無線寬頻的演進與數位匯流的大未來 台灣大哥大股份有限公司技術群阮得晉副總經理

Transcription

1 無線寬頻的演進與數位匯流的大未來 台灣大哥大股份有限公司技術群阮得晉副總經理

2 Taiwan Mobile Co. Ltd 2

3 Global Mobile Broadband Market Example: AT&T AT&T 50x Mobile Data Traffic Increase in Past 3 Years (,000) 5,000 AT&T Mobile Data Traffic Growth, 2006Q2-2009Q2 4,000 3,000 2,000 4,932% Increase 1,000 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q Source: AT&T 3 3

4 Video will dominate mobile broadband traffic >66% by 2014 Video Service Driving Rapid Growth in Mobile Internet Traffic Mobile Data Traffic to Rise 39x by 2014 Gobal Mobile Data Traffic, by Type Source: Cisco Visual Networking Index Mobile Data Traffic Forecast,

5 30,000 Mobile Broadband Market In Taiwan Ovum forecast mobile and fixed broadband subscribers already saturated at Taiwan market, but mobile broadband subscribers will increase from 2.77M by 2008 to 19.94M by 2014 Subscribers (,000) Telecom Subscribers Mobile Fixed Broadband Mobile Broadband Mobile Broadband penetration by population 100% 25,000 20,000 15,000 10,000 5,000 80% 60% 40% 20% % Source: Ovum, June

6 The Obstacles for Telcos Rapid growth internet traffic & mobile internet data service traffic lead to the decoupling of operators revenue growth and the increased expenses. Cost effective and higher quality network technologies are the key requirement to raise the ROI. Source: Light reading s Unstrung 6 6

7 Our Mobile broadband deploy Plan PS Core 3GPP Rel 6 / HSPA WCDMA ATM ATM Node B RNC SGSN GGSN Internet 3GPP Rel 7 / HSPA SGSN WCDMA Node B ATM RNC IP Direct tunnel GGSN Internet 3GPP Rel 7 / Internet HSPA WCDMA IP Direct tunnel GGSN Internet 3GPP Rel 8 / LTE/SAE MME SAE Gateway OFDMA Evolved Node B IP Direct tunnel Internet LTE: Long Term Evolution SAE: Service Architecture Evolution 7 MME: Mobility Management Entity

8 What is TWM s viewpoint Short-Term:2010~2012 HSPA+ is the best solution with lower cost and limited SW/HW upgrade HSPA HSPA+ Theo. peak rate: DL: 7.2 Mbps UL: 2 Kbps Theo. peak rate: DL: 14.4 Mbps UL: 5.7 Mbps Theo. peak rate: DL: 28 Mbps UL: 11.5 Mbps Theo. peak rate: DL: 42 Mbps UL: 11.5 Mbps Theo. peak rate: DL: 84 Mbps UL: 23 Mbps Long-Term:2012~ HSPA+: Spectral efficiency will be limitation WiMAX: New spectrum license be limitation LTE: Seems to be the best solution 8

9 3.5G/HSDPA+ Strategy 64QAM > Dual Carriers > MIMO Our Mobile broadband deploy Plan RAN Part 64QAM Dual Carriers MIMO Uplink, DC-HSUPA 2 x 5 MHz Downlink, DC-HSDPA 2 x 5 MHz Deploy HSPA+ to high data traffic demand from dense urban area 3G offload Get new LTE license for 700M/900M/1800M Multi services access network (Femto cell/wifi) 9 9

10 Broadband Study 2009 National broadband access choice survey of Taiwan internet users Compared to other countries, mobile network usage in Taiwan is above average Internet characteristics YEAR Internet user % Population in % ,1m 65.9 % 31 Internet user Taiwan Total 1 20 Internet access at home What you might know Two-thirds of the Taiwanese online population access the Internet at home via a stationary high speed access 1/3 still uses a regular fixed phone line for accessing the Internet, i.e. an analogue dial-in connection Compared to global, half as many people use the mobile network for accessing the Internet at home At all places, mobile network usage is above global average Mobile Internet access (all places) Regular fixed phone line Fixed high speed access Mobile Network Taiwan Global 2 Taiwan Global 1 Source: (Sep 11,2009) 2 Global results are based on the 15 countries which are covered within this study B4: How to you connect your devices to the Internet at these places? Base: n=702 respondents; Global: n=10913 respondents

11 新的用戶服務需求趨勢 : 消費者需要可互動的數位媒體在多裝置與隨處使用的便利性 11

12 New Convergent Eco-system 電信 Internet 傳播 資訊 消費電子, 原本不相干的產業, 因為網路 IP 化及內容數位化, 開始競爭或合作 透過同業整併及上下游整合, 產業鏈關係逐漸改變, 形成新的匯流產業生態 電信業者 (Telcos) 媒體娛樂業者 (Media/ Entertainment) 產業發展的熱門話題 FMC LTE/4G SNS AppStore Triple Play OTT Connected TV Digital content Convergence Cloud All-IP Home Networking Web2.0 Internet 消費電子產品業者 (CE) 資訊業者 (IT) 近年通資訊及媒體產業加速整合, 讓傳統的產業分野逐漸模糊, 形成新的匯流產業生態. 12

13 Convergence from ICT to TIME Evolution from Fixed to Mobile ICT = Information + Communication + Technology TIME = Telecom+ Internet +Media+ Entertainment 13 13

14 Technology Business Segmentation Cellular Network Cable Network Fixed Network Any time & Any where & Any Device Personal Home Based Enterprise Customer 14 14

15 More and more CPEs/devices will be developed based on similar (or alike) OS Internet Connected TV & DTV/IPTV STB In m TV& STB will be shipped 15 15

16 Multiple screen 三網融合 - the future Internet Internet Cloud Cloud Service Service provider provider (YouTube, (YouTube, Google, Google, Amazon,..) Amazon,..) Web services Service/AP Integration Portal DRM 雲端書櫃 Multi devices Online publish Social Network Video Streaming HTTP RTSP CMTS HFC Network/IPTV Network Fixed Network Mobile Network 既有 STB IP STB Home GW DLNA over Ethernet / WiFi Google TV Android netbook Android PC Android ereader Android phone & OPhone 16