S P O T I F Y P H I L I P P I N E S

Transcription

1 S P O T I F Y P H I L I P P I N E S S U M M E R P A C K A G E S A P R I L

2 Understanding the Philippines Summer Audience 2

3 DEMOGRAPHICS 70% of our users that listen to Summer playlists in the Philippines are between % % 19% 9% 16% 55% 45% 0 17 & Under Male Female Source: Spotify internal data 2015, PH SPOTIFY SUMMER PACAKGES APRIL

4 In 2015 summer, Filipinos streamed 19,692,000 mins of summer music. 4

5 THERE WAS A SIGNIFICANT AMOUNT OF STREAMING ACTIVITY IN THE DAYS LEADING TO SUMMER Below shows the average daily minutes streamed per user. Average daily minutes per user stabilize in April and peak in the the apex of summer (July). Source: Spotify internal data 2015, PH SPOTIFY SUMMER PACAKGES APRIL

6 POPULAR SUMMER MUSIC Today's Top Hits Top 100 tracks currently on Spotify Top Tracks in The Philippines Afternoon Acoustic Mood Booster Pop Ballads Teen Party Acoustic Morning Acoustic Covers Totally Stress Free SPOTIFY SUMMER PACAKGES APRIL

7 SUMMER SPENDING Filipino families prefer to go on family outings / travels during the summer, around May July season. 38% of Filipinos choose to go on family outings during the Summer holidays, 6% visit family / relatives and 2% visit resorts Ad spending during Summer is focused on the following popular consumables: Toiletries soaps / toothbrushes Hard liquor brandy Ice cream Air conditioning 41% of Filipinos explore local tourist destinations. 58% of Filipinos also pick destinations away from the hustle and bustle of the city. Source: Nielsen 2014/15, Summer Getaways Mean Family Time SPOTIFY SUMMER PACAKGES APRIL

8 How Spotify helps you reach Summer users 8

9 POSITIVE BRAND IMPACT Our platform enables your message to cut through the clutter and proves to have a positive brand impact % Source: InterQuest Post Campaign study PH, Tech Brand 2015 SPOTIFY SUMMER PACAKGES APRIL

10 MEDIA PLATFORM OVERVIEW Audio Cross-platform immersive audio ads with great capabilities to get your message across Audio+ Display Build your brand image and make your media investment stand out more than benchmark HPTO Leaderboard Content Solutions Create engagement through unique content that our users love to experience Advertiser Page SPOTIFY SUMMER PACAKGES APRIL

11 AUDIO IS AVAILABLE CROSS PLATFORM POST-CAMPAIGN STUDY: ASIA, CPG BRAND powered by interquest Ad recall +25% Positive Brand Impact +42% AD Increased Interest +25% AD AD Stands Out +120% +20% Informative Spotify benchmark Interquest Online benchmark Source: InterQuest Post Campaign study SPOTIFY SUMMER PACAKGES APRIL

12 INCREASINGLY, PHILIPPINES USERS ARE GOING MOBILE A u d i o a d s a r e t h e o n l y w a y t o r e a c h t h e s e u s e r s 60% 42% Desktop Only Tablet Only Mobile Only Multi-Platform July 2014 Aug 2014 Sept 2014 Oct 2014 Nov 2014 Dec 2014 Source: Spotify Internal data, MY July - Dec 2014 SPOTIFY SUMMER PACAKGES APRIL

13 BENEFITS OF AUDIO ADS Each ad plays in isolation 100% share of voice. Can not be skipped or muted Best way to reach users across all platforms Third party tracking capabilities SPOTIFY SUMMER PACAKGES APRIL

14 DISPLAY ADVERTISEMENT HPTO Overlay Everywhere Leaderboard P O S T- C A M P A I G N S T U D Y: A S I A, T E C H B R A N D No wasted impressions when users are active on the platform 100% share of voice with all display ads % +104% +120% +133% +115% Spotify Interquest benchmark Source: InterQuest Post Campaign study SPOTIFY SUMMER PACAKGES APRIL

15 OVERLAY EVERYWHERE User activity in client triggers impression Welcome back ad that effectively greets returning users Big, bold and beautiful Desktop: Large, premium, full-screen display, just like a beautiful screensaver NEW! Mobile: Covers the entire phone interface, Overlay ad pops up when user returns to Spotify Can t be missed Desktop: 100% viewable impressions Clickable to direct users to the designated microsite NEW! Mobile: Served when Spotify is in view and user returns to App after inactivity Leverages on Spotify s full targeting suite SPOTIFY SUMMER PACAKGES APRIL

16 HPTO Interactive & engaging Image is fully clickable Large, interactive video header, perfect format to show videos Prime location Takes over the Browse section, which is the first thing users interact with, 100% in-screen SPOTIFY SUMMER PACAKGES APRIL

17 COMBINE AD FORMATS TO CREATE A STRONGER IMPACT Combining advertising formats on our platform create the strongest standout, clarity and relevancy % % +100% +143% % 0 Recall display and audio on Spotify's platform Source: InterQuest. SPOTIFY SUMMER PACAKGES APRIL

18 BRAND PROFILE: CASE STUDY Brands can officially convey the tone of their brand through a brand profile. FWD Insurance Objective: To be relevant in moments of their target audience s lives Execution: Created 6 playlists showcasing different moments such as Love & Romance, Get Ready to Live! Link to microsite embedded in all playlists Display ad campaign on Spotify ran for xx weeks to drive users to the profile Results: The campaign won the below awards Mob-Ex Awards 2015 Hong Kong Best Original Content (Gold) Most Innovative Use of Mobile (Silver) Best Launch via Mobile (Bronze) SPOTIFY SUMMER PACAKGES APRIL

19 CONTENT SOLUTION: ADVERTISER PAGE Different advertiser page options: What songs remind you of your best vacation ever? Looking for new music? Improve a playlist with music you ll love Which movie character are you? InHKrt playlist below to find out what movie character you re the most alike. What mood are you in? Answer thehk questions to get the perfect music for HKarch for music or paste URI/URL lnik to playlist HKarch for playlist or paste URI/URL lnik to playlist Crowdsourced Playlist Inspire consumers to be the DJ for your brand Playlist Enhancer Revitalize a playlist with the Playlist Enhancer Music Analyzer What does our music say about who we are? Auto-generated Playlist Get the right music for the right themes SPOTIFY SUMMER PACAKGES APRIL

20 QUALITY SPOTIFY SOLUTION AD Quality audience Quality environment Quality content % O F T H E T I M E SPOTIFY SUMMER PACAKGES APRIL

21 Summer Packages 21

22 USD 10K SUMMER VIDEO PACKAGE Ad units/ Products CPM Impressions Total Cost PAID MEDIA Audio USD ,000 USD 2, Sponsored Sessions USD ,048 USD 2, Video Takeover USD ,048 USD 2, HTPO USD 2, day USD 2, VALUE ADD Paid Total USD 10, Sponsored Sessions USD ,429 USD Free Audio Production USD 1, x Audio USD 1, Value add total USD 1, Grand total USD 11, % Value Add Terms & conditions: USD 10k Summer package is NOT entitled to any category exclusivity. USD 10k Summer package is suitable for duration of minimum 2 weeks or maximum of 3 weeks. Booking needs to confirmed latest by 30 th June. Campaign dates can be within 1 st April 31 st July only. Materials must be ready with the correct ad specs 5 days before campaign start dates, else campaign will be delayed. Only applicable in the Philippines. If client would like to include a branded playlist in the package (as value add), client to increase paid media to USD 15k (a USD 5k addition to the current budget). SPOTIFY SUMMER PACAKGES APRIL

23 USD 20K SUMMER VIDEO PACKAGE Ad units/ Products CPM Impressions Total Cost PAID MEDIA Audio USD ,000 USD 3, Leaderboard USD ,761 USD 3, Overlay Everywhere USD ,818 USD 3, Sponsored Sessions USD ,857 USD 3, Video Takeover USD ,857 USD 3, HTPO USD 2, days USD 5, Paid Total USD 20, VALUE ADD Audio USD ,000 USD Sponsored Sessions USD ,143 USD Advertiser Page Production or Branded Profile (Hosting) USD 10, unit USD 10, Free Audio Production USD 1, x Audio USD 1, Value add total USD 11, Grand total USD 31, % Value Add Terms & conditions: USD 20k Summer package is NOT entitled to any category exclusivity. USD 20k Summer package is suitable for duration of minimum 4 weeks or maximum of 6 weeks. Booking needs to confirmed latest by 30 th June. Campaign dates can be within 1 st April 31 st July only. Materials must be ready with the correct ad specs 5 days before campaign start dates, else campaign will be delayed. Only applicable in the Philippines. SPOTIFY SUMMER PACAKGES APRIL

24 T H A N K Y O U 24