UNDERTONE PRODUCT OVERVIEW

Transcription

1 UNDERTONE PRODUCT OVERVIEW F O R A D V E R T I S E R S

2 WHAT S INSIDE? CROSS-SCREEN ScreenShift Pushdown PageGrabber X Brand Gallery Suite Filmstrip Standard Banners and Rich Media DESKTOP PageGrabber PageWrap Billboard Half Page Pushdown VIDEO PlayerGrabber PlayerWrap Pre-Roll Pre-Roll Deep Engage Pre-Roll Engage MOBILE Full Page Flex Adhesion Banner TECHNICAL SPECIFICATIONS

3 CROSS-SCREEN

4 SCREENSHIFT PUSHDOWN Undertone s original HTML5 format that creates a seamless microsite experience across screens. Smaller masthead banner expands into a mini-microsite Expanded banner is fully closable at any time Automatically returns to unexpanded state after 15 seconds Full video and Rich Media Functionality HIGH Engagement Awareness 2 standout brand experiences

5 PAGEGRABBER X Undertone s newest cross-screen HTML5 format that creates an immersive user experience. Sits as an overlay above existing content; content and site remain intact Large close button keeps the user in control of the experience Automatically adapts to varying page sizes of both desktop and mobile screens in both portrait and landscape mode Endless creative possibilities Components: Rich Media, Video HIGH Awareness/CTR Engagement standout brand experiences 3

6 BRAND GALLERY SUITE * An interactive, Rich Media format that expands from a traditional ad unit into a large brand canvas. Expandable Standard, Half Page and Billboard desktop sizes; Tablet & smartphone versions available as well 100% user-initiated Expanded panel contains brand assets such as images and video Standard: Half Page: Billboard: *Format has desktop, tablet and smartphone variations served via separate tags. Brand chooses screen(s) upon which they want the ad to run. MEDIUM Engagement 4 standout brand experiences

7 FILMSTRIP * A multi-paneled rich media IAB Rising Star with interactive capabilities. Ad unit sits within existing 300x600 slot User can scroll through multiple panels of content Ideal for automotive and retail brands Rich Media/Video functionality Ideal for housing lots of content *Format has desktop, tablet and smartphone variations served via separate tags. Brand chooses screen(s) upon which they want the ad to run. LOW Awareness Engagment standout brand experiences 5

8 STANDARD BANNERS AND RICH MEDIA* A simply static, animated or interactive banner that sits within standard IAB ad slots. Interactivity is user-initiated; can include advertiser video content Typically provide high impression volumes to monetise your traffic Available across 3 screens *Format has desktop, tablet and smartphone variations served via separate tags. Brand chooses screen(s) upon which they want the ad to run. LOW 6 standout brand experiences Awareness Action

9 DESKTOP standout brand experiences 7

10 PAGEGRABBER Undertone s proprietary full page interstitial. Immersive full page takeover interacts with site content Endless creative possibilities Houses Video and Rich Media functionalities Animation Sequence: HIGH Awareness/CTR Engagement 8 standout brand experiences

11 PAGEWRAP Interactive skin that completely envelopes site content. Large masthead can house video/rich Media functionalities Bottom portion of page is also wrapped User has control to collapse or expand the unit Softer branding approach MEDIUM Awareness/CTR Video Views standout brand experiences 9

12 BILLBOARD The most popular IAB Rising Star that is positioned at the top of the page. Used for engaging brand experiences Delivers video and other Rich Media functionality MEDIUM Awareness Video Views 10 standout brand experiences

13 HALF PAGE Double MPU format that utilises a standard ad slot. Simply static or lightly animated user experience Rich Media/Video functionality Great compliment to larger branding formats LOW Awareness/CTR standout brand experiences 11

14 PUSHDOWN An IAB Rising Star unit which expands into a larger microsite like experience. Initial ad unit sits on the top of the page With user initiated expansion Expanded panel reveals a branded canvas with advertiser content Video/Rich Media functionality Initial pushdown: Expanded state: MEDIUM Awareness 12 standout brand experiences

15 VIDEO standout brand experiences 13

16 PLAYERGRABBER Engaging takeover unit that launches from a pre-roll video ad. Full page takeover launched from pre-roll video player Upon takeover launch, brand s microsite experience appears Upon microsite closure, brand s pre-roll video resumes Launches from user-initiated pre-roll video Animation Sequence: HIGH Video Completions Engagement 14 standout brand experiences

17 PLAYERWRAP A branded frame around the sides of video player to accompany pre-roll video spot. A high-impact pre-roll experience with a custom branded frame surrounding the video player that launches upon video start Frame can be static or have light animation MEDIUM Video Completions Awareness standout brand experiences 15

18 PRE-ROLL A click-to-play video ad located within video player. 100% user-initiated - video won t start until the user clicks play Sits within publisher s video player LOW Video Completions Awareness 16 standout brand experiences

19 PRE-ROLL DEEP ENGAGE A microsite experience that sits as an overlay within the confines of the video player. Provides brands with a subtle, yet impactful branded experience User prompted to engage with pre-roll video Upon interaction microsite launches as an overlay to video LOW Engagement Video Completions standout brand experiences 17

20 PRE-ROLL ENGAGE A pre-roll video ad with simple clickable icon capabilities. Branded icons appear within a few seconds of video load User has option to click on branded icons Actionable buttons/icons overlayed on pre-roll video player Allow users to connect with social media outlets and further engage with brand LOW Awareness Video Completions 18 standout brand experiences

21 MOBILE

22 FULL PAGE FLEX An eye-catching IAB Mobile Rising Star format that sits as a high impact overlay on mobile devices. Adjusts to fit in both portrait and landscape modes Full Page interstitial launched on either tablet or smartphone Full suite of mobile interactivity available HIGH Awareness/CTR 20 standout brand experiences

23 ADHESION BANNER An IAB Mobile Rising Star format that follows user as they engage with your site. Default closed setting with optional user-initiated expansion Sticky banner locked on screen in a visible but unobtrusive location User controls the experience Format can either be served as a standard or expand to full page Available on tablet and smartphone Full suite of mobile interactivity available Initial state: Expanded state: MEDIUM Awareness/ CTR Engagement standout brand experiences 21

24 TECHNICAL SPECIFICATIONS P2. Screenshift Pushdown Desktop/Tablet Dimensions: Full browser width x 90 expands to full browser width x 500px Smartphone: Full browser width x 50 expands to Full Screen Prominent close button Animation and video capabilities with user initiated sound P3. PageGrabber X Served by 1x1 slot Desktop Dimensions: 1280x1024 Tablet Dimensions: 768x900 Smartphone Dimensions: 320x44 Ad auto serves upon page load P4. Brand Gallery Suite Desktop: Standard: 300x250 expands to 970x500 Half Page: 300x600 expands to 970x600 Billboard: 970x250 expands to 970x500 Tablet: 728x90 or 300x250 expands to Full Screen Smartphone: 320x500 expands to Full Screen P5. Filmstrip Serves in 300x600 slots Video permitted with 30 seconds maximum Fully controllable by viewer P6. Standard Banners and Rich Media Dimensions: Desktop: 728x90, 300x250, 160x600, 120x600 Tablet: 728x90, 300x250, 160x600 Smartphone: 300x50, 320x50, 300x250 Serves static or 15 second maximum animation P8. PageGrabber Served by 1x1 ad slot Self-starting animation P9. PageWrap Served by 1x1 Auto-serves into page margins Header is collapse-able and expandable pixels P10. Billboard Serves from 970x250 Prominent close button Can be served as static or expandable P11. Half Page Serves from 300x600 Prominent close button Can be served as static or expandable 22 standout brand experiences

25 P12. Pushdown 970x90 expands to 970x415 Prominent close button to minimise expansion P14. PlayerGrabber Served inside video player via VAST tag P15. PlayerWrap Served inside video player via VAST tag P16. Pre-Roll Served inside video player via VAST tag Most common video length of 15 and 30 seconds, maximum of 60 seconds P17. Pre-Roll Deep Engage Served inside video player via VAST tag Most common video length of 15 and 30 seconds, maximum of 60 seconds P18. Pre-Roll Engage Served inside video player via VAST tag Most common video length of 15 and 30 seconds, maximum of 60 seconds P20. Full Page Flex Features a prominent close button to return to publisher s content Tablet Dimensions: 768x900 (1024x644 landscape) Smartphone Dimensions: 320x416 (480x240 landscape) Duration of 30 seconds then auto close if no engagement P21. Adhesion Banners Tablet Dimensions: 768x50 (1024x50 landscape) expands to 768x900 (1024x644 landscape) Smartphone: 320x50 expands to 320x416 standout brand experiences 23

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