UNDERTONE PRODUCT OVERVIEW

Transcription

1 UNDERTONE PRODUCT OVERVIEW F O R P U B L I S H E R S

2 WHAT S INSIDE? CROSS-SCREEN ScreenShift Pushdown ScreenShift Full Page Brand Gallery Billboard DESKTOP PageGrabber PageWrap Half Page Pushdown Filmstrip VIDEO PlayerGrabber PlayerWrap Pre-Roll Pre-Roll Deep Engage Pre-Roll Engage MOBILE Full Page Flex Adhesion Banner STANDARD MEDIA Standard Banners and Rich Media 22

3 CROSS-SCREEN

4 SCREENSHIFT PUSHDOWN Undertone s original HTML5 format that creates a seamless micro-site experience across screens. Smaller masthead banner expands into a mini-microsite Expanded banner is fully closable at any time Automatically returns to unexpanded state after 15 seconds Desktop: Tablet: Smartphone: Desktop/Tablet Dimensions: Full browser width x 90 expands to full browser width x 500px Smartphone: Full browser width x 50 expands to Full Screen Prominent close button Animation and video capabilities with user initiated sound 2 standout brand experiences

5 SCREENSHIFT FULL PAGE Undertone s newest cross-screen HTML5 format that creates an immersive user experience. Sits as an overlay above existing content; content and site remain intact Large close button keeps the user in control of the experience Automatically adapts to varying page sizes of both desktop and mobile screens in both portrait and landscape mode Served by 1x1 slot Desktop Dimensions: 1280x1024 Tablet Dimensions: 768x900 Smartphone Dimensions: 320x44 Ad auto serves upon page load standout brand experiences 3

6 BRAND GALLERY* An interactive, rich media format that expands from a traditional ad unit into a large brand canvas. Expandable Standard, Half Page and Billboard desktop sizes; Tablet & smartphone versions available as well 100% user-initiated Expanded panel contains brand assets such as images and video Standard: Half Page: Billboard: Desktop: Standard: 300x250 expands to 970x500 Half Page: 300x600 expands to 970x600 Billboard: 970x250 expands to 970x500 Tablet: 728x90 or 300x250 expands to Full Screen Smartphone: 320x500 expands to Full Screen *Format has desktop, tablet and smartphone variations served via separate tags. Brand chooses screen(s) upon which they want the ad to run. 4 standout brand experiences

7 BILLBOARD The most popular IAB Rising Star that is positioned at the top of the page. Used for engaging brand experiences Delivers video and other rich media functionality Serves from 970x250 Prominent close button Can be served as static or expandable standout brand experiences 5

8 DESKTOP standout brand experiences 6

9 PAGEGRABBER Undertone s proprietary full page interstitial. Creates an incremental revenue stream for your site by not taking up existing ad space Closes automatically if the user does not interact with ad All sound and video is initiated by user Animation Sequence: Served by 1x1 ad slot Self-starting animation standout brand experiences 7

10 PAGEWRAP Interactive skin that takes advantage of unused space on your site. Creates an incremental revenue stream by capitalising on empty page margins Page content remains primary focus of user User has control to collapse or expand the unit Served by 1x1 Auto-serves into page margins Header is collapse-able and expandable pixels 8 standout brand experiences

11 HALF PAGE IAB format that utilises a standard ad slot. Distinguishable border separating unit from page content Simply static or lightly animated user experience Serves from 300x600 Prominent close button Can be served as static or expandable standout brand experiences 9

12 PUSHDOWN An IAB Rising Star unit which can expand into a larger micro-site like experience. Initial ad unit sits on the top of the page User has option to expand Expanded panel reveals a branded canvas with advertiser content Initial pushdown: Expanded state: 970x90 expands to 970x415 Prominent close button to minimise expansion 10 standout brand experiences

13 FILMSTRIP* A multi-paneled rich media IAB Rising Star with interactive capabilities. Ad unit sits within existing 300x600 slot Does not expand publisher content remains intact User can scroll through multiple panels of content Serves in 300x600 slots Video permitted with 30 seconds maximum Fully controllable by viewer *Format has desktop, tablet and smartphone variations served via separate tags. Brand chooses screen(s) upon which they want the ad to run. standout brand experiences 11

14 VIDEO standout brand experiences 12

15 PLAYERGRABBER Engaging ad unit served in conjunction with a Pre-Roll video ad. Pre-Roll ad serves within player dimensions Animation sits as overlay above Pre-Roll video Closable at any time during animation sequence Animation Sequence: Served inside video player via VAST tag standout brand experiences 13

16 PLAYERWRAP A branded frame around the sides of your video player. A high-impact Pre-Roll experience with a custom branded frame surrounding the video player Frame can be static or have light animation Frame is closable to expose publisher content Served inside video player via VAST tag 14 standout brand experiences

17 PRE-ROLL A click-to-play video ad located within your player. 100% user-initiated - video won t start until the user clicks play When of the Pre-Roll video ends, the publisher content will begin Sits within publisher s video player Served inside video player via VAST tag Most common video length of 15 and 30 seconds, maximum of 60 seconds standout brand experiences 15

18 PRE-ROLL DEEP ENGAGE A micro-site experience that sits as an overlay within the confines of your video player. Serves in the same way as Pre-Roll video Provides brands with a subtle, yet impactful branded experience Microsite is user-initiated so engagement is at their discretion Served inside video player via VAST tag Most common video length of 15 and 30 seconds, maximum of 60 seconds 16 standout brand experiences

19 PRE-ROLL ENGAGE A Pre-Roll video ad with simple clickable icon capabilities. Serves in the same way as Pre-Roll video Branded icons appear within a few seconds of video load User has option to click on branded icons Served inside video player via VAST tag Most common video length of 15 and 30 seconds, maximum of 60 seconds standout brand experiences 17

20 MOBILE

21 FULL PAGE FLEX An eye-catching IAB Mobile Rising Star format that sits as a high impact overlay on mobile devices. Overlay serves as incremental revenue stream and offers a high CPM Able to run both on mobile web and in app Adjusts to fit in both portrait and landscape modes Features a prominent close button to return to publisher s content Tablet Dimensions: 768x900 (1024x644 landscape) Smartphone Dimensions: 320x416 (480x240 landscape) Duration of 30 seconds then auto close if no engagement standout brand experiences 19

22 ADHESION BANNER An IAB Mobile Rising Star format that follows user as they engage with your site. Default closed setting with optional user-initiated expansion Banner locked on screen in a visible but unobtrusive location User controls the experience Initial state: Expanded state: Tablet Dimensions: 768x50 (1024x50 landscape) expands to 768x900 (1024x644 landscape) Smartphone: 320x50 expands to 320x standout brand experiences

23 STANDARD MEDIA standout brand experiences 21

24 STANDARD BANNERS AND RICH MEDIA* A simply static, animated or interactive banner that sits within standard IAB ad slots. Take up minimal page real estate; served out of existing standard inventory Interactivity is user-initiated; can include advertiser video content Typically provide high impression volumes to monetize your traffic Dimensions: Desktop: 728x90, 300x250, 160x600, 120x600 Tablet: 728x90, 300x250, 160x600 Smartphone: 300x50, 320x50, 300x250 Serves static or 15 second maximum animation *Format has desktop, tablet and smartphone variations served via separate tags. Brand chooses screen(s) upon which they want the ad to run. 22 standout brand experiences

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