Lomographic Society Taiwan Institute of Creative Industry Design

Transcription

1 Lomographic Society Taiwan Institute of Creative Industry Design On Allan, PA

2 Contents 中文摘要 02 Short story of Lomographic Society 03 About Lomographic Society Taiwan 04 Lomo Spirit 06 Shop Products 07 Interview 08 Conclusion 09 Pictures Record 10 1

3 中文摘要 台中 LOMO 大使館為台灣唯一的 Lomographic Society 專門店 Lomographic Society 於 1991 年由 Wolfgang Stranzinger & Matthias Fiegl 成立, 利用以簡 易使用而且可以在任何狀況下拍照而設計的照相機為主要的商品, 加上創意的配 件, 使仍然堅持使用底片的 LOMO 相機在數位時代仍然擁有廣大的消費群 更 由於 LOMO 相機的拍攝過程具有不可預測的特性, 因此使用者無法預料會得到 甚麼樣的影像, 而使拍照的過程更具有樂趣, 並在得到影像的同時得到更多的驚 喜 另外,LOMO 相機由於構造較於簡易, 使得使用者可以自行改造或藉此製 造出更多具有趨近藝術性質的影像, 也因此成為風靡全球的商品並擁有許多地方 或私人的社群 本次參訪也訪問了台灣店的負責人羅杭, 討論關於 LOMO 的商品 地方社群與 地方行銷, 了解目前 LOMO 相機在台灣的普及狀況與未來的發展的目標 最後 要感謝台中 LOMO 大使館, 撥空接受我們的參訪, 還提供了飲料和抽獎活動, 並在網路相簿上展出我們參訪的照片 2

4 Short story of Lomographic Society Lomo is a name of a camera production company. Today, Lomo has become a name of lift style or photography style. The company established in 1904 by Leningradskoje Optiko Mechanitscheskoje Objedinenie (L.O.M.O.). In 1982, a Russia officer asking his men to create a camera which could operate in all condition by mimicking a consina CX-2 camera which is made in Japan. As the reason, LC-A was born and became the most classic camera of lomo. In 1991, two Australia students Wolfgang Stranzinger & Matthias Fiegl found this stuff in Chech during their travel. They found this camera is really amazing and created the Lomographic Society. Lomographic Society has become an entrepreneurial model. 3

5 About Lomographic Society Taiwan Lomographic Society Taiwan ( 樂魔有限公司 ) has been in Taiwan for several years. This place provides lomographers more happiness, surprised and fun than only doing shopping. This shop is not big but it is the only official lomographic store in Taiwan. The first floor is the shop that provides almost all the lomographic cameras here and on its second floor is a lobby which is also a gallery that shows up photography works 台中市西區精誠 24 街 1 號 (04) Website, NO 1, Jing-Cheng 24th Street West District Taichung Taiwan Shopkeeper - Laurent Camarasa Laurent Camarasa / 羅杭, who came form French, is the shopkeeper in this store for more than 8 years. He could speak in Mandarin very well. He is very kind and is welcome everyone to come to visit this shop and have a talk or just relax. 4

6 Shop Activity - Lomo Wall Lomo wall activity gathered lomographers works from whole countryside in Taiwan and put all this photos together to create an art work. This work filled with different tones of colors, types, styles by different people using different cameras. It is a combination and connection of all these people s memories. This work not only offered partners to have unique experiences that take part in a corporate art work but also could be seen as an advertisement. By describing the creating experiences which include fun and surprise, it might attract more people to join the community of lomographic society. Laurent said this work would stay in this second floor in the shop, where is a small gallery, for a while; and, he would be glad to see more people to come to visit this shop and take a look of this work. 5

7 Lomo Spirit Lomo Spirit is to have fun and surprise. This is the reason why Lomo did not provide digital camera because there will be more unpredictable elements if taking photos with films. Lomo also presented customers multiple choices that customers could choose the ones suited to their own styles. For lomographers, Lomographic Society listed out 10 golden rules for taking photos. 10 Golden Rules: 1. Take your camera everywhere you go. 2. Use it anytime day & night. 3. Lomography is not an interference in your life, but part of it. 4. Try the shot from the hip. 5. Approach the objects of your lomographic desire as close as possible. 6. Don t think. 7. Be fast. 8. You don t have to know beforehand what you captured on film. 9. Afterwards either. 10. Don t worry about any rules. 6

8 Shop Products The picture at the left is the working space located at the second floor in the shop. The man is an assistant who help customers solve camera problems. This shop sales cameras and films that produced by Lomo. Since it is the only shop in Taiwan, it allows customers to order their products by and to receive the order by packages. Lomo Cameras: LC-A (LC-A+): LOMO classic Holga:120 camera Smena 8m:manual operation Fisheye:the cheapest fisheye camera in the world Super Sampler:series 4 shots Action Sampler:take 4 images at the same time on one frame Colorsplash: changing tones, light and shadow Frogeye:LOMO under water Horizon:180 degree view Oktomat:series 8 shots split cam:connect different frames images Pop9:take 9 images at the same time on one frame 7

9 Interview During the visiting in this shop, we did spend sometime to have a Interview with Laurent Camarasa. He gave us some information that led us to know more about Lomo. Laurent said, Honestly, the profit of the shop is not as the huge companies that always have the stable incomes. Actually, he did not worry about the incomes because of the huge amount of Lomo users. Lomo also has research and development department oversea where researchers and technologists are trying to create new types cameras that could bring more fun to users. Lomo Company did not spend money on advertisement. They hold activates for their camera fans, communities to gather more people to know about LOMO. For different country, their camera prices are different, which depends on the local policies, users and other more factors. For example, Laurent said that reason could be the attitude of people. People in Taiwan are much easier to accept new product than French. 8

10 Conclusion Therefore, using Lomo camera is a very special experience for user. It is something that Lomo products do bring something that could be satisfying to customers and they do not have to worry about the money. Lomo successfully establish the trust that make people believe using Lomo camera is a cool thing, even they just play with the camera, not doing something professional. I think this is the reason why Lomo cameras still could survive in the competition with digital cameras. The picture they took above and put in their blog is the ICID99 visiting photos. They not only put this photo and wrote diary about the visiting but uploaded photos in their gallery. They showed up the kindness as friends do. And I think this is why the shop could be famous. 9

11 Pictures Record Both photos were taken on the second floor. There is a small lobby over there. Laurent bring some drinks to share with us. 10

12 Taking photos with Lomo Wall 11