High-Value Solution, Such as the Cisco Smart Business Communications System (SBCS). 4

5 Cisco AP 541N: Features High-speed, n wireless connectivity for high performance with greater range and reliability Choice of 2.4- or 5-GHz bands for greater flexibility Strong security, including rogue access point detection and highly secure wireless guest access Transparent roaming for high-quality voice communications Clustering technology that dramatically simplifies configuration and management of multiple access points Highly scalable solution your wireless network can grow as your business grows Part of the Cisco Small Business Pro Series the choice for Cisco SBCS and Cisco Pro Foundation deployments 5

6 What Is Clustering? Clustering Allows Multiple Access Points to Share Configuration Information to Speed Setup, Reduce Wireless Channel Interference, and Simplify Management. All Access Points Share: Wireless network identifier Security features Usernames and passwords Traffic priorities (essential for voice) Radio settings Wireless interface settings No Wireless Controller Is Required. 6

7 Cisco AP 541N: Voice Deployments The Cisco AP 541N is designed and tested to ensure transparent integration with the Cisco Smart Business Communications System to extend voice and unified communications features beyond the desktop. Integrated roaming features of the Cisco AP 541N help ensure reliable voice connectivity anywhere in your business, even as employees move about. The dual-band option enables you to connect employee laptops and IP phones over the 5-GHz band to eliminate interference from other common 2.4-GHz wireless devices. 7

8 Cisco AP 541N: Voice Roaming Cisco AP 541N <-> Cisco AP 541N Cisco AP 541N <-> Cisco Unified Communications 500W Cisco AP 541N <-> Cisco Small Business Pro SA 500W < 50 ms ~ 500 ms < 80 ms Roaming based on client side (not access point or controller assisted) Cisco Unified Communications 500 Series for Small Business with Cisco Unified Wireless IP Phone 7925 Voice codec: G711 Security: All clients using WPA2-AES and PSK Average MOS: > 4.0 QoS: Traffic marking, prioritization, differentiation, and fairness as per e 8

9 Cisco AP 541N: Range and Throughput Distance (feet) Throughput (Mbps) Assumes minimal interference (testing done in open field) Optimum distance from access point going with 150 feet or less for reference designs 9

10 Cisco AP 541N: Partner Benefits High-speed wireless connectivity is designed and priced for small business. Clustering technology dramatically simplifies configuration and management of multiple access points. Integration with other Cisco Small Business Pro Series products offers opportunities for solution sales, helping to build long-term relationships and increase revenue. Available Cisco Small Business Pro Service enables you to extend 3-year peace-ofmind support to your customers. The Cisco Small Business Advantage helps you build a profitable practice. 10

11 Advantage Now! Secure Live Session Cisco Confidential 11

12 Cisco SA 500 Series Security Appliances All-in-one (UTM) security appliance: Built for small businesses and their security needs Part of the Cisco Small Business Pro Series Simplified configuration, deployment, and management Supported by the Small Business Support Center Annual recurring revenue stream on optional licensed features 12

13 Cisco SA 500 Series Models Model Overview Model Number Cisco SA 520 Cisco SA 520W Cisco SA 540 Firewall performance 200 Mbps 200 Mbps 300 Mbps VPN performance 65 Mbps 65 Mbps 85 Mbps Connections 15,000 15,000 40,000 Ports: LAN WAN Optional (for use as LAN, DMZ, or WAN redundancy or load balancing) Wireless ( b/g/n) Yes IPsec VPN tunnels 50 max. 50 max. 100 max. SSL VPN tunnels 2 seats included; license required to upgrade to 25 seats (maximum) and web security (through subscription) seats (max.) included Cisco ProtectLink Gateway with more than 3 million virus patterns, 420,000+ spyware patterns, and 80+ URL filtering categories 13

14 IPS for Cisco SA 500 Series Licensed Feature Packet Inspection Examines Packets and Stops Undesired Activities Cisco SA 500 Series Internet IPS Identifies and Blocks Attacks and Intrusions Peer-to-Peer Blocking Stops Side Channel Data Leakage IPS: Identify possible intrusions and take automatic action to stop intrusion and prevent further risk. Peer-to-peer blocking: Block Instant Messaging and other peer-to-peer traffic. Packet inspection: Perform protocol inspection to stop unwanted activities. 14

15 Cisco ProtectLink Solutions Licensed Feature Cisco SA 500 Series Internet Cisco ProtectLink Services Cisco ProtectLink Solutions: Web: Web threat protection and URL filtering Gateway: security, web threat protection, and URL filtering. Endpoint: antivirus, POP spam filtering, and web threat protection for Windows systems with policy enforcement at gateway. Install at Any Time: Functionality is enabled via a license key that can be easily added at a later date without additional hardware installation. Annual Subscription-Based Offering: Provides a recurring revenue opportunity for partners since customers renew their subscriptions annually. 15

16 Cisco ProtectLink Endpoint Licensed Feature Cisco SA 500 Series Internet Cisco ProtectLink Endpoint Service Local Layered Protection: Protection in and out of the office against viruses, POP spam, and web threats for Windows PCs and servers with policy enforcement by the SA 500. Easy to deploy and manage: One time cloud activation for entire network and download of each endpoint client. Ongoing automatic updates mean minimal administration. Real-time status reports help management. Annual subscription-based offering: Provides a recurring revenue opportunity for partners because customers renew their subscriptions annually 16

17 ProtectLink Endpoint Portal ProtectLink Endpoint Reports Posture Status Threat Status with alarms to take action License Status Per User Vulnerability meter 17

18 Winning Against Sonicwall and Watchguard Feature SonicWALL TZ 100/200/210 with TotalSecure Bundle Watchguard Firebox Edge with Subscription Offerings Cisco Small Business Pro SA 500 Series with Cisco ProtectLink Gateway Breadth of portfolio Antivirus and antispyware Antispam URL content filtering Web threat protection Sonicwall does not offer a complete network solution. Sonicwall offers on-device inspection with fewer than 25,000 signatures. Sonicwall uses a single antispam technology: Realtime Black List (RBL), which focuses only on the sender s IP address. CFS Standard: 12 categories CFS Premium*: 56 categories (*additional up-sell) Watchguard does not offer a complete network solution. Watchguard offers on-device inspection with fewer than 25,000 signatures. Watchguard primarily uses Recurrent Pattern Detection (RPD) to stop spam messages. Cisco provides a comprehensive network offering for small businesses. With Cisco you have a single vendor for training, support, and escalation. Cisco offers a cloud-based inspection. Virus pattern: 3M signatures Spyware pattern: 400K signatures Cisco uses eight different antispam technologies. It looks not just at the IP address, but at the content of the as well. The result is improved accuracy and more spam prevention. 54 categories Cisco ProtectLink Gateway provides ongoing URL categorization supporting more than 80 categories. Not available Included Included to best protect against dangerous websites 18

19 Cisco ProtectLink Web and Updated Seat Count and Term License Term Cisco Small Business Pro SA 500 Series Support Select RV Series Support Cisco ProtectLink Gateway 25 and 100 seat count; unlimited web 1 and 3 years NEW Cisco ProtectLink Web Unlimited 1 and 3 years ProtectLink Web product was added to provide web-only protection offering. Seat counts apply only to users and are no longer additive. New 3-year term licenses have been added. 19

20 Cisco Small Business Pro SA 500 Series Pricing Part Number Description List Price SA520-K9 Cisco SA 520 Security Appliance $550 SA-520W-K9 Cisco SA 520W Security Appliance $700 SA-540-K9 Cisco SA 540 Security Appliance $850 L-FL-SSL-SA520-K9= SSL license for SA 520 and SA 520W, 25 seats $150 20

21 Cisco Small Business Pro SA 500 Upsells: 1 Year Updated Part Number Description List Price L-SA500-IPS-1YR= IPS license for SA 500 devices 1 year $150 L-PL-WEB-1= L-PL-GW-25MAX-1= L-PL-GW-100MAX-1= L-PLEP-5= L-PLEP-25= VeriSign VIP ProtectLink Unlimited Web Threat + URL Filtering 1 year ProtectLink Gateway Unlimited Web + 25 Max Seats 1 year ProtectLink Gateway Unlimited Web Max Seats 1 year ProtectLink Endpoint Incremental 5-seat license 1 year ProtectLink Endpoint Incremental 25-seat license 1 year VIP, which provides two factor authentication for SSL VPN, can be purchased directly from VeriSign. Please see for details. $160 $400 $750 $185 $770 21

22 Cisco Small Business Pro SA 500 Upsells: 3 Year New Part Number Description List Price L-SA500-IPS-3YR IPS license for SA 500 devices 3 year $240 L-PL-WEB-3= L-PL-GW-25MAX-3= L-PL-GW-100MAX-3= ProtectLink Unlimited Web Threat + URL Filtering 3 year ProtectLink Gateway Unlimited Web + 25 Max Seats 3 year ProtectLink Gateway Unlimited Web Max Seats 3 year $250 $650 $1200 L-PLEP-5-3YR= ProtectLink Endpoint 5-seat Incremental 3 year $300 L-PLEP-25-3YR= ProtectLink Endpoint 25-seat Incremental 3 year $ year skus provide up to a 46% discount compared to 3 years of annual license purchase 22

23 Hardware + Software Bundles New Part Number Description List Price SA520-WEB-BUN3-K9 SA520 with 3 year IPS and ProtectLink Web License $850 SA520-GW25-BUN3-K9 SA520 with 3 year IPS and ProtectLink Gateway 25 License $1,300 SA520-GW100BUN3-K9 SA520 with 3 year IPS and ProtectLink Gateway 100 License $1,950 SA520W-WEB-BUN3-K9 SA520W with 3 year IPS and ProtectLink Web License $1,000 SA520W-GW25BUN3-K9 SA520W with 3 year IPS and ProtectLink Gateway 25 License $1,450 SA520W-GW100BN3-K9 SA520W with 3 year IPS and ProtectLink Gateway 100 License $2,100 SA540-WEB-BUN3-K9 SA540 with 3 year IPS and ProtectLink Web License $1,150 SA540-GW25-BUN3-K9 SA540 with 3 year IPS and ProtectLink Gateway 25 License $1,600 SA540-GW100BUN3-K9 SA540 with 3 year IPS and ProtectLink Gateway 100 License $2,250 3 year bundles provide up to a 40% discount compared to 3 years of annual license purchase 23

24 Cisco Small Business Pro SA 500 Series Sales Opportunities Look for Businesses that have problems with the volume of spam messages. that want to roll out new endpoint antivirus protection. Providing and web protection prior to the endpoint increases security and saves bandwidth, as well as addressing services the endpoint products cannot deliver, such as spam and URL filtering. seeking to control employee browsing of websites from the office. seeking to add desktop protection. that need simple and easy remote-access options to enable employees, partners, and contractors to easily connect to the business network. with more than one site and require site-to-site connectivity. with SOHO-class routers with basic firewall capabilities that would benefit from moving up to a security appliance-class product with all-in-one capabilities. that are seeking a partner s help and advice on how best to secure their network. 24

25 Selecting a Security Product Question Do you need UTM security (firewall, VPN, IPS, security, or web security)? Do you want to control which websites your employees can access? Do you have a problem with spam messages? Do you need granular control of the firewall and IPS policy? Would you like Botnet protection? Do you require a solution that includes EasyVPN or Cisco AnyConnect SSL? Would you like to protect your endpoints when they are both in and out of the office? Lead with Cisco Small Business Pro SA 500 Series with Cisco ProtectLink or IPS Cisco Small Business Pro SA 500 Series with Cisco ProtectLink Web Spam and virus blocker or Cisco Small Business Pro SA 500 Series with Cisco ProtectLink Gateway Cisco ASA 5500 Series Adaptive Security Appliances Cisco ASA 5500 Series Cisco ASA 5500 Series Cisco ProtectLink Endpoint 25

26 Selecting a Surveillance Camera Question Do you want to connect the camera to your network using Wi-Fi? Would you like your network camera to have pan tilt features? Would you like your network camera to have optical zoom? Do you require outdoor use and want to use a secure outdoor enclosure? Lead with Cisco WVC210 or WVC2300 Cisco WVC210 or PVC300 Cisco PVC300 Cisco PVC300 with VC 030 enclosure Cisco Small Business Cisco WVC210 Cisco W/PVC 2300 Series Cisco PVC300 26

27 Advantage Now! Communicate Cisco Confidential 27

28 Cisco Smart Business Communications System Unified Communications IP Phones Switching Wireless WAN for Central and Remote Sites Advanced Security Cisco Unified Communications 500 Series 8 to 100 users Desktop and rackmount models Optional integrated WLAN access point on desktop models More license upgrade options Cisco 7900 and 500 Series All Cisco Unified IP Phones 7900 and SPA 500 Series phones supported Cisco ESW 500 Series Cisco AP 500 Cisco SR 520 Cisco SA 500 Cisco Small Business Pro ESW 500 Series Switches with options for PoE, non-poe, 10/100, and GE with 8, 24, and 48 ports n 2.4- or 5-GHz dual-model access point T1, DSL, dual- E WAN connectivity for central and remote sites, including teleworker Firewall (SPI) security (Anti-x) and web security (filtering) IPsec and SSL VPN VeriSign identity protection Optional n GE WAN port + Optional port (WAN, DMZ, or LAN) Business and Productivity Applications Video Monitoring Cisco Configuration Assistant 2.2 Third-Party Network Monitoring Tools 28

29 Cisco IP Endpoints Gateway and ATA IP Phones Cisco SPA 8800 SIP only 4 FXO ports 4 FXS ports Extensive feature set Cisco SPA 501 Paper Label Buttons on Phone: Cisco SPA 501: 8 Cisco SPA 502 and SPA 504 (Cisco SPA 502) (Cisco SPA 504) Buttons on Phone: Cisco SPA 502: 0 Cisco SPA 504: 4 Cisco SPA 508 and SPA 509 (Cisco SPA 508) (Cisco SPA 509) Buttons on Phone: Cisco SPA 508: 8 Cisco SPA 509: 12 Cisco SPA 525 Buttons on Phone: Cisco SPA 525: 5 Wi-Fi Bluetooth Screen saver MP3 music player Dynamic Soft Keys and Monochrome Backlit Display Full-Duplex Speakerphone, Integrated Ethernet Switch Port, Wideband Audio, and Auxiliary Port for up to Two Expansion Modules; Supports SIP and SPCP Analog Phone, Fax, or PSTN Retail Desk or Break Room Office Employee Administrator and Manager Executive 29

30 Cisco SPA 500 Product and Solution Community Point Product(s) Cisco SPA Cisco SPA Cisco SPA Cisco SPA Cisco SPA 501G 8-line IP 502G 1-line IP 504G 4-line IP 508G 8-line IP 509G 12-line Phone Phone Phone Phone IP Phone Cisco SPA 500S Attendant Console Cisco SPA 525G IP Phone Product Family(s) Cisco SPA 500 Series IP Phones Cisco SBCS IP Phones IP Centrex SIP Endpoints IP Centrex Solution(s) Cisco SBCS Advantage Now! II Cisco SPA Cisco Systems, Inc. All rights reserved. IP Centrex Open-Source IP-PBX 30

31 IP Phone Transition Plan Shipping Q1CY09 Q2 Q3 Q4 Q1CY10 Cisco SPA lines Color display, PoE, 2 Ethernet (USD 310) Cisco SPA lines, speakerphone Color display, PoE, Wi-Fi client, 2 Ethernet, USB, Bluetooth (USD 430 ) Cisco SPA 942 (SIP) / CP524S (SPCP ) 4 lines Display, PoE, 2 Ethernet (USD 164) Cisco SPA 922 (SIP) / CP521S (SPCP ) 1 Line Display, PoE, 2 Ethernet (USD 147) Cisco SPA to 4 lines Display 1 Ethernet (USD 129) Cisco SPA line Display 1 Ethernet (USD 112) Cisco SPA lines 4 programs (USD 189) Cisco SPA line (USD 164) Cisco SPA line 12 programs (USD 115) Cisco SPA 500S 32-button side car (USD 98 ) Cisco SPA line No display (USD 83) Cisco SPA 932 Sidecar for Cisco SPA buttons (USD 95) 31

32 Cisco SPA 900 and SPA 500 IP Phones Comparison 32

33 Advantage Now! SB Promotions 33

34 Cash Now Promo Buy 3 & get 1 FREE Cisco Small Business University Start Date: May 3, 2010 End Date: July 30, 2010 Promo! Product ID SRW224G4-EU SRW2024-EU SRW2048-AU SRW2048-SG SRW224G4P-EU 34

35 Fast Track Accelerator Promo 5% on top of standard discount Start Date: May 3, 2010 End Date: July 30, 2010 Product ID SFE2000-EU SGE2010-G5 SLM224G-G5 SLM248G-G5 SRW2008P-EU SRW248G4-EU WAP4410N-G5 SA520-K9 SA520W-K9 SA540-K9 L-PLEP-25= L-PLEP-25R= L-PLEP-5= L-PLEP-5R= L-SA500-IPS-1YR= SGE2000-EU SLM2008-AU 35

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