Latin America Emerging Markets FY2015. Value Proposition

Transcription

1 Latin America Emerging Markets FY2015 Value Proposition September 2014

2 International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. 50 years of experience in ICT market research 1,000+ analysts within a global information network 90+ countries covered around the world 2

3 Latin America Emerging Markets Interesting facts The total population of Central America is 46 million, Dominican Republic is 10.5 million and Puerto Rico is 3.7 million. Emerging Market s population has a roughly number of about 60 millions of people, almost the same than Argentina plus Chile. Despite of deep economic crisis taking place in Puerto Rico, during the last periods, it remains as the country with the highest nominal GDP per capita in Latin America (including values exceeding US$ 26000), almost 2.4 times brazilian s GDP per capita income. After an outstanding GDP growth in 2012 (almost 11% YoY),this year Panama continues leading economic growth in Latin America, with an expected growth of 7.2% compared to According to the Global Competitiveness Index 2013 (annually report published by the World Economic Forum), from the top 5 countries in Latin America, 3 belong to emerging markets: Puerto Rico (1st), Panama (3rd) and Costa Rica (4th). 3

4 Latin America Emerging Markets Interesting facts During 2013, 1.6 million of PCs were sold in emerging markets (Central America, Dominican Republic and Puerto Rico). Mobile computers represented 63% of total shipments. There were some important deals in education vertical in the region during 2013, 130k MiniNotes were delivered to schools in Central America. During 2013, 1.5 million of Printers were sold in emerging markets (Central America, Dominican Republic and Puerto Rico). Laser printers represented 37% of total shipments. IT investment in Latin America Emerging Markets is expected to reach almost 6500US$ millions during 2014, 79% of such investment were hardware. 1.6 million sold 63% of total shipments 1.5 million sold 4

5 Latin America Emerging Markets 2013 Facts 259, ,260 Belice 265, ,256 Dominican Republic 205, ,878 Guatemala Honduras 183, ,428 Puerto Rico El Salvador 180, ,945 RCA = Belice + Honduras + Nicaragua Expressed in units Nicaragua Costa Rica 253, ,723 Panama 219,453 LA Emerging Markets IT Spending US$M US$M 5, , , ,472.4 Y-Y % 8.51% 9.13% 7.12% 6.70% Source: IDC, ,727 5

6 Emerging Markets PC Trackers IDC's Quarterly Central America PC Tracker provides detailed, highly segmented tracking of personal computer shipments in Costa Rica, El Salvador, Guatemala, Panama, Puerto Rico, Dominican Republic and RCA**. Rolling two-year quarterly and five-year annual forecasts are updated for product category, as well as by product, segmented by country. Market Sizing This tracker help managers make strategic decisions across Central America in regards to their product strategy, competitive positioning, channel partners and forecast planning. Subjects Analyzed This tracker provides total market size and vendor share for the following technology areas and segmentations. Measurement for this tracker is in unit shipments and end-user revenue: by country, by technology, by vendor, by brand, by processor vendor, by processor, by channel, by segment and by price bands. Coverage by country: Central America * Puerto Rico Dominican Republic *Central America includes: Costa Rica, El Salvador, Guatemala, Panama and RCA **RCA includes: Honduras Nicaragua & Belice 6

7 Emerging Markets Tablet Trackers IDC's Emerging Markets Quarterly Tablet Tracker provides detailed, highly segmented tracking of one of the most talked about and potentially "disruptive" consumer device products to hit the IT market in the past 10 years in Costa Rica, El Salvador, Guatemala, Panama, Puerto Rico, Dominican Republic and the RCA**. Market Sizing Forecasts for this tracker are updated quarterly and include one year of historical data, two years of quarterly forecasts, and an additional three years of annual market projections. Forecasts are available at the country Subjects Analyzed This tracker provides total market size and vendor share for the following technology areas and segmentations. Measurement for this tracker is in shipments and end-user revenue. Technologies and sub technologies: Media tablets, Operating System, Connectivity, Vendor, Channel, End User. Coverage by country: Central America * Puerto Rico Dominican Republic *Central America includes: Costa Rica, El Salvador, Guatemala, Panama and RCA **RCA includes: Honduras Nicaragua & Belice 7

8 Emerging Markets HCP & Printer Trackers Four times a year, IDC's Emerging Markets Quarterly Hardcopy Peripherals Tracker provides detailed, highly segmented tracking of single-function printers, multifunctional printers (MFPs), and single-function digital copier shipments by technology, vendor, laser-speed range, price band, user segment (horizontal market), and channel in Costa Rica, El Salvador, Guatemala, Panama, Puerto Rico, Dominican Republic and RCA **. Market Sizing Subjects Analyzed Rolling eight-quarter and five-year forecasts are updated on a quarterly basis by country for dot matrix, inkjet, and laser technologies and by product type. This tracker provides total market size and vendor share for the following technology areas and segmentations. Measurements for this tracker are in unit shipments and end-user value, like: SF vs. MFP, Inkjet by price bands, laser and dot matrix by speed ranges, vendor and market evolution, channels and end-user. Coverage by country: Central America* Puerto Rico Dominican Republic *Central America includes: Costa Rica, El Salvador, Guatemala, Panama and RCA **RCA includes: Honduras Nicaragua & Belice 8

9 Emerging Markets Mobile Devices Trackers IDC's Emerging Markets Semiannual Mobile Device Tracker provides detailed and timely information on the global mobile phone market for device vendors in Costa Rica, El Salvador, Guatemala, Panama, Puerto Rico, Dominican Republic and RCA **. Market Sizing Subjects Analyzed The research brings a semiannual Excel pivot table product that details the performance of the market's individual players and answers important product planning and product positioning questions. It also provides rolling fourth quarter and five-year forecasts by country and device type. This tracker provides total market size and vendor share for the following technology areas and segmentations: Measurement for this tracker is in unit shipments and end-user revenue: Input method (touch screen, QWERTY, alphanumeric, among others), generation (2G, 3G, and 4G), air interface (LTE, HSPA, EDGE, GPRS, among others), operating system, NFC, digital camera resolution and megapixels bands, video player, music player, GPS-enabled device, WiFi capabilities and price bands. Coverage by country: Central America * Puerto Rico Dominican Republic *Central America includes: Costa Rica, El Salvador, Guatemala, Panama and RCA **RCA includes: Honduras Nicaragua & Belice 9

10 A Continuous Information Service in Emerging Markets Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2014Q4 Hist 2015Q1 Hist 2015Q2 Hist 2015Q3 Hist 2014Q4 4cast 2015Q1 4cast 2015Q2 4cast 2015Q3 4cast 2014Q4 PPT 2015Q1 PPT 2015Q12PPT 2015Q3 PPT 2014Q4 Hist 2015Q1 Hist 2015Q2 Hist 2015Q3 Hist 2014Q4 4cast 2015Q1 4cast 2015Q2 4cast 2015Q3 4cast 2014Q4 PPT 2015Q1 PPT 2015Q12PPT 2015Q3 PPT 2014Q4 Hist 2015Q1 Hist 2015Q2 Hist 2015Q3 Hist 2014Q4 4cast 2015Q1 4cast 2015Q2 4cast 2015Q3 4cast 2014Q4 PPT 2015Q1 PPT 2015Q12PPT 2015Q3 PPT 2014H2 Hist 2015H1 Hist 2014H2 4cast 2015H1 4cast 2014H2 PPT 2015Q12PPT 10

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