Delivering flash at the price of disk

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1 Changing the economics of flash storage Delivering flash at the price of disk Mike Davis Director of Marketing SNIA DSI Co nference April 21, 2014

2 Flash economics are driving rapid adoption Pent- up demand for improving application performance at the right price point Multi- core processors drive up processor utilization and demand for more I/O per server, while HDD throughput remains flat Flash prices falling faster than HDDs but still considerably higher than 15K HDDs 15K HDD $/GB Flash SSD 7.2K HDD New form factors: PCIe cards, appliances, shared st orage Virtualization is increasing the demand for random I/ O with the mixer effect 1

3 Reliance on I/O-intensive solutions for critical applications is grow ing Billions ($) $45 $40 $35 $30 $25 $20 $15 $10 $5 $0 Enterprise Storage Revenue Forecast (IDC) Hot/ Active Data Cold/ Static Data I/ O intensive so lutio ns growing at 57% CAGR Cost/capacity optim ized 19% CAGR growth is driven by the explosion of unstructured data I/O Intensive (Flash) Performance Optimized Cost Optimized IT Managers are looking for storage solutions that can span both, hot and cold data, optimizing for performance and value IDC,, Wo rldwide Enterprise Storage Systems Forecast, May 2013; Doc # (Note: CAGRs calculated for ) 2

4 Flash storage can be deployed at various layers to accelerate transactional application performance Dell Fluid Cache for DAS on Pow eredge Clie nt Network Indexing Maintains indexes to allow quicker access to data Runs on databases to accelerate locating a block of data in queries Data Warehousing Sto red data used to create reports or derive Business Intelligence Used for data mining, Server- based cache analysis, hypothesis testing, modeling Dell Compellent All-Flash or Hybrid- Flash Array Sto rage Network OLTP Manage transactionoriented applications, i.e. re tail, banking Business can be hurt if data not accessible,slow During peak usage, customer experience can be effected VDI Hosting desktop OS within a VM on a centralized server Tie ring or caching in shared storage Fac ilitate a quic k retrieval o f go ld im age s Boot storms, write allocations and latency are issues 3

5 We re suc c e ssfully m itigating boot storms as well as lo ad storms when a lot of people are logging into their virtual desktops at once. You d be surprised how many IOPS it takes to lo g in it s one of the major challe nges with large- sc a le VDI. Luther Bowens, Systems and Operations Manager Indianapolis Public Schools 4x reduction in hardware costs with $2M savings every refresh cycle $140,000 annual savings in support 10 sec or less for virtual desktops to lo ad Indianapolis Public Schools deployed Compellent with SSDs to o ptim ize storage performance for VDI 4

6 What characterizes your workloads? Traditional one size fits all data storage strategy is unre alistic Performance expectations Access patterns and frequency Application performance semantics: Concurrent users, TPS Storage performance semantics: throughput, IOPS, performance per GB, File performance Ho t vs. cold data Read intensive vs write intensive Data o ptim ized fo r tie ring vs caching Random vs sequential Business value Data that is highly valuable to the business and can be used for deriving business intelligence, financial analysis, etc. Each type of data needs to be treated differently to align the application performance with capacity and cost requirements 5

7 Tiering Across Flash Types is Necessary Accelerate Flash Economics Dell is the first storage solution to tier sub-lun data across SSDs Write-Intensive SLC SSDs Read-Intensive MLC SSDs Workload Mainstream Apps, Any usage Mo stly Re ad 90/10 R/W Mix Tie r 1 WI SLC SSDs Capacity 400 GB 1.6 TB Write endurance Full- drive writes/ day Great Not as great 30 3 Tie r 2 RI MLC SSDs Random read perf. Great Great Write performance Relative costs Great 4x Mo de rate 1x Tie r 3 HDDs Compellent Hybrid- Flash Array 6

8 Secret sauce behind the flash optimized Compellent: tiering with Data progression Tier 1 $$$ RAID 10 Write Intensive Ent erprise SAS SSD Tier 2 $$ RAID 5 Tier 3 Flash- o ptim ized Data Progression leverages the endurance of write- intensive SSDs and the value of readintensive SSDs. RAID 5 $ Read Optimized Ent erprise SAS SSD RAID 5 RAID 6 RAID 6 7.2K SAS HDDs Advanced software tiering seamlessly manages data Inc o m ing writes are written to write intensive SSDs for fast access Re ad intensive data is automatically moved to read o ptim ized MLC keeping Tier 1 free for new incoming writes Co ld data is m igrated to tie r- 3 ro tating disk Enterprise Solutions Marketing

9 Compellent introduces flash innovations that change the economics of flash storage Storage Center 6.4 Extends tiering to multiple flash types Data progression enhancements Best performance at the lowest possible cost Flash enclosure Up to 59% lower cost than m o st all- flash solutions Industry s first MLC & SLC SSD intellige nt flash tie ring Introduces 1.6TB MLC SSDs Dense enclosure 336TB in 5U Designed for cost/capacity optimized data growth Ideal as Tier 3 in hybrid c o nfiguratio n Ideal fo r large- scale file archival Tier 1 RAID 10 Write- Intensive Enterprise SAS SSD Tier 2 RAID 5 RAID 5 Read- Intensive Enterprise SAS SSD Tier 3 RAID 5 RAID 6 RAID 6 7.2K SAS 8

10 New economies of flash: tiering innovations allow Compellent to offer flash at the price of disk Co m pellent 15K HDD System Workload requirement: 40,000 IOPS 30TB Raw Storage 26U 264 x 15k HDDs Benefits of Tiered Flash 84% RU reduction 50% more IOPS 90% latency reduction 56% lower price 24 x SSDs Space Savings 9

11 Designed to address multiple performance levels Co m pellent helps align sto rage performance with workload requirements All- flash for business critical workloads Large capacity flash with low latency and scalability Tie r 1 applic atio ns OLTP Oracle database VDI gold images and logs Big data analytics Hybrid for general workloads Capacity with mainstream application performance Better performance with lim ited flash c apac ity General workloads Cost optimized HDDbased for lowest $/GB Large capacity, lowest $/ GB When large datasets are required Data that is not performance sensitive Backup and archive WI & RI SSDs 15K RPM HDDs WI & RI SSDs 7K RPM HDDs 7K RPM HDDs 11

12 Faster drives or more drives Faster RAID c o nfiguratio n Faster storage connections $$$ How do you scale your business when budgets are fixed? 12

13 Even w ith Flash-Optimized Storage, Latency can be an Application Performance Killer Server Server Server Server St o rage Network Storage Area Network (SAN) Application IOPS = Fn (rpm, l rot, l seek, lvl RAID, sze RAID, n drives, ) + Fn (lsan, bsan) + Fn (Ctrlsan) 13

14 Introducing Dell Fluid Cache for SAN Advanced Integrated Host- based Caching Solution Dell Cache Contributor Servers* Cache Client Servers** 1 Install Fluid Cache software Cache pool 2 Add PCIe SSD Private cache network (10/40 GbE) 3 Configure a cache network St orage netw ork (FC or iscsi) 4 Integrate administrative services Dell Compellent SAN 14

15 Extraordinarily Low Latency Maximizes Transactional Workload Performance Federation All hosts see all cache capacity RDMA- o ver- Ethernet (Ro CE) Host failure results in no data loss Write-Back Accelerates read and write performance Maximizes true IO performance Fast mirroring over RDMA to protect data Asymmetry Cache capacity can be distributed unevenly across the cluster Hosts with no PCIE cache can leverage the benefits Non-Dell servers supported Fully Integrated Snapshots are consistent Re plicatio n is co nsistent Fully managed through Compellent Enterprise manager 15

16 OLTP Workload: SQL on Vm Ware 3 node architecture Dell lab test Dell R720 Dell R720 Dell R720 PCIe SSDs* PCIe SSDs* Shared PCIe SSD cache Dell Networking Low latency 10GBe switch Private cache network Storage network (Fibre Channel or iscsi) Dell Compellent SC8000 and storage array Storage Area Net w o rk (SAN) Dell Storage Center SC6.5 16

17 3- Node Host Cache Delivers Excellent SQL Performance Gains Average Response Time (ms) 86% reduction 150 Cost per concurrent user 56% reduction $ Transactions per second 2.5x improvement 125 $ $ $ $ $ Without Fluid Cache for SAN Fluid Cache for SAN 0 Without Fluid Cache for SAN Fluid Cache for SAN $0 0 Without Fluid Cache for SAN Fluid Cache for SAN 17

18 OLTP Workload: Oracle on Bare Metal 8 Node Architecture Dell Lab test Dell R720 Dell R720 Dell R720 Dell R720 Dell R720 Dell R720 Dell R720 Dell R720 Cache pool Private cache network (10/40 GbE) St orage netw ork (FC or iscsi) Dell Compellent SC 8000 and storage array 18

19 8- Node Host Cache Delivers Amazing Oracle Improvements Average Response Time (ms) Concurrent Users Transactions per Second 99.3% reduction x more users x more TPS Without Fluid Cache for SAN Fluid Cache for SAN 0 0 Without Fluid Cache for SAN Fluid Cache for SAN 0 Without Fluid Cache for SAN Fluid Cache for SAN 19

20 3 Node Architecture 8 Node Architecture No. of concurrent users 7.4x No. of concurrent users 6.4x Transactions/Second Transactions/Second 87% 20 46ms. Average Response Time 6ms. Average Response Time

21 Compellent extends the economic value w ith a feature-rich storage platform Optimal $/GB & $/IO Lower TCO by balancing performance and capacity needs in a single platform, extending from the cold HDD tier all the way to the host. $ Automated Tiering Automatically move data between Flash tiers and HDD tiers based on IO demand. Includes compression as a tier. Scalability Scale to meet storage requirements with either SSD or HDD. Full thin provisioning of block and file simplify adm inistratio n Investment Protection Perpetual licensing eliminates forced refreshes. Software life > hardware life. Scale- out File Clustered multi- PB NAS solution fully integrated. All inclusive license Co-Pilot Support Leverage best of breed enterprise class proactive support 21

22 Dell Storage Workload- optimized solutions for any size enterprise Compellent EqualLogic PowerVault DR Solutions Converged infrastructures Cloud deployments High- performance scalable storage Easy- to- use virtualized storage Affordable, entry level st orage Data management and protection I/ O intensive applications Maximize efficiency, drive results faster and boost resiliency Vertical fileintensive apps 26

23 27 Enterprise Solutions Marke ting

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