Enhanced Applications Delivery with Branch of the Future (BOF) Technology

Transcription

1 Enhanced Applications Delivery with Branch of the Future (BOF) Technology Teerapol Tuanpusa Senior Network Consultant / Enterprise - FSI teerapol@cisco.com 1

2 THE BRANCH REMAINS IMPORTANT Customers who claim Internet Banking as their primary channel are heavy users of branch resources 2

3 Business-Driven BRANCH OF THE FUTURE BUSINESS ISSUES Improve Operating Efficiencies Improve Customer Service & Retention New Revenue Opportunities Increase Wallet Share Increase Customer Profitability Increase Market Share 3

4 VOICE & IP COMMUNICATIONS A converged, voice-over-ip (VoIP) system 4

5 CUSTOMER CARE Advance contact center capability 5

6 CUSTOMER CARE Interaction & Collaboration Financial Advisor CONVERGED NETWORK Virtual Contact Center Branch Advisor 6

7 ELECTRONIC MARKETING Real-time, proactive marketing 7

8 WIRELESS MOBILITY Enhanced customer interactivity & service 8

9 SELF-SERVICE Full integration of branch ATMs & kiosks 9

10 INTELLIGENT BRANCH Integration of network enabled facility services 10

11 COMPLIANCE MANAGEMENT Enhanced operational risk management with built-in resiliency 11

12 SELF-DEFENDING NETWORK The foundation to building customer trust 12

13 BOF SOLUTIONS RUN-DOWN Voice and IP Communications: IPT Video Conferencing IP Telephony productivity tools - XML apps elearning Video Conferencing, Content Data Networking Customer Care: Virtual Contact Centers Video Conferencing IP ATM and Kiosk Wireless Phone/Customer Concierge IP Telephony productivity tools RFID Electronic Marketing: Content Delivery Networking Video Conferencing 13

14 BOF SOLUTIONS RUN-DOWN Wireless Mobility: Customer flexibility: Wireless Concierge, Wireless IP Telephony Phone, Video Conferencing Worker flexibility: Wireless tablet(s), Wireless IP Telephony Phone, Video Conferencing Wireless cameras Self Service: IP enabled ATM s IP enabled Kiosks Intelligent Branch: Video Surveillance Building Management: Perimeter Alarms, HVAC controls 14

15 IP Communication 15

16 Market Adoption: IP vs TDM PBX Market Its now a matter of how fast not if IP Communications will happen Opportunity = Accelerated transitions + growth in overall IP Telephony market $8B Enterprise PBX Market Overall market includes IP Phones, Call Agents and Gateways IP IP PBX PBX Market Market TDM PBX Market Source: Gartner Dataquest and Synergy Q

17 Branch IP Communication Centralized Administration Jim PSTN IP WAN Corp Office IP Telephony Branch offices only need IP phones Reduces toll charges and staffing requirements IP Telephony Extension Mobility Users can move between sites and maintain same phone number Survivable Remote Telephony Sustained voice communications in the event of WAN outage Chiangmai Konkaen Hadyai IP Phones only at Branch Offices Log into IP Phone: Phone takes profile of

18 Remote Branch IP Communication Deployment AFTER SRST Access to same IP apps and Cisco CallManager features as HQ Same look and feel as HQ Centralized management and IT support Backup IP telephony features if WAN link fails 3800 w/srst Medium Branch 240 users X Applications server Cisco CallManager Cluster A 7200 WAN 2851 w/ SRST Small Branch 96 users PSTN Headquarters 2801 w/ SRST Micro Branch 24 users 18

19 Hardware Innovation Raises Voice Leadership Cisco Voice Services Delivered At Wire-speed! Affordable, Secure, Scalable Voice Solutions Advanced Voice Applications Leverages modularity for integration of voice applications NEW! Cisco CallManager Express v3.2, Survivable Remote Site Telephony v3.2, Cisco Unity Express v2.0* Integrated Modularity Scales service capabilities and voice densities NEW! Extension Voice Module NEW! High speed interface cards Core Performance The foundation for unmatched voice performance NEW! Processor NEW! Specialized voice silicon NEW! Adaptable interfaces Embedded Modularity Enables embedded conferencing, automated attendant and voice mail NEW! Digital signal processor slots Advanced Integration module slots Embedded CME, SRST, Security Voice/Fax and Conferencing DSPs Extension Voice Modules USB USB HWIC NME HWIC HWIC HWIC NME GE GE SFP Auto Attendant, Voic , AIM NME NME 19

20 Content Networking 20

21 Latency Gets Worse as Applications get Richer Performance Required Most Branches can not take full advantage of these Solutions Voice Transaction Applications Web Apps Collaboration Tools Video-on- Demand Bandwidth Required 21

22 Application : Web Application Acceleration Web-based enterprise applications have poor performance across high latency WAN links WAN/ Internet Data Center Nestle Solution: Edge HTTP caching, streaming media proxies Complete static and streaming support Internet/Intranet and streaming media proxy Most advanced implementation of WCCP v2 redirection Rules template for flexible caching policies/rules Caching eliminate SAP latencies. Nestle projects savings up to 40% on WAN bandwidth, increase end user productivity and improved Nestle customer satisfaction 22

23 Application : Point-of-Sale and Kiosk Need better way to deliver video advertising and promotional content to stores, branches Looking for high-impact methods to drive in-store sales Want to improve customer satisfaction Seeking new revenue streams Solution: WAE-507AV, WAE-560AV or Set Top Box Pre-load video playlists towaes with CDM MPEG-1, MPEG-2, MPEG-4 to video walls, TVs, kiosks Central and/or local playback control Generate in store demand, plus advertising revenues WAN/ Internet Data Corporate Center Data Center NY Municipal Credit Union Implemented in-branch ECDN video network to deliver promotional messages and advertising to customers. Expects to see higher customer satisfaction ratings. 23

24 Financial Services Case Example 24

25 Content Delivery e-communications and e-learning Branch Services, Application and Content Delivery CEO wants to deliver his/her message to every desktop, every location Organization wants to deploy e- learning for operating efficiencies/ excellence Increasing retention of viewer requires impact of rich media Solution: IP/TV Live MPEG encoding and streaming Turnkey Standards-based Scheduled broadcasts Solution: ECDN Pre-load rich learning, communications Any file format Bandwidth controls High-availability configurations WAN/ Internet Reuters: Implemented scalable ECDN-based video network to support 17,000 desktops in 160 countries 25

26 Application: Business Video Services High Impact, Video Initiatives: CEO wants to deliver his/her message to every desktop, every location Organization wants to deploy video training for operating efficiencies Increasing retention of viewer requires impact of rich media Solution: Video On-demand Pre-load rich communications, training Any file format Bandwidth controls High-scalability WAN/ Internet Data Corporate Center Data Center U.S. Dept of Veterans Affairs Live and ondemand network to support 220,000+ desktops and 115 locations. Saved $800K on one event, alone! 26

27 Cisco Video Solutions Cisco IP/VC Videoconferencing Family Cisco IP/TV Streaming Video Family Interactive Video Communications Video Broadcasting and Video on Demand 27

28 Content Engine Network Modules for Cisco Access Routers with ACNS Software Integrated Solution, Compact Footprint, Cisco IOS Managed Content Acceleration E-communications E-learning Content Filtering File Distribution Virus Protection NM-CE-BP-20G (20G internal IDE) NM-CE-BP-40G (40G internal IDE) NM-CE-BP-SCSI (no disk, external SCSI expansion) Advanced Transparent Caching / Filtering Authentication, Dynamic Client Bypass, Overload Bypass, Slow Start, Flow Protection, Clean Shutdown, WCCP V2 SmartFilter, N2H2, Websense Radius, LDAP, TACACS+ and Native NTLM Authentication Full support for key Streaming Technologies MPEG, Windows Media, RealNetworks, QuickTime Fully compatible with WAE devices, CDM Supported on IOS Release 12.2(11)YT and 12.2(13)T Cisco 2600, 3600, 3700 Series Routers 256MB, upgradeable to 512MB External compact flash Internal and External 10/100 ports External Storage: SA-6 and 1RU Reference Sell (HP) 28

29 Security Self Defending Network 29

30 Advanced Security Threats and Trends Number of Intrusions Self Replicating Code Password Guessing Exploiting Known Vulnerabilities Packet Forging/Spoofing Stealth Diagnostics Sweepers DDOS Back Doors Sniffers Password Cracking Source: CERT, Carnegie Mellon University Disabling Audits Sophistication of Hacker Tools Technical Knowledge Required of Hacker 30

31 Advanced Security All-in-One Branch Security IPSec VPN, Inline Stateful Firewall, IDS, and IP Routing Eases management burden, reduces cost of ownership Hardware VPN Client Intrusion Detection System Firewall WAN Router Cisco IOS Security Router VPN + Firewall + IDS + IP Routing 31

32 Design Architecture 32

33 Secure Branch Infrastructure IOS FW/IDS/Filtering/AAA/AV Headquarters Firewall/IDS VPN Multiservice Gateway IP L2/L3 Security Firewall IDS Operations Branch A IP WAN Content Video Surv. IDS AAA Firewall/IDS Remote Office Filtering & Reporting Partners: Websense Secure Computing NetIQ Webwasher Virus Scanning Partners: Trend Micro Symantec 33

34 Branch Office: Voice (SRST) Applications (Vmail, IVR, ICD,..) PSTN Branch B (without Call Processing and Apps) CallManager Cluster IP WAN Headquarters (with Call Processing and Apps) Back Up site 34

35 Branch Office: Voice + Content (SRST) Headquarters Applications (Vmail, IVR, ICD,..) PSTN Branch B (without Call Processing and Apps) CallManager Cluster IP WAN (with Call Processing and Apps) Back Up Site Content Engine Content Distribution Manager Content Router 35

36 Branch Office: Voice + Content + Security (SRST) Headquarters Applications (Vmail, IVR, ICD,..) PSTN Branch B (without Call Processing and Apps) CallManager Cluster IP WAN (with Call Processing and Apps) Back Up Site VPN Backup Internet Content Engine Content Distribution Manager Content Router 36

37 Branch Office: Full Service Branch Headquarters Applications (Vmail, IVR, ICD,..) (SRST) PSTN Branch B IP WAN Headquarters Content Engine Content Distribution Manager Content Router Branch A 37

38 Summary 38

39 Cisco Access Routers Meet Requirements for The Full Service Business Advanced Security Content Delivery Voice/ IP Telephony Integrated High Performance Available Flexible Future Low Density Switching 2003, 2005 Cisco Cisco Systems, Systems, Inc. Inc. All All rights rights reserved. reserved. 39

40 Thank You! 40