Latest Trends in the App & Mobile Advertising Industry By Mario Hachem

Transcription

1 Latest Trends in the App & Mobile Advertising Industry By Mario Hachem

2 A LITTLE ABOUT ME Mario Hachem CEO & Co-Founder at TEDMOB X Co-Founder of apps2you BCC Beirut Creative Cluster Board Member Imagine Cup Competition - Microsoft CTO for 12 Years for a VAS Value Added Services firm Tech Consultant for multiple Investment Firms App Monetization & Marketing Expert And recently Selected between the TOP 20 Entrepreneur Executive-Magazine Fun Fact: I am still awake for the last 48 mario.hachem@tedmob.com

3 Mobile is becoming not only the New Digital Hub, but also the bridge to the physical world. That s why mobile will affect more than just your digital operations it will transform your entire Business! Thomas Husson, Vice President and Principal Analyst at Forrester Research

4 AGENDA Hi Geeks! FUN FACTS ABOUT APPS & GAMES Apps Revenues in General App Store Revenue Top Category of Apps being Downloaded Google Play vs App Store TOP 10 MOBILE TRENDS for 2016 For Businesses For Developers APPRENEURSHIP Why Many Startups Fail? Tips & More... App Idea? Where to Start LAUNCH YOUR APP 6 Things to do Before App Launch 6 Things to do During App Launch 6 Things to do After App Launch

5 >80% of APP STORE Revenue is Generated from FREE APPs with In-App Purchases

6 Revenue Generated from Games 90% 8% Free to Play Paid Apps (in-app purchases) TIP: TOP 10: 8 of top 10 paid Apps is Games

7 GLOBAL MOBILE APP TRAFFIC AND REVENUE GENERATION WHAT DOES IT MEANS TO YOU? >> MONETIZATION

8 HOW MANY APPS HAVE YOU DOWNLOADED?! WHAT DOES IT MEANS TO YOU? >> AWARNESS

9 HOW OFTEN DO YOU USE THE APPS on YOUR DEVICE? WHAT DOES IT MEANS TO YOU? >> STICKINESS

10 TOP CATEGORIES OF APPS BEING DOWNLOADED WHAT DOES IT MEANS TO YOU? >> NOTHING, Just FYI

11 APPLE STORE Vs GOOGLE PLAY WHAT DOES IT MEANS TO YOU? >> Develop for Both Platforms ALWAYS!

12 AGENDA Hi Developers! FUN FACTS ABOUT APPS & GAMES Apps Revenues in General App Store Revenue Top Category of Apps being Downloaded Google Play vs App Store TOP 10 MOBILE TRENDS for 2016 For Businesses For Developers APPRENEURSHIP Why Many Startups Fail? Tips & More... App Idea? Where to Start LAUNCH YOUR APP 6 Things to do Before App Launch 6 Things to do During App Launch 6 Things to do After App Launch

13 1. Internet of Things (IoT) Apps will further mature as they get integrated on multiple connected devices. With IoT, the customer engagement management platforms based on WiFi or Beacon technology will also get a breakthrough to help businesses reach consumers via apps at the right time and right place.

14 2. Usage is swaying form Desktop to Mobile People do not put their Phone down then go find a desktop to do something. They use their phone Paul Cousineau, Amazon Sep 2014

15 Thanks to Apple Watch, wearable Technology is one of the most hottest topic in tech and consumer electronics industries. 3. Wearable Tech Until now wearable apps are focused on fitness & health care industry. Bottom line, mobile app developers will be moving their focus from smartphones to more on wearable device applications for enterprises and various industries in 2016.

16 As pergartner s prediction, 75% of mobile applications will fail basic security tests in App Security The hackers will continue to exploit security gaps in mobile applications to crack sensitive information. Security remains a big challenge on mobile devices. Key point, mobile app security is something developers need to seriously act upon in 2016.

17 Enterprises are having a tough time keeping up with the demand for mobile apps, they are expecting to launch their product faster than ever. 5.Rapid Mobile Development The challenge for Developers would be to shorten the development lifecycles and reduce the timeframe between Ideation to launch. Our Method today works under the philosophy of delivering continuous value to customers, at every stage of building their app with main ingredients being Quick to Market and Rapid Iterations.

18 For Some, 50% of retail ecommerce sales in 2016 will be made on a smartphone or tablet. This positive M- Commerce trend will continue over the next 4 years. 6. M-commerce and Mobile Payments Using a mobile phone to pay or purchase instead of debit or credit cards will also become more common in 2016 with Apple Pay and Google Wallet. No More 3 rd Party Payment Gateway for Developers! Enjoy Coding

19 Beacon technology is starting to blur the boundaries between online and offline in the retail and advertising sector. In the coming years, Wifi will provide a lot more services than just the internet access. 7. Beacon and Location Based Wi-Fi Services Businesses and app Developers will adopt more Beacon and Location Based Wifi Services in 2016 to create smart retails and offer right information at right place as consumers walk by. Smart Cities

20 As Internet of Things and Wearable market grows, the need of app performance tracking and analysis will grow among the decision makers in various enterprises. 8. Big Data and App Analytics There will be more focus on big data and analytics in Mobile App developers will continue to focus on adding new data collection methods in their apps to get more insights and actionable items to meet their client s expectations and make more engaging and successful apps.

21 9. Virtual Reality, Augmented Reality, Oculus and more Usage of Mobile application as a tool for Digital Marketing & Activation 10. Deep Linking is One of the Important Tactics in Mobile App Development

22 AGENDA Hi Appreneurs! FUN FACTS ABOUT APPS & GAMES Apps Revenues in General App Store Revenue Top Category of Apps being Downloaded Google Play vs App Store TOP 10 MOBILE TRENDS for 2016 For Businesses For Developers APPRENEURSHIP Why Many Startups Fail? Tips & More... App Idea? Where to Start LAUNCH YOUR APP 6 Things to do Before App Launch 6 Things to do During App Launch 6 Things to do After App Launch

23 APPRENEUR Failure Vs. Success

24 APP IDEA? We will Handle the REST! Business Plan Financial Feasibility Pitch Presentation Support Dedicated Development Team Testing Quality Assurance Production Ideation Brainstorming NDA Consultancy Monetization Plan Advertising Strategy Branding Marketing Campaign Support & Maintenance

25 Never Say No to the 1 st Investment - Sllicon Valley Slogan Always Apply the Formula - TEDMOB Team! Launch & Iterate - Google Team! If you Fail, Fail Fast! - TEDMOB Team!

26 AGENDA Hi Appreneurs! FUN FACTS ABOUT APPS & GAMES Apps Revenues in General App Store Revenue Top Category of Apps being Downloaded Google Play vs App Store TOP 10 MOBILE TRENDS for 2016 For Businesses For Developers APPRENEURSHIP Why Many Startups Fail? Tips & More... App Idea? Where to Start LAUNCH YOUR APP The Formula 6 Things to do Before App Launch 6 Things to do During App Launch 6 Things to do After App Launch

27 6 THINGS TO DO Before Launching your APP!

28 6 THINGS TO DO Before Launching your APP! 1 APP ICON The 1 st thing the user will see, make sure it is relevant, simple and clear visually! 2 APP TITLE: Choose the app title strategically Your apps title is one of the most important ranking factors in the App Store search. Make the best use of 255 character limit for app title, knowing that Only about 25 characters show up in the search results

29 6 THINGS TO DO Before Launching your APP! 3 APP KEYWORDS: Identify the right Keywords Keywords is another important criteria on which your rank in the App Store depends. Make sure that you give enough attention to choosing right keywords for your app. Use some good Tools: AppNique SearchMan AppMind AppCodes SensorTower 4 APP DESCRIPTION: Write a clear and concise app description Though not as important as title or keywords as a search ranking factor, your app s description is a very important criteria which decides whether the user will download your app or not once he has found it Don't assume everyone knows how your app works!

30 6 THINGS TO DO Before Launching your APP! 5 APP SCREENSHOTS The Apple App Store allows you to upload up to 5 screenshots while Google Play accepts up to 8. Make sure to use all of them. Screenshots, app promos and walkthrough videos are prime real estate in any app store description. 6 APP VIDEO Don't underestimate the power of video! Both App Store and Google Play Store allow you to upload a preview video for your app. Use this opportunity to create a significant impression on the users. Make it creative, keep it funny, make it personal (and yes keep it short!). TJMsI

31 6 THINGS TO DO During App Launch

32 6 THINGS TO DO During App Launch 1 APP RATINGS: Influence users to give positive ratings and reviews 2 APP REVIEWS: Be obsessive about resolving negative reviews You should proactively prompt the user to rate your application. However don t be nagging about this. Give a gentle pop up after the user has had a few positive interactions with your app: It seems our app is helping you to..efficiently. Would you like to rate our app on the App Store? Yes I would like to. I will do this later. Remember: A happy customer is a brand ambassador for your app. Get in touch with your users who have posted negative reviews about your app. Resolve their problems. Let them know once your have resolved the bugs in a following update. Reward them is they DO!

33 6 THINGS TO DO During App Launch 3 GET PRESS, tons of it People buy through recommendations from sources they trust. One of the most important sources where people consume content on a daily basis is press and blogs Do your research well, identify the right journalists and send them a personalized introducing yourself and your mobile app TELL A STORY, Keep it Interesting Bill Gates even said, If I was down to the last dollar of my marketing budget I d spend it on PR! 4 BLOG IT Contact bloggers who would care. Identify bloggers who write on niches that relate to your app. For instance, a children's app can be pitched to bloggers who write for mothers If you support localization, reach out to bloggers in other languages

34 6 THINGS TO DO During App Launch 5 BETA TESTERS Early Adopter Communities are also Important! There are many avenues for you to share the link to your app or beta signup landing page and get feedback. Submit your mobile app to these websites for a guaranteed traction: Betalist Product Hunt Hacker News LayerVault Reddit iphone 6 RECRUIT CUSTOMERS & FAMOUS PEOPLE Yes, this can be an effective to way to get those initial users for your social app - Tinder did it! Manually recruit customers. Try to reach out to local schools, universities and famous people, ask them for advice for improvements. If their opinion gets counted, they will feel more inclined to share the app with their friends and family. Ask Powerful people to Share your APP, you will not believe what will happen!

35 6 THINGS TO DO After App Launch

36 6 THINGS TO DO After App Launch 1 APP LOCALIZATION: Use localization 2 to get more downloads Multiple studies have shown that if you localize your app to languages other than english, it can increase the downloads of your app significantly. On Google play, you can upload one video per language. This increases the chances of the app getting downloaded by the people who don t speak English APP AWARDS: Apply for awards Apply for awards in your app s category. If you win you get lots of press and mentions. This should help to drive the downloads further. Search for Mobile App Awards on Google to find the relevant ones: EXAMPLE:

37 6 THINGS TO DO After App Launch SUBMIT YOUR APP TO VARIOUS 3 4 SITES & STORES Seriously, do this! It doesn t take that much effort. There are many sites out there which allow you to list your app. Sites like 148apps, AppStoreApps and AppAdvice can generate a lot of buzz for your app if they mention it or list it! THINK OUTSIDE THE BOX Look new channels such as: Instagram Pinterest Linkedin Groups Reddit International social networks to get new users. Do not be Spammy! Be Helpful!

38 6 THINGS TO DO After App Launch 5 PAID CAMPAINGS Ver 1 6 PAID CAMPAINGS Ver 2 One thing is for sure: you need to have some kind of marketing strategy. And there is no secret recipe for that! Spend Money on App Installs Use the help of professional Service Company: AdMob Campaigns Facebook App Installs Twitter Installs Campaigns Local Ad Network (Mobile Sites/Apps) Another way to Launch your App is the per Country Local paid campaigns: Bulk SMS Bulk Radio Ads Cinemas & Theaters Ads TV Ads are Expensive! Avoid it if you are a stratup

39 The easiest way to get 1 million people paying is to get 1 billion people using. Phil Libin, Evernote Founder

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