IBAT 2019 ADVERTISING KIT. 358 member banks. 700 communities. 2,000 branches. IBAT Makes a Difference
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1 IBAT 2019 ADVERTISING KIT The Independent Bankers Association of Texas is the largest state community banking organization in the nation. Members benefit from IBAT advocacy efforts, educational programs, regulatory and compliance resources, discounted business services and more. 358 member banks 700 communities 2,000 branches $191 Billion in assets IBAT Makes a Difference Top 3 factors for IBAT members to engage with your sales team * : Peer recommendations Existing relationship with the sales person Familiarity with the company Top 2 ways to engage with IBAT member procurement processes * : Build relationships during IBAT events Build name recognition via IBAT ads, events and sponsorship We are true believers in what IBAT does for community banking in Texas and take every opportunity to support that. Community banks are our target audience, and we know the distribution of IBAT publications reaches that market. - Debbie Scanlon, BKD, LLP *Findings from IBAT member survey, Building Business Relationships with Texas Community Bankers.
2 The Texas Independent Banker & Associate Member Directory Annual 4,000 recipients 2019 AD RATES Bi-monthly 4,000 recipients plus Convention distribution 11,000+ total estimated monthly readership Full Color Rates Double Page Spread Outside Back Cover Inside or Back Cover Full Page 2/3 Page 1/2 Page 1/3 Page 1-2x $3, $3, $2, $2, $2, $1, $1, x $3, $3, $2, $2, $1, $1, $1, x $3, $3, $2, $2, $1, $1, $1, Directory $3, $3, $2, $2, $2, $1, $1, Your ad in IBAT s official news magazine will run in the print and digital editions with a link to your website. Proposals for articles are welcome on timely topics that are relevant to community bankers, educational and non-promotional (feature = 1,200 words; one-page = 750 words). Please send proposals to Editorin-Chief Neil Ferguson at: nferguson@ibat.org. 1/4 Page BW Rates Full Page 2/3 Page 1/2 Page $ $1, $1, $1, $ $1, $1, $1, $ $1, $1, $1, $ $1, $1, $1, The annual directory is mailed, and the searchable digital version is available via the IBAT website and promoted via . Each associate member receives a free listing with contact information, company description and product/ service offerings. 1/3 Page 1/4 Page $ $ $ $ $ $ $ $ Enhance your company s profile in the publication by purchasing a logo enhancement or advertisement. Polybagged Outsert $2, $2, $2, $2, Directory Logo Enhancement $200.00
3 The Bottom Line enewsletter & IBAT.org Homepage Weekly 10,000+ recipients 480 forwards (6%) 2,200 opens (24%) IBAT s Bottom Line enewsletter brings timely industry topics and association news to subscriber inboxes every Tuesday. Position Rate (12 months) Leaderboard 1 $5,000 Leaderboard 2 $3,000 Leaderboard 3 Top Rectangle 1 or x 115 px $5,250 Rectangle 2 or x 115 px $4,000 24/7/365 50,000 page views annually The IBAT home page receives 50,000 page views annually as the launch point to IBAT s must-have resources for community bankers, including compliance tools, educational events, supply orders and more. Position Rate (12 months) Zone x 85 px $4,000 Zone x 85 px Zone x 85 px
4 Magazine & Directory Specifications Ad Size Double Page Spread Outside Back Cover Inside Cover (front or back) Full Page w/ bleed Full Page no bleed 2/3 Page - horizontal 2/3 Page - vertical 1/2 Page - horizontal 1/2 Page - vertical - long 1/2 Page - vertical - short 1/3 Page - square 1/3 Page - horizontal 1/3 Page - vertical 1/4 Page - horizontal 1/4 Page - vertical x x x x x x x x x x x x 4.75 Artwork Requirements All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-resolution PDF, EPS, TIFF and JPEG files are accepted. Images from the web are not suitable for printing. All color artwork must be in CMYK mode. Black and white artwork must be in either grayscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, resulting in color shift. All screen and printer fonts as well as linked images must be supplied or embedded in the file. Ads, especially partial page ads, should be designed so they can be placed on either left or right pages. Submitting Your Advertising Materials Send to Neil Ferguson/IBAT via WeTransfer.com (free service, no registration). For multiple files, compress in a zip file. 1. Go to and select We Transfer Free. 2. Click on Add your files then find your file or folder and double-click it. 3. Enter recipient address: nferguson@ibat.org and your as sender then click Transfer. You will receive s from WeTransfer when your file has been sent successfully and when it has been downloaded by IBAT.
5 Magazine & Directory Calendar ISSUE TOPICS CLOSING DATE January/February IBAT Leadership Division Update Best of Banks Record Retention Gotchas Nov. 13, 2018 MATERIALS DUE Nov. 20, 2018 March/April HR Trends Jan. 14, 2019 Jan. 22, 2019 Marketing for Deposits May/June Leadership Conference Preview & Distribution Mar. 11, 2019 Mar. 18, 2019 Emerging Technology Trends Fintech Partnerships July/August Innovative Banking Apps May 13, 2019 May 20, 2019 Bank Branch Design ANNUAL DIRECTORY June 12, 2019 Jul. 13, 2019 September/October Convention Preview & Distribution July 15, 2019 Jul. 22, 2019 IBAT Leadership Conference Recap Marijuana Banking Payments November/December Meet the New IBAT Chairman Feature Sept. 16, 2019 Sept. 23, 2019 Key Findings of the Salary Compensation Survey Every issue also will include: 1. Best of Banks - a new column spotlighting activities, programs and ideas generated by IBAT member banks 2. A feature article from Karen Neeley, IBAT general counsel 1700 Rio Grande Street, Suite 100 Austin, TX Main: Fax:
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