ENGAGING 8 MILLION+ THOUGHT LEADERS
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1 MEDIA KIT 2019 ABOUT In the age of information overload, THE WEEK is an oasis of smart, concise and balanced content tailored to a busy thought leader. THE WEEK makes sense of the world, providing readers everything they need to know and understand about the world around them. ENGAGING 8 MILLION+ THOUGHT LEADERS 7.4MM 550, ,000+ AVERAGE MONTHLY UNIQUE VISITORS RATEBASE DAILY NEWLETTER SUBSCRIBERS 41% open rate SOURCE: AAM JUNE 2018, GOOGLE ANALYTICS
2 MEDIA KIT 2019 BRAND OVERVIEW THE WEEK 101 $75 ANNUAL SUB PRICE 100% paid Circulation 100% Subscription 15% - 85% AD/EDIT RATIO CURATED CONCISE BALANCED The Week has quietly become a must-read for politicians, celebrities and CEOs. BLOOMBERG BUSINESSWEEK SMART PERSPECTIVES from multiple points of view on all topics WELL-ROUNDED EDITORIAL MIX 14% BUSINESS/ TECH 12% WORLD NEWS 30% ARTS/LEISURE 32% U.S. NEWS 12% OTHER SOURCE: AAM JUNE, 2018, GOOGLE ANALYTICS, MAY 2018, MRI STARCH JAN 2018
3 MEDIA KIT 2019 AUDIENCE AUDIENCE $181, % 35% MEDIAN HHI MEDIAN AGE MALE FEMALE GRADUATED COLLEGE+ COMP 86% INDEX 113 C-LEVEL EXECUTIVES COMP 36% INDEX 164 INFLUENTIAL* COMP 31% INDEX 167 SOURCE: IPSOS AFFLUENT SURVEY, SPRING 2018 *PARTICIPATED IN 3+ PUBLIC ACTIVITIES IN THE PAST 12 MONTHS.
4 MEDIA KIT 2019 PRINT RATES 2018 U.S. ADVERTISING RATE CARD RATE BASE: 550,000 FREQUENCY: WEEKLY (48x) FOUR COLOR 1X PAGE $80,970 SPREAD $161,940 COVERS 1X 2ND COVER SPREAD $194,090 3RD COVER $89,305 4TH COVER $101,210 PREMIUM CHARGES No bleed charge SPECIALTY UNITS Rates and production specifications available upon request FREQUENCY DISCOUNTS Check with your sales representative ISSUE TAKEOVER 100% SOV REQUIRES MINIMUM 5 P4CBS $566,790 ALL RATES ARE GROSS.
5 MEDIA KIT 2019 PRINT SPECS MECHANICAL REQUIREMENTS MAGAZINE TRIM SIZE x 10.5 BINDING METHOD Saddle Stitch PRINTING PROCESS Web Offset BLEED NON-BLEED SPREAD 16 x x 10 FULL PAGE (W/ COVERS) x x 10 *KEEP LIVE MATTER 1/4 FROM THE FINAL TRIM. FILE SPECIFICATIONS PDF x-1a: Acrobat 4.0 and up (PDF 1.3 all fonts embedded-use press options) ACCEPTED PROOFS Digital halftone: Kodak Approval with color bars. Inkjet: Iris or Dupont Waterproof with color bars, 2 proofs to accompany each ad. SPECIAL INSTRUCTIONS Build page to trim and extend bleed beyond page edge. Do NOT apply style attributes. All elements to be placed at 100% with no rotation or cropping. Pantone colors must be in CMYK mode. DPI = 2400 FONT INFORMATION Font information should include manufacturer, font name and version. Use stylized fonts and do not apply style attributes to basic fonts. PORTAL Ad Shuttle COLOR CALIBRATION SWOP standards, GATF/SWOPapproved scales, targets and control patches. Include 5%, 25%, 50%, 95% and 100% Cyan, Yellow, Magenta and Black control patches. SEND MATERIALS TO Advertising Production Department THE WEEK Publications Inc. 55 West 39th Street, 5th Floor New York, NY PRODUCTION QUESTIONS Kyle Christine Darnell kydarnell@qg.com
6 MEDIA KIT 2019 DIGITAL SPECS LEADERBOARD PORTRAIT UNIT RECTANGLE MOBILE PLACEMENT SIZE FILE SIZE SUBSEQUENT FILE SIZE FORMATS ACCEPTED SERVING MOBILE SCROLL 320x50 40K N/A.jpg,.gif, HTML5 3rd LEADERBOARD 320x50 40K N/A.jpg,.gif, HTML5 3rd RECTANGLE 300x250 40K 60K.jpg,.gif, HTML5 3rd PLACEMENT SIZE FILE SIZE VIDEO SUBSEQUENT FILE SIZE FORMATS ACCEPTED SERVING IN-ARTICLE OUTSTREAM* 600x337 5MB N/A mp4 3rd MOBILE VIDEO UNIT 300x200 N/A N/A mp4 1st *IN-ARTICLE OUTSTREAM VIDEO (RUNS BETWEEN PARAGRAPHS WITHIN EDITORIAL CONTENT) *ALL VIDEO UNITS CAN RUN CROSS PLATFORM. *AUDIO MUST BE USER-INITIATED. *5 BUSINESS DAY LEAD TIME REQUIRED. *FOR MORE INFORMATION ON PRICING & PROPOSALS, PLEASE CONTACT YOUR SALES REPRESENTATIVE
7 MEDIA KIT 2019 DIGITAL SPECS DESKTOP PLACEMENT SIZE FILE SIZE SUBSEQUENT FILE SIZE FORMATS ACCEPTED SERVING LEADERBOARD 728x90 40K 60K.jpg,.gif, Flash, HTML5 3rd HALF PAGE 300x600 40K 60K.jpg,.gif, Flash, HTML5 3rd RECTANGLE 300x250 40K 60K.jpg,.gif, Flash, HTML5 3rd NEWSLETTER PLACEMENT SIZE FILE SIZE SUBSEQUENT FILE SIZE FORMATS ACCEPTED SERVING LEADERBOARD OR HALF PAGE 970x250 and/or 300x600 40K N/A.jpg only 1st-Click Command Only *ALL VIDEO UNITS CAN RUN CROSS PLATFORM. *AUDIO MUST BE USER-INITIATED. *5 BUSINESS DAY LEAD TIME REQUIRED.
8 MEDIA KIT 2019 IPAD SPECS FORMATS The ipad ad package must be delivered as a.zip file with an index.html file in its root. Additional folders and files may be placed within the zip file that the index.html file can access. Ads will be executed as full-page HTML, as an interstitial between pages. 20,000+ AVERAGE MONTHLY USERS Above and beyond rate base Ads will be rendered by mobile Safari (the onboard Web browser for the ipad) and therefore must be developed using standard HTML5, Javascript and CSS rendered within mobile Safari. Ads should be static for at least 200ms before interactivity begins. AD INTERACTIVITY Ads should have a starting state that can be stored as a snapshot by the ipad (to be used as a transitionary image). Orientation changes need to be done with tags. FILE SIZE 72DPI) MAX FILE SIZE FORMAT REQUIREMENTS LANDSCAPE 1024x748 (Retina 2048x1496) 5MB zip file, HTML5 PORTRAIT 768x1004 (Retina 1536x2008) 5MB.zip file, HTML5 SHARING TOOL 185x50 (Retina 370x100) 25K.png SOURCE: GA-ZINIO FEB 20
9 MEDIA KIT 2019 CONTACTS NEW YORK OFFICE 55 W 39th Street, 5th Floor New York, New York John Guehl, EVP Publisher e: Guehl@theweek.com p: Kelly Dyer, Associate Marketing Director e: Dyer@theweek.com p: Lora Logan, Sales Development Director e: Logan@theweek.com p: Ware Trimble, Account Manager e: Trimble@theweek.com p: Lauren Ross, Midwest Director e: Ross@theweek.com p: Lauren Peterson, Account Director e: Peterson@theweek.com p: Jana Robinson, Southeast Director e: Jana@robinsonmedia.net p: Alison Fernandez, Account Manager e: Fernandez@theweek.com p: Rebecca Treadwell, West Coast Director e: Rebecca@accessmediala.com p:
10 2019 PRODUCTION CALENDAR ISSUE # COVER DATE ON SALE SPACE MATERIAL ISSUE # COVER DATE ON SALE SPACE MATERIAL 906 1/11 1/4 12/12 12/ /18 1/11 12/19 12/ /25 1/18 12/21 1/ /1 1/25 1/2 1/ /8 2/1 1/9 1/ /15 2/8 1/16 1/ /22 2/15 1/23 1/ /1 2/22 1/30 2/ /8 3/1 2/6 2/ /15 3/8 2/13 2/ /22 3/15 2/20 2/ /29 3/22 2/27 3/ /5 3/29 3/6 3/ /12 4/5 3/13 3/ /19 4/12 3/20 3/ /26 4/19 3/27 4/ /3 4/26 4/3 4/ /10 5/3 4/10 4/ /17 5/10 4/17 4/ /24 5/17 4/24 5/ /31 5/24 5/1 5/ /7 5/31 5/8 5/ /14 6/7 5/15 5/22 931/932 7/5-12 6/28 6/5 6/ /19 7/12 6/19 6/ /26 7/19 6/26 7/ /2 7/26 7/3 7/ /9 8/2 7/10 7/17 937/938 8/ /9 7/17 7/ /30 8/23 7/31 8/ /6 8/30 8/7 8/ /13 9/6 8/14 8/ /20 9/13 8/21 8/ /27 9/20 8/28 9/ /4 9/27 9/4 9/ /11 10/4 9/11 9/ /18 10/11 9/18 9/ /25 10/18 9/25 10/ /1 10/25 10/2 10/ /8 11/1 10/9 10/ /15 11/8 10/16 10/ /22 11/15 10/23 10/ /29 11/22 10/30 11/ /6 11/29 11/6 11/ /13 12/6 11/13 11/20 955/956 12/ /13 11/20 11/ /21 6/14 5/22 5/ /28 6/21 5/29 6/5 ISSUE DATES SUBJECT TO CHANGE
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