All-in-One Marketing & Communications Platform for Brick & Mortar Businesses. One Platform, Endless Custom Possibilities

Transcription

1 All-in-One Marketing & Communications Platform for Brick & Mortar Businesses One Platform, Endless Custom Possibilities

2 Less than 20 seconds for your customer to engage 3 easy ways to sign-up 1. Kiosk 2. Online 3. Text Keyword

3 LOYALTY SIGN-UP 3G/4G Enabled Kiosks for in-store sign-ups Sign-up Offer Digital Punch Card Customers enter mobile phone number and first name at kiosk. They instantly receive a double opt-in welcome text requiring them to reply YES to enter the program and receive a dated time-stamped claim text for sign-up offer. Sign-Up Opt-In Text Message

4 LOYALTY CHECK-IN On the next and each subsequent visit your customer simply clicks Check-In and enters their mobile phone number and the next page tells them how close they are to earning their reward. They do not receive a text each time. Ooops... You have already checked-in once today. Thank you for being a loyal customer!! Our standard program allows a subscriber only one check-in per day to prevent check-in fraud.

5 LOYALTY REWARD When a customer checks in the required amount of times, they will earn their reward, which is redeemable on their next visit.

6 KIOSK REDEMPTIONS Once a customer checks in, a screen informs them of any available offers. Then, they simply click Redeem and a timestamped claim text is sent immediately. Only one offer can be redeemed at a time. If a customer does not hit the redeem button before the ipad returns to the home screen, the user simply needs to enter their mobile phone number again to view the available offers. *Do not provide Loyalty offer to customer unless they receive and show a Loyalty Claim Text which is dated and time-stamped preventing them from coming back at a later time to try and redeem, eliminating any fraud. Example Claim Text Message

7 TRIGGER-BASED SMS AUTO-RESPONDERS Custom SMS auto-responders can be scheduled to be sent automatically to customers at predetermined intervals such as after 20 minutes, 7 days, & 14 days. Each SMS auto-responder will include a trackable mini-url with all click-through-data available within online dashboard. After 20 mins - Ask for birthday & include social media links. After 7 days - Reply with address & receive 20% off. After 30 days - No check-in offer expiring in 7 days. After 1 year - Loyal customer anniversary offer. We Miss You Offer AUTOMATED RETENTION STORE 30 Days If a customer goes for 30 days with no check-ins, a We Miss You text is sent. DEVELOP A TARGETED DIGITAL CUSTOMER RELATIONSHIP OPEN On average, 8 % of non-loyal customers will return within 7 days Joe, we miss you here at Lindell Grill. Receive a FREE FOUNTAIN DRINK next visit! Offer expires 5/31/2015 Social Media Engagement BON ANNIVERSAIRE! Birthday Surprise Offer 7 Days Customer has 7 days to redeem We Miss You reward Anniversary Offer Club Gift Card Offer

8 textalerts With textalerts you can send a text message to all your subscribers at one time to promote a special product, event or even to drive traffic on a slow day. With a 98% open rate, these textalerts can quickly bring traffic to your location! Now you can also create a new textalert based on previously successful campaign templates. Easy, online wizard to schedule a textalert or schedule via TL Connect s customer service $2 Off Appetizer (3.36%) 1 Day Special (4.19%) 25% OFF clearance items 1 Day Special 244 (4.33%) $5 Off $25 1 month Special 197 (5.61%) Any 32oz for $5 1 Day Special 2,427 (8.7%) FREE Coffee/Cappu 1 Day Special 87 (9.97%) Free Monster & guitar giveaway 3 Day Special 218 (14.47%) FREE CFA Chicken Biscuit 1 Month Special 200 (17.86%) 10% OFF any Green Juice 1 Day Special

9 MESSAGE TYPES SMS Message (Short Message Service) MMS Message (Mulitmedia Messaging Service) $2 OFF Large Smoothie

10 KEYWORD MARKETING Keywords can help across all your marketing efforts. A simple keyword campaign provides alternate sign-up methods. Use a keyword text to win campaign for sweepstakes or contests. Keyword polling gathers valuable insight from subscribers. 1. Select a keyword that best represents your company and/or campaign. 2. Create that keyword in the user admin dashboard. 3. Decide which marketing channels to use for promotion. 4. Blast your message everywhere. 5. For best results, create a different keyword to use for each different media you use. Text KING to today to get $1 OFF with sign-up Coupons Social Media $1 OFF for sign-up today! Text KING to In-store signage Print Media

11 BOUNCEBACK On-kiosk offer only for quick return visits Provide extra incentive to bring a customer back within a shorter period of time., same day, next day or the same week.

12 MINI-URL Since character space is at a premium, use our url-shortener to create a custom mini-url that you can advertise anywhere. Use textalerts along with other marketing channel to drive traffic to your website. Then check your results and statistics via the mini-url page in the User Admin website.

13 ONLINE ANALYTICS Dashboard See the weekly, monthly or yearly growth results in your subscriber list by all locations or a chosen few.