Zogby Analytics Online Survey of Adults 11/9/16-11/10/16 MOE +/- 2.8 Percentage Points

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1 11/9/16-11/1/16 MOE +/- 2.8 age Points 1. Are you planning to purchase any internet-connected devices this holiday season, such as fitness trackers, televisions, video cameras, home appliances or wearables? These devices are also known as the Internet of Things. t sure On a scale of 1 to 5 - with 1 being t Confident at All and 5 being Completely Confident - what is your level of confidence that these devices that connect to the internet are safe and secure? 1 - t Confident at All 2 - t Very Confident 3 - Somewhat Confident (or Neutral) 4 - Confident 5 - Completely Confident What security or privacy measures do you adopt around the Internet of Things? (Choose all that apply) $Q3 Research past history of security/privacy concerns about the device Read information from the manufacturer about how to keep the device secure over time Change the password on the device before using Update my router software Keep your Internet of Things mobile apps up to date (e.g., Nest, doorbell, video camera, security system, etc.) Try to understand what personal information the device collects, how it's being used and how it is stored ne of the above n % Zogby Analytics Page 1 11/11/216

2 11/9/16-11/1/16 MOE +/- 2.8 age Points 4. Do you think there is enough information available on how to secure your devices that connect to the Internet of Things? t sure In the last year, have you abandoned an online purchase because of a security or privacy concern? t sure Why did you abandon the purchase? (Choose your top two) $Q6 Too much information was being asked of me in relationship to the transaction I couldn't determine if my information was being handled securely I wasn't sure how the information would be used after my purchase I couldn't easily understand the company's policies on how they handle my personal information I just didn't feel confident about the transaction Other (Specify) n % Zogby Analytics Page 2 11/11/216

3 11/9/16-11/1/16 MOE +/- 2.8 age Points 7. How many purchases did you abandon in the last year because of those concerns? Zero More than 1 t sure Recently, there was a cyberattack that used internet-connected devices, such as cameras, home appliances and baby monitors, to disrupted popular online platforms like Amazon, Twitter and Reddit. Has this incident raised your level of concern about the security of internet-connected devices? t sure Have you read or seen anything in the last year about a national campaign for online safety? t sure Zogby Analytics Page 3 11/11/216

4 11/9/16-11/1/16 MOE +/- 2.8 age Points 1. What is the name of the campaign? The power of three: firewall, antivirus, antispyware STOP. THINK. CONNECT. It's easier than you think Our shared responsibility Have you ever heard any of the following associated with being safer and more secure online? (Choose all that apply) $Q11 Personal information is like money. Value it. Protect it. Share with care Keep a clean machine When in doubt, throw it out Be web wise Safer for me, more secure for all Get two steps ahead Own your online presence Lock down your login ne of the above n % Zogby Analytics Page 4 11/11/216

5 11/9/16-11/1/16 MOE +/- 2.8 age Points 12. Which of the following have you done in the last month? (Choose all that apply) $Q12 Turned on multi-factor or strong authentication to secure an account Turned on multi-factor or strong authentication to secure a banking/financial service account Updated privacy settings on a social network Decided against purchasing an Internet of Things device, like a thermostat, fitness tracker, home video camera, because of a security or privacy concern Thoroughly read the terms and conditions of an app before downloading Asked someone to delete something they posted about you Used a virtual private network (VPN) to access the internet Searched your name online Used temporary usernames/ addresses Used inaccurate information about yourself when asked to provide personal information in an online transaction ne of the above n % On a scale of 1 to 5 - with 1 being t Important and 5 being Extremely Important -- how important is it that websites you use have easy to understand and accessible information about the information they collect about you, how they use it and with whom they share it? 1 - t Important 2 - t Very Important 3 - Somewhat Important (or Neutral) 4 - Important 5 - Extremely Important Zogby Analytics Page 5 11/11/216

6 11/9/16-11/1/16 MOE +/- 2.8 age Points 14. When purchasing an IoT (Internet of Things) device what information is the most important for you to know about the security/privacy of the device? (Choose top 3) $Q14 What personal information it collects about me over time How to maintain the security of the device over time How to change a default password What steps the company takes to protect my personal information What controls, if any, are in place for me to limit how the company shares my information with others (third parties) Is there additional information collected about me beyond what is required to make the device function properly What assumptions are made about me through my use of the device How would my personal information be used if the company is sold or goes out of business I do not plan on purchasing an IoT (Internet of Things) device n % Region East South Centr GrLks West Gender Male Female Zogby Analytics Page 6 11/11/216

7 11/9/16-11/1/16 MOE +/- 2.8 age Points What is your current employment status? Working (full or part time) Temporarily unemployed and looking for work Temporarily unemployed and not looking for work Student Stay at home parent/spouse Retired Household Income < $25K $25-35K $35-5K $5-75K $75-1K $1-15K $15K Zogby Analytics Page 7 11/11/216

8 11/9/16-11/1/16 MOE +/- 2.8 age Points Age group A Age group B Generation First Globals Nikes Woodstockers Privates Zogby Analytics Page 8 11/11/216

9 11/9/16-11/1/16 MOE +/- 2.8 age Points Education College Degree College Degree Race White Hisp AfrAmer Asian Other Live Lge City Sm City Suburbs Rural Zogby Analytics Page 9 11/11/216

10 11/9/16-11/1/16 MOE +/- 2.8 age Points Ideology Recoded Liberal Moderate Conservative Religion Catholic Protestant Jewish Other/ne BornAgain /NS Zogby Analytics Page 1 11/11/216

11 11/9/16-11/1/16 MOE +/- 2.8 age Points Union member Are you a parent or guardian of a child under 17 who is living at home? Marital status Married Single Div/Sep/Wdw Civil union Veteran/Armed Forces? Zogby Analytics Page 11 11/11/216

12 11/9/16-11/1/16 MOE +/- 2.8 age Points NASCAR Fan Sexual Preference Hetero t Hetero Self ID Social Networker Home status Own a home Live in rental unit Neither Zogby Analytics Page 12 11/11/216

13 11/9/16-11/1/16 MOE +/- 2.8 age Points Attend religious services Weekly+ Weekly 1-2/Month Holidays Rarely Never Phone Basic feature cellphone (non smartphone) Smartphone Landline (telephone company, cable provider, fiber optic, V Basic feature cellphone and landline Smartphone and landline Basic feature phone and smartphone All three (Basic feature cellphone, smartphone and landline) telephone Career or gig? Career Just a "gig" t currently employed Zogby Analytics Page 13 11/11/216

14 11/9/16-11/1/16 MOE +/- 2.8 age Points Self ID Investor Class WalMart shopper? Weekly Few/Month 1-2/year Never Residency My city or town America The planet earth Passport? Zogby Analytics Page 14 11/11/216

15 11/9/16-11/1/16 MOE +/- 2.8 age Points Sympathetic to Tea Party Sympathetic to Occupy Wall St Are you currently or have you ever been a member of the National Rifle Association? Currently a member of the NRA Former member of the NRA Have never been a member of the NRA Are you a current or former gun owner? Current gun owner Former gun owner Have never been a gun owner Zogby Analytics Page 15 11/11/216

16 11/9/16-11/1/16 MOE +/- 2.8 age Points Did you not have to pay any taxes last year because your income level was below the threshold to pay taxes or because your tax deductions left you with no liability? I did not have to pay taxes I had to pay taxes Do you invest in the stock market; have an IRA, a 41-K retirement plan or a pension fund? Do you or does anyone in your household keep a gun for personal protection, hunting or target shooting at your home, place of business, or at a vacation home or club? Zogby Analytics Page 16 11/11/216

17 11/9/16-11/1/16 MOE +/- 2.8 age Points Considering your finances, are you better off, worse off, or about the same now as you were four years ago? Better off Worse off About the same t sure Regarding your personal finances, do you think in four years you will be... Better off Worse off About the same t sure Lost job Afraid of losing job Zogby Analytics Page 17 11/11/216

18 11/9/16-11/1/16 MOE +/- 2.8 age Points Job pays less Gone w/o food 24hrs Creative Job Sector Self ID Creative Class Zogby Analytics Page 18 11/11/216

19 11/9/16-11/1/16 MOE +/- 2.8 age Points Party Democratic Republican Independent Zogby Analytics Page 19 11/11/216

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