Sprint Business Mobility Framework SM

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Noreen Helena Pope
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1 Sprint Business Mobility Framework SM Extend and enrich enterprise applications to support your mobile workforce Sprint Proprietary. Sprint. All rights reserved. Sprint and the diamond logo design are trademarks of Sprint Communications Company L.P. All other trademarks are the property of their respective owners.

2 Sprint s Heritage of Innovation $26 billion in revenues, customers in 70 countries First US ationwide, all-digital, fiber-optic network First to employ packet-switched Class 5 Central Office (CO) Sprint provides world-class transport services for business First to market: ATM and Frame Relay for enterprise Tier One Global IP Backbone High-speed DSL for enterprise Long-distance voice service First US nationwide all-digital, all-cdma wireless network Single platform scalability and consistency First third-generation (3G) network deployed nationwide Most extensive all-digital third-generation (3G) network Digital coverage available for 257 million people US nationwide Innovative partnerships and alliances Sprint Proprietary Sprint. All Rights Reserved. 2

3 The SM builds on this heritage of innovation and is Sprint s answer to meet the challenge of mobile-enabling the real time enterprise A set set of of network capabilities, business approach and and development philosophy for for extending enterprise applications to to mobile mobile workers and and enriching those those applications with with valuable network services such such as as location, presence and and alerts alerts etwork capabilities = nationwide wireless and and wireline network Business approach = open open standards, partner based based solutions Development philosophy = IT IT friendly web web services Sprint Proprietary Sprint. All Rights Reserved. 3

4 Wireless connectivity is getting solved. Peak Speed (Kbps) CDMA2000 Wireless Data Speeds 2G IS-95A 2G IS-95A 2G+Comp 2G+Comp 3G1X 3G1X 3G1X+Comp 3G1X+Comp ear EV-DO EV-DO EVDV-D EVDV-D Sprint Proprietary Sprint. All Rights Reserved. 4

ow we can address applications An early opportunity that demonstrates the value of Sprint technology 4. Send SMS message to field force management otification otification 1.

5 ow we can address applications An early opportunity that demonstrates the value of Sprint technology 4. Send SMS message to field force management otification otification 1. Customer calls in problem Dispatch Agent Console 3. Choose closest available field force management and create dispatch order 2. FFA Application queries network for location of available field force management Location Location Sprint Proprietary Sprint. All Rights Reserved. 5

Enterprises Must Assess Impact of Mobile Applications, Decision Framework,

6 The Real Time Enterprise has lots of needs Annualized ROI vs. Difficulty of Mobile and Wireless Applications Source: Gartner Research, Enterprises Must Assess Impact of Mobile Applications, Decision Framework, DF , W. Clark, December 22, 2003 Sprint Proprietary Sprint. All Rights Reserved. 6

SM delivers critical components for a total solution to your customers Location Messaging Tested Middleware Latitude/longitude or city address or zip code location for an asset or mobile device with

7 SM delivers critical components for a total solution to your customers Location Messaging Tested Middleware Latitude/longitude or city address or zip code location for an asset or mobile device with multiple levels of precision End-user device status available in real-time: online, offline, busy, available, etc. Intelligent alerts through any devices from within the enterprise application, based on business process or event triggers Aligned product roadmaps and pre-tested software configurations to enable quick and reliable solution implementation and testing Sprint Proprietary Sprint. All Rights Reserved. 7

SM 1 1 Wide Wide variety variety of of devices devices & OS, OS, HSD HSD network network Pre-integrated Pre-integrated to to existing existing IT IT infrastructure infrastructure 2 2 Extend Important

8 SM 1 1 Wide Wide variety variety of of devices devices & OS, OS, HSD HSD network network Pre-integrated Pre-integrated to to existing existing IT IT infrastructure infrastructure 2 2 Extend Important Important carrier carrier supplied supplied data data & services services Over-the-air Middleware Standard IT SDKs 5 5 Leading App Servers Enrich Location SMS Call Control Sprint Proprietary Sprint. All Rights Reserved. Sprint Mobility Extensions Web Services Gateway - ParlayX Parlay Gateway Enterprise Applications ERP FFA CRM Back Office Integration Services

9 Location is key to the SM Accuracy GPS:Global Positioning System AFLT:Advanced Forward Link Trilateration Cell Sector AGPS:Aided GPS AFLT+AGPS:Combining AFLT and AGPS Cell Cell ID ID AFLT AFLT GPS GPS Requirement Battery Friendly Accuracy Device Independent AGPS AGPS Cell ID LOW GPS HIGH AFLT AFLT + AGPS AGPS Location Technology AGPS HIGH AFLT MEDIUM AGPS+AFLT HIGH In building/urban Canyon fix Time to 1st fix FAST SLOW FAST FAST FAST Completeness of Solution Sprint Proprietary Sprint. All Rights Reserved. 9

10 Parlay provides the application abstraction layer for the enterprise from their carrier partners enabling use of the compete set of carrier capabilities Other carriers approach: Application silos with difficult to use telecom or proprietary protocols that don t serve their enterprise customers well Vxml Voice MM7h MMS IS41 SMPPh OpenLS SMS Location on Parlay-enabled Carrier Vxml Voice Enterprise Application Messaging Location IS41 SMPP OpenLS Parlay Gateway MM7 MMS IS41 SMPP SMS Parlay OpenLS Location Vxml Voice Correct approach: Open, unified architecture with standards-based protocols that doesn t rely on technology lock-in Single standard set of APIs for interface to multiple carrier networks Single gateway for accessing multiple carrier network capabilities Other Carrier Parlay Gateway MM7 MMS IS41 SMPP SMS OpenLS Location Sprint Proprietary Sprint. All Rights Reserved. 10

11 ow, what about that dumb pipe thing? I assume everyone here has read these two fine papers: The Dumb Pipe Approach for LBS, Jonathan Spinney, 2003 and It s the (LBS) applications Stupid!, David H. Williams, 2003 As you can tell from our implementation of the Sprint Business Mobility Framework SM, we essentially agree with them. However, a few minor points: Two years ago Sprint sent our pipe to college. It has now graduated and has a PhD! We believe customers and developers greatly benefit from this new carrier network intelligence and integration. Furthermore we believe the customer is interested in the total solution. This requires partnerships between Sprint, application providers, horizontal services providers and systems integrators. Together we will provide total solutions to our customers problems! Sprint Proprietary Sprint. All Rights Reserved. 11

12 Sprint in Review Why Sprint? Experienced industry innovator Advanced, high-speed networks Broad solutions portfolio Comprehensive managed services Established service management Highly reliable network performance Exceptional personnel Come see Sprint at the IBM booth, #433 Sprint Proprietary Sprint. All Rights Reserved. 12

State of Florida uses the power of technology to accomplish objectives. Sprint provides state-of-the-art voice and data solutions

Case Study State of Florida uses the power of technology to accomplish objectives Sprint provides state-of-the-art voice and data solutions A look inside the State of Florida government Through recent